The Top Product Growth Platform with Email Integrations for 2025

Most product teams juggle separate tools for in-app guidance and email campaigns, creating conflicting messages and fragmented user experiences that drive customers away instead of helping them succeed.

In this guide, we’ll explore how Userpilot solves this challenge by unifying in-app messaging with email marketing to create cohesive user journeys. I’ll show you how Userpilot’s integrated approach reduces churn, accelerates product adoption, and drives sustainable product-led growth by delivering the right message to the right user at exactly the right moment.

Common pain points with siloed in-app guidance and email communications

We know the pain product managers feel when trying to keep users on the same page with in-app messages and email marketing. From my experience, using separate tools means users will get mixed signals, repetitive instructions, or simply irrelevant messages.

Here’s why such disconnects cause real problems:

• Fragmented User Experience: Imagine users exploring your key features for 20 minutes, and they get an “Here’s how to get started” email the next day. They’d feel you’re not paying attention. From what I’ve seen, when email marketing messages don’t align with user journeys, people often perceive your emails as spam.
• Lack of Personalization: Without integration between communication channels, teams cannot leverage rich behavioral data to create truly targeted messaging. Users who have already completed onboarding continue receiving welcome sequences, while those stuck on specific features get generic promotional content instead of helpful guidance. This one-size-fits-all approach diminishes engagement and fails to address individual user needs at critical moments in their journey.
• Inefficient Workflows: Your in-app notifications go live on Tuesday, and the email for that feature will be sent on Friday. This way, early adopters feel left out, and late adopters are left behind. That’s a significant disconnect in customer behavior due to a lack of user segmentation. I believe this is the biggest problem of using multiple project management tools.
• Missed Opportunities: Imagine your users successfully completing a complex workflow that clearly indicates that they’d benefit from your enterprise plan, but no one followed up because your third-party integrations clogged communication. Your users would assume that your product doesn’t grow along with them.

But what if I told you that all those scattered messages could work together like a relay team, handing off information at exactly the right moment?

How can Userpilot help with a unified approach?

Instead of switching between various product analytics tools, Userpilot connects real-time user actions across mobile, in-app, and email. This ensures the right message reaches the right audience at the right time, helping you with customer satisfaction and product-led growth.

Here’s how a unified approach solves the problems that siloed product-led growth tools come with to improve customer satisfaction.

• Connecting In-App Behavior to Email: Userpilot automatically tracks the in-app user actions like completing onboarding or using specific features. You can track customer feedback and engagement using Userpilot features like Events (autocapture) and session recording. We find that the behavioral data collected using these features is perfect for email marketing campaigns and workflows, aligning with your product-led growth strategy.
• Automation: With Userpilot, you can trigger emails or workflows automatically based on real user behavior. No more manual export or guesswork. When a relevant event happens (ex, user skips an onboarding step, engages with a new feature, or stops using the product), Userpilot automates campaigns like in-app flows, checklists, spotlight, and in-app surveys only for a specific segment and conditions. These automated campaigns can be set to one-time, recurring, or complex flows based on advanced segmentation and conditions.
• Personalization: Userpilot helps personalize user experiences by enabling product teams to create and deliver tailored in-app, mobile, and email experiences. This is achieved through features like content personalization, segmentation, and behavior-based triggers. By guiding users with customized flows and delivering relevant information at the right time, Userpilot helps users quickly realize value, improve engagement, and ultimately drive product growth.
• Key Integration Partners: Userpilot is designed to work within your tech stack by allowing data export and integrations. You can connect with CRM tools like HubSpot or Salesforce and any email marketing tools like ActiveCampaign or MailChimp. For deeper data-driven decisions, you can export Userpilot data to BI tools using the Bulk Data Export API. This allows you to extract analytics data in JSON or CSV formats and integrate it with your data warehouse or BI tools like Tableau, Power BI, or Looker. You can route your event data from Userpilot to many tools like Segment and Intercom, and centralize your workflows.

Knowing what’s possible is one thing, and seeing that possibility in action is another thing. Let me explain (and share practical examples) what Userpilot’s unified approach actually looks like in a product manager’s day.

Using Userpilot email workflows throughout the user journeys

To get the most out of Userpilot’s email integration, you need to sync in-app behaviors and triggers across every stage of the user lifecycle.

Below, I’ve covered practical use cases of Userpilot’s email integration across user lifecycles, which you can use to analyze the performance of the right users using the customer data.

