Userpilot vs UserGuiding: An In-Depth Comparison14 min read

If you’ve been hunting for the perfect no-code onboarding tool for your SaaS team, chances are you’ve come across comparisons of Userpilot vs UserGuiding. Both help you create in-app onboarding experiences, but each offers different levels of customization, analytics, and scalability. If you’re not familiar with the details, picking the best out of the two is a tough call!

Well, here’s a simple comparison to help you out. We’ll break down features, pricing, limitations, and user feedback for both to help you decide which tool fits your needs best (and we promise to be as fair as possible). So whether you’re a startup or a scaling SaaS company, we’ll cover every facet of this comparison that you need to make the best choice.

What is UserGuiding?

UserGuiding is a no-code user onboarding tool that helps SaaS teams create product tours, tooltips, and checklists to guide new users. It’s simple to use, and a good option for startups or small teams that want to improve their onboarding process without writing code.

But here’s the catch: UserGuiding focuses only on onboarding. It lacks advanced analytics, event tracking, or product adoption insights, which are crucial as your user base grows. This means that as you start needing more data-driven insights, you might find yourself looking for something more powerful.

Key features

Let’s look at some of UserGuiding’s most important features in detail:

• Onboarding checklists: These help new users complete key onboarding tasks. We think this feature works great on UserGuiding, but it does lack Userpilot’s event-based triggers. This means checklists appear based on preset rules, not actual user behavior, so they’re not as adaptive or personalized as onboarding experiences.
• Resource center: You can create a resource center on UserGuiding so your users can access help articles, FAQs, and guides inside your app. Overall, it’s a decent self-service support option. But since it lacks advanced analytics, there’s no way to measure which resources are actually being used.
• Product tours: UserGuiding offers the option to create click-through product tours that are very easy to build. But we must say: compared to Userpilot’s interactive walkthroughs, these product tours aren’t too dynamic. Every user sees the same tour, regardless of their previous actions, which makes them less effective for product adoption.
• AI Assistant: UserGuiding recently introduced an AI assistant to speed up content creation for tooltips and modals. It offers AI-generated text suggestions to help you create onboarding content faster and keep your messaging consistent.
• Segmentation capabilities: UserGuiding lets you create user segments based on basic properties like role, location, or plan type. However, it doesn’t support event-based segmentation, so onboarding experiences can’t be adjusted based on real-time user behavior. Also, some users have noted that tracking segment interactions in UserGuiding can be time-consuming, as you need to review reports individually for each user journey.
• Onboarding analytics: If you need basic user onboarding analytics like tracking completion rates for checklists and guides, UserGuiding is a good choice to get started. Growing SaaS teams might need more advanced analytics features for product adoption and customer retention. Think, funnel analysis, retention tracking, and behavioral cohorts, which you’re more likely to find in advanced tools like Userpilot.
• UI Patterns: You can add simple UI elements like modals, tooltips, and hotspots to guide users. However, a big limitation of UserGuiding is that there is no A/B testing available to optimize UI patterns based on performance data.
• Surveys: UserGuiding lets you collect user feedback with surveys and segment users based on their responses. It’s a great way to understand what users think, but it doesn’t go too deep into behavior tracking.
• Customization options: UserGuiding offers a theme builder that lets you design and create custom onboarding flows to fit in with your brand’s style. Keep in mind though that only the Corporate plan allows you to customize without limitations.
• Mobile (Non-Native Apps Only): UserGuiding works for web apps, but it doesn’t support native iOS or Android onboarding. Compare this to Userpilot, which now supports mobile app onboarding, making it a better choice for companies with a native mobile product.
• Integrations: UserGuiding integrates with Google Analytics, HubSpot, Mixpanel, and Segment, but its integration library is smaller than other platforms. Also, some users find that while integrations are simple, managing multiple integrations can get confusing.

‹

›

UserGuiding pricing plans

UserGuiding offers three pricing plans and a 14-day free trial, so you can test it before committing:

• Basic: Costs $69/month (billed annually) and is best for startups and small teams looking for a simple way to improve user onboarding. It includes 1,000 Monthly Active Users (MAUs), 20 guides, 20 hotspots, 2 checklists, 1 resource center, and 1 survey. However, it has some limits: only one team member can use it, and customization options like custom CSS and localization aren’t available.
• Professional: Designed for growing businesses that need more flexibility. Pricing depends on MAUs, so you’ll need to contact UserGuiding for a quote. This plan removes most limits and offers unlimited guides, hotspots, and checklists, plus up to 3 active surveys. It also includes custom CSS, localization, and dedicated success coaching.
• Corporate: Built for large organizations that need enterprise-level user onboarding. It includes everything in the Professional Plan, plus advanced customization, Service Level Agreements (SLA), Data Processing Agreements (DPA), and Single Sign-On (SSO) integration. Pricing is custom, based on business needs.

