Looking for website tour examples to get inspiration for your own process?
Today’s article breaks down 10 flows from top SaaS companies. We’ll explore what each guided tour did right and lessons to enhance your onboarding strategy.
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10 Website tour examples that drive customer success
Website tours are interactive guides that quickly familiarize new users with your app and its key features. Used well, they will boost user engagement and conversion rates, as visitors are less likely to feel lost or confused.
Below are 11 great examples to get your creative juices rolling:
Website tour example #1: Attention Insight
Attention Insights is an AI-powered tool that helps businesses visualize and predict user interactions. The software struggled with low activation rates because customers weren’t quite getting how the platform works.
So, the team turned to Userpilot to improve their onboarding process. By implementing interactive walkthroughs and onboarding checklists, they were able to increase activation rates by 47% in a short period.
Activation Insights’ new onboarding flow begins by prompting the user to create their first heatmap:
Next, users will see an onboarding checklist with six action steps. Attention Insight also added a progress bar and ticked off the first item on the list to give users a sense of momentum and accomplishment.
Attention Insights also created a dedicated flow that introduces users to its Areas of Interest feature. This feature is a key activation driver for the platform, so it’s important that users perfectly understand how to use it. The detailed guide helps ensure that:
When confused, users could click the Get Help button on the right to access an in-app resource center with additional guides:
Lastly, Attention Insights triggers a congratulatory slideout after users successfully create their first heatmap. The microcopy provides additional instruction and more help resources for users who might need it:
Website tour example #2: Sked Social
Sked Social is a social media scheduling and management platform that helps customers plan, schedule, and analyze their content across various channels.
The platform utilized Userpilot to create an onboarding tour that resulted in a 3X higher conversion rate.
The flow begins by offering users the option to receive 1:1 onboarding over the phone or do it themselves by following an interactive in-app tour.
After making a decision, users will see a new page with a clean layout and step-by-step guides for connecting their social media accounts and creating their first post.
Notice how the slideout overlay effectively guides the user’s attention by minimizing distractions and highlighting the next action step. This clear visual hierarchy prevents confusion and ensures a smooth user experience.
Once users have completed all the basic steps, they’re shown a congratulatory message that gives them a pat on the back and encourages further engagement.
Inspired by these Website Tour Examples? Create Yours Code-Free with Userpilot!
Website tour example #3: Impala
Impala is a platform that connects nonprofits and funders to simplify the grantmaking process.
It has three main customer categories: fundraisers, grantmakers, and nonprofit networks.
Each of these customer groups has unique needs and priorities when using the platform. To ensure a successful experience, Impala’s success team developed personalized onboarding flows that highlight the most relevant features for each customer segment.
For example, the guided tour for fundraisers begins with the popup below:
After users choose to start the onboarding, a new screen will appear with a list of potential funders. Here, Impala launched a contextual tooltip to explain the criteria for choosing funders—a smart move to further educate customers and demonstrate the platform’s effectiveness.
From the screen above, some users might be wondering what the “70%” on the right side means. That question was answered with a secondary tooltip immediately after the first.
There’s a great lesson here—always anticipate and address potential points of confusion in your onboarding flows.
After explaining the key concepts, the walkthrough ends by prompting users to take action and create a list of suitable prospects.
Website tour example #4: RecruitNow
RecruitNow is a Dutch Applicant Tracking System (ATS) designed to simplify the hiring process for recruitment agencies.
The company initially relied on face-to-face customer training, but that approach became increasingly difficult as it expanded to other countries.
So, RecruitNow switched to a scalable onboarding process that combines video tutorials and interactive guides.
This approach saved the company thousands of customer training hours and led to increased user activation rates.
Website tour example #5: Rocketbots
Rocketbots have a web app that allows you to connect all your messaging systems on one platform.
After the user logs in, they are greeted with a welcome screen that addresses the user by name, asks them to name the workspace, and chooses a language of preference.
Next, the software serves you with an onboarding checklist. Rocketbots cleverly highlights its two key activation tasks, “Connect a Channel” and “Create a Space,” right within its onboarding checklist.
Why are these so crucial? Without a dedicated “space” to organize your communication channels, the platform can’t function. And connecting your first channel is the gateway to experiencing the true value of Rocketbots.
To guide users through these essential steps, Rocketbots leverages Userpilot’s interactive tooltips. These tooltips provide contextual guidance, ensuring users can easily navigate the process of adding their first channel and unlocking the platform’s potential.
Website tour example #6: Groupize
Groupize is a meetings management platform unifying travel, spending, and compliance. The platform took a rather unique approach to onboarding tours by creating a gamified assistant called G.G. that accompanies users through their journey.
New users are greeted with a personalized welcome message and nudged to begin the flow. At the same time, they are also given the choice to dismiss the flow and return to it later. Such full control over their experiences makes users feel empowered and at ease.
If users choose to start the tour, a sequence of modals is triggered, each containing bit-sized information, with each bringing the user closer to value realization.
Users can also switch between different screens, and go back or forth, allowing them to control their learning speed.
Website tour example #7: Get a Newsletter
Get a Newsletter has a simple but effective onboarding flow.
