WalkMe vs Userlane: Which is Better for No-Code Growth?
Is WalkMe or Userlane the best tool for no-code growth? And is there a better in-app onboarding software that would better fit your needs?
With so many alternatives on review sites, it’s a bit tricky to really choose one.
You need to consider your priorities and what functionality you’ll need from the tool to get the job done. Then there’s also the price that needs to match your budget. Right?
In this post, we’ll discuss exactly that – what the perfect tool for no-code growth should deliver and which will be the best choice for your company’s needs.
Let’s dive in!
TL;DR
- Let’s explore how WalkMe and Userlane compare when it comes to enabling SaaS no-code growth.
- WalkMe is a digital adoption platform that can help you create frictionless experiences for your customers. The platform is built keeping the compliance, scalability, and security needs of enterprises in mind. Using it, you can onboard customers and keep them engaged throughout their lifetime with your business. With powerful features like workflow automation and analytics, you can use it to grow your enterprise.
- Userlane is a no-code digital adoption platform used to measure how employees use applications, identify areas for improvement, and offer real-time guidance directly within any application.
- If you’re looking for a better option for no-code growth, Userpilot exceeds both functionality and value for money compared to other tools on the list.
- Userpilot is a product growth platform that drives user activation, feature adoption, and expansion revenue. It also helps product teams collect user feedback, streamline onboarding, and gather actionable insights from analytics.
- Get a Userpilot demo and drive your product growth code-free.
Userpilot – A Better Alternative for No-Code Growth
What is no-code growth?
No-code growth is a method of achieving product-led growth (using your own product as a lever and revenue growth channel) without coding, using no-code tools.
It essentially allows people like product managers, product marketing managers or marketers (who may not necessarily have a background in engineering) to create e.g. in-app onboarding experiences, optimize signup and onboarding flows etc. in order to achieve higher conversion rates, user activation rates – and in the long run – drive retention.
No-code movement in general empowers non-programmers to create software elements using a graphical user interface, instead of writing code. According to no-code advocates, technology should enable and facilitate creation, not act as a barrier.
Must have features for no-code growth tools
Before deciding which no-code growth tool deserves your try, you should have a basic understanding of what features you should be looking for in “the one.”
Although the exact features you need will differ based on factors such as the size of your company, your business strategy, and your goals, here are the most crucial features you should look for:
- Truly “no code” – make sure the no code growth tool you pick really allows you to build and style robust and native-looking in-app experiences without coding. You will be surprised how many tools require the knowledge of CSS to publish decent-looking onboarding flows.
- Make sure the tool you choose has all the basic UI patterns available – e.g., checklists, modals, tooltips, banners, and hotspots. This will allow you to create all the product-led growth experiences you may need.
- Targeting the experiences to the right user segments is extremely important for your PLG plays to be successful. Make sure your no-code growth tool offers advanced segmentation capabilities, so you can build customer segments based on product usage, in-app behavior, feedback, and user persona to craft hyper-personalized messages and trigger them at the right time.
- On that note – real-time, event-based triggering is an important feature of a product growth platform that only a few solutions on the market currently offer. Being able to respond to your users’ actions in real-time can be critical to pushing them toward those precious conversion points.
- Finally, product analytics is another “must-have” that a good no-code growth platform should provide. You should be able to monitor your users’ behavior with it, the engagement with your PLG in-app experiences, and how they contribute towards improving your metrics.
- The right code-free PLG tool should also offer integrations with other tools so you can add them to your stack and get better insights on your data under one roof.
WalkMe for no-code growth
WalkMe is a digital adoption platform that can help you create frictionless experiences for your customers. The platform is built keeping the compliance, scalability, and security needs of enterprises in mind.
Using it, you can onboard customers and keep them engaged throughout their lifetime with your business. With powerful features like workflow automation and analytics, you can use it to grow your enterprise.
No-code product tours in WalkMe
Product tours are one of the most common functionalities you’d expect from a digital adoption platform. WalkMe lets you build interactive and personalized product walkthroughs with the Smart Walk-Thrus feature.
