Brand & Media Kit

Userpilot logos and colors

Every version of the logo, as SVG and PNG. Take what you need.

Right-click any logo on this page, or the logo in the header of any page on userpilot.com, to copy it as SVG or download it.

Try it. Right-click me

Anatomy

The logo is two parts that always travel together: the logomark and the logotype.

Logomark

The ‘u’, our unique graphic symbol.

Logotype

The custom letterforms that spell our name.

Primary logo

The logo

Four logos and four marks make up the whole set. If none fits your background, pick a different background.

Userpilot logo

Primary. Light backgrounds.

Userpilot Light

Dark backgrounds and photography.

Userpilot White

Brand purple surfaces only.

Userpilot Black

Single-color and monochrome print.

Userpilot mark
Userpilot mark

Avatars and app icons only. Never in place of the logo.

Userpilot mark (light)
Userpilot mark (light)

Avatars and app icons on dark backgrounds.

Userpilot mark (white)
Userpilot mark (white)

Avatars and app icons on brand purple.

Userpilot mark (black)
Userpilot mark (black)

Single-color and monochrome uses.

Clear space

Keep the logo unobstructed. Leave space equal to the size of the icon on every side. When the icon stands alone, leave space equal to half its height and width.

Logo · 1× icon
Userpilot mark with clear space
Icon · ½ icon

Minimum width

To stay legible, the logo should never appear smaller than 100px wide on screen, 1" wide on paper, or 1.5" wide on fabric and other physical materials.

Digital

100px wide

Print (paper)

1" wide

Print (fabric, other)

1.5" wide

Icon, print

0.625" wide

Colors

Click any value to copy it.

Primary
Brand
Dark
Neutral
Tint Light
Brand

Using it

  • Keep clear space around the logo equal to half the height of the mark. Never below 90px wide.
  • On a dark or busy background, use the white version.
  • Write Userpilot as one word with a capital U. Never UserPilot or User Pilot.
  • Don't stretch, rotate, recolor, or rebuild the logo.

Need something else?

A print file, a product screenshot, or the logo in a format not listed here. Ask and we'll send it over.

[email protected]

Company description

For press, partner pages, and event listings.

Userpilot is a product growth and analytics platform that helps SaaS teams turn user insights into better product experiences. Product, growth, and customer success teams use Userpilot to understand user behavior, onboard new users, drive feature adoption, collect feedback, and reduce churn, all without code. More than 1,200 companies use Userpilot to accelerate product growth.

Brandkit

Official Userpilot logos, marks, and company description. Download any asset as SVG or PNG.

Logo
Logomark
Usage

Spelling

Userpilot is one word with a capital U. Never UserPilot or User Pilot.

Clear space

Keep space equal to half the mark's height on every side.

Don't alter

Don't recolor, stretch, rotate, or add effects to the logo.

Company description

Userpilot is a product growth and analytics platform that helps SaaS teams turn user insights into better product experiences. Product, growth, and customer success teams use Userpilot to understand user behavior, onboard new users, drive feature adoption, collect feedback, and reduce churn, all without code. More than 1,200 companies use Userpilot to accelerate product growth.