13 Mejores software de Tour de Producto para tu SaaS en 2023 [UPDATED Ultimate Guide]38 min read

Product tour software is a must-have if you want to improve user onboarding and offer interactive guidance to your customers. But how do you choose the right one?

It depends on several factors, such as the size of the company, the budget, and the technical resources to implement and use the tool.

Let’s dive into the best product tour software we’ve carefully selected based on the needs of SaaS companies of various sizes. We’ve chosen the 13 best options for you.

TL;DR

• Product tour software is a tool for creating product guides and integrating them into apps to improve new user activation rates , trial-to-pay conversion rates, and overall user retention.
• Advantages: The tools help product managers and PMMs build these in-app experiences with (almost no) coding—and without relying on their engineering team. This means product journey tools help product teams work more independently on their onboarding flows, saving time and money.
• There are some key features of a good product guidance tool:
  1. Easy installation and a true no-code product tour builder with no-code styling options.
  2. Interactive walkthroughs: A more effective onboarding UI model than linear product walkthroughs, allowing users to learn by doing;
  3. Analytics and segmentation options: So you can segment your users based on their attributes and in-app behavior, display relevant content to each group, and understand their visit performance.
  4. A/B Testing 5) Versioning and team roles.
  5. Integrations (especially with analytics and CRM tools).
  6. Pricing: Which tools offer the best value for money, considering your individual needs, and what are the technical and security differences between seemingly «equal» options?

• Here are the 13 best Product Tour tools for your SaaS, based on the selection criteria listed above:

1. Userpilot
2. Intercom
3. Applications
4. Pendo
5. WalkMe
6. WhatFix
7. Chameleon
8. Userlane
9. Helphero
10. User Guide
11. User flow
12. Stonly
13. Product Fruits

Let’s compare the tools with the above criteria:

Comparison table of software for guided tours

 

What is a product tour program?

Product tour software is a tool designed to create in-app product tours for user onboarding. They allow you to provide contextual guidance within your app, improve the user experience, and convert new customers into active users. Most product tour tools allow you to create these guides largely without code (or with reduced code), which will save you significant money and time in terms of engineering resources.

Let’s look at some of the key benefits of a product tour tool and the features a good one should have before diving into the in-depth comparison.

Why do you need product tour software?

Product tour software has become a necessity for most SaaS companies, and for very good reason.

Here are the main advantages of using tools to create product tours (+ instead of coding them yourself):

• Because tools allow you to create in-app experiences without code, they give the product team (product managers and marketers) greater control over the shape and feel of onboarding. You no longer have to wait for your developers to finish their sprint to experiment with your onboarding flows and improve trial-to-payment conversion rates.
• This will free up engineering resources to focus on what really matters: building and improving your product.
• Product tour tools typically come with built-in analytics, an experimentation suite, version control, features and permissions, and a no-code approach—it would literally cost your development team millions to develop these solutions from scratch. Without them, you’re walking in the dark and can’t measure engagement with your onboarding team, experiment, or pivot quickly if necessary.
• Some product mentoring programs offer the option to create guided tours of third-party applications to encourage digital adoption during employee onboarding.

Hopefully, this will convince you that you really need a tool to create your product tours, and that it’s not a good idea to ask your developers to create them from scratch 😉 But before we dive into the list of the best software, let’s take a quick look at the features you should look for when choosing a product tour tool.

Essential features of good product tour software

Now, a good product onboarding software should have the following characteristics:

• Creating and designing product tours without coding + easy installation This is a no-brainer; since the main advantage of using a product guide tool is being able to create tours quickly without coding, you should check if the tool is truly code-free—and doesn’t require *tons* of development resources to install and deploy in the first place.
• Trigger Options: Everyone hates linear product tours. Learn more about the best interactive tours here. Interactive tours essentially «wait» for the user to take the required action before showing them the next step, while linear product tours only display a series of tooltips with a «next» button, which often overwhelms users. Good product tour software should also allow for real-time, event-based triggering of in-app experiences, allowing you to respond to user actions in real time.
• Usage and engagement analytics + sophisticated user segmentation On the one hand, you need to know what your users are doing and be able to segment them—both by user attributes and behavior (in-app events)—so you can send the right product tours to the right segment of people. Your product guides are most effective when they are truly relevant and personalized based on users’ role and JTBD, so segmentation capabilities are a must. Additionally, to ensure your product guides are successful, you need to know how your users interact with them, so step completion rates and goal completions are the minimum analytics you should expect from a product guidance tool.
• A/B Testing : To ensure your product guides are successful, you should be able to run experiments , testing one version of your onboarding flow against another version, and seeing which produces a better result: higher goal completion or higher conversion rates. Unfortunately, few product tour tools offer this.
• Roles and permissions + version control: If you’re a member of a larger product team, you should be able to use the tool collaboratively. So being able to invite team members , have different roles and permissions, and be able to view different versions of your onboarding flow and revert any «unplanned» or unfortunate changes is a huge plus.
• Integrations: Being able to send data from your product analytics tool (e.g., Amplitude, Mixpanel) or to and from your CRM (Salesforce, HubSpot) is critical for getting relevant data into your product tour software solution and for passing your in-app onboarding data to your CRM, email automation platforms, etc.
• Price: Obviously, you don’t want to pay thousands of dollars for features you won’t even use. On the other hand, it doesn’t make sense to save $50 a month and stick with a flawed, half-baked solution that doesn’t meet your technical and security requirements (you should look for tools with SOC-2 Type II certification).