It begins with a greeting message that tells the new user they’re “just 2 steps away from becoming an email marketing ninja.”
This punchy microcopy instantly does two things:
- Let users know it’s a short flow and reduce any anxiety that might come with anticipating a cumbersome process.
- Boost user motivation—the user will be like, “Become an email marketing ninja in just two steps? Hell yeah, count me in!).
The lesson here? Word your in-app messages carefully, as they can affect the user’s mood, and, therefore, their willingness to complete your onboarding process.
Website tour example #8: Demio
Demio is a webinar hosting platform designed to be user-friendly and engaging.
When users first sign in, they’ll be shown a sequence of tooltips explaining to them the basics of the product and in the end, inviting them to join a webinar with a simulated audience:
Then, a Demio employee joins the webinar room to explain a few concepts, then hands over control to the user so they can play around with Demio’s features and see how easy the platform is.
Website tour example #9: Kontentino
Social media management tool Kontentino displays a welcome modal featuring an image of a smiling employee. This small gesture humanizes the brand and embarks the start of a positive relationship.
After this welcome page, Kontentino combines tooltips and driven actions to gently guide users through its key activation points—connecting social media accounts and creating the first post.
Here’s the prompt to add a social media profile:
After connecting their account, a funny GIF featuring Hana (who appeared on the welcome page) pops up to congratulate the user and further encourage them.
Next, users are prompted to perform the second key activation event—creating their first post. Notice how the tooltip explains the step in a clear and concise manner.
Website tour example #10: Grammarly
Grammarly, the AI-powered writing assistant, helps users craft concise and error-free content.
What’s particularly smart about their onboarding is the initial choice they offer: take a guided tour or dive right in.
This simple option acknowledges that not all new users are unfamiliar with the platform and caters to both beginners and those with prior experience.
To showcase its power, Grammarly uses a clever tactic: presenting a demo document riddled with errors. As users witness Grammarly’s AI in action, identifying and correcting mistakes in real time, they gain a firsthand understanding of its capabilities.
Inspired by these Website Tour Examples? Create Interactive Tutorials Code-Free with Userpilot!
How to create interactive product tours with Userpilot
Userpilot is a product growth tool that helps SaaS companies onboard users, drive activation, and improve long-term retention.
Here’s how it can help you create interactive tours:
Create and customize different UI patterns
Most product tours are built out of the following elements:
- Tooltips: brief text snippets that walk users through one individual product feature.
- Modals: larger, rectangular elements that grab users’ attention with striking graphics.
- Sliders: similar to modals, but they slide in from the sides of the screen and take up less space.
- Driven actions: focus the user’s attention on a specific action such as a click or an input.
Userpilot allows you to fully customize these elements to match your brand style. From custom fonts and colors to widgets and text messages, everything is under your control. Moreover, you can add rich media such as images and videos to make them even more engaging.
Trigger personalized interactive walkthroughs for different segments
Userpilot lets you group customers into various segments based on characteristics like demographics, jobs to be done, roles, etc. This allows you to trigger highly personalized onboarding flows that resonate with each group.
For example, you could group new signups from the logistics industry and trigger workflows and features most relevant to their specific goals.
Analyze the impact of your interactive walkthrough
Once your onboarding flow is live, you can visit the flow analytics dashboard in Userpilot to track key metrics like:
- Completion rates.
- Average time to complete the onboarding flows.
- The number of users who dismissed the flow.
But it goes deeper than that. Userpilot provides granular data on each step within your flow, revealing where users drop off and where they excel. You can even explore individual user activity to understand how specific users interacted with your onboarding experience.
Use AI to improve the microcopy in your product walkthroughs
Crafting concise and compelling microcopy for your product walkthroughs can be a real challenge because you only have a small space to write the content you need. But Userpilot’s AI writing assistant comes to the rescue.
It can help you generate fresh ideas, refine your existing text, and ensure every word guides your users smoothly.
Website tour FAQs
What is a website tour?
A website tour is an interactive guide that walks users through your key features and helps them make the most of your web app.
Why use product tours in your user onboarding process?
Website tours help quickly familiarize new users with key features, guiding them step-by-step to understand the product’s value. They reduce user friction, enhance engagement, and improve retention by making the learning curve smoother.
How to write a product tour?
Product tours are your chance to make a stellar first impression and guide users to success. Here’s a breakdown of how to craft one that truly shines:
- Identify your audience: Who are you creating this tour for? New users? Existing users exploring a new feature? Tailor the content and tone to their level of familiarity.
- Define your goals: What do you want users to achieve? Complete a key action? Understand a core workflow? Having clear goals will focus your tour.
- Choose the right format: Will you use tooltips, modals, checklists, or a combination? Consider what best suits your product and the complexity of the features you’re highlighting.
- Utilize no-code user onboarding software: Leverage a user-friendly tool like Userpilot to build your product tours without coding.
Conclusion
Web tours are a great way to speed up user adoption and set the tone for long-term user engagement.
If you’re inspired by the website tour examples in this article and ready to build your own, Userpilot can help you set it up quickly. Book a demo today to get started!
Inspired by these Website Tour Examples? Create Yours Code-Free with Userpilot!
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