Userlane for User Engagement Analysis: Features, Pricing, and Review

Looking for an effective user engagement analysis tool and wondering if Userlane is the best option for your SaaS company?

With numerous Userlane alternatives, it can be challenging to make a final decision.

In this article, we’ll delve into precisely that – helping you determine whether Userlane is the ideal choice for your user engagement analysis needs. We’ll explore its features, pricing, and offer a comprehensive review to aid in your decision-making process.

Let’s get started!

TL;DR

Userlane is a good choice for user engagement analysis and it comes with features such as feature tags, event tracking, behavioral analytics, and survey analytics.
While Userlane is undoubtedly powerful, certain scenarios might necessitate exploring alternatives.

- Extensive Third-party Integrations: While Userlane offers some key integrations if your business heavily relies on a diverse range of third-party tools and you need a seamless, in-depth integration for all of them, you might want to explore platforms like Pendo or Mixpanel that offer broader integration ecosystems.
- Budget Constraints: While Userlane offers a plethora of features suitable for established enterprises or growing companies, it might be beyond the reach of early-stage startups with limited funds. If you’re on a strict budget and looking for a more affordable solution, platforms like UserGuiding, Intercom, or Intro.js might be more aligned with your financial constraints.
- Complex Customization Needs: If your platform requires highly specialized or intricate onboarding experiences that go beyond standard walkthroughs and tooltips, you might find Userlane’s customization options a bit restrictive. In such cases, tools like WalkMe or Appcues, known for their deep customization capabilities, might be a better fit.
If you’re looking for a better option for user engagement analysis, Userpilot exceeds both functionality and value for money compared to Userlane.
Ready to see Userpilot in action? Schedule a demo today to explore its powerful user engagement analysis capabilities firsthand.

Looking for a Better Alternative for User Engagement Analysis? Try Userpilot

GET A DEMO

14 Day Trial
No Credit Card Required

What is Userlane?

Userlane is a no-code digital adoption platform used to measure how employees use applications, identify areas for improvement, and offer real-time guidance directly within any application.

In addition, it allows you to get a real-time view of digital transformation progress in your organization. You can now delve deeper into user behaviors across different applications and analyze engagement levels so you can optimize user experiences.

Must have features of user engagement analysis tools

Here are some must-have features that you should look for when considering a user engagement tool:

Have different UI patterns such as checklists, modals, tooltips, banners, and hotspots – so you can build interactive in-app experiences to drive engagement.
Options to offer in-app support by creating a resource center so you can provide users with easy access to help articles, tutorials, and FAQs.
Advanced segmentation features that allow you to filter customers based on product usage, in-app behavior, user feedback, etc. – so you can trigger flows or send hyper-personalized messages.
A/B test for driving engagement that helps you identify what change is necessary to improve user experiences and increase conversion.
User survey features for you to collect insights on user engagement and satisfaction – so you can improve your product offerings.
Product analytics feature for engagement data visualization which enables you to track and act on user behavior data.

Userlane features for user engagement analysis

Even though Userlane is not a fully-fledged dedicated behavioral analytics platform that tracks a wider variety of user actions across an entire platform or website, there are still some actions it can track.

With Userlane, you can evaluate how different users interact with your support content, get live engagement insights on your in-app notifications, Guides, and Tooltips, and find content that needs optimization easily.
Here are three behaviors you can check:

Users’ views and interactions with announcements.
When users start Guides and when they complete them.
When users view and interact with your content.

Userlane’s feature tags

Adding a tag marks a single element within the underlying application to measure the user’s interaction with that element. Once tagged, you can understand if users interact with specific elements and features, allowing you to gain valuable insights into their task completion success.

To create a tag, just hit the “Create” button in the editor and click on the element you wish to track. Once enabled, you can access your tracking results in the Userlane Portal.

Userlane’s event tracking

Event tracking is vital for understanding how users interact with your digital products. Tracking user interactions, from button clicks to form submissions, provides data to inform UI improvements and feature development.

