Pendo vs Userlane – summary

• Let’s explore how Pendo, and Userlane compare when it comes to enabling SaaS no-code growth.
  • Pendo is a product adoption platform that lets teams monitor product usage, analyze user behavior, and publish in-app guides. The no-code solution focuses on increasing user engagement and driving feature discovery.
  • Userlane is a no-code digital adoption platform used to measure how employees use applications, identify areas for improvement, and offer real-time guidance directly within any application.
• If you’re looking for a better option for no-code growth, Userpilot exceeds both functionality and value for money compared to other tools on the list.
• Userpilot is a product growth platform that drives user activation, feature adoption, and expansion revenue. It also helps product teams collect user feedback, streamline onboarding, and gather actionable insights from analytics.
• Get a Userpilot demo and drive your product growth code-free.

What is no-code growth?

No-code growth is a method of achieving product-led growth (using your own product as a lever and revenue growth channel) without coding, using no-code tools.

It essentially allows people like product managers, product marketing managers or marketers (who may not necessarily have a background in engineering) to create e.g. in-app onboarding experiences, optimize signup and onboarding flows etc. in order to achieve higher conversion rates, user activation rates – and in the long run – drive retention.

No-code movement in general empowers non-programmers to create software elements using a graphical user interface, instead of writing code. According to no-code advocates, technology should enable and facilitate creation, not act as a barrier.

Must have features for no-code growth tools

Before deciding which no-code growth tool deserves your try, you should have a basic understanding of what features you should be looking for in “the one.”

Although the exact features you need will differ based on factors such as the size of your company, your business strategy, and your goals, here are the most crucial features you should look for:

• Truly “no code” – make sure the no code growth tool you pick really allows you to build and style robust and native-looking in-app experiences without coding. You will be surprised how many tools require the knowledge of CSS to publish decent-looking onboarding flows.
• Make sure the tool you choose has all the basic UI patterns available – e.g., checklists, modals, tooltips, banners, and hotspots. This will allow you to create all the product-led growth experiences you may need.
• Targeting the experiences to the right user segments is extremely important for your PLG plays to be successful. Make sure your no-code growth tool offers advanced segmentation capabilities, so you can build customer segments based on product usage, in-app behavior, feedback, and user persona to craft hyper-personalized messages and trigger them at the right time.
• On that note – real-time, event-based triggering is an important feature of a product growth platform that only a few solutions on the market currently offer. Being able to respond to your users’ actions in real-time can be critical to pushing them toward those precious conversion points.
• Finally, product analytics is another “must-have” that a good no-code growth platform should provide. You should be able to monitor your users’ behavior with it, the engagement with your PLG in-app experiences, and how they contribute towards improving your metrics.
• The right code-free PLG tool should also offer integrations with other tools so you can add them to your stack and get better insights on your data under one roof.

Pendo for no-code growth

Pendo is a product adoption platform that lets teams monitor product usage, analyze user behavior, and publish in-app guides. The no-code solution focuses on increasing user engagement and driving feature discovery.

Additionally, Pendo also lets you survey users, segment customers, and see how many site visitors or MAUs your web app is getting. Certain features like product areas, data explorer, product engagement score, and resource centers are locked to the Starter plan or higher.

No-code product tours in Pendo

Product tours help new users reach product activation, increase retention rates in the long run, and drive feature adoption through secondary onboarding flows. Pendo has plenty of features that you can use to create streamlined product tours for new and existing users.

Here are a few product tour features that you can utilize with Pendo:

• Welcome Screens: Pendo lets you create a full-screen welcome modal that welcomes new users and tells them what the next step of their onboarding process is. You can also let them select which product tour they’d like to proceed to or link to more resources for them to explore.
• Segmented Guides: When creating in-app guides with Pendo, you’ll be given the option to limit certain flows to a specific segment. This means you’ll be able to create separate product tours for each use case to make the onboarding process as contextual as possible.
• Feature Adoption: Pendo’s feature adoption analytics will show you which features have the highest or lowest adoption rates. These insights can help you make a data-informed decision on which features to promote within product tours.

