Userlane for Digital Adoption: Features, Pricing, and Review
Looking for an effective digital adoption tool and wondering if Userlane is the best option for your SaaS company?
With numerous Userlane alternatives, it can be challenging to make a final decision.
In this article, we’ll delve into precisely that – helping you determine whether Userlane is the ideal choice for your digital adoption needs. We’ll explore its features, pricing, and offer a comprehensive review to aid in your decision-making process.
Let’s get started!
TL;DR
- Userlane is a good choice for digital adoption and it comes with features such as tooltips, feature tags, interactive walkthroughs, and in-app announcements.
- While Userlane is undoubtedly powerful, certain scenarios might necessitate exploring alternatives.
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- Extensive Third-party Integrations: While Userlane offers some key integrations if your business heavily relies on a diverse range of third-party tools and you need a seamless, in-depth integration for all of them, you might want to explore platforms like Pendo or Mixpanel that offer broader integration ecosystems.
- Budget Constraints: While Userlane offers a plethora of features suitable for established enterprises or growing companies, it might be beyond the reach of early-stage startups with limited funds. If you’re on a strict budget and looking for a more affordable solution, platforms like UserGuiding, Intercom, or Intro.js might be more aligned with your financial constraints.
- Complex Customization Needs: If your platform requires highly specialized or intricate onboarding experiences that go beyond standard walkthroughs and tooltips, you might find Userlane’s customization options a bit restrictive. In such cases, tools like WalkMe or Appcues, known for their deep customization capabilities, might be a better fit.
- If you’re looking for a better option for digital adoption, Userpilot exceeds both functionality and value for money compared to Userlane.
- Ready to see Userpilot in action? Schedule a demo today to explore its powerful digital adoption capabilities firsthand.
Looking for a Better Alternative for Digital Adoption? Try Userpilot
What is Userlane?
Userlane is a no-code digital adoption platform used to measure how employees use applications, identify areas for improvement, and offer real-time guidance directly within any application.
In addition, it allows you to get a real-time view of digital transformation progress in your organization. You can now delve deeper into user behaviors across different applications and analyze engagement levels so you can optimize user experiences.
Must have features of digital adoption tools
An efficiently designed digital adoption platform guides users through complex apps with ease. Here are some features that DAPs must have:
- In-app learning: With efficient DAPs, users receive timely in-app guidance through interactive walkthroughs, product tours, and contextual UI patterns (tooltips, modals, etc.) to achieve their goals.
- User segmentation: Segmenting users by shared needs, jobs to be done, demographics, etc., helps tailor their product journey. This is crucial for keeping users adopted and retained.
- In-app self-help: Users want quick and easy support, so the DAP you select must be able to create and customize an in-app self-service widget with a knowledge base, video tutorials, etc.
- Product analytics: Analyzing product usage and user actions is crucial to assess the success of your adoption strategies.
- Microsurveys: Look for a platform that lets you design different types of surveys, trigger them contextually, and gather feedback effortlessly.
- Integrations: A DAP should integrate easily with your existing tech stack, whether cloud-based or on-premise, ensuring seamless operations and maximizing utility.
Userlane features for digital adoption
Feature adoption occurs when users discover, try out, and get hooked on your product. Every business goal depends on how well users adopt your product.
Ways Userlane helps teams increase feature adoption:
- It layers on other software applications to provide employees with step-by-step on-screen support.
- It actively manages software applications and prevents procedural errors.
- It helps employees reach their goals by tracking their intent and recommending actions.
Userlane’s tooltips
With tooltips, you can provide process-related information to users to help them complete certain processes or show them new features by grabbing their attention with the help of a pulsating icon.
Userlane doesn’t offer much when it comes to creating great tooltips. You can create hints and beacons and add them to elements on the page:
- Hints are used to display the content on hover. They can provide additional information to help users finalize a process or explain unknown words, features, or specific error messages.
- Beacons are animated icons that display the content on click and disappear after the interaction. They are used to draw the user’s attention to a new feature or change in the underlying application, or they could be used as a call to action (e.g., to ask end users to report a bug in case an alert pops up).
However, you can leverage a no-code tool like Userpilot to create, customize, trigger, and A/B test all the tooltips you want without relying on devs or technical skills. With access to modern templates and great compatibility with your current tech stack.