Userlane’s analytics privacy settings enable you to select the level of event tracking that you need to help you understand how well your applications are being adopted. Here’s an overview of the functionality of Userlane as it relates to event tracking:

HEART Analytics: HEART is a user-centered metrics framework. Google developed it to evaluate the quality of the user experience. You can enable HEART to understand how users interact with your applications (e.g., click events, viewed pages, time spent).
Basic anonymous event tracking: If you do not want HEART analytics, Userlane’s Basic anonymous event tracking captures your user’s interactions with Userlane, such as guides started, assistants opened, or announcements viewed.
Advanced tracking: Advanced tracking captures interactions in your underlying applications including clicks, URL changes, and URL views.

Userlane’s behavioral analytics

Users’ views and interactions with announcements.
When users start Guides and when they complete them.
When users view and interact with your content.

Userlane’s survey analytics

Userlane’s survey analytics allows users to measure satisfaction by asking questions about the application and its features, which is vital in tracking digital adoption progress.

Here are some features of Userlane that can help you get better survey analytics results:

The platform employs an emoji-based scale, facilitating easy feedback provision from participants through five distinct sentiment-representing emojis. Multiple surveys can run concurrently across different application pages and user segments.
Each survey possesses its own analytics page, where responses and user comments can be monitored. Date and segment filters are available to narrow down results for specific periods or user groups.

What are the pros and cons of Userlane?

Userlane’s pros

Higher productivity, less support effort, and happier users are what Userlane is created for. From a vast spectrum of capabilities to elegantly crafted UI elements that cater to any walkthrough, regardless of its level of customization, Userlane stands out as a robust platform to bolster user engagement and product familiarization.

Let’s dive into the pros of using Userlane:

Streamlined no-code interface: Userlane boasts a user-friendly dashboard, enabling even those with no coding background to easily design and implement onboarding flows.
Product adoption analytics: Get a real-time view of digital transformation progress in your organization. Delve deeper into user behaviors across different applications and analyze engagement levels so you can optimize user experiences.
Dynamic user walkthroughs: Craft compelling and interactive walkthroughs that intuitively guide users through your software, ensuring they grasp every essential feature.
Versatile in-app communication tools: Whether tooltips, banners, or pop-up modals, Userlane offers many tools to engage users directly within your platform. With Userlane’s customer onboarding solution, you can tailor communications for different user segments, guiding them through the tasks and processes they will most likely need help with.
Seamless third-party integrations: Integrate Userlane with various analytics tools, CRM platforms, and other essential software to ensure a harmonious workflow and data sharing.
Granular audience segmentation: Understand your users and their needs better by segmenting them based on behavior, user type, or other customizable metrics. This ensures that your messaging and tours are always relevant and timely.
Optimized A/B testing capabilities: Refine your onboarding and in-app messaging by A/B testing different approaches, enabling you to continually enhance user experience based on concrete data.
Thoughtful pacing with walkthrough rate limiting: Ensure users aren’t too quickly bombarded with too much information. With Userlane’s rate limiting, you can pace the introduction of new features or tasks, striking a balance between informing and overwhelming.

Userlane’s cons

As with any tool, weighing its strengths and weaknesses is essential. Here are the notable drawbacks of adopting Userlane:

Visual Customization Restrictions: One of Userlane’s apparent setbacks lies in its restricted visual customization capabilities. If you have an eye for aesthetic and unique branding elements might find the platform limiting. The lack of diverse templates and somewhat rigid design elements could impede brands from truly reflecting their identity.
Analytical Ambiguities: In the age of data-driven decision-making, Userlane’s analytical powers — or the lack thereof — stand out. While it offers basic insights, those looking for a deep dive into granular user behavior, funnel analysis, heatmaps, and more might need to bridge the gap with external integrations.
Integration Quandaries: Speaking of integrations, Userlane might not be the Swiss Army knife of connectivity that some businesses might be hoping for. While essentials like Zendesk, Google Analytics, Hubspot, and Salesforce are on the list, those yearning for a wider array of integration options might need to strategize around these limitations.
Cost Considerations: Userlane’s pricing structure could be a roadblock, especially for startups and SMEs keen on budget constraints. The initial investment for Userlane might seem daunting, especially considering the added costs of potential integrations and the learning curve associated with maximizing the platform’s potential.

