Pendo vs Userpilot: Which Offers The Best Value For Money
Pendo vs Userpilot? Which one is the best user onboarding tool?
If you’re not sure which of them offers more value and better functionality, stick around.
In this article, we’ll go in-depth and have a look at the most important features each platform offers.
- Userpilot is a code-free product experience software, which gives non-tech teams the ability to create powerful contextual onboarding experiences
- Pendo is a digital adoption platform with great analytics and a range of user onboarding features
- Pendo alternatives include Userpilot, WalkMe, Appcues, Gainsight PX, Mixpanel
- G2 reviewers praise Userpilot for the quality of product support, and the ease of use and administration. They believe it meets the needs of their business better than Pendo
- Pendo guides consist of tooltip-like sequential experiences while Userpilot allows you to design interactive onboarding flows
- Pendo does not let you trigger guides to user segments segmented by custom events, or trigger guides in response to in-app events.
- Userpilot supports 6 UI patterns (tooltips, hotspots, banners, modals, slideouts, driven actions) and 4 actions, whereas Pendo has only 3 user interface elements available for building guides (lightboxes, banners, tooltips) and 1 action
- Pendo checklists are available in the Pro plan only and they are a part of the Resource Centre, which limits their usefulness as onboarding elements
- Userpilot also allows you to create multiple checklists that can be triggered for various user segments in any order. The checklist analytics are superior to those of Pendo and they can be triggered on any of your web app’s pages
- Userpilot Resource Centre is fully customizable, easy to navigate, allows module grouping and searches of external sources, and is included in all pricing plans
- Pendo included a Resource Centre feature, but is only available in the higher plans and offers limited functionality and customization options
- Pendo is known for its good and easy to use analytics tools like Paths, Retention, and Funnels. As of Q1 2023, Userpilot will have the same analytics features, with more robust functionality.
- Userpilot’s analytics update in real-time, it takes Pendo 1 hour to update its analytics dashboard. This means you have a big data lag to start with – which may skew your decisions.
- Both products allow feature tagging to track user engagement with UI elements.
- Userpilot allows goal tracking and A/B testing to measure the effectiveness of in-app experiences.
- Pendo has limited user feedback functionalities: you can create basic polls-only and need the higher plans for NPS tracking.
- Pendo promotes its PES (Product Engagement Score) metric which doesn’t take into account user sentiment.
- Pendo’s Free plan offers limited functionality while the pricing of the higher plans is ambiguous. You need to get a custom quote and reviews say it can even get to as high as $55,000/year.
- In contrast, Userpilot offers an affordable starting Traction plan ($299/mo) and a transparent pricing structure.
- Userpilot customer support offers live chat, customer success calls, and an in-app resource center in all plans, while Pendo offers live chat only in the highest Enterprise plan and no customer support whatsoever in the Free plan.
- Pendo supports integrations with lots of great products but the number of those available even in the more expensive plans is very limited; the constantly growing list of all Userpilot integrations is available in all plans without limitations.
- Call us biased, but we truly believe you will get more value for your money by using Userpilot. Want us to show you around? Get a Userpilot demo here
Let’s look at what these are.
Userpilot divides in-app guides that you can create with those user interface elements into Flows and Spotlights.
Spotlights are static experiences like native tooltips, hotspots, and banners.
Flows are interactive and consist of onboarding elements like modals, slideouts, tooltips, and driven actions that you can combine and trigger to the desired user segment.
Pendo’s limited onboarding elements are lightboxes (which are similar to modals), banners, and tooltips.
What is missing in this list (apart from slideouts, driven actions, and hotspots) is checklists.
They are available in Pendo, and we’re going to dive into deeper detail in a moment, but it’s important to remember they are not a part of Guides, so they cannot be triggered inside your app to specific user segments.
Pendo vs Userpilot checklists comparison
Checklists are powerful onboarding features to look for in a user onboarding software.
Both Pendo and Userpilot offer them to their customers.
But here’s the catch.
Pendo checklists are available only in the Pro plan, which according to online reviews starts at $2000-5000/year for one product.
Userpilot doesn’t restrict the number of checklists in any of its plans, starting plan costs $249/mo.
As we mentioned above, Pendo’s checklists are not a part of the product tours, but rather the Resource Centre. This means that the user has to click on the help button and choose the checklist they want to follow.
In contrast, Userpilot’s unlimited checklists can be triggered for different user segments in a preferred order.
With multiple checklist functionality so you can create different checklists to guide users from one milestone to the next in their journey.
Build unlimited tasks with several trigger options in each task: run a flow, direct users to a URL or run a JS script.
Or, just mark tasks as complete from the start so the user is more enticed to start.
Overall, it seems that Pendo dropped the ball by not adding checklists to their free plan (at least one) and not including them in guides.
Pendo is known for its great analytics overall (we’ll get to this in a bit) but this doesn’t seem to apply to checklists. We can speculate that not developing in-depth checklist analytics could be the consequence of Pendo not considering them an important onboarding tool.
Userpilot provides very detailed checklist analytics. It allows you to track the live performance of all your checklists together, each of them individually, as well as each task.
Pendo vs Userpilot resource center
The resource center is considered an in-app guide in Pendo.
It’s not quite clear if you can get it on the Team plan or if you need to upgrade to Pro or Enterprise. Accessing it can be potentially quite expensive and its customization options are limited. It looks fairly plain too.
