UserGuiding vs Product Fruits vs Mixpanel for User Engagement Analysis
Looking for a good user engagement analysis tool and wondering which one of UserGuiding, Product Fruits, and Mixpanel is the best option for your SaaS company? Let’s compare them!
There are plenty of tools for user engagement analysis on review sites, but they don’t make the choice any easier.
The crux of the issue is – to make the right choice, you need to account for your priorities: your different jobs to be done, budget, and the size of your company. But don’t worry – we’re coming to help!
In this post, we’ll discuss exactly that – which tool is best for user engagement analysis depending on the different criteria that different SaaS companies may have.
Let’s dive in!
- User engagement analysis is the process of studying how your customers interact with your product, allowing you to gain useful insights into their behaviors and motives.You can understand what resonates with your users by measuring and analyzing user actions such as product usage and time spent. This enables you to improve their experience, optimize important moments, and make data-driven decisions that drive growth and satisfaction.
Let’s explore how UserGuiding, Product Fruits, and Mixpanel compare when it comes to user engagement analysis.
- UserGuiding is a no-code product adoption tool that lets users create in-app walkthroughs, guides, and checklists. The solution makes it possible for teams to onboard, engage, and retain users without needing coding skills to create these in-app experiences.
- Product Fruits is a platform designed to help you tackle issues related to software adoption. With a focus on seamless customer onboarding, this tool allows companies to create engaging in-app journeys.
- Mixpanel is a simple and powerful product analytics tool that allows product teams to track and analyze in-app product engagement. It allows your team to see every moment of the customer experience clearly, so you can make changes that work.
- Userpilot is a product growth platform that drives user activation, feature adoption, and expansion revenue. It also helps product teams collect user feedback, streamline onboarding, and gather actionable insights from analytics.
- If you’re looking for a better option for user engagement analysis, Userpilot exceeds both functionality and value for money compared to other tools on the list. Get a Userpilot demo for user engagement analysis and drive your product growth code-free.
There is a better tool for your SaaS than UserGuiding!
What is user engagement analysis
User engagement analysis is the process of studying how your customers interact with your product, allowing you to gain useful insights into their behaviors and motives.
You can understand what resonates with your users by measuring and analyzing user actions such as product usage and time spent. This enables you to improve their experience, optimize important moments, and make data-driven decisions that drive growth and satisfaction.
UserGuiding for user engagement analysis
Behavioral analytics helps product teams monitor user activity and analyze data using trends, funnels and cohort analysis.
Since UserGuiding does not support advanced native analytics, you can still use some of its features to look into users and their activity,
UserGuiding’s Users dashboard, profile details, and segmentation filters help you analyze user behavior for multiple customer groups.
Here are the UserGuiding features you can use for behavioral segmentation and analytics:
UserGuiding has quite a few benefits as a product adoption solution, particularly for early-stage SaaS companies that need an easy-to-use starter tool for their small (but growing) team of product developers or marketers. Let’s look at some of the pros that UserGuiding has to offer:
- Chrome extension – UserGuiding utilizes a no-code Chrome extension.
- Survey template gallery – UserGuiding lets you choose from six survey templates or create your own survey from scratch.
- Analytics dashboard – users can see their monthly active users (MAUs) for the month, monitor the number of views their guides are getting, and see how many interactions checklists or resource centers have had in the past week from the UserGuiding homepage.
- Custom themes – granular theme customization and color selection.
- Easy onboarding – onboarding checklist walks you through key steps, such as how to get the UserGuiding Chrome extension and create your first guide.
While there are quite a few benefits to using UserGuiding, there are three significant drawbacks to note:
- Dashboard customization – you can’t edit your home dashboard or choose which analytics you want to see.
- Pricing jumps – upgrading from Basic (2,500 MAUs) to Professional (20,000 MAUs) increases your subscription cost by more than 4x.
- Manual localization – UserGuiding doesn’t have AI-powered localization, so you’ll need to manually download, translate, and upload every CSV when attempting to localize content for your product.
- HubSpot integration – the UserGuiding-HubSpot integration is only a one-way integration which limits its functionality and prevents you from setting up two-way data synchronization between both platforms.
- Limited analytics – the analytics dashboard only shows you data for onboarding materials created with UserGuiding and even those analytics are quite limited as surveys only show you total responses rather than letting you select a date range.
- Survey limit – you can only have one active survey on the Basic plan which is disappointing considering UserGuiding costs over $1,000 annually (whereas Userpilot lets you create unlimited surveys and collect up to 250 responses per month on the cheapest plan).