Product growth analysis in Pendo

Monitoring growth analytics and extracting insights from product KPIs are crucial for any SaaS business. Pendo lets you monitor core metrics through your home dashboard, track adoption rates on an individual feature level, and divide data by different product areas if you upgrade your plan.

Here are some Pendo features you can use to analyze product growth:

• Analytics Dashboard: Pendo’s analytics dashboard is quite customizable, as there are 26 different widgets for you to choose from. These can track growth metrics like product stickiness, feature adoption, time-on-app, net promoter scores, and the number of unique visitors.
• Feature Adoption: Pendo lets you track feature adoption to see the top features that drive 80% (percentage benchmark can be adjusted) of all click volume within your product. This helps you identify the few features that account for most of product growth so you can double down.
• Product Areas: Product areas let you sort analytics, monitor adoption, track events, and keep tabs on overall growth across each section. Do note that you’ll need to upgrade to the Starter plan (which starts at $7,000/year) in order to use the product areas feature.

Userlane for no-code growth

Userlane is a no-code digital adoption platform used to measure how employees use applications, identify areas for improvement, and offer real-time guidance directly within any application.

In addition, it allows you to get a real-time view of digital transformation progress in your organization. You can now delve deeper into user behaviors across different applications and analyze engagement levels so you can optimize user experiences.

No-code product tours in Userlane

Userlane is primarily designed to create interactive product walkthroughs with simplicity. For companies looking to integrate a basic onboarding experience without coding complexities, Userlane’s no-code platform is an ideal choice.

It provides a seamless solution for businesses to create in-app interactive content. Rather than requiring extensive coding and development effort, Userlane enables organizations to craft intuitive product tours rapidly.

Here’s a breakdown of the features of Userlane for no-code product tours:

• Interactive Step-by-Step Guidance: Userlane offers a visual editor that allows creators to design step-by-step instructions directly within the application interface. These guides provide users with a hands-on approach to learning, leading them through real-time processes. This ensures that users aren’t just reading instructions but are actively engaged in performing tasks.
• Analytics and Performance Insights Without Code: Beyond just crafting the tours, Userlane’s no-code platform provides businesses with valuable insights into user engagement. Organizations can monitor the effectiveness of their onboarding content, pinpoint areas of improvement, and optimize their guides—all through a user-friendly, code-free dashboard.
• Personalized User Segmentation with No-Code Customization: Userlane’s no-code capabilities enable businesses to tailor tours based on user roles, preferences, or behaviors without diving into complex programming.

Product growth analysis in Userlane

Product growth analysis is a key ingredient to increasing product adoption.

Userlane’s HEART analytics is a standardized model to monitor value realization across enterprise applications.
Based on user interaction metrics and usage patterns, a single score indicates the current value realization for each application based on five core value drivers:

• Happiness: Users are satisfied with the application and are likely to recommend it. Understand how users feel about your app with the Happiness tool. You can monitor this using a Net Promoter Score (NPS) or surveys. The NPS measures user loyalty by asking about the likelihood of users recommending your application.
• Engagement: Users interact with the application actively. Engagement shows your user’s involvement by tracking how many engaged (meaningful) sessions they had and how much time they spent in your application or on a certain page.
• Adoption: Users come to the application and utilize it broadly. With the Adoption Score, you can see how many users arrived, and you can track this number compared to the ratio of the expected number of users.
• Retention: Users keep coming back to the application. The retention score is a measure of how many of your users are coming back to your application.
• Task Success: Users accomplish their tasks. The Task Success Rate will help you measure user interaction with tasks and interesting elements to be aware if users complete tasks or interact with important features easily and efficiently.

Pendo vs Userlane: Which one fits your budget?

Understanding the cost implications is paramount when selecting the right solution for no-code growth needs, so here’s a detailed pricing comparison of Pendo and Userlane.

Pricing of Pendo

Pricing for paid Pendo plans is only provided on a quote basis and there are no listed price ranges on the solution’s website. That said, certain reviews have stated that prices start at upwards of $20,000 per year for a single product and more than twice that for higher plans.

Pendo has two paid plans and one free version that is limited to 500 MAUs which makes it accessible to startups but difficult to scale in the long run.

