What are the best Mixpanel integrations in 2024?

Hard to tell, as this depends on your needs and what you already have in your tech stack.

Here are 10 possible contenders for the title, covering multiple use cases, from customer engagement through analytics, customer relationship management, experimentation, and digital experience optimization.

What are Mixpanel integrations?

Mixpanel integrations are features that enable you to connect Mixpanel with 3rd party applications.

They expand Mixpanel’s already potent functionality and allow you to easily sync data to and from other tools in your workflow.

How can you integrate Mixpanel with other tools?

Mixpanel offers a few dozen pre-built integrations with popular tools. They are easy to set up either from within Mixpanel or through the apps it integrates with.

In addition, you can sync data between your app and Mixpanel through:

• APIs: to send user and event data to and from Mixpanel.
• SDKs: for event logging directly from your app – available in different programming languages for both web and mobile platforms.
• Webhooks: you can trigger workflows and notifications based on Mixpanel events or user actions.
• Third-party connectors: tools like Zapier act as middlemen and enable you to connect Mixpanel with other tools to automate data syncing.

This means you can easily build an integration with Mixpanel to enhance your product’s capabilities and make it more attractive to potential customers.

10 popular Mixpanel integrations for enhanced user insights

Without further ado, let’s check out 10 popular tools that integrate with Mixpanel.

1. Userpilot

Userpilot is a product growth platform that allows you to create engaging in-app experiences like interactive walkthroughs or in-app messages to onboard customers and provide guidance at various stages of the user journey.

It also comes with a survey functionality, so you can gather user feedback in-app.

Userpilot is a powerful product analytics tool in itself.

However, if you’re using Mixpanel to analyze user behavior at other stages of the customer journey or on mobile apps, you can use the 1-way integration to import the in-app experience engagement data from Userpilot. This gives you a holistic view of all user interactions with your brand.

Mixpanel integrations: Userpilot.

2. Segment

Segment is a customer data platform (CDP) that allows you to integrate data from multiple sources, like a data warehouse or an event tracking tool.

Thanks to the 2-way integration, users can seamlessly sync data between the tools. This allows you to use Mixpanel analytics to analyze all customer data from all customer journey touchpoints in one place.

You can also use the data to segment users and target them with personalized in-app messages or marketing campaigns.

3. VWO

VWO enables product, marketing, and design teams to run A/B, multivariate, and split tests – without any coding.

With heatmaps and session recordings, it enables tracking of user journeys and measuring the impact of changes through robust statistics.

Integrating VWO with Mixpanel enables precise targeting of experiments using Mixpanel cohorts. You can also import VWO campaign data into Mixpanel and use its powerful capabilities to analyze it.

This integration offers detailed insights that help teams personalize campaigns, analyze customer journeys, and enhance acquisition and retention strategies.

4. HubSpot

HubSpot is a leading CRM platform. It also provides sales, service, marketing automation, and website management tools.

The 2-way HubSpot-Mixpanel integration allows seamless syncing of Mixpanel user profiles with HubSpot contacts.

However, the sync is limited to the user object, not event data. This means you cannot use user behavior data from Mixpanel to score leads or personalize content for them.

5. Hotjar

Hotjar is a product experience platform. It helps product and design teams optimize product usability and UX using its heatmap, session recording, and survey functionality.

The 1-way integration enables Mixpanel users to gain more detailed insights into user behaviors identified with its analytics.

Let’s say you’re conducting funnel analysis in Mixpanel and you discover a spot where users drop off. You can use Mixpanel event data to filter heatmaps or session recordings in Hotjar to zero in on what exactly happens at the drop-off point.

The integration also enables event-based survey triggering. Thanks to this, you can launch a CES survey exactly when the user completes a task – to name just one example.

6. Intercom

Intercom is a customer communication platform that helps businesses build stronger relationships with their customer base.

It offers live chat, messaging, help desk, and basic onboarding capabilities like checklists and product tours.

Thanks to the Mixpanel integration, Intercom users can segment their users based on product usage data from Mixpanel. This enables them to send personalized messages and trigger event-based experiences.

7. Appcues

Appcues is a digital adoption platform, just like Userpilot. It allows teams to collect customer feedback and engage users with in-app experiences for onboarding, support, and account expansion.

Compared to Userpilot, Appcues analytics capabilities are rather limited, so the integration with Mixpanel is a godsend for its users. It allows them to send data to Mixpanel so they can analyze user engagement with their flows.

It’s a bi-directional integration, so it’s also possible to sync the user segments from Mixpanel and target them with tailored in-app messages, surveys, or flows.

8. Slack

Slack is a messaging and collaboration app that has taken the business world by storm. Users can communicate via direct and group messages as well as voice and video calls. They can also create channels and workspaces, and share files.

The app is believed to reduce time spent in meetings and boost team productivity.

The Slack-Mixpanel integration makes it easy for users to share insights from Mixpanel analytics. All you have to do is paste the links to one of its reports (Insights, Flows, Funnels, Retention), and Slack creates a visualization of the report.

9. WebEngage

WebEngage is a customer engagement platform. It makes it possible for businesses to create personalized communication strategies. Its tools enable you to reach customers via various channels, including in-app messages, email, SMS, push notifications, and WhatsApp, to name just a few.

On top of that, it acts as a customer data platform, so you can use it to aggregate and analyze data from various sources.

The integration requires SDK integration, so it takes more than a few clicks to set up.

Once it’s up and running, it allows users to engage Mixpanel cohorts with personalized messages, for example, to re-engage inactive users, drive sales, or promote content.

10. Figma

Figma is a cloud-based design tool that enables remote teams to collaborate on website or app user interface designs and interactive prototypes.

The company is also behind FigJam, a collaborative whiteboard tool, that helps in the early stages of the design process. It’s perfect for brainstorming, diagraming, sketching, and idea sharing.

Thanks to the Mixpanel integrations, teams can embed live Mixpanel previews in the whiteboard. If the data in the report changes, so does the preview.

This enables teams to make data-driven ideation decisions.

Conclusion

Mixpanel is a powerful analytics platform and the integrations further increase its capabilities. They enable other tools to seamlessly exchange data for more in-depth analysis and targeted customer engagement.

Building an integration with Mixpanel is a way to provide value to your customers and make your product more attractive to prospects.

To find out more about the Userpilot-Mixpanel integration, book the demo.

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