What do users say about Userlane?

Userlane boasts of some great reviews on G2. Testimonies range from the tool’s effectiveness, helpfulness, and simplicity.

First of all, I like the ease of creating guides, tool tips and announcements.

Secondly, the segmentation, for users and pages, is critical for our platform.

Our developers really like how easy it is to embed the Userlane code snippet, and adjust it as needed.

Finally, we are thrilled that we are going to finally have solid data on our user’s platform behavior and habits. The HEART analytics were key in our decision to go with UserLane.

Customer support has been fantastic through the entire process. Great team!

On G2, Userlane has 5-star and 4-star reviews only. However, there are a few ‘’dislike’’ reviews:

I would say that the downside of using the tool is that you cannot gain feedback on specific parts of your application, although I believe this feature will be added soon, and I can’t wait to use it!

Userlane’s pricing

Userlane’s pricing plan is structured in a customizable pattern. This means you need to get a custom quote to know the plan that fits your brand’s purpose based on the level of your SaaS and the number of acquired customers.

3 Reasons why you might need a Userlane alternative

While Userlane is undoubtedly powerful, certain scenarios might necessitate exploring alternatives.

Extensive Third-party Integrations: While Userlane offers some key integrations if your business heavily relies on a diverse range of third-party tools and you need a seamless, in-depth integration for all of them, you might want to explore platforms like Pendo or Mixpanel that offer broader integration ecosystems.
Budget Constraints: While Userlane offers a plethora of features suitable for established enterprises or growing companies, it might be beyond the reach of early-stage startups with limited funds. If you’re on a strict budget and looking for a more affordable solution, platforms like UserGuiding, Intercom, or Intro.js might be more aligned with your financial constraints.
Complex Customization Needs: If your platform requires highly specialized or intricate onboarding experiences that go beyond standard walkthroughs and tooltips, you might find Userlane’s customization options a bit restrictive. In such cases, tools like WalkMe or Appcues, known for their deep customization capabilities, might be a better fit.

Userpilot – A better alternative for user engagement analysis

Behavioral analytics make it possible to monitor user activity, group data into cohorts, and extract relevant metrics/insights. Userpilot lets you tag features to see how users interact with them, compare goals by cohort, and create trend reports that track behavioral patterns over time.

Here are some Userpilot features you can use for user behavior tracking:

No-Code Feature Tagging: Userpilot’s click-to-track feature tagger lets you mark features, buttons, and elements with the Chrome extension. You’ll be able to track user interactions such as clicks, hovers, or inputs to get an accurate behavioral view for specific features.
Funnel Reports: Funnel reports show you the total number of users that enter a funnel and the percentage of users that complete each step. This can help you track behavioral paths and see which stages most users get stuck on.
Trends Reports: Generating trends reports will help you visualize the occurrence of key events over time and break down these analytics by device, browser, operating system, country, signup date, or even individual user IDs and email addresses to see granular behavioral analytics.

Userpilot’s feature tags

Tracking feature adoption is essential to identify under-utilized features and push users toward discovering them. Userpilot lets you tag features without writing any code, track adoption through engagement analytics, and visualize feature usage with heatmaps.

Here’s how you can use Userpilot to conduct feature audits and drive feature adoption:

No-code tagging: Userpilot’s no-code feature tagger lets you add tags through the Chrome extension’s visual builder. You’ll also be able to select whether the tag should track clicks, hovers, or text inputs from users to get contextual data that reflects actual feature usage.