Here are the differences between each Pendo plan:

• Pendo Free: The free version of Pendo can accommodate 500 MAUs and has features like native analytics dashboards, feature tagging, event tracking, segmentation, NPS surveys (with Pendo branding), analytics reports, and in-app guides.

• Growth: Pendo’s Growth plan is designed to be used for a single web or mobile app but can accommodate a custom number of MAUs. It includes features like native analytics dashboards, in-app guides, NPS surveys and response tracking, and customer support.
• Portfolio: Pendo’s Portfolio plan is targeted towards customers who want to use the tool for multiple web and/or mobile apps. Features include guide experiment capabilities, cross-app executive dashboards, cross-app journey reporting, and access to product engagement scores.

Pricing of Userlane

Userlane’s pricing plan is structured in a customizable pattern. This means you need to get a custom quote to know the plan that fits your brand’s purpose based on the level of your SaaS and the number of acquired customers.

Pros and cons of Pendo

There are a few obvious instances where you’ll likely need an alternative solution to Pendo — such as these use cases:

• Over 500 MAUs: If your product has more than 500 MAUs then you’ll need to subscribe to a premium Pendo plan (which tends to be significantly more expensive than other competitors on the market).
• Real-Time Analytics Needs: Companies that operate in fast-paced work sprints will likely opt for product adoption solutions with real-time analytics since Pendo’s one-hour data lag can data-driven decision-making difficult.
• Expensive Pricing Model: Pendo is more expensive than most solutions on the market and the subscription cost rises rapidly as your MAUs grow. Even if you’re on the Starter plan, you could be paying $35,000 annually once you reach 10,000 MAUs — which makes it harder to scale.

Pros of Pendo

Let’s take a look at some of the benefits of using Pendo:

• No-Code: Pendo lets you create surveys, in-app guides, and track metrics without needing to write your own code, which saves a lot of time (while making product experiments or split-testing a lot easier).
• Custom Themes: Pendo’s themes let you create multiple palettes and ensure that any in-app materials published align with your existing brand palette (however, you can only create/customize themes after you’ve installed the Pendo snippet).
• Flexible Dashboards: Pendo has plenty of widgets that you can add to your dashboard, including feature adoption, net promoter score, poll results, guide engagement, product stickiness, and MAUs — so you always have your most important metrics within reach.
• Integrations: Pendo has 50 different integrations to choose from including popular tools like Intercom, Jira, Okta, and HubSpot. Unfortunately, only four of these — Salesforce, Segment, Workato, and Zendesk — are two-way integrations that can share data both ways.

• Multi-Platform Analytics: Because Pendo is compatible with mobile applications, you’ll be able to track product analytics for both web apps and mobile apps. This gives you a more holistic view of how users (or specific segments) use your product on different platforms. Note: You’ll need to upgrade to Pendo Portfolio to add more than one product to your account.

Cons of Pendo

While Pendo certainly has quite a few benefits that make it an appealing solution, there are also a few notable drawbacks that you should be aware of before you choose the platform as your product adoption tool:

• Pricing Jumps: While Pendo does offer a free version, it has a limit of 500 MAUs. Upon reaching the MAU limit, you’ll need to upgrade to continue using most of Pendo’s features (and paid plans tend to cost thousands of dollars per month).
• Locked Features: Key features like the data explorer, resource center, and product engagement score are locked behind the Growth or Portfolio plan.
• Data Lag: Pendo’s analytics dashboards only update once per hour. In some cases, this data lag could lead product teams to make the wrong decisions or draw false conclusions from outdated insights.

Userpilot – A Better Alternative for No-Code Growth

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Pros and cons of Userlane

While Userlane is undoubtedly powerful, certain scenarios might necessitate exploring alternatives.