Userpilot resource centre is easy to navigate and fully customizable and available in all plans.
Pendo’s resource center offers limited functionality compared to Userpilot.
For once, in Pendo you can search only inside the resource center while in Userpilot you can also search external sources like your knowledge base, Zendesk or Hubspot.
What’s more, Pendo doesn’t allow grouping modules so users have to scroll down a very long resource center if you add multiple resources there. Module grouping is possible in Userpilot.
Next, while you can add videos to Pendo’s resource center, in Userpilot you can also play them in-app directly with a click.
Finally, Userpilot offers extensive resource center analytics, whereas Pendo doesn’t.
Not convinced Userpilot offers more value than Pendo? Get a free personalized demo and we’ll be happy to show you around.
Pendo vs Userpilot analytics
It’s to time to compare Pendo to Userpilot when it comes to analytics!
Pendo’s built a great reputation for its in-depth analytics tools.
Paths, which show the different routes into or out of a specific event (and again – you may be familiar with them from Google Analytics)., help to identify user behavior patterns. Pendo also allows you to track retention rate over time with its Retention functionality, while Funnels come in handy when you try to identify drop-off points in the user journey (and look similar to the familiar funnels in Google Analytics).
The tools Pendo offers are quite advanced but are they good enough to justify the price tag?
What’s more, Userpilot offers some functionality that Pendo doesn’t.
In Userpilot, you can set goals and tie them to in-app flows and experiences to measure their effectiveness. Userpilot also allows you to carry out experiments (A/B testing), which Pendo doesn’t support (more about it in a sec).
Track UI engagement
Both Userpilot and Pendo support feature tagging. It allows you to track users’ interactions with user interface elements, and find out which features are most popular, and which may be underutilized.
The functionality is unlimited in Pendo, while Userpilot allows you to tag 25 features in the lowest Traction plan.
Goal tracking for user onboarding tasks
A goal can be used to track when users reach specific milestones, showing you an overview of how many users are at each step in the journey.
Moreover, understanding goal adoption helps identify the key features that make a product more sticky. It also helps in setting a clear path of where it needs to drive its end-users.
In-app experiences play an important role in increasing feature adoption and user engagement, so they should be tied to a goal to better understand how they’re performing.
Userpilot allows you to set goals and easily analyze the results thanks to a clear visualization of the data.
Pendo doesn’t have this functionality and it is not a part of its short-term roadmap.
A/B testing of user onboarding flows
A/B testing allows you to conduct experiments to test the effectiveness of your onboarding experiences.
This is also something you don’t get in Pendo.
To set up A/B testing in Userpilot you only have to select the option in the flow’s settings like below.
Where Pendo’s analytics fail
Apart from limited functionality in the free plan collecting user feedback is where Pendo falls short.
First, while Userpilot’s analytics update in real-time, it takes Pendo 1 hour to update its analytics dashboard. This means you have a big data lag to start with – which may skew your decisions.
Secondly – you can add basic polls into guides but to collect more feedback data like NPS, you need to upgrade.
One of the reasons why NPS may seem marginalized is that Pendo has developed its own proprietary metric Product Engagement Score (PES), which is a combination of adoption, stickiness, and growth.
This sounds fancy, but is it really worth the upgrade?
Automation and behavioral analytics are invaluable for SaaS companies, but there is still a lot to be gained from talking to the customer directly. Pendo could definitely do better in this area.
Userpilot vs Pendo pricing
Which of the products gives you a better bang for your buck? Well, the question is not as straightforward to answer as it may seem, because Pendo doesn’t list prices.
Instead, the company gives you custom quotes depending on your business, which start at $2000-$5000 for a single product and around $15,000 for the enterprise plan (or so we hear).
Pendo’s free plan offers:
- 1 Web app key
- 1 Mobile App Key
- Up to 1,000 monthly active users (MAUs)
- Unlimited feature and page tagging
- Use of in-app guides
This offer is very limited to be useful in building proper user onboarding experiences.
Userpilot pricing is transparent and offers more than enough functionality even in the starting Traction plan ($249/mo).
Userpilot vs Pendo customer support
Userpilot offers live chat and 3 customer success calls to all their customers, also during the free trial. Its users can also access an in-app resource center with documentation videos and tutorials.
Pendo offers no customer support in the Free plan. It is available in the paid plans, but live chat and faster response SLAs (Service-Level Agreements) come only with the Enterprise plan.
Userpilot vs Pendo integrations
Pendo has been on the market for quite some time and it has built an impressive list of integration options. The catch is that you have to pay for them as they only include 1 on the already expensive Pro plan and 3 on the Enterprise plan.
Userpilot has integrations with a few useful products you may already be using, like Amplitude, Mixpanel, and Heap.
There are also new ones in development, including Hubspot, and they’re all available in the lowest Traction plan!
Conclusion: Which should you choose?
Both Pendo and Userpilot are great user onboarding tools.
Pendo has brilliant analytics but otherwise offers limited functionality for a user onboarding platform and its pricing plans aren’t very transparent.
Userpilot offers more value for money compared to Pendo, giving you access to a range of features that allow you to build comprehensive onboarding experiences.
If you’d like to check out how Userpilot can help you design great user onboarding experiences, get a demo!