Userlane’s feature tags
Adding a tag marks a single element within the underlying application to measure the user’s interaction with that element. Once tagged, you can understand if users interact with specific elements and features, allowing you to gain valuable insights into their task completion success.
To create a tag, just hit the “Create” button in the editor and click on the element you wish to track. Once enabled, you can access your tracking results in the Userlane Portal.
Userlane’s interactive walkthroughs
SaaS companies use walkthroughs to onboard new users, highlight secondary features, and train new staff. Walkthroughs have a measurable impact on just about every SaaS metric, including activation, retention, engagement, adoption, and Time to Value.
Here’s a succinct list of Userlane’s features specifically focused on interactive walkthroughs:
- Guided Onboarding Tours: With Userlane, you can create fully interactive on-screen tours that introduce users to software features and benefits, not just pointing to UI elements but guiding users through necessary setup steps to ensure immediate productivity. User-friendly interface that mimics real-time interaction, ensuring users understand every step.
- Virtual Assistant Integration: This integration is an always-present on-screen assistant offering access to various guides and chapters. It acts as a training checklist, showing users which guides are completed and pending. Unlike basic support tools, it initiates a comprehensive step-by-step guide to assist users in completing tasks in real-time.
- Interactive Contextual Guides: Points at specific elements within the software, showing users where to click next and complete tasks. Includes informative boxes with additional details highlighting the importance or uniqueness of certain steps. It makes some steps actionable, requiring users to perform actions (like filling out fields) before moving forward.
Userlane’s in-app announcements
Announcements are delivered through the Userlane Assistant within your application. With announcements, you can directly communicate with your users and involve your audience early on.
- Announcement translation: You can use the export/import text option to translate your announcements. You can also manually translate your announcements by switching to a different language. You can also copy an existing text in all languages.
- Announcement analytics: Use the announcement analytics to understand how your notifications are performing and how to optimize the experience. You will be able to find performance metrics for each announcement that you have published.
What are the pros and cons of Userlane?
Userlane’s pros
Higher productivity, less support effort, and happier users are what Userlane is created for. From a vast spectrum of capabilities to elegantly crafted UI elements that cater to any walkthrough, regardless of its level of customization, Userlane stands out as a robust platform to bolster user engagement and product familiarization.
Let’s dive into the pros of using Userlane:
- Streamlined no-code interface: Userlane boasts a user-friendly dashboard, enabling even those with no coding background to easily design and implement onboarding flows.
- Product adoption analytics: Get a real-time view of digital transformation progress in your organization. Delve deeper into user behaviors across different applications and analyze engagement levels so you can optimize user experiences.
- Dynamic user walkthroughs: Craft compelling and interactive walkthroughs that intuitively guide users through your software, ensuring they grasp every essential feature.
- Versatile in-app communication tools: Whether tooltips, banners, or pop-up modals, Userlane offers many tools to engage users directly within your platform. With Userlane’s customer onboarding solution, you can tailor communications for different user segments, guiding them through the tasks and processes they will most likely need help with.
- Seamless third-party integrations: Integrate Userlane with various analytics tools, CRM platforms, and other essential software to ensure a harmonious workflow and data sharing.
- Granular audience segmentation: Understand your users and their needs better by segmenting them based on behavior, user type, or other customizable metrics. This ensures that your messaging and tours are always relevant and timely.
- Optimized A/B testing capabilities: Refine your onboarding and in-app messaging by A/B testing different approaches, enabling you to continually enhance user experience based on concrete data.
- Thoughtful pacing with walkthrough rate limiting: Ensure users aren’t too quickly bombarded with too much information. With Userlane’s rate limiting, you can pace the introduction of new features or tasks, striking a balance between informing and overwhelming.
Userlane’s cons
As with any tool, weighing its strengths and weaknesses is essential. Here are the notable drawbacks of adopting Userlane:
- Visual Customization Restrictions: One of Userlane’s apparent setbacks lies in its restricted visual customization capabilities. If you have an eye for aesthetic and unique branding elements might find the platform limiting. The lack of diverse templates and somewhat rigid design elements could impede brands from truly reflecting their identity.