• Extensive Third-party Integrations: While Userlane offers some key integrations if your business heavily relies on a diverse range of third-party tools and you need a seamless, in-depth integration for all of them, you might want to explore platforms like Pendo or Mixpanel that offer broader integration ecosystems.
• Budget Constraints: While Userlane offers a plethora of features suitable for established enterprises or growing companies, it might be beyond the reach of early-stage startups with limited funds. If you’re on a strict budget and looking for a more affordable solution, platforms like UserGuiding, Intercom, or Intro.js might be more aligned with your financial constraints.
• Complex Customization Needs: If your platform requires highly specialized or intricate onboarding experiences that go beyond standard walkthroughs and tooltips, you might find Userlane’s customization options a bit restrictive. In such cases, tools like WalkMe or Appcues, known for their deep customization capabilities, might be a better fit.

Pros of Userlane

Higher productivity, less support effort, and happier users are what Userlane is created for. From a vast spectrum of capabilities to elegantly crafted UI elements that cater to any walkthrough, regardless of its level of customization, Userlane stands out as a robust platform to bolster user engagement and product familiarization.

Let’s dive into the pros of using Userlane:

• Streamlined no-code interface: Userlane boasts a user-friendly dashboard, enabling even those with no coding background to easily design and implement onboarding flows.
• Product adoption analytics: Get a real-time view of digital transformation progress in your organization. Delve deeper into user behaviors across different applications and analyze engagement levels so you can optimize user experiences.
• Dynamic user walkthroughs: Craft compelling and interactive walkthroughs that intuitively guide users through your software, ensuring they grasp every essential feature.
• Versatile in-app communication tools: Whether tooltips, banners, or pop-up modals, Userlane offers many tools to engage users directly within your platform. With Userlane’s customer onboarding solution, you can tailor communications for different user segments, guiding them through the tasks and processes they will most likely need help with.
• Seamless third-party integrations: Integrate Userlane with various analytics tools, CRM platforms, and other essential software to ensure a harmonious workflow and data sharing.
• Granular audience segmentation: Understand your users and their needs better by segmenting them based on behavior, user type, or other customizable metrics. This ensures that your messaging and tours are always relevant and timely.
• Optimized A/B testing capabilities: Refine your onboarding and in-app messaging by A/B testing different approaches, enabling you to continually enhance user experience based on concrete data.
• Thoughtful pacing with walkthrough rate limiting: Ensure users aren’t too quickly bombarded with too much information. With Userlane’s rate limiting, you can pace the introduction of new features or tasks, striking a balance between informing and overwhelming.

Cons of Userlane

As with any tool, weighing its strengths and weaknesses is essential. Here are the notable drawbacks of adopting Userlane:

• Visual Customization Restrictions: One of Userlane’s apparent setbacks lies in its restricted visual customization capabilities. If you have an eye for aesthetic and unique branding elements might find the platform limiting. The lack of diverse templates and somewhat rigid design elements could impede brands from truly reflecting their identity.
• Analytical Ambiguities: In the age of data-driven decision-making, Userlane’s analytical powers — or the lack thereof — stand out. While it offers basic insights, those looking for a deep dive into granular user behavior, funnel analysis, heatmaps, and more might need to bridge the gap with external integrations.
• Integration Quandaries: Speaking of integrations, Userlane might not be the Swiss Army knife of connectivity that some businesses might be hoping for. While essentials like Zendesk, Google Analytics, Hubspot, and Salesforce are on the list, those yearning for a wider array of integration options might need to strategize around these limitations.
• Cost Considerations: Userlane’s pricing structure could be a roadblock, especially for startups and SMEs keen on budget constraints. The initial investment for Userlane might seem daunting, especially considering the added costs of potential integrations and the learning curve associated with maximizing the platform’s potential.

Userpilot – A better alternative for no-code growth

Userpilot is a product growth platform that drives user activation, feature adoption, and expansion revenue. It also helps product teams collect user feedback, streamline onboarding, and gather actionable insights from analytics.

With Userpilot, you’ll be able to track both product usage and user behavior to get a holistic view of how customers use your product — which will guide future development, improve the user experience, and inform your growth efforts.

No-code product tours in Userpilot

Product tours are an effective way to show new users what a product can do and reduce the time-to-value (TTV) for them. Userpilot lets you build advanced product tours, set contextual triggers, and target specific audiences, all without writing a single line of code.