UserGuiding has three plans to choose from, targeted towards a range of business sizes from startup to enterprise.
Here are UserGuiding’s specific pricing details:
- Basic: Costing $129/month, the Basic plan is targeted towards startups and SMBs. The Basic plan is quite limited as it caps your account at one active survey, two active checklists, and no more than 2,500 MAUs. Features include:
- Access to user identification features.
- Integrations with Google Analytics, HubSpot, Intercom, and more.
- Email and chat support.
- Customizable theme (only one).
- Professional: The Professional plan costs almost 4x as much as the Basic tier at $499/month. That said, it significantly increases capacity to 20,000 MAUs and improves the quality of customer support you’ll receive. Features include:
- Removal of UserGuiding branding.
- Language localization.
- Full customer support access.
- Five team member seats.
- Five customizable themes.
- Unlimited guides and checklists.
- Corporate: Subscriptions on the Corporate plan start at $999/month. Of course, this higher price does come with its fair share of enterprise perks. Features include:
- Service Level Agreement (SLA) + Data Processing Agreement (DPA).
- Up to 10 active surveys.
- Custom MAU capacity based on your needs.
- Unlimited team member seats.
- Unlimited customizable themes.
All monthly plans are marked down by 30% when customers choose to bill annually.
Product Fruits for user engagement analysis
Product Fruits pros
Product Fruits offers many benefits with its easy-to-use, no-code platform. It is one of the good solutions for companies looking for affordable user onboarding, product adoption, and product analytics.
So, what does Product Fruits bring to the table? Let’s explore its promising pros:
- Guided Product Tours: It guides users to learn about your app through step-by-step tours for new features.
- Newsfeed: Enhance your users’ connectivity by sharing updates about your product. Additionally, you can set specific newsfeed items which will be displayed in the knowledge base.
- Feedback Through Screenshots and Videos: This feature allows users to send screenshots or videos directly within the app to provide feedback.
- Tooltips: These are brief hints added to different parts of the application to guide users and prevent confusion
- Life Ring Button: A comprehensive support hub that combines all guidance and support resources in one location. This allows users to conveniently access onboarding flows, support documents, and tutorials, no matter what page they’re on.
- Custom Events: Trigger actions based on what users do in your app for more personal interaction.
- Segmentation: Create unique experiences for different types of users and show tailored content to separate user groups.
- Analytics: Gain valuable insights into user behavior, identify improvement areas, and address pain points effectively.
- AI Writer: This feature instantly generates your onboarding copy. However, it is only available in higher-tier plans.
Product Fruits cons
While Product Fruits does have its merits, it’s not without its share of issues. Let’s see some potential drawbacks that might have you considering alternatives.
- Absence of A/B Testing: Product Fruits lacks A/B testing, a vital feature for refining your product tours based on user responses and data-backed insights.
- Basic Analytics: Product Fruits does not offer in-depth analytics as its competitors like Userpilot. This makes it difficult to evaluate user interaction and the success of your onboarding
- Insufficient Segmentation Options: The segmentation options here are only based on user attributes. This means you can’t highlight particular app functions or experiences based on a user’s past actions in your app, which can limit the customization of their experience.
- Missing Event-Based Triggering: The absence of real-time triggers may limit timely content delivery. This could affect the success of all in-app flows, such as product tours, tooltips, walkthroughs, modals, etc.
- Complex Tour Configuration: Configuring tours with specific conditions, especially when tuning CSS selectors, can be challenging and time-consuming.
- Limited Integrations: This tool links up with analytic tools, which is great. However, it doesn’t go beyond that. You won’t be able to bring in your resource center materials or link up your CRM unless you’re a Hubspot user.
Product Fruits pricing
The platform offers two distinct plans. Each of these plans is tailored to accommodate the number of users you have. Here’s a detailed breakdown of each plan:
- Core: $89/month for 1,500 users. This package includes features like tours & walkthroughs, a knowledge base, and basic integrations. Notably, the onboarding checklist is limited to three items, and there’s also a Life Ring Button for support and announcements feature.
- Boost: $149/month for 1,500 users. This package contains everything in the Core plan, with added benefits such as custom event triggers, advanced integrations, and an AI writer. It also includes features like NPS & Surveys, and access management, ensuring a smoother user experience.
- Enterprise: This plan is custom-priced according to your needs. It’s meant for larger organizations requiring features like SAML SSO, custom terms & conditions, SLA, and bespoke features and integrations.
Core plan is reasonably priced but may not provide the depth of features that a growing company might require. Hence, the Boost plan offers more comprehensive user onboarding and engagement tools. The customizable Enterprise plan is a more appropriate choice for organizations with specific requirements.