- Analytical Ambiguities: In the age of data-driven decision-making, Userlane’s analytical powers — or the lack thereof — stand out. While it offers basic insights, those looking for a deep dive into granular user behavior, funnel analysis, heatmaps, and more might need to bridge the gap with external integrations.
- Integration Quandaries: Speaking of integrations, Userlane might not be the Swiss Army knife of connectivity that some businesses might be hoping for. While essentials like Zendesk, Google Analytics, Hubspot, and Salesforce are on the list, those yearning for a wider array of integration options might need to strategize around these limitations.
- Cost Considerations: Userlane’s pricing structure could be a roadblock, especially for startups and SMEs keen on budget constraints. The initial investment for Userlane might seem daunting, especially considering the added costs of potential integrations and the learning curve associated with maximizing the platform’s potential.
What do users say about Userlane?
Userlane boasts of some great reviews on G2. Testimonies range from the tool’s effectiveness, helpfulness, and simplicity.
First of all, I like the ease of creating guides, tool tips and announcements.
Secondly, the segmentation, for users and pages, is critical for our platform.
Our developers really like how easy it is to embed the Userlane code snippet, and adjust it as needed.
Finally, we are thrilled that we are going to finally have solid data on our user’s platform behavior and habits. The HEART analytics were key in our decision to go with UserLane.
Customer support has been fantastic through the entire process. Great team!
On G2, Userlane has 5-star and 4-star reviews only. However, there are a few ‘’dislike’’ reviews:
I would say that the downside of using the tool is that you cannot gain feedback on specific parts of your application, although I believe this feature will be added soon, and I can’t wait to use it!
Userlane’s pricing
Userlane’s pricing plan is structured in a customizable pattern. This means you need to get a custom quote to know the plan that fits your brand’s purpose based on the level of your SaaS and the number of acquired customers.
3 Reasons why you might need a Userlane alternative
While Userlane is undoubtedly powerful, certain scenarios might necessitate exploring alternatives.
- Extensive Third-party Integrations: While Userlane offers some key integrations if your business heavily relies on a diverse range of third-party tools and you need a seamless, in-depth integration for all of them, you might want to explore platforms like Pendo or Mixpanel that offer broader integration ecosystems.
- Budget Constraints: While Userlane offers a plethora of features suitable for established enterprises or growing companies, it might be beyond the reach of early-stage startups with limited funds. If you’re on a strict budget and looking for a more affordable solution, platforms like UserGuiding, Intercom, or Intro.js might be more aligned with your financial constraints.
- Complex Customization Needs: If your platform requires highly specialized or intricate onboarding experiences that go beyond standard walkthroughs and tooltips, you might find Userlane’s customization options a bit restrictive. In such cases, tools like WalkMe or Appcues, known for their deep customization capabilities, might be a better fit.
Userpilot – A better alternative for digital adoption
Feature adoption occurs when a user starts using a new/existing feature to solve their problems. Userpilot has built-in capabilities to track feature adoption analytics, identify the most popular features, and leverage UI patterns to help users discover features that they haven’t tried yet.
- No-code feature tagging: Userpilot’s click-to-track feature tagger lets you tag up to 15 features in the Starter plan and track its interactions without writing a single line of code. Users on the Growth or Enterprise plan can add an unlimited number of tags and use events to trigger in-app flows.
- Top events: The feature analytics dashboard will show you the top 20 events in a specific time period so you can see which features are most popular. You can track interaction volume for individual features or create custom events to group multiple elements/features together.
- Feature promotion: Adding in-app messages in the form of tooltips, hotspots, or banners can help users discover new features and learn how to use them. You’ll also be able to edit the size, placement, styling, and frequency settings for each UI pattern you attach to a feature.
- Feature checklists: Userpilot checklists are an effective way to nudge new users towards features and trigger actions upon task completion. You can also create checklists within your in-app resource center to increase feature discovery when users try to self-solve a problem.
Userpilot’s tooltips
Tooltips are the most straightforward way to offer contextual information to users without interrupting their workflows. Userpilot lets you create tooltips as part of your in-app flows, attach standalone tooltips to individual features, and leverage the power of AI to streamline the process.