Here’s how you can build remarkable product tours with Smart Walk-Thrus:
- Provide step-by-step instructions to guide new users as they navigate your product. Each step uses tip balloons to highlight specific features or UI elements and explain how to use them or the next steps a user should take.
- Create personalized journeys by controlling the flow of product tours based on user behavior and action.
- Use ShoutOuts to communicate crucial information about different features or highlight CTAs within a product tour.
However, you’ll need some coding knowledge to create and implement Smart Walk-Thrus. If you’re looking for a platform that delivers on the promise of a no-code builder, Userpilot would be a better choice.
Product growth analysis in WalkMe
WalkMe doesn’t just offer tools to onboard and engage users and drive product adoption. You can also use the digital adoption platform to dig deeper into product usage and maximize growth.
Here’s how WalkMe facilitates product growth analysis:
- Tracked Events let you monitor user actions tied to WalkMe experiences as well as outside the platform. This feature comes in handy when you want to understand how different on-page elements/features are working and whether they’re yielding the desired results.
- The Funnels page of your WalkMe Insights account offers a closer look at how users move through a predefined sequence of events. It gives you a clear picture of conversion rates and helps you assess whether you’re on track to achieve your product adoption goals. You can also use funnel data to analyze user journeys and identify points of friction.
- You can use Session Streams and Session Playback for granular insights into user actions within a session. It can help you identify potential roadblocks to product adoption.
- Other features that come in handy include in-app survey analytics, A/B testing, and user segmentation.
Userlane for no-code growth
Userlane is a no-code digital adoption platform used to measure how employees use applications, identify areas for improvement, and offer real-time guidance directly within any application.
In addition, it allows you to get a real-time view of digital transformation progress in your organization. You can now delve deeper into user behaviors across different applications and analyze engagement levels so you can optimize user experiences.
No-code product tours in Userlane
Userlane is primarily designed to create interactive product walkthroughs with simplicity. For companies looking to integrate a basic onboarding experience without coding complexities, Userlane’s no-code platform is an ideal choice.
It provides a seamless solution for businesses to create in-app interactive content. Rather than requiring extensive coding and development effort, Userlane enables organizations to craft intuitive product tours rapidly.
Here’s a breakdown of the features of Userlane for no-code product tours:
- Interactive Step-by-Step Guidance: Userlane offers a visual editor that allows creators to design step-by-step instructions directly within the application interface. These guides provide users with a hands-on approach to learning, leading them through real-time processes. This ensures that users aren’t just reading instructions but are actively engaged in performing tasks.
- Analytics and Performance Insights Without Code: Beyond just crafting the tours, Userlane’s no-code platform provides businesses with valuable insights into user engagement. Organizations can monitor the effectiveness of their onboarding content, pinpoint areas of improvement, and optimize their guides—all through a user-friendly, code-free dashboard.
- Personalized User Segmentation with No-Code Customization: Userlane’s no-code capabilities enable businesses to tailor tours based on user roles, preferences, or behaviors without diving into complex programming.
Product growth analysis in Userlane
Product growth analysis is a key ingredient to increasing product adoption.
Userlane’s HEART analytics is a standardized model to monitor value realization across enterprise applications.
Based on user interaction metrics and usage patterns, a single score indicates the current value realization for each application based on five core value drivers:
- Happiness: Users are satisfied with the application and are likely to recommend it. Understand how users feel about your app with the Happiness tool. You can monitor this using a Net Promoter Score (NPS) or surveys. The NPS measures user loyalty by asking about the likelihood of users recommending your application.
- Engagement: Users interact with the application actively. Engagement shows your user’s involvement by tracking how many engaged (meaningful) sessions they had and how much time they spent in your application or on a certain page.
- Adoption: Users come to the application and utilize it broadly. With the Adoption Score, you can see how many users arrived, and you can track this number compared to the ratio of the expected number of users.
- Retention: Users keep coming back to the application. The retention score is a measure of how many of your users are coming back to your application.
- Task Success: Users accomplish their tasks. The Task Success Rate will help you measure user interaction with tasks and interesting elements to be aware if users complete tasks or interact with important features easily and efficiently.