You can easily subscribe to any pricing plan without a credit card. Plus, there’s a 14-day free trial on offer. Opting for the yearly plan can be cost-effective, saving $20 on any plan.
Mixpanel for user engagement analysis
Mixpanel has features for behavioral analytics that help product teams and developers understand users’ actions.
Below are features that are accessible for use when analyzing user behavior on Mixpanel:
- Funnels: To track users’ progress toward outcomes such as purchases or signups, Mixpanel’s funnel feature can help you with funnel reports. Funnels display a series of stages in a user journey and how many users progress from one stage to the next—for example, from download to sign up and purchase. If one stage has a low conversion rate, it’s a signal that that stage needs attention.
- A/B test segmentation: Mixpanel’s segmentation helps teams build more complete customer profiles and create cohorts (defined segments of users based on common important characteristics or experiences). Armed with this information, you can adjust your product and marketing to better address the specific needs of each segment or of the business.
- Data association: Each data point corresponds to a unique user ID, connecting events like sign-ups, cart additions, and interactions.
- Data customization: Mixpanel’s customizable data parameters allow precise user behavior insights, enabling behavioral segmentation for targeted campaigns.
- User activity tracking: Daily, weekly, and monthly active user reports (DAU, WAU, MAU) provide insights into user engagement trends.
- Integration flexibility: Mixpanel seamlessly integrates with tools like Segment, streamlining data sharing. SDKs and an import API further enhance data management.
Let’s have a look at the pros of using Mixpanel:
- Sophisticated features that enable granular data analysis are a significant advantage of using Mixpanel because they allow you to gain deeper insights into user behavior, interactions, and trends. For example, with the event tracking feature, you can track user sign-ups, product purchases, clicks on specific buttons, and more.
- Unlimited segmentation capabilities: It offers unlimited segmentation capabilities on attributes, user properties, and cohorts. This level of segmentation gives you a more detailed view of your consumers and their engagement level.
- Easy-to-navigate UI patterns: The user interface of this platform is simple and has a wide variety of functions and resources to help you work in the most organized way, have better team coordination, and keep efficiency high.
- Seamless onboarding for your product team: Getting started on Mixpanel is easy and without stress. Register, choose a plan, or hop on for a free trial.
- A free plan that is sufficient for small SaaS companies: This free plan offers valuable features and resources — unlimited integrations, unlimited collaborators, templates, and essentials to get started quickly — that can help you gain insights into user behavior and make data-driven decisions, even when operating with limited budgets.
- Powerful interactive and easily accessible visuals: For quicker decision-making to beat analysis paralysis.
While Mixpanel is a powerful product analytics tool with many great features, there are still some downsides. Here are the main cons of the tool:
- The free plan works well for small SaaS businesses, but enterprise-grade features can be expensive depending on your needs.
- You will need the help of your engineering team to set up and configure the tool — The platform’s advanced functionalities, custom event tracking and segmentation, might require a steeper learning curve, especially for those without a strong background in data analysis.
- Limited Attribution Models: While Mixpanel offers various analytics features, its attribution modeling capabilities might be more limited.
- There is no user feedback or engagement functionality, so you need third-party tools.
Mixpanel’s pricing plan is divided into 3 plans; the starter plan, the enterprise plan, and the growth plan.
Here’s an overview of the pricing plans and features of each plan:
- Starter plan: This plan features essentials to find product-market fit. It is free and allows up to 20M monthly events. In addition, you get access to all core reports for user journey analysis, templates to get started easily, unlimited integrations, and unlimited collaborators.
- Growth plan: This plan costs $20+ per month for up to 100M monthly events. You get all features in the starter plan plus unlimited saved reports to monitor, update, and iterate on KPIs, Mixpanel modeling layer, and group analytics and data pipeline add-ons.
- Enterprise plan: This plan empowers your team, especially if you have a large organization. It costs $833+ per month for up to 5M-100M+ monthly events. This plan features all the benefits of the growth plan plus advanced access controls, shared data views for collaboration, automated provisioning and SSO, and prioritized support.
Better alternative to UserGuiding, Product Fruits, and Mixpanel
We have discussed UserGuiding, Product Fruits, and Mixpanel for user engagement analysis with their pros, cons, and pricing. Let’s take a look at a better alternative – Userpilot.
Userpilot for user engagement analysis
Behavioral analytics make it possible to monitor user activity, group data into cohorts, and extract relevant metrics/insights. Userpilot lets you tag features to see how users interact with them, compare goals by cohort, and create trend reports that track behavioral patterns over time.