Here are the ways you can use Userpilot to create tooltips:
- Tooltip flows: Tooltips are one of the UI elements you can utilize when creating in-app flows. You’ll be able to edit the size, placement, and behavior of your tooltip as needed. You could also toggle the option to continue or dismiss the flow if a tooltip’s element can’t be located.
- Native tooltips: Userpilot spotlights let you create native tooltips that expand when users click on an element or hover over a feature. Since these tooltips are attached to the features rather than specific pages, they’ll show up anywhere that the element is present.
- AI assistance: Userpilot’s AI-powered capabilities help you create better tooltips in less time. You could use the writing assistant to create, shorten, or extend the content of tooltips and leverage automated localization to translate your flow’s tooltips to any of the 32 languages available.
Userpilot’s feature tags
Tracking feature adoption is essential to identify under-utilized features and push users toward discovering them. Userpilot lets you tag features without writing any code, track adoption through engagement analytics, and visualize feature usage with heatmaps.
Here’s how you can use Userpilot to conduct feature audits and drive feature adoption:
- No-code tagging: Userpilot’s no-code feature tagger lets you add tags through the Chrome extension’s visual builder. You’ll also be able to select whether the tag should track clicks, hovers, or text inputs from users to get contextual data that reflects actual feature usage.
- Feature tags: The advanced feature analytics of Userpilot lets you track feature performance trends, see the top 20 features across your user base, and see granular data for individual features. You’ll also be able to filter your data by segment, company, or time period.
- Usage heatmaps: Userpilot heatmaps show you the features/elements with the most interactions. Heatmaps can be generated on the Features & Events dashboard by clicking on a tagged feature, editing it in the builder, and then clicking the heatmap icon on the bottom toolbar.
Userpilot’s interactive walkthroughs
Interactive walkthroughs are better than linear product tours because they let new users learn by doing instead of dumping a ton of information on them all at once. Userpilot’s no-code features let you build advanced interactive walkthroughs and create personalized flows for each segment.
Here are the Userpilot features you can use to create interactive walkthroughs:
- No-code builder: Installing the Userpilot Chrome extension makes it possible to build interactive walkthroughs with zero coding needed. You’ll be able to use every UI pattern — such as modals, slideouts, tooltips, and driven actions — regardless of which plan you’re on.
- Welcome surveys: Userpilot lets you create welcome screens that survey users on what their primary use cases, roles, needs, etc., are. You can create different walkthroughs depending on their responses to ensure that there’s a personalized experience for all.
- Audience settings: The audience settings on Userpilot flows help you trigger or hide walkthroughs from specific users and segments. This makes it possible to create interactive walkthroughs that target a particular segment or trigger a flow when certain conditions are met.
Userpilot’s in-app announcements
Userpilot offers multiple options for broadcasting your announcements to users, such as modals and slideouts as part of a flow or standalone banners for less urgent in-app messages.
Here are the Userpilot UI patterns you can use for your in-app announcements:
- Modals: Userpilot has modal templates for specific use cases such as announcements, but you can also create a new design from scratch. You’ll be able to enhance your modals with emojis, images, and videos to make announcements as engaging as possible for your users.
- Banners: This UI pattern (which you can create with Userpilot spotlights) helps you announce new features, updates, or downtime without taking up the entire screen. You can also add blocks to your banners to insert emojis, media, input forms, or custom JavaScript functions.
- Slideouts: If you want your announcements to be less intrusive than modals but more obvious than banners, then you can add slideouts to your flows. Userpilot lets you add progressive slideouts, two-button slideouts, and slideouts that trigger a full-on welcome tour.
What are the pros and cons of Userpilot?
Userpilot pros
As a full-suite digital adoption platform, Userpilot has all the features you need to onboard users, track analytics, and gather feedback from customers without writing a single line of code. Here are a few pros of using Userpilot as your product growth solution:
- No-code builder: Userpilot’s Chrome extension lets you build flows, add UI elements, and tag features without writing a single line of code.
- UI patterns: There are plenty of UI patterns to choose from when using Userpilot, such as hotspots, tooltips, banners, slideouts, modals, and more!
- Startup-friendly: Userpilot’s entry-level plan gives you access to all available UI patterns so you can hit the ground running.