Here are the Userpilot features that you can use to build a product tour for your users:

• Flow builder: Userpilot’s no-code flow builder has a variety of UI patterns to choose from, such as modals, slideouts, tooltips, and driven actions. All UI patterns are available for use regardless of which Userpilot plan you’re on. All you need to do is install the Chrome extension.

• Contextual triggers: Userpilot lets you set triggers for your flows to ensure that they appear at the most contextual moments. Flows could be triggered when users land on a specific page or when a tracked event occurs. There are also manual triggering options that you can tinker with.

• Audience targeting: Userpilot’s audience targeting setting lets you set the conditions needed for a flow to show up for a specific user. You can use these settings to create flows that target a specific segment or exclude certain users from seeing a flow if certain conditions are met.

Product growth analysis in Userpilot

Tracking growth analytics is essential to gauge the overall trajectory of your product. Userpilot lets you track the completion rates for specific funnels, measure the number of users completing certain goals, and survey your customers to identify the issue whenever growth metrics trend downward. Here’s how Userpilot analytics can help you measure product growth:

• Dashboards: An easy way to keep track of your key product performance and user behavior metrics at a glance, without any technical setup required. There are 4 main dashboards available for your product growth analysis: Product usage, New users activation, Core feature engagement, and User retention.

• Funnels: Userpilot’s funnel reports show you the number of users that enter a funnel and the percentage that completes each step. These visual charts can help you identify the roadblocks that are hindering user activation, causing churn, or sabotaging the efficacy of upsells.

• Trends: Trend reports let you see how specific product changes impact retention metrics and monitor changes in active user counts over certain time periods. You can also create custom metrics, track events, or use the breakdown tab to perform a correlative retention analysis.

• Paths: It provides a detailed understanding of customer actions through a sequence of steps and helps pinpoint areas where customers tend to drop off – which may indicate frictions that hinder product growth.

• Surveys: Userpilot’s survey builder has 14 survey templates that can help you find the root cause behind slowing growth rates. There are quantitative templates for collecting satisfaction metrics and qualitative surveys you can use to get user feedback on specific product areas or features.

Pricing of Userpilot

Userpilot’s transparent pricing ranges from $249/month on the entry-level end to an Enterprise tier for larger companies.

Furthermore, Userpilot’s entry-level plan includes access to all UI patterns and should include everything that most mid-market SaaS businesses need to get started.

Userpilot has three paid plans to choose from:

• Starter: The entry-level Starter plan starts at $249/month and includes features like segmentation, product analytics, reporting, user engagement, NPS feedback, and customization.
• Growth: The Growth plan starts at $749/month and includes features like resource centers, advanced event-based triggers, unlimited feature tagging, AI-powered content localization, EU hosting options, and a dedicated customer success manager.
• Enterprise: The Enterprise plan uses custom pricing and includes all the features from Starter + Growth plus custom roles/permissions, access to premium integrations, priority support, custom contract, SLA, SAML SSO, activity logs, security audit, and compliance (SOC 2/GDPR).

What do users say about Userpilot?

Most users laud Userpilot for its versatile feature set, ease of use, and responsive support team:

I recently had the pleasure of using Userpilot, and I must say it exceeded all my expectations. As a product manager, I’m always on the lookout for tools that can enhance user onboarding and improve overall user experience. Userpilot not only delivered on these fronts but also went above and beyond with its impressive new features, unparalleled ease of use, and truly exceptional customer support.

What truly sets Userpilot apart is its outstanding customer support. Throughout my journey with Userpilot, the support team has been responsive, knowledgeable, and genuinely dedicated to helping me succeed. Whenever I had a question or encountered an issue, their support team was always there to assist promptly, going above and beyond to ensure my concerns were addressed effectively.

Source: G2.

Of course, other users are also kind enough to share constructive criticism regarding specific features like event tracking filters:

“The filtration while analyzing specific events is a little confusing. Understanding of custom properties and data management configuration could have been more organised.”

Source: G2.

Conclusion

This is the end of our thorough comparison between Pendo and Userlane. You should be able to make a confident decision by now. If you’re looking for a solid tool for no-code growth that promises great value for money, give Userpilot a go. Book a demo today.