7 Best SaaS Funnel Analysis Tools in 202516 min read

Having funnel analysis tools that provide comprehensive analytical insights about where and why users drop off will solidify your business’s competitiveness in the long term.

In this article, we’ve compiled our favorite software and conducted an in-depth review for each, highlighting their main analytics features and pricing.

Shortlist of best funnel analysis tools in 2025

• Funnel analytics refers to the analysis of events across all stages of every customer journey. It includes keeping track of user drop-offs, friction points, and conversions.
• The benefits of using funnel analysis tools range from creating personalized customer experiences to optimizing conversions at important customer touchpoints.

Key features to look for in funnel analysis tools

Picking the right funnel analysis tool is key for understanding what your users are doing and boosting conversions. Here’s a rundown of the must-have features:

• Event-tracking: You can’t analyze a funnel without knowing what’s happening inside it. Solid event tracking is essential – think clicks, form submissions, page views, etc. A real game-changer here is auto-capture. It automatically tracks common interactions, so you get insights fast and skip the tedious setup.
• Data visualization: Basic funnel charts are a good starting point for spotting drop-off points. But you should also look for tools that offer more sophisticated visualizations, like flow charts (sometimes called path analysis or user journey maps). These show you the actual paths users take, revealing hidden roadblocks that you might have missed otherwise.
• Filtering and drill-down: Your funnel analysis tool should let you segment and filter your funnels based on user attributes or behavior. For example, if you see a drop-off during onboarding, you should be able to drill down and see exactly what those users did (or didn’t do) before they bounced.
• Integrations: Your funnel analysis tool needs to play nicely with your existing marketing and analytics stack – your CRM, marketing automation tools, and so on. These integrations give you a complete view of your users, letting you connect the dots between different data sources.

It’s never the case that you need a tool just for funnel analysis – it’s costly. So it’s best to also consider tools having additional features like built-in user surveys, and session replays. etc.

These extras help you get a much deeper understanding of user behavior and, crucially, why they’re doing what they’re doing. Imagine watching session replays of users dropping off at checkout – that’s invaluable for finding and fixing the problem.

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7 Best funnel analytics tools for SaaS companies

There are several tools on the market offering funnel analysis functionalities.

It is equally important, then, to find the tool that is the perfect fit for your company. To help you narrow your choices, here are seven of the best funnel analytics tools in the market.

1. Userpilot – Advanced in-app conversion funnel analysis tool

Userpilot is a powerful platform for in-app marketing and product funnel analysis. But it’s more than just a funnel analysis tool – it offers a suite of features that give you a holistic view of the user experience, allowing you to not only identify issues but also take action to improve them.

Main features

Here’s a closer look at what Userpilot brings to the table for funnel analysis:

• Funnel analysis with advanced filtering and drill-down: Userpilot lets you analyze funnels with granular precision. You can segment and filter by user attributes like their plan, their activity within the app, and other custom properties. This pinpoints who is dropping off and where so you can drill down and figure out why.

• Path analysis: Want to see the actual paths users are taking? Userpilot’s path analysis visualizes funnels in flowcharts, making it easy to spot bottlenecks and unexpected behavior. This gives you a clear picture of how users are navigating and where they’re getting lost.

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With additional features like auto-capture, in-app feedback, session replays, etc., Userpilot goes beyond just showing you the data. These give you the crucial context you need to understand why users are dropping off. For example, you can segment users who abandoned a step and then watch their replays to see exactly where they got stuck.

With insights from such analysis, our tool also helps you do something about it. With built-in engagement features, you can re-engage drop-off users – think targeted in-app messages, personalized onboarding, and more. This means you can not only identify problems but also address them directly within the app.

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Pricing

Here’s an overview of Userpilot’s pricing plans:

• Starter. Starts at $249/month and supports up to 250 survey responses per month, 10 user segments, 15 feature tags, a built-in NPS dashboard, and access to third-party integrations (except HubSpot/Salesforce).
• Growth. Starts at $499/month and includes everything in Starter plus unlimited feature tagging, an in-app resource center, A/B testing options, AI-powered content localization, event-based content triggers, a dedicated customer success manager, and extra integrations like HubSpot/Salesforce.
• Enterprise. It uses quote-based pricing and includes enterprise features such as custom roles, permission management, premium integrations, priority support, activity logs, security audits, SOC 2/GDPR compliance, and more.

2. Google Analytics – Best marketing funnels analytics tool

Google Analytics is a freemium web analytics tool with powerful features for marketing funnel analysis, conversion, and retention, among others.

Main features

Here’s an overview of its marketing funnel analytics features.

• Google path explorations. The Exploration dashboard within Google Analytics allows you to run a variety of comprehensive, custom-built analyses of your raw data. Its funnel exploration visually represents its analysis of marketing campaigns and marketing strategies, among others, giving deeper insights into crafting an effective conversion funnel.
• Integration with Google. Google Analytics enjoys full integration benefits across all other Google products, like Google Ads and Google Ad Manager. Google Analytics can easily pull data from these products and conduct a robust conversion funnel analysis from its comprehensive reports.
• Automation. Google Analytics offers strong marketing automation tools that make the process quicker and easier. Its proactive insights feature enables you to investigate important changes for optimizing and solidifying your marketing efforts and sales funnels.

Pricing

Google Analytics operates a freemium model of pricing. They offer their basic version for free and their premium version (Google Analytics 360) available for enterprises upon request.

3. Hubspot – Best sales funnel analysis tool

Hubspot is a powerful customer platform with a variety of hubs containing various features for tracking sales funnels (i.e. Hubpot customer journey analytics), interpreting marketing data, and more.