WalkMe vs Userlane: Which one fits your budget?
Understanding the cost implications is paramount when selecting the right solution for no-code growth needs, so here’s a detailed pricing comparison of WalkMe and Userlane.
Pricing of WalkMe
WalkMe’s pricing isn’t transparent, but it’s fully customizable based on your requirements. It offers a bunch of useful features like analytics, a self-serve content creation engine, in-app engagement creation, and more.
However, you need to get in touch with their team to find pricing details for both the customer and employee versions. Considering the platform is specifically built for enterprises, you can expect the cost to be on the higher end. You could end up spending anywhere between $9000 to $50,000 per year if you choose to use WalkMe.
Pricing of Userlane
Userlane’s pricing plan is structured in a customizable pattern. This means you need to get a custom quote to know the plan that fits your brand’s purpose based on the level of your SaaS and the number of acquired customers.
Pros and cons of WalkMe
WalkMe ticks a lot of the right boxes if you’re looking for a digital adoption platform that’s intuitive and scalable. However, business requirements can vary and that could mean that WalkMe might not be the right fit for you. Here are three reasons why you may need to opt for a WalkMe alternative:
- You have a low budget: WalkMe is purpose-built for enterprises and it shows in its pricing. You can expect the cost to go into thousands of dollars annually. If your business doesn’t have a huge budget, it might be better to opt for another platform.
- You want to get started quickly: If you want a platform that offers near-plug-and-play functionality, you’re better off choosing another digital adoption platform as WalkMe has a moderate learning curve.
- You don’t want to work with CSS/HTML: Even though WalkMe is marketed as a no-code/low-code platform, there are some aspects where you’ll need CSS/HTML knowledge for customizations. If you want a fully no-code solution, you’re better off opting for an alternative.
Pros of WalkMe
WalkMe is among the most popular platforms out there for digital adoption, especially for enterprises. It’s got a range of useful features that businesses can leverage to create in-app engagements, track user behavior, and retain customers, among other things. Here are the pros of using WalkMe:
- Multiple in-app engagements: Offers a bunch of in-app engagement options, including product tours, tooltips, help widgets, onboarding checklists, and more. Using them well can help you engage your customers.
- User-friendliness: The platform is quite user-friendly in terms of creating in-app engagements. And while it does have a moderate learning curve as a whole, it becomes easy to use once you get the hang of it.
- Lots of analytics: WalkMe provides in-depth analytics on a range of things like in-app engagements and forms to help you understand the impact that they’re creating. This helps you optimize your strategies for better results.
- Workflow automation: Workflow automation features like onboarding automation stand out as they enable you to automate a series of steps and processes like clicking buttons to make your customer experience better.
- Community: WalkMe offers a strong community of experts and partners who can help you whenever you get stuck.
Cons of WalkMe
While WalkMe has a bunch of good things to offer that make it one of the leading digital adoption platforms out there, it does have a few drawbacks that prevent you from unlocking its full potential. Let’s take a look at some of the cons of this platform:
- Coding knowledge: Even though WalkMe is no-code/low-code for most of its functions, you’ll need to know HTML or CSS to make the most out of the platform.
- Challenging on complex sites: The process of implementing WalkMe on your website depends on the complexity of your site. You might find it challenging to ensure that your content behaves the way it should if you’ve got a complicated website.
- Focused on employees: WalkMe’s primary use case lies in digital adoption for employees, even though it has a specific plan for customers. However, this makes it slightly weaker compared to other platforms that have been dedicatedly built for customers.
Userpilot – A Better Alternative for No-Code Growth
Pros and cons of Userlane
While Userlane is undoubtedly powerful, certain scenarios might necessitate exploring alternatives.
- Extensive Third-party Integrations: While Userlane offers some key integrations if your business heavily relies on a diverse range of third-party tools and you need a seamless, in-depth integration for all of them, you might want to explore platforms like Pendo or Mixpanel that offer broader integration ecosystems.
- Budget Constraints: While Userlane offers a plethora of features suitable for established enterprises or growing companies, it might be beyond the reach of early-stage startups with limited funds. If you’re on a strict budget and looking for a more affordable solution, platforms like UserGuiding, Intercom, or Intro.js might be more aligned with your financial constraints.
