Amplitude Pricing in 2026: What You’ll Pay at Each Tier

The Amplitude pricing page lists 116 feature-comparison items across four tiers, making it difficult to understand what you’ll get and what you need.

Alongside that long list of features, its public pricing page reveals relatively little about what businesses actually pay at higher tiers. The Plus plan now starts free for up to 2 million monthly events, but Vendr’s dataset of 422 Amplitude purchases puts the median buyer at $64,000 a year, with contracts ranging from $24,750 to $379,933.

Understanding Amplitude’s pricing takes more than just looking at its website. I’ll walk you through what each Amplitude tier includes, what drives Amplitude cost beyond the initial quote, how to negotiate if you decide to buy, and when to look elsewhere.

What is Amplitude selling in 2026?

Most people searching for its pricing have Amplitude analytics in mind. The platform now covers more than that. It ships:

• Product and web analytics: Event segmentation, conversion funnel analysis, retention analysis, cohort analysis, dynamic audience segmentation, custom event tracking, user journey visualization, and behavioral cohorts.
• Agent Analytics: Tracks AI-agent interactions, analyzes agent sessions, and helps you evaluate agent behavior and performance.
• Session replay and heatmaps: Visualize user sessions and interaction patterns across plans, with the number of session replays and access to heatmaps varying by tier.
• Feature experimentation: A/B testing, multivariate testing, and feature flags via Amplitude Experiment.
• Guides and Surveys: In-app messaging and survey feedback collection.
• AI agents: A Global Agent that analyzes data and builds dashboards, plus Custom Agents you assign recurring jobs to.
• MCP Server: Connects Amplitude’s behavioral data to external AI tools, including those that support the Model Context Protocol (MCP).

Amplitude pricing plans

Amplitude’s pricing structure covers four tiers. In addition to what Amplitude publishes on its pricing page, I’ve added real contract data from Vendr for context on what buyers pay.

Free ($0/month)

The free plan is capped at 2 million events per month, with no separate monthly tracked user (MTU) limit. It covers the essential features needed to evaluate the platform: core analytics, 10,000 session replays per month, unlimited feature flags, and limited guides, surveys, and experimentation.

It also includes Agent Analytics, Amplitude’s MCP Server, and AI agents, with usage limits on certain capabilities.

Advanced analytics, experimentation, and engagement features remain restricted, making Free a reasonable starting point for teams that don’t yet need the higher tiers’ functionality or usage allowances.

Plus (starts at $0/month)

Plus now starts free for the first 2 million monthly events and scales with usage, up to 700,000 MTUs or 70 million events per month. At the upper end, the monthly price can reach $5,865, according to their pricing calculator.

The step-up adds behavioral cohorts, the ability to segment users and build custom audiences, custom events and formulas, heatmaps, webhooks, the ability to create cohorts from AI insights, triggers for guides and surveys, and online customer support.

Plus also includes up to two years of data retention, but more advanced analytics, zoning insights, guides and surveys, data management, and experimentation capabilities remain limited compared with the higher tiers.

Plus pricing scales with monthly event volume, which can lead to higher-than-expected costs as usage grows. Amplitude provides a plan pricing calculator on its website to help you estimate costs before committing.

Growth (custom pricing)

Growth offers more advanced product analytics, experimentation, and data management capabilities. It’s designed for mid-sized businesses that need deeper insights into user behavior, longer data history, and more flexibility than Plus allows. Key additions include:

• Expanded feature experimentation, including A/B/n testing, alongside higher experiment allowances and advanced web experimentation capabilities.
• Unlimited data history and more advanced data governance controls.
• More advanced monitoring, alerts, permissions, and data management features.
• Higher allowances for monthly tracked users, events, session replays, AI usage, and guides.
• Deeper behavioral analysis to group users based on their actions and investigate conversion drivers.

The Growth plan offers custom pricing with no transparent list price, which can make budget planning harder for cost-conscious teams.