While UserGuiding is well-liked for its ease of use, some users feel the Basic Plan is too restrictive, especially with customizing options.

What do users think about UserGuiding?

• G2 rating: 4.7 out of 5 stars
• Capterra rating: 4.7 out of 5 stars

Several users appreciate UserGuiding’s ease of setup and useful basic analytics. As one review mentions:

“UserGuiding has significantly streamlined our onboarding process by providing interactive guides and intuitive tools. It’s incredibly easy to set up, and the analytics provide clear insights into user engagement.” ​

However, some users say that UserGuiding has much to improve, especially when it comes to customizations and performance consistency. One user has this to say:

“UserGuiding can sometimes feel limited in customization, especially when compared to more advanced onboarding tools. Additionally, the performance can be inconsistent, with occasional lag or slow loading times affecting the user experience.” ​

UserGuiding Pros and Cons

We looked at tons of user reviews and feedback, and here are the biggest pros and cons we found for UserGuiding:

Pros of UserGuiding

• ✅ Easy to use: Many users report that the tool is intuitive, and the setup is quick and straightforward.
• ✅ Customizable branding: Lets you tweak the look and feel to match your brand (though deeper customization is limited to higher plans).
• ✅ Responsive customer support: They offer helpful and quick assistance when needed.

Cons of UserGuiding

• ❌ Limited customization in lower plans: Custom CSS and localization are only available in higher-tier plans.
• ❌ Basic analytics: It lacks advanced analytics like funnel analysis and event-based tracking.
• ❌ Occasional performance issues: Some users have reported occasional lag or slow load times.
• ❌ Pricing can be high: Costs can add up, especially for scaling teams needing more features.
• ❌ Not a complete product adoption solution: It focuses on user onboarding but lacks in-depth user engagement and retention tools.

Hunting For the Best No-Code Onboarding Tool? Try Userpilot

Get a Demo

• 14 Day Trial
• No Credit Card Required

What is Userpilot?

Userpilot is an all-in-one solution for product teams. It lets you build interactive, personalized onboarding experiences that adapt to user behavior in real time.

Userpilot also offers deep insights into user behavior with product analytics, event tracking, and segmentation features that UserGuiding lacks. This is because, beyond user onboarding, Userpilot is a full product growth platform. It is built for long-term growth and scales as your business grows. This means that it’s not just good for onboarding users, but also to drive product adoption, engagement, and retention.

Key features

Here are some crucial features that make Userpilot ideal for user onboarding:

• Onboarding checklists: Userpilot’s checklists are event-triggered, which means they show up exactly when needed. They’re also fully customizable so you can change the layout, add different types of tasks, and personalize them for different user segments. They also come with built-in analytics that show onboarding metrics like completion rates and task engagement.
• Resource center: Userpilot’s Resource Center gives your users on-demand help inside your app. You can add guides, checklists, FAQs, and product updates so users can quickly find answers. You can also customize the look, control who sees what, and track engagement with analytics.
• Interactive walkthroughs: Userpilot makes onboarding hands-on and dynamic. Instead of static, click-through flows, you can create interactive walkthroughs that react to user actions.
• UI patterns: Userpilot offers many in-app guidance tools to help your users find features and get unstuck, without the need for external support:
  • Modals: for big in-app announcements or onboarding messages.
  • Hotspots: to highlight new or underused features.
  • Tooltips: for in-context guidance when users need help.
  • Slideouts: for subtle nudges that don’t disrupt the user experience.
• AI writing assistant: Helps you create and refine in-app content fast. If you’re writing text for tooltips, modals, or banners, all you have to do is type a prompt, and AI will generate, rewrite, or improve your text.
• Surveys: Userpilot’s surveys make it easy for you to collect feedback right inside your app. You can choose from readymade templates or create a new one code-free. There is also smart targeting and conditional logic that helps show your users the most relevant questions based on their responses. All surveys come with analytics so you can track responses, spot trends, and make better data-driven decisions.
• User segmentation: With advanced segmentation, you can personalize flows based on plan type, feature usage, or NPS score. This ensures users only see content that’s actually relevant to them.
• Path analysis: This lets you see the exact steps users take inside your product. Path analysis helps you understand where people drop off or get confused, so you can make better decisions about improving user engagement and reducing friction.
• Funnel analysis: If users drop off at a certain step, funnels help identify bottlenecks, test improvements, and optimize the flow to keep users moving forward.
• Cohort analysis: Groups users based on shared behaviors and lets you see how engagement or retention changes over time. This is useful for tracking how different segments react to product updates, onboarding flows, or new features.
• Analytics dashboards: Gives you a clear picture of how users interact with your onboarding experiences. You can customize your dashboard to track user behavior, completion rates, and engagement metrics, all in one place.
• Autocapture: Instead of setting up manual event tracking, Userpilot automatically captures user interactions like clicks, form submissions, and feature usage. This helps save time and ensures you don’t miss any important user data.
• Session replay: This lets you watch real user sessions to see how people actually navigate your product. This helps you spot friction points, UX issues, or areas where users get confused, so you can fix them faster.
• Mobile: Userpilot now supports native mobile apps for iOS and Android. You can build onboarding flows, carousels, and push notifications that feel natural in a mobile environment, not just on web apps.