- Complex Customization Needs: If your platform requires highly specialized or intricate onboarding experiences that go beyond standard walkthroughs and tooltips, you might find Userlane’s customization options a bit restrictive. In such cases, tools like WalkMe or Appcues, known for their deep customization capabilities, might be a better fit.
Pros of Userlane
Higher productivity, less support effort, and happier users are what Userlane is created for. From a vast spectrum of capabilities to elegantly crafted UI elements that cater to any walkthrough, regardless of its level of customization, Userlane stands out as a robust platform to bolster user engagement and product familiarization.
Let’s dive into the pros of using Userlane:
- Streamlined no-code interface: Userlane boasts a user-friendly dashboard, enabling even those with no coding background to easily design and implement onboarding flows.
- Product adoption analytics: Get a real-time view of digital transformation progress in your organization. Delve deeper into user behaviors across different applications and analyze engagement levels so you can optimize user experiences.
- Dynamic user walkthroughs: Craft compelling and interactive walkthroughs that intuitively guide users through your software, ensuring they grasp every essential feature.
- Versatile in-app communication tools: Whether tooltips, banners, or pop-up modals, Userlane offers many tools to engage users directly within your platform. With Userlane’s customer onboarding solution, you can tailor communications for different user segments, guiding them through the tasks and processes they will most likely need help with.
- Seamless third-party integrations: Integrate Userlane with various analytics tools, CRM platforms, and other essential software to ensure a harmonious workflow and data sharing.
- Granular audience segmentation: Understand your users and their needs better by segmenting them based on behavior, user type, or other customizable metrics. This ensures that your messaging and tours are always relevant and timely.
- Optimized A/B testing capabilities: Refine your onboarding and in-app messaging by A/B testing different approaches, enabling you to continually enhance user experience based on concrete data.
- Thoughtful pacing with walkthrough rate limiting: Ensure users aren’t too quickly bombarded with too much information. With Userlane’s rate limiting, you can pace the introduction of new features or tasks, striking a balance between informing and overwhelming.
Cons of Userlane
As with any tool, weighing its strengths and weaknesses is essential. Here are the notable drawbacks of adopting Userlane:
- Visual Customization Restrictions: One of Userlane’s apparent setbacks lies in its restricted visual customization capabilities. If you have an eye for aesthetic and unique branding elements might find the platform limiting. The lack of diverse templates and somewhat rigid design elements could impede brands from truly reflecting their identity.
- Analytical Ambiguities: In the age of data-driven decision-making, Userlane’s analytical powers — or the lack thereof — stand out. While it offers basic insights, those looking for a deep dive into granular user behavior, funnel analysis, heatmaps, and more might need to bridge the gap with external integrations.
- Integration Quandaries: Speaking of integrations, Userlane might not be the Swiss Army knife of connectivity that some businesses might be hoping for. While essentials like Zendesk, Google Analytics, Hubspot, and Salesforce are on the list, those yearning for a wider array of integration options might need to strategize around these limitations.
- Cost Considerations: Userlane’s pricing structure could be a roadblock, especially for startups and SMEs keen on budget constraints. The initial investment for Userlane might seem daunting, especially considering the added costs of potential integrations and the learning curve associated with maximizing the platform’s potential.
Userpilot – A better alternative for no-code growth
Userpilot is a product growth platform that drives user activation, feature adoption, and expansion revenue. It also helps product teams collect user feedback, streamline onboarding, and gather actionable insights from analytics.
With Userpilot, you’ll be able to track both product usage and user behavior to get a holistic view of how customers use your product — which will guide future development, improve the user experience, and inform your growth efforts.
No-code product tours in Userpilot
Product tours are an effective way to show new users what a product can do and reduce the time-to-value (TTV) for them. Userpilot lets you build advanced product tours, set contextual triggers, and target specific audiences, all without writing a single line of code.
Here are the Userpilot features that you can use to build a product tour for your users:
- Flow builder: Userpilot’s no-code flow builder has a variety of UI patterns to choose from, such as modals, slideouts, tooltips, and driven actions. All UI patterns are available for use regardless of which Userpilot plan you’re on. All you need to do is install the Chrome extension.