🚀 Improve user onboarding with an omnichannel approach

Userpilot serves as a critical bridge connecting user behavior within your application to the email communication system, enabling a truly omnichannel onboarding experience.

Userpilot has amazing product analytics to track and analyze your product’s growth, which includes understanding the critical actions your users take. Our versatile tool automatically tracks events within your product using the Events (autocapture) feature. This means every user sign-up, every click, and every feature engagement is recorded.

With user segmentation, you can group users based on activity or milestones, which is the foundation of personalization and improved conversion rates.

When you understand both what users do and who they are, you can personalize emails and optimize the campaigns for their actual in-app journey.

Most of the time, users don’t complete key activation steps immediately after signing up, and that’s where I would trigger an automated email and nudge users by providing guidance or highlighting the next crucial step.

This synced approach directly contributes to reducing time to value and increasing user activation rates.

“Userpilot helps us reduce a lot of 1:1 onboarding calls. We never had such a high rate of trained people getting live on the first day.“
– Bouwe Metz, recruitnow
Senior Customer Success Manager

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📢 Drive feature adoption with targeted announcements

After the initial announcement of a new feature via email, I like to deliver highly contextualized, interactive in-app guidance (like a step-by-step checklist or a series of tooltips), specifically to users who click the feature announcement or show interest in the relevant feature, but haven’t fully used it yet.

Just the announcement email won’t take care of feature adoption. Users often need a practical guide to understand how to use the feature and integrate it into their workflow. You can understand which features users need help with by viewing session recording replays.

Userpilot’s segmentation feature can help you with filtering data of users who viewed new feature pages but didn’t use that feature. I’d start experimenting with various flows to nudge users for feature adoptions and double down on the one that gets the most engagement.

Providing immediate and interactive guidance within the app at the moment of discovery or first interaction removes friction, reduces time-to-value for that specific feature, and increases the likelihood of it becoming a regular part of your customer’s daily workflow.

This directly boosts product/feature adoption by ensuring users experience the ‘Aha!’ moment with the new functionality, faster.

💔 Reduce churn proactively

With Userpilot, you can spot users who were using an important feature, but then stopped using it after a while, or nudge them towards the next step. Userpilot can find such users and notify your email tool to send them a pre-written email.

📈 Trigger contextual upsells

At a certain stage of your users’ journey, they will find that their current plan isn’t enough, or they’re trying to access a feature that’s available on a higher plan. If you miss out on upselling them at that moment, you might miss a potential sale or worse, a customer forever.

Userpilot can help you identify such moments.

The event dashboard under product analytics can help you identify users who are trying to add a 6th project to their account while they have subscribed to the 5-project plan of your product.

The intent to upgrade is the highest when a user experiences a limitation. You can track such events using Event Tracking in product analytics.

💬 Close the feedback loop

Userpilot offers dedicated surveys and Net Promoter Score (NPS) features, enabling you to collect user feedback at scale without users having to leave your product interface.

After your users submit an NPS score or respond to the survey, Userpilot will capture this data for future reference. You can send an acknowledgement after users submit NPS scores or surveys, or reminder emails to encourage them to take the pending action.

This is critical for showing users that their voice matters, fostering trust, and contributing to improving user retention.

You can use Userpilot Integrations, which allows you to work with other apps in your stack, or Userpilot webhooks to send data to external systems in real time. The sync between data means the feedback data and user details are rightfully pushed to the chosen email marketing tool/CRM or Userpilot’s native email triggering system.

Why Userpilot in the sea of competitors?

Userpilot stands out for product managers who want flexible control, deeper user insights, and real-time personalization without unnecessary complexity and siloed workflows.

From my experience, the main thing product managers care about is removing confusion, both for their users and their teams. Userpilot makes it simple by letting you act on what users actually do in your app, regardless of the operating system they use.

You can target messages and emails based on real behaviors and not guesses. This way, each user gets help when they actually need it, and directly helps you keep up with your product roadmap without adding burden to the support team’s ticketing system.

With Userpilot, you aren’t juggling disconnected apps or worrying about sending repeated or out-of-sync messages. Everything can be set up from one dashboard with real user data, and updating your emails, in-app flows, and messages for mobile apps instantly is a breeze.

To help you make an informed decision, I’ve created this feature-by-feature comparison of Userpilot and our competitors.

If you still have questions or want to see Userpilot in action, I invite you to book a demo.

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