‹

›

Userpilot pricing plans

Userpilot offers three pricing plans, each designed for different business needs. A 14-day free trial is also available.

• Starter Plan Costs $249/month (billed annually) and supports up to 2,000 Monthly Active Users (MAUs). It’s ideal for small businesses and startups looking for essential user engagement tools. This plan includes all the basics for tracking and improving user behavior: in-app user engagement, segmentation, usage trend analysis, and NPS surveys.
• Growth Plan: Priced at $799/month (billed annually) and works best for scaling companies that need more analytics and customization. It supports custom MAUs and includes everything in the Starter Plan, plus product analytics, retroactive event auto-capture, in-app surveys, resource centers, and content localization.
• Enterprise Plan: Built for large organizations with complex needs and offers custom pricing. It includes everything from the Growth Plan, plus premium integrations, bulk data export/import, data warehouse sync, custom roles and permissions, SAML SSO, activity logs, priority support, and security audits.

What users think about Userpilot

• G2 rating: 4.6 out of 5 stars
• Capterra rating: 4.6 out of 5 stars

Many users appreciate Userpilot’s ease of use, affordability, and effective onboarding features. One user shared:​

“Userpilot is super easy to use and really well-priced, making it a great choice for onboarding and user engagement. I love that it comes with built-in templates, so you don’t have to start from scratch. Also, it is very easy to integrate with the product. The analytics are also really helpful for understanding user behavior and making improvements. The customer support team is available on chat and quite responsive. Overall, it’s a great tool that saves time and delivers great value!” ​

Some users have noted a learning curve when setting up more complex flows. A reviewer mentioned:​

“It’s worth noting that while it’s easy to use, there can be a learning curve when setting up more complex flows. But overall, it’s a great tool for most SaaS teams looking to improve onboarding and user engagement.” ​

Read More:

Customer Onboarding Made Easy: How 3P Learning Reduced Developer Reliance With Userpilot

How Groupize Gamified Their New User Onboarding With Userpilot

From Intercom to Userpilot: How Talana Enhanced Customer Onboarding

Userpilot pros and cons

As with UserGuiding, we’ve compiled these pros and cons for Userpilot based on several user reviews and feedback. Have a look:

Pros of Userpilot

• ✅ User-Friendly Interface: Setting up onboarding flows is quick and easy, even if you don’t have technical expertise.
• ✅ Responsive Customer Support: The support team is fast and helpful, and makes sure issues get resolved quickly.
• ✅ Comprehensive Onboarding Features: Comes with checklists, tooltips, modals, and more, so you have everything you need to build onboarding experiences without any coding.
• ✅ Customizable User Experiences: You can personalize onboarding flows based on user behavior, so users get the right guidance at the right time.
• ✅ Quick Implementation: It doesn’t take long to set up and launch onboarding flows, so teams can start improving user adoption quickly.

Cons of Userpilot

• ❌ Learning Curve for Advanced Features: The basics are easy, but setting up complex flows might take some time to learn.
• ❌ Limited Native Integrations: It integrates with all major tools, but some users wish it had more direct integrations.
• ❌ Pricing Considerations: Userpilot’s pricing might not be best suited for smaller teams.

Userpilot vs UserGuiding comparison

Userpilot vs UserGuiding: When to choose what?

Both Userpilot and UserGuiding help with user onboarding, but they’re built for different needs. Here’s what we think.

Choose Userpilot if: You need a complete solution that combines onboarding, product analytics, session replay, and surveys. It’s the better fit for teams that want deep insights, event tracking, and native mobile support without juggling many tools.

Choose UserGuiding if: You’re a small startup looking for a budget-friendly, basic onboarding tool. Also, if you do not need advanced analytics or more than 3 active surveys.

At the end of the day, it’s truly about what works best for your team’s growth and product adoption goals. And if Userpilot sounds like the tool for you, book a demo with our team and see it in action!

Try Userpilot for a No-Code All-In-One Solution

Get a Demo

• 14 Day Trial
• No Credit Card Required