- Walkthroughs and flows: Build engaging interactive walkthroughs and personalized onboarding flows that target specific segments of your user base.
- Self-service support: Build an in-app resource center to help users solve problems, customize its appearance to align it with your brand, and insert various types of content (videos, flows, or chatbots) to keep your customers satisfied.
- A/B testing: Userpilot’s built-in A/B testing capabilities will help you split-test flows, iterate on the best-performing variants, and continually optimize based on user behavior.
- Feedback collection: Userpilot has built-in NPS surveys with its own unified analytics dashboard and response tagging to help you retarget users. There are other survey types to choose from and you can even create your own custom survey.
- Survey templates: There are 14 survey templates to choose from so you can gather feedback on specific features or run customer satisfaction benchmarking surveys like CSAT and CES.
- Advanced analytics: Userpilot lets you analyze product usage data, monitor engagement on all in-app flows, and use the data to create user segments that are based on behaviors instead of demographics.
- Event tracking: Userpilot’s no-code event tracking lets you tag UI interactions (hovers, clicks, or form fills) and group them into a custom event that reflects feature usage.
- Third-party integrations: Userpilot has built-in integrations with tools like Amplitude, Mixpanel, Kissmetrics, Segment, Heap, HubSpot, Intercom, Google Analytics, and Google Tag Manager so you can share data between all the solutions in your tech stack.
Userpilot’s cons
Of course, no tool is perfect and there are a few cons to consider before choosing Userpilot as your user onboarding or product growth solution:
- Employee onboarding: Currently, Userpilot only supports in-app customer onboarding.
- Mobile apps: Userpilot doesn’t have any mobile compatibility which could make it difficult for developers with cross-platform applications to create a consistent user experience for both versions of their product.
- Freemium plan: There’s no freemium Userpilot plan so those bootstrapping their startup and need sub-$100 solutions should consider more affordable onboarding platforms like UserGuiding or Product Fruits.
What do users say about Userpilot?
Most users laud Userpilot for its versatile feature set, ease of use, and responsive support team:
I recently had the pleasure of using Userpilot, and I must say it exceeded all my expectations. As a product manager, I’m always on the lookout for tools that can enhance user onboarding and improve overall user experience. Userpilot not only delivered on these fronts but also went above and beyond with its impressive new features, unparalleled ease of use, and truly exceptional customer support.
What truly sets Userpilot apart is its outstanding customer support. Throughout my journey with Userpilot, the support team has been responsive, knowledgeable, and genuinely dedicated to helping me succeed. Whenever I had a question or encountered an issue, their support team was always there to assist promptly, going above and beyond to ensure my concerns were addressed effectively.
Source: G2.
Of course, other users are also kind enough to share constructive criticism regarding specific features like event tracking filters:
“The filtration while analyzing specific events is a little confusing. Understanding of custom properties and data management configuration could have been more organised.”
Source: G2.
Userpilot’s pricing
Userpilot’s transparent pricing ranges from $249/month on the entry-level end to an Enterprise tier for larger companies.
Furthermore, Userpilot’s entry-level plan includes access to all UI patterns and should include everything that most mid-market SaaS businesses need to get started.
Userpilot has three paid plans to choose from:
- Starter: The entry-level Starter plan starts at $249/month and includes features like segmentation, product analytics, reporting, user engagement, user feedback, and customization.
- Growth: The Growth plan starts at $499/month and includes features like resource centers, advanced event-based triggers, unlimited feature tagging, AI-powered content localization, EU hosting options, and a dedicated customer success manager.
- Enterprise: The Enterprise plan uses custom pricing and includes all the features from Starter + Growth plus custom roles/permissions, access to premium integrations, priority support, custom contract, SLA, SAML SSO, activity logs, security audit and compliance (SOC 2/GDPR).
Conclusion
There you have it.
It should be easier now to make an informed decision whether Userlane is your go-to option for digital adoption. Ultimately, the best choice will depend on your product and current needs.
If you’re looking for a better alternative to Userlane for digital adoption, book a Userpilot demo today to experience firsthand how it can enhance your user experience and drive product growth!
Looking for a Better Alternative for Digital Adoption? Try Userpilot