Here are some Userpilot features you can use for user behavior tracking:
- No-Code Feature Tagging: Userpilot’s click-to-track feature tagger lets you mark features, buttons, and elements with the Chrome extension. You’ll be able to track user interactions such as clicks, hovers, or inputs to get an accurate behavioral view for specific features.
- Funnel Reports: Funnel reports show you the total number of users that enter a funnel and the percentage of users that complete each step. This can help you track behavioral paths and see which stages most users get stuck on.
- Trends Reports: Generating trends reports will help you visualize the occurrence of key events over time and break down these analytics by device, browser, operating system, country, signup date, or even individual user IDs and email addresses to see granular behavioral analytics.
As a full-suite digital adoption platform, Userpilot has all the features you need to onboard users, track analytics, and gather feedback from customers without writing a single line of code. Here are a few pros of using Userpilot as your product growth solution:
- No-code builder: Userpilot’s Chrome extension lets you build flows, add UI elements, and tag features without writing a single line of code.
- UI patterns: There are plenty of UI patterns to choose from when using Userpilot, such as hotspots, tooltips, banners, slideouts, modals, and more!
- Startup-friendly: Userpilot’s entry-level plan gives you access to all available UI patterns so you can hit the ground running.
- Walkthroughs and flows: Build engaging interactive walkthroughs and personalized onboarding flows that target specific segments of your user base.
- Self-service support: Build an in-app resource center to help users solve problems, customize its appearance to align it with your brand, and insert various types of content (videos, flows, or chatbots) to keep your customers satisfied.
- A/B testing: Userpilot’s built-in A/B testing capabilities will help you split-test flows, iterate on the best-performing variants, and continually optimize based on user behavior.
- Feedback collection: Userpilot has built-in NPS surveys with its own unified analytics dashboard and response tagging to help you retarget users. There are other survey types to choose from and you can even create your own custom survey.
- Survey templates: There are 14 survey templates to choose from so you can gather feedback on specific features or run customer satisfaction benchmarking surveys like CSAT and CES.
- Advanced analytics: Userpilot lets you analyze product usage data, monitor engagement on all in-app flows, and use the data to create user segments that are based on behaviors instead of demographics.
- Event tracking: Userpilot’s no-code event tracking lets you tag UI interactions (hovers, clicks, or form fills) and group them into a custom event that reflects feature usage.
- Third-party integrations: Userpilot has built-in integrations with tools like Amplitude, Mixpanel, Kissmetrics, Segment, Heap, HubSpot, Intercom, Google Analytics, and Google Tag Manager so you can share data between all the solutions in your tech stack.
Of course, no tool is perfect and there are a few cons to consider before choosing Userpilot as your user onboarding or product growth solution:
- Employee onboarding: Currently, Userpilot only supports in-app customer onboarding.
- Mobile apps: Userpilot doesn’t have any mobile compatibility which could make it difficult for developers with cross-platform applications to create a consistent user experience for both versions of their product.
- Freemium plan: There’s no freemium Userpilot plan so those bootstrapping their startup and need sub-$100 solutions should consider more affordable onboarding platforms like UserGuiding or Product Fruits.
Userpilot’s transparent pricing ranges from $249/month on the entry-level end to an Enterprise tier for larger companies.
Furthermore, Userpilot’s entry-level plan includes access to all UI patterns and should include everything that most mid-market SaaS businesses need to get started.
Userpilot has three paid plans to choose from:
- Starter: The entry-level Starter plan starts at $249/month and includes features like segmentation, product analytics, reporting, user engagement, user feedback, and customization.
- Growth: The Growth plan starts at $499/month and includes features like resource centers, advanced event-based triggers, unlimited feature tagging, AI-powered content localization, EU hosting options, and a dedicated customer success manager.
- Enterprise: The Enterprise plan uses custom pricing and includes all the features from Starter + Growth plus custom roles/permissions, access to premium integrations, priority support, custom contract, SLA, SAML SSO, activity logs, security audit and compliance (SOC 2/GDPR).
In conclusion, as we’ve explored UserGuiding, Product Fruits, and Mixpanel for user engagement analysis, it becomes evident that there is a diverse landscape of solutions available to cater to your specific needs. Each of these tools brings its own set of features, advantages, and unique capabilities to the table. Whether you’re seeking enhanced functionality, cost-effectiveness, or a different approach to tackling your tasks, our guide has showcased a range of options.
Ultimately, the choice of the best alternative depends on your individual requirements and preferences. We hope that our exploration of these tools has provided you with valuable insights to help you make an informed decision.