Main features

Here’s a brief overview of its sales funnel analysis features.

• Easy-to-read report templates. Hubspot analytics contains dozens of built-in sales reports that are easy to interpret. These reports often provide valuable funnel data, such as conversion rates at each stage of the funnel.
• Custom report builder. Hubspot’s Sales Hub lets you create custom reports that feature data relevant to your company while setting aside data your company deems unnecessary. This allows for a more tailored analysis of your funnel performance.
• Forecasts. Hubspot uses forecasting software to help teams visualize their future impact or track performance targets. Their team rollup view showcases forecast reports for every team that, aided with funnel analysis, can be utilized to encourage them toward an upward trajectory.

Pricing

HubSpot offers two paid plans for its sales analytics (starting at Professional’s $450/month up to Enterprise’s $1,500/month) that are billed annually.

This pricing does not include a required, one-time onboarding fee, which differs for each tier. HubSpot also offers tools for free, as well as a general starter plan for $18/month billed annually.

4. Mixpanel – Best funnel analysis chart visualization tool

Mixpanel is a product analytics software that interprets and represents advanced data into visual, easy-to-read reports.

Main features

Here’s a brief overview of its tools for funnel analysis visualization.

• Funnel conversion rate analysis. Mixpanel’s funnel analysis tool lets you track how website visitors and users interact at every stage of the entire funnel. this tool lets you follow user actions and investigate user paths, offering concrete solutions for conversion rate optimization.
• Custom event. Mixpanel lets you create a custom event to track during funnel analysis by combining multiple events into one distinct action. This lets you design funnel reports with multiple pathways converging, allowing the consolidation of multiple actions toward a singular goal.
• Advanced funnel analysis visualization. As one of its key features, Mixpanel’s reports for data visualization is one of the best in the market. Creating funnel reports with Mixpanel comes easily with its strength in data collection and data visualization.

Pricing

Mixpanel offers two paid plans: Growth, priced at $24/month, and Enterprise, price available upon request.

It also offers a free plan. For startups founded less than five years ago, Mixpanel offers the first year of their Growth plan for free.

5. Hotjar – Conversion funnel optimization tool for mobile and web applications

Hotjar is a product analytics tool best known for its heatmaps and session recordings feature for performance reporting.

Main features

Here’s a brief overview of Hotjar’s conversion funnel optimization tools.

• Heatmaps. Funnel analysis in Hotjar is strongly supported by its heatmap functionality. As one of its key features, heatmaps allow teams to observe what website visitors engage in and where most users drop off. This feature works on web and app-based products.
• Session recordings. Hotjar’s session recordings allow you to immerse in the nitty-gritty of every user journey with its session recording feature. This tool grabs a recording of how unique users acted during their visit. Understand how users flow and gain insights that improve funnel optimization.
• Rage clicks. Hotjar keeps track of rage clicks while interacting with your product. Having this metric in your funnel analysis lets you keep track of how many users found certain stages frustrating and make adjustments to funnel optimization efforts accordingly.

Pricing

Hotjar offers two paid plans for its heatmaps and recordings feature (starting at Plus’ $39/month billed annually, up to Business’ $99/month billed annually), as well as a free plan and a 15-day free trial.

6. Heap -Best funnel analytics tool for mobile apps

Heap is a digital insights platform that offers tools to boost conversion, retention, and satisfaction.

Main features

Here’s a brief overview of Heap’s funnel tools for mobile apps.

• Behavior-driven segmentation. Heap’s segmentation feature creates different segments by relevant behavior instead of usual metrics like demographics, location, or time. By focusing on actions rather than attributes, you can more effectively track user behavior and identify patterns in how users interact with your app.
• Charts. Heap’s Charts contain a variety of performance reporting tools, like retention charts and funnel analysis. Get a grasp of how many visitors converted and where, and dive deeper into user behaviors that help provide data to create the best funnel that optimizes the conversion process.
• Session replay. Heap’s session replay provides an experience analytics solution with session replay that lays out a specific user’s journey. Learn from real user experiences that inform you of the possible adjustments that both push engagement and drive conversions.

Pricing

Heap operates a quote-based model for all of their pricing plans. Fortunately, they also offer a free plan and a 14-day free trial.

7. Amplitude

Amplitude is a digital analytics platform offering valuable insights into user behaviors through robust reporting tools.

Main features

Here’s a brief overview of Amplitude’s user analytics tools:

• Product analytics. Amplitude offers a wide array of tools, including funnel analysis. Amplitude can go by segment to study behavior and correlate specific actions as either contributing to growth or leading toward customer churn. Take this information to nurture leads and increase conversions.
• Industry-specific report templates. Amplitude takes the stress of building customer reports by providing built-in templates for performance reports that are tailored to certain industries. Get important information quickly without worrying about looking for the metrics yourself.
• Session replay. Amplitude’s session replay marries quantitative feedback with qualitative insights with its session replay tool. Translate how conversions look like in the real world. Use this qualitative data to analyze conversion rates and create more optimal conversion funnels.

Pricing

Amplitude offers three paid plans: Plus, priced at $49/month, and also Growth and Enterprise, pricing of which are available upon request. Amplitude also offers a free plan and a 14-day free trial.

Looking for a funnel analysis tool?

Taking advantage of funnel analysis tools brings unparalleled benefits to any small or growing business. Optimizing marketing channels and solidifying conversion rates are just some of the many benefits of funnel analysis.

Sign up for a free Userpilot demo today and learn how you can reap the benefits of funnel analytics!

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