Upgrading makes sense when your team needs longer data history, higher usage limits, more advanced experimentation, or analytical capabilities that aren’t fully available on Plus.

Enterprise (custom pricing)

Enterprise adds another layer on top of Growth, but the main differences are in governance, administration, security, usage limits, and hands-on support rather than entirely new analytics functionality. Key additions include:

• Flag-level, role-based, and data access controls.
• Advanced permissions, user management, and SCIM provisioning.
• Analysis content management and access to the User Profile API.
• Higher allowances for session replays, AI usage, and other platform capabilities.
• A dedicated account manager, customer success support, and faster response times.

Enterprise makes the most sense for larger organizations that need tighter control over data access, more sophisticated permission structures, and dedicated support.

Vendr’s Amplitude contract data ranges from $24,750 to $379,933 annually, but these figures are not specific to Enterprise. Your final quote will depend on usage volume, selected capabilities, and negotiated contract terms.

Startup Scholarship

Amplitude offers one year of Growth plan features free to startups with under $10 million in funding and fewer than 20 employees.

A separate program, Tech for Black Founders, covers US-based startups led by at least one Black founder, with less than $30 million in funding and fewer than 150 employees. If you qualify for either program, apply before paying for anything.

How to negotiate a better deal

If you’re buying Growth or Enterprise, the final price is negotiable. According to Vendr’s Amplitude transaction data, buyers save 16% on average, while strategic negotiators can secure pricing 20–35% below initial quotes. Here’s how to improve your deal:

• Start early: Engaging 60 to 90 days before your deadline gives you room to run a real evaluation.
• Bring a competing quote: A credible alternative on the table typically drives 15 to 25% more competitive pricing. It doesn’t have to be your preferred choice, but it must be real.
• Multi-year terms get 15 to 30% off, but add flexible usage-growth clauses. Without built-in growth tiers, mid-term additional usage can cost more than the discount you secured.
• Negotiate additional-usage rates before you sign: Vendr reports that buyers who negotiate these terms upfront can secure rates 20 to 40% lower than standard overage pricing. Confirm how this applies to your contract, particularly since Amplitude’s current Plus terms charge additional usage at the contracted rate.
• Bundle add-ons in the initial contract: Negotiating Amplitude Experiment or Customer Data Platform (CDP) features together with analytics can secure 10 to 20% better overall pricing than purchasing them separately.
• Time your close to a fiscal quarter-end: Amplitude’s quarter-ends fall in March, June, September, and December. The last two weeks of each typically produce an extra 5 to 15% in concessions.

The costs Amplitude’s pricing page doesn’t mention

The plan prices above are only part of what you’ll pay. Additional usage, expanded capabilities, and professional services can increase your total contract value.

Under Amplitude’s Plus Plan Addendum, exceeding your purchased event or MTU volume can result in additional charges at your contracted per-event or per-MTU rate, without a penalty markup. Amplitude may also suspend or terminate your account if usage exceeds 200% of your purchased volume. For Growth and Enterprise, check the additional-usage terms in your contract.

Other costs to account for include:

These figures are third-party estimates and reported contract observations, not Amplitude’s published list prices. Actual charges depend on your plan, negotiated terms, usage, and selected add-ons.

When evaluating a quote, ask Amplitude to itemize the base subscription, usage allowances, paid add-ons, and one-time services. That gives you a clearer view of your total cost and what may change as usage grows.

Is Amplitude worth it?

For data-heavy teams at Series B and beyond with dedicated analysts, I think Amplitude earns its price. Cohort retention analysis, funnel modeling, and the experimentation suite are particularly valuable when you have the technical resources to instrument the platform properly and the analyst capacity to use them in depth.

That said, like other advanced analytics tools, Amplitude comes with a learning curve, especially as you move into the more advanced features available on Growth and Enterprise. The extensive feature comparison and differences in usage allowances also make it harder to determine which plan you actually need.