- Contextual triggers: Userpilot lets you set triggers for your flows to ensure that they appear at the most contextual moments. Flows could be triggered when users land on a specific page or when a tracked event occurs. There are also manual triggering options that you can tinker with.
- Audience targeting: Userpilot’s audience targeting setting lets you set the conditions needed for a flow to show up for a specific user. You can use these settings to create flows that target a specific segment or exclude certain users from seeing a flow if certain conditions are met.
Product growth analysis in Userpilot
Tracking growth analytics is essential to gauge the overall trajectory of your product. Userpilot lets you track the completion rates for specific funnels, measure the number of users completing certain goals, and survey your customers to identify the issue whenever growth metrics trend downward. Here’s how Userpilot analytics can help you measure product growth:
- Dashboards: An easy way to keep track of your key product performance and user behavior metrics at a glance, without any technical setup required. There are 4 main dashboards available for your product growth analysis: Product usage, New users activation, Core feature engagement, and User retention.
Product usage dashboard in Userpilot.
- Funnels: Userpilot’s funnel reports show you the number of users that enter a funnel and the percentage that completes each step. These visual charts can help you identify the roadblocks that are hindering user activation, causing churn, or sabotaging the efficacy of upsells.
- Trends: Trend reports let you see how specific product changes impact retention metrics and monitor changes in active user counts over certain time periods. You can also create custom metrics, track events, or use the breakdown tab to perform a correlative retention analysis.
- Paths: It provides a detailed understanding of customer actions through a sequence of steps and helps pinpoint areas where customers tend to drop off – which may indicate frictions that hinder product growth.
- Surveys: Userpilot’s survey builder has 14 survey templates that can help you find the root cause behind slowing growth rates. There are quantitative templates for collecting satisfaction metrics and qualitative surveys you can use to get user feedback on specific product areas or features.
Pricing of Userpilot
Userpilot’s transparent pricing ranges from $249/month on the entry-level end to an Enterprise tier for larger companies.
Furthermore, Userpilot’s entry-level plan includes access to all UI patterns and should include everything that most mid-market SaaS businesses need to get started.
It has three paid plans to choose from:
- Starter: The entry-level Starter plan starts at $249/month and includes features like segmentation, product analytics, reporting, user engagement, user feedback, and customization.
- Growth: The Growth plan starts at $749/month and includes features like resource centers, advanced event-based triggers, unlimited feature tagging, AI-powered content localization, EU hosting options, and a dedicated customer success manager.
- Enterprise: The Enterprise plan uses custom pricing and includes all the features from Starter + Growth plus custom roles/permissions, access to premium integrations, priority support, custom contract, SLA, SAML SSO, activity logs, security audit and compliance (SOC 2/GDPR).
What do users say about Userpilot?
Most users laud Userpilot for its versatile feature set, ease of use, and responsive support team:
I recently had the pleasure of using Userpilot, and I must say it exceeded all my expectations. As a product manager, I’m always on the lookout for tools that can enhance user onboarding and improve overall user experience. Userpilot not only delivered on these fronts but also went above and beyond with its impressive new features, unparalleled ease of use, and truly exceptional customer support.
What truly sets Userpilot apart is its outstanding customer support. Throughout my journey with Userpilot, the support team has been responsive, knowledgeable, and genuinely dedicated to helping me succeed. Whenever I had a question or encountered an issue, their support team was always there to assist promptly, going above and beyond to ensure my concerns were addressed effectively.
Source: G2.
Of course, other users are also kind enough to share constructive criticism regarding specific features like event tracking filters:
“The filtration while analyzing specific events is a little confusing. Understanding of custom properties and data management configuration could have been more organised.”
Source: G2.
Conclusion
This is the end of our thorough comparison between WalkMe and Userlane. You should be able to make a confident decision by now. If you’re looking for a solid tool for no-code growth that promises great value for money, give Userpilot a go. Book a demo today.
Userpilot – A Better Alternative for No-Code Growth
