BCBS Marketing Teams are Benefiting from Using Userpilot
Learn how to drive member engagement and satisfaction with personalized in-app experiences – without writing a single line of code.
Get a demo with one of our product specialists today
- In-app Messaging
- Tooltips & Hotspots
- No-Code Experience Builders
- Segmentation & Targeting, In-App Messaging, Push Notifications
- In-App Announcements
- Personalized In-App Messages
- Mobile Push Notifications
- No-Code Builder
- In-App Messaging
- Advanced Segmentation
- Real-Time Analytics
- Integrated feedback collection
- Real-Time Analytics
- Feedback Analytics
- In-App Surveys
- Real-time Feedback Analysis
- Session Replay
Trusted by 1,000 + companies, including Independent licensees of the Blue Cross Blue Shield Association
No-Code In-App Onboarding & Messaging
Own a high-impact communication channel that allows you to launch strategic campaigns in minutes.
Forget the IT bottleneck. With Userpilot you can launch critical enrollment announcements or promotional banners without writing a single line of code.
Advanced Segmentation & Targeting
Speak to every member like an individual, not just a policy number, making your message impossible to ignore.
Go beyond one-size-fits-all communication. Deliver targeted messages about enrollment deadlines or new benefits based on a member's unique profile (e.g., plan type, age, or actions performed).
In-App Research (Surveys & Session Replay)
Go beyond assumptions and conduct real-time market research.
Improve the portal experience by guiding users through complex tasks and revealing where to make improvements. Interactive walkthroughs ensure members can successfully complete difficult processes like claims appeals, while in-app feedback and analytics show exactly where users get stuck, providing the data needed to continuously fix friction points.
17%
Increase in Conversions
40%
Decrease in Delinquent Churn
99%
Reduction on 1:1 Training Hours
35.6%
Increase in User Engagement Rate
"Great Service – Platform and Customer Service!"
What do you like best about Userpilot?
The customer service we've received from Iggy and Danny has been exceptional! After nearly a year of collaboration, I can confidently say this is one of the best vendor platforms I’ve worked with. They consistently follow up, respond promptly, proactively open support tickets on our behalf, and keep us informed about new feature releases.
As for the platform itself, the data insights from the dashboards have been a game changer. We've built custom dashboards that allow us to shift from relying on gut instinct to driving our enhancement backlog with data-informed decisions.
What problems is Userpilot solving and how is that benefiting you?
1. Disjointed Onboarding and User Frustration: Users often lack guidance when first interacting with the portal, leading to confusion and delayed time-to-value. Userpilot addresses this by enabling personalized onboarding flows, welcome messages, and interactive walkthroughs tailored to user segments and benefit years.
2. Lack of Visibility into User Behavior: Without clear insights into how users interact with the portal, it's difficult to identify friction points or measure the effectiveness of new features. Userpilot provides session replays, behavioral analytics, and product engagement scores to fill this gap.
3. Gaps in the Feedback Loop: Traditional feedback mechanisms often fail to close the loop, leaving valuable insights unacted upon. Userpilot integrates with tools like Salesforce to connect Net Promoter Score (NPS) and survey results directly to resolution workflows, enabling continuous improvement.
4. Limited Self-Service and Support Options: Users struggle to find answers or support quickly. Userpilot’s Resource Center offers segment-specific content, chat integration, and seasonal updates to enhance self-service and reduce call center volume.
5. Fragmented Communication and Feature Discovery: Important updates or new features can go unnoticed. Userpilot enables in-app announcements, banners, and reminders to keep users informed and engaged throughout their journey.