If you’re at a startup under $10 million in funding with fewer than 20 employees, apply for the Scholarship before committing to any paid tier. Small and medium businesses without dedicated analyst resources may find that the complexity and event-based pricing work against the investment.

And if you need in-app engagement alongside product analytics (onboarding flows, feature walkthroughs, surveys), consider how much of that functionality your Amplitude plan includes and whether you’ll need additional paid packages.

So, Amplitude or look elsewhere?

Amplitude makes the most sense when deep behavioral data analytics is the priority, and you have a team built to use it. For teams that don’t fit that profile, the right Amplitude alternative depends on what’s missing.

If the issue is price and complexity: Mixpanel or PostHog

Mixpanel is a popular and somewhat close alternative to Amplitude, known for its intuitive analytics dashboards and more accessible pricing.

Mixpanel’s pricing runs on an event-based model, with a free plan covering 1 million monthly events. Its Growth plan includes the first million events for free, and the pricing calculator shows $100 per month (billed annually) for 1.5 million monthly events.

Mixpanel suits teams that prioritize accessible behavioral analytics, with funnel analysis, retention analysis, behavioral cohorts, feature flags, and experimentation. However, it doesn’t offer the same in-app onboarding and engagement capabilities as a dedicated product growth platform.

PostHog is worth considering if you want an open-source Mixpanel alternative. It integrates product analytics with customer surveys, A/B testing, and session replay on a single platform.

Its free tier includes 1 million monthly analytics events, compared with Amplitude’s 2 million, although PostHog provides separate free allowances for other products, including session replay, surveys, and feature flags. The trade-off is that PostHog can require more technical setup and ongoing maintenance, particularly if you choose to self-host.

If the issue is scope and ease of use: Userpilot

If the goal isn’t just analyzing user behavior but acting on it inside the product through onboarding flows, in-app guidance, and surveys, Userpilot may make more sense.

In our 2025 SaaS Product Metrics Benchmark Report, we found an average user activation rate of 37.5% across 62 B2B SaaS companies. This shows how much room teams have to improve onboarding, but identifying where users drop off is only part of the job.

Userpilot pairs product analytics with no-code in-app engagement, so the product team that spots a drop-off can identify the affected users, review what happened, and build targeted guidance in the same platform.

The targeted in-app engagement Userpilot provides can have a big impact on activation. Attention Insight found that only 47% of its trial users created a heatmap analysis, a key activation step. The team built interactive walkthroughs, onboarding checklists, and contextual guidance with Userpilot. Over six months, the share of trial users creating a heatmap increased from 47% to 69%, a 47% relative improvement.

Some teams run both. Userpilot integrates directly with Amplitude, allowing you to send Userpilot engagement and event data into Amplitude for analysis. If you need Amplitude’s analytical depth for a data team and also want structured in-app engagement, the two can work together.

For many mid-market SaaS teams, though, the better question is whether they need separate platforms or whether Userpilot can meet their analytics and in-app engagement requirements in one place.

Operations manager Heather M. describes it as follows:

“Incredibly easy to use. The UI is so beautifully simple anyone can jump in and create. So far the performance has been on point!”

Amplitude’s advanced features have a learning curve, and costs can rise with event volume.

According to Pranay P., a senior software developer:

“Some advanced features have a learning curve for new users, and pricing can become expensive as event volume grows.”

Turn product analytics into action with Userpilot

If your team needs advanced behavioral analysis at scale, Amplitude may justify its cost. But if you’re primarily trying to understand where users struggle and improve their experience, Userpilot offers another approach: connected analytics and in-app engagement, with pricing based on active users rather than event volume.

Book a demo to see how Userpilot can help you identify friction, launch targeted in-app experiences, and plan for growth with more predictable pricing.

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Userpilot strives to provide accurate information to help businesses determine the best solution for their particular needs. Due to the dynamic nature of the industry, the features offered by Userpilot and others often change over time. The statements made in this article are accurate to the best of Userpilot’s knowledge as of its publication/most recent update on October 16, 2026.