Feature tags: The advanced feature analytics of Userpilot lets you track feature performance trends, see the top 20 features across your user base, and see granular data for individual features. You’ll also be able to filter your data by segment, company, or time period.
Usage heatmaps: Userpilot heatmaps show you the features/elements with the most interactions. Heatmaps can be generated on the Features & Events dashboard by clicking on a tagged feature, editing it in the builder, and then clicking the heatmap icon on the bottom toolbar.

Userpilot’s event tracking

Event tracking is essential for tracking feature usage, progress towards product goals, and extracting actionable insights. Userpilot lets you create event tags without writing any code, view all your goals from a single dashboard, and sync event data to your integrations.

Here’s how you can use Userpilot as an event-tracking tool:

No-code tagging: Userpilot’s no-code tagging capabilities let you set up event tracking for buttons, features, and elements. You can track clicks, hovers, or user inputs. You’ll also be able to group multiple events as a custom event to give you more accurate insights.

Event goals: The Goals dashboard will let you track how many users have performed a desired action. You can also track users who have completed a specific event and see how that impacts other aspects of their journey down the line, such as feature usage or upsell events.

Third-party integrations: Userpilot integrates with dedicated analytics tools like Amplitude, Mixpanel, Heap, and more. This lets you seamlessly stream event data to other tools in your tech stack and get a clearer view of key events across the entire user base.

Userpilot’s behavioral analytics

Here are some Userpilot features you can use for user behavior tracking:

No-Code Feature Tagging: Userpilot’s click-to-track feature tagger lets you mark features, buttons, and elements with the Chrome extension. You’ll be able to track user interactions such as clicks, hovers, or inputs to get an accurate behavioral view for specific features.
Funnel Reports: Funnel reports show you the total number of users that enter a funnel and the percentage of users that complete each step. This can help you track behavioral paths and see which stages most users get stuck on.
Trends Reports: Generating trends reports will help you visualize the occurrence of key events over time and break down these analytics by device, browser, operating system, country, signup date, or even individual user IDs and email addresses to see granular behavioral analytics.

Userpilot’s survey analytics

Survey analytics are an essential part of extracting actionable insights from user feedback. Userpilot’s advanced analytics capabilities extend to any surveys you build with it. You’ll be able to see granular analytics for surveys, sort by audience or time period, and view NPS data separately.

Here’s an overview of the Userpilot features you can use during survey data analysis:

Granular analytics: Each survey you create has its own analytics tab where you’ll be able to see which percentage of respondents chose a particular option, view the most popular choices, and review qualitative responses of users. You can also sort by segment, company, or time period.

NPS dashboard: The dedicated NPS dashboard compiles survey responses to show you all relevant Net Promoter Score data in one place. This includes total views, NPS score, total responses, overall response rate, the number of qualitative responses, and how NPS is trending over time.

User responses: Userpilot lets you review the responses of each individual user so you can see how sentiment differs on a customer-to-customer basis. This makes it easier to schedule follow-up interviews or implement suggestions made by users with the highest lifetime value (LTV).

What are the pros and cons of Userpilot?

Userpilot pros

As a full-suite digital adoption platform, Userpilot has all the features you need to onboard users, track analytics, and gather feedback from customers without writing a single line of code. Here are a few pros of using Userpilot as your product growth solution:

No-code builder: Userpilot’s Chrome extension lets you build flows, add UI elements, and tag features without writing a single line of code.
UI patterns: There are plenty of UI patterns to choose from when using Userpilot, such as hotspots, tooltips, banners, slideouts, modals, and more!
Startup-friendly: Userpilot’s entry-level plan gives you access to all available UI patterns so you can hit the ground running.
Walkthroughs and flows: Build engaging interactive walkthroughs and personalized onboarding flows that target specific segments of your user base.
Self-service support: Build an in-app resource center to help users solve problems, customize its appearance to align it with your brand, and insert various types of content (videos, flows, or chatbots) to keep your customers satisfied.
A/B testing: Userpilot’s built-in A/B testing capabilities will help you split-test flows, iterate on the best-performing variants, and continually optimize based on user behavior.
Feedback collection: Userpilot has built-in NPS surveys with its own unified analytics dashboard and response tagging to help you retarget users. There are other survey types to choose from and you can even create your own custom survey.
Survey templates: There are 14 survey templates to choose from so you can gather feedback on specific features or run customer satisfaction benchmarking surveys like CSAT and CES.
Advanced analytics: Userpilot lets you analyze product usage data, monitor engagement on all in-app flows, and use the data to create user segments that are based on behaviors instead of demographics.
Event tracking: Userpilot’s no-code event tracking lets you tag UI interactions (hovers, clicks, or form fills) and group them into a custom event that reflects feature usage.
Third-party integrations: Userpilot has built-in integrations with tools like Amplitude, Mixpanel, Kissmetrics, Segment, Heap, HubSpot, Intercom, Google Analytics, and Google Tag Manager so you can share data between all the solutions in your tech stack.

Userpilot’s cons

Of course, no tool is perfect and there are a few cons to consider before choosing Userpilot as your user onboarding or product growth solution:

Employee onboarding: Currently, Userpilot only supports in-app customer onboarding.
Mobile apps: Userpilot doesn’t have any mobile compatibility which could make it difficult for developers with cross-platform applications to create a consistent user experience for both versions of their product.
Freemium plan: There’s no freemium Userpilot plan so those bootstrapping their startup and need sub-$100 solutions should consider more affordable onboarding platforms like UserGuiding or Product Fruits.

What do users say about Userpilot?

Most users laud Userpilot for its versatile feature set, ease of use, and responsive support team:

I recently had the pleasure of using Userpilot, and I must say it exceeded all my expectations. As a product manager, I’m always on the lookout for tools that can enhance user onboarding and improve overall user experience. Userpilot not only delivered on these fronts but also went above and beyond with its impressive new features, unparalleled ease of use, and truly exceptional customer support.

What truly sets Userpilot apart is its outstanding customer support. Throughout my journey with Userpilot, the support team has been responsive, knowledgeable, and genuinely dedicated to helping me succeed. Whenever I had a question or encountered an issue, their support team was always there to assist promptly, going above and beyond to ensure my concerns were addressed effectively.

Source: G2.

Of course, other users are also kind enough to share constructive criticism regarding specific features like event tracking filters:

“The filtration while analyzing specific events is a little confusing. Understanding of custom properties and data management configuration could have been more organised.”

Source: G2.

Userpilot’s pricing

Userpilot’s transparent pricing ranges from $249/month on the entry-level end to an Enterprise tier for larger companies.

Furthermore, Userpilot’s entry-level plan includes access to all UI patterns and should include everything that most mid-market SaaS businesses need to get started.

Userpilot has three paid plans to choose from:

Starter: The entry-level Starter plan starts at $249/month and includes features like segmentation, product analytics, reporting, user engagement, NPS feedback, and customization.
Growth: The Growth plan starts at $749/month and includes features like resource centers, advanced event-based triggers, unlimited feature tagging, AI-powered content localization, EU hosting options, and a dedicated customer success manager.
Enterprise: The Enterprise plan uses custom pricing and includes all the features from Starter + Growth plus custom roles/permissions, access to premium integrations, priority support, custom contract, SLA, SAML SSO, activity logs, security audit, and compliance (SOC 2/GDPR).

Conclusion

There you have it.

It should be easier now to make an informed decision whether Userlane is your go-to option for user engagement analysis. Ultimately, the best choice will depend on your product and current needs.

If you’re looking for a better alternative to Userlane for user engagement analysis, book a Userpilot demo today to experience firsthand how it can enhance your user experience and drive product growth!

Looking for a Better Alternative for User Engagement Analysis? Try Userpilot

GET A DEMO

14 Day Trial
No Credit Card Required

TL;DR

Looking for a Better Alternative for User Engagement Analysis? Try Userpilot

What is Userlane?

Must have features of user engagement analysis tools