Customer analytics refers to the behavioral data SaaS companies collect and analyze to make better business decisions. Looking for customer analytics use cases to inspire you? Explore nine examples, along with key analytics metrics you should be tracking.
Interested to learn about SaaS app click tracking? This article will equip you with knowledge about: the type of data that can be tracked, what to do with the data you collect, and tools to use to capture user clicks. Let’s dive in!
Understanding your customer’s behaviors gives you the information needed to improve your product. Learn all about customer behavior analysis and how to perform it.
How can you analyze feature usage to understand your users’ behaviors and needs better? Armed with the right product analytics tool, you can analyze how users engage with specific features and functions, unlocking a treasure trove of insights that can transform your product and business. In this article, we walk you through everything you need to know about analyzing feature usage and its relevant metrics.
As you’re researching customer analytics platforms, you’ve probably noticed how hard it is to find reliable information on the available solutions. To simplify your life and help you choose the best product analytics tool for your SaaS, we’ve produced a guide of 14 excellent analytics platforms available in 2024.
Customer journey analytics help product, marketing, and customer success teams improve the customer experience so that users can achieve their goals more easily and the companies – their business objectives. In the article, we explain what a customer journey and customer journey analytics are, how customer journey analytics differ from customer journey mapping, the benefits of customer journey analytics and how to conduct the analysis
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