BCBS Marketing Teams are Benefiting from Using Userpilot

Learn how to drive member engagement and satisfaction with personalized in-app experiences – without writing a single line of code.

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BCBS Strategic Challenges
High risk of member churn during the Annual Enrollment Period
Low offer claim rates
Difficulty communicating new plan benefits effectively
Strategic campaigns failing to engage members in a crowded email inbox
Lack of real-time member/employer insights and feedback
Need for powerful qualitative market research tools
How Userpilot Helps
Drive loyalty and cut churn with no-code plan review guides and proactive in-app education.
Boost claims by 65% with timely, highly personalized in-app and mobile push messages.
Drive awareness and satisfaction by spotlighting benefits in your portal.
Power key campaigns with targeted in-app messages delivered when members are most engaged - directly inside your portal.
Capture and analyze Voice of the Customer (VoC) across all BCBS portals in one centralized platform
Unlock deep member insights with powerful qualitative research.
Key Features
  • In-app Messaging
  • Tooltips & Hotspots
  • No-Code Experience Builders
  • Segmentation & Targeting, In-App Messaging, Push Notifications
  • In-App Announcements
  • Personalized In-App Messages
  • Mobile Push Notifications
  • No-Code Builder
  • In-App Messaging
  • Advanced Segmentation
  • Real-Time Analytics
  • Integrated feedback collection
  • Real-Time Analytics
  • Feedback Analytics
  • In-App Surveys
  • Real-time Feedback Analysis
  • Session Replay

Trusted by 1,000 + companies, including Independent licensees of the Blue Cross Blue Shield Association

No-Code In-App Onboarding & Messaging

Own a high-impact communication channel that allows you to launch strategic campaigns in minutes.

Forget the IT bottleneck. With Userpilot you can launch critical enrollment announcements or promotional banners without writing a single line of code.

No-Code InApp Onboarding
Advanced Segmentation

Advanced Segmentation & Targeting

Speak to every member like an individual, not just a policy number, making your message impossible to ignore.

Go beyond one-size-fits-all communication. Deliver targeted messages about enrollment deadlines or new benefits based on a member's unique profile (e.g., plan type, age, or actions performed).

In-App Research (Surveys & Session Replay)

Go beyond assumptions and conduct real-time market research.

Improve the portal experience by guiding users through complex tasks and revealing where to make improvements. Interactive walkthroughs ensure members can successfully complete
difficult processes like claims appeals, while in-app feedback and analytics show exactly where users get stuck, providing the data needed to continuously fix friction points.

Session Replay

17%

Increase in Conversions

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40%

Decrease in Delinquent Churn

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99%

Reduction on 1:1 Training Hours

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35.6%

Increase in User Engagement Rate

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Verified User
5 Star Rating

"Great Service – Platform and Customer Service!"

What do you like best about Userpilot?

The customer service we've received from Iggy and Danny has been exceptional! After nearly a year of collaboration, I can confidently say this is one of the best vendor platforms I’ve worked with. They consistently follow up, respond promptly, proactively open support tickets on our behalf, and keep us informed about new feature releases.

As for the platform itself, the data insights from the dashboards have been a game changer. We've built custom dashboards that allow us to shift from relying on gut instinct to driving our enhancement backlog with data-informed decisions.

What problems is Userpilot solving and how is that benefiting you?

1. Disjointed Onboarding and User Frustration: Users often lack guidance when first interacting with the portal, leading to confusion and delayed time-to-value. Userpilot addresses this by enabling personalized onboarding flows, welcome messages, and interactive walkthroughs tailored to user segments and benefit years.

2. Lack of Visibility into User Behavior: Without clear insights into how users interact with the portal, it's difficult to identify friction points or measure the effectiveness of new features. Userpilot provides session replays, behavioral analytics, and product engagement scores to fill this gap.

3. Gaps in the Feedback Loop: Traditional feedback mechanisms often fail to close the loop, leaving valuable insights unacted upon. Userpilot integrates with tools like Salesforce to connect Net Promoter Score (NPS) and survey results directly to resolution workflows, enabling continuous improvement.

4. Limited Self-Service and Support Options: Users struggle to find answers or support quickly. Userpilot’s Resource Center offers segment-specific content, chat integration, and seasonal updates to enhance self-service and reduce call center volume.

5. Fragmented Communication and Feature Discovery: Important updates or new features can go unnoticed. Userpilot enables in-app announcements, banners, and reminders to keep users informed and engaged throughout their journey.

Really like Userpilot. It is helping us drive feature adoption and it is very intuitive to use.

“What I love most about Userpilot is its no-code builder that lets our team create engaging onboarding flows and in-app messages without bothering our developers. The segmentation tools allow us to target specific user groups with pinpoint accuracy.“

Xevi F. Product Manager Insurance
G2 Logo 9/10
A Powerful and Intuitive Tool for Driving Product Adoption

“Userpilot makes it incredibly easy to create in-app experiences that guide users seamlessly through our platform. The no-code editor is intuitive, so our team can quickly build and test onboarding flows, tooltips, and feature announcements without relying on engineering. The level of customization is great, and the ability to segment users based on behavior helps us deliver the right message at the right time.“

Jeeda M. Operations Manager
G2 Logo 10/10
Incredibly easy, very informative and great customer service"

“My experience with user was greatly positive and it has significantly improved onboarding process and guidance for users through the product that we have.I can only highlight the variety of UI elements which help to create interactive workflows, and the function of previewing product tours in real live.”

Adam S. Customer Success Manager
G2 Logo 10/10
Enhancing Product team autonomy with Userpilot

“As a Product Manager, Userpilot has significantly enhanced my autonomy in configuring surveys, NPS measurements, user flows, and banners without relying on development resources. Userpilot intuitive interface and no-code builder facilitate quick setup and deployment of in-app experiences, allowing for rapid iteration and optimization. Additionally, the seamless integration with our development environment has streamlined our processes, enabling efficient implementation of user engagement tools.“

Chiara C. Product Manager Insurance
G2 Logo 10/10

Ready to Take Control of Member Comms,
Right Inside the Portal?

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