Now that you know what to look for, let’s see which tools are the best and compare them based on the criteria above.

The best product tour software tools for SaaS companies

 

Product Tour Software #1: Userpilot

Userpilot is a powerful product tour software solution that allows you to quickly create personalized, flexible, and contextually relevant in-app product guides targeting different user segments—all without writing a line of code—directly on your product with a visual WYSIWYG interface.

You can also easily create and launch different in-app experiences from a variety of “building blocks” (UI patterns), such as flows, tooltips , checklists , resource centers, in-app surveys, and more, for each stage of the customer journey.

Userpilot allows you to create interactive tours that are better than traditional linear product walkthroughs.

Here’s a quick video on the difference between the two:

Advantages of creating interactive product tours with Userpilot

• You can create your product guides with Userpilot directly within your app, mimicking your users’ behavior as you do so. This is (in my opinion) the most intuitive way to build user onboarding without code:
  
• You can create fully interactive , branching product tours/guides . Thanks to our unique Driven Actions system, you can set event-based triggers for different elements of the journey. For example, you can require a user to fill out a text field or navigate to another page in your app before moving forward. This turns a passive visit into something much more interactive and conducive to learning, minimizing time to first value . In this way, Userpilot is highly focused on helping you drive user activation.
  
• Userpilot is one of only two tools on the market that offers real-time, event-based triggering of onboarding flows. This means you can react to your users’ behavior in real time.
• We have a WYSIWYG visual builder with a wide range of UX elements including native tooltips , hotspots, checklists , welcome screens, modals, micro surveys , slideouts, resource centers, etc.
• To take your product journey to the next level, we also offer a range of segmentation and personalization options. For users with different use cases, you can create different experiences that are relevant to them:

• Advanced analytics also allow you to set goals and track their achievement (actually see how your experiences affect feature adoption and your product metrics!)

• Did we mention that our easy-to-use, visual interface lets you create any UI experience or pattern in minutes, without code?
• Userpilot is also quick and easy to deploy, requiring only downloading a Chrome extension and installing a JS snippet on your website.
• You can easily transfer all application events and user attributes through the Segment integration.
• Userpilot is one of the few tools that offers experimentation capabilities and allows you to A/B test different versions of your onboarding experiences to achieve your growth goals.
• Userpilot has a wide range of one-click integrations with analytics tools (Amplitude, Heap, Mixpanel, Google Analytics), CRMs (Hubspot), and webhooks.
• It offers excellent value for money with all features available without limitations on all plans.

Get a free demo of Userpilot to see how it can boost the growth of your SaaS product.

Cons of Userpilot

• It doesn’t work on mobile apps. Yet. Stay tuned.
• It is not suitable for onboarding employees into third-party applications like Salesforce or Hubspot.

RELATED: In our last blog, we showed you what you need to do to build stunning product tours and walkthroughs . Check it out if you’re looking for more tips on creating your next product tour.

Userpilot Pricing

Userpilot pricing has three main plans:

• Traction – starting at $299/month paid annually for 2500 MAUs
• Growth: Starting at $499/month paid annually for 10,000 MAUs
• Enterprise – starting at $1,000/month paid annually for 10,000 MAUs (dedicated infrastructure, SLA, priority support, and more enterprise needs)

Product Tour Software #2: Intercom

You’re probably already familiar with Intercom, the conversational marketing and engagement platform also known for its product tour software.

Well, they also have a plugin called Intercom Product Tours .

Source: intercom.com

Don’t get me wrong. The Intercom product is great. But Intercom Product Tours is only really suitable for very basic product tours, as we discussed in a previous blog.

• It only supports linear embedding, i.e. a series of non-interactive information panels like the one in the image above, not interactive product tours:
  
• The user interface is quite basic, which limits the degree of contextualization of the prompts. For example, there are no modals, slides, checklists, or hotspots. If your product has multiple uses and audience segments, or many different functions, this one-size-fits-all approach is problematic.
• Intercom Product Tours doesn’t support A/B testing. How can you tell if your onboarding process can be improved?
• Although it claims to be code-free, the styling you can use without CSS code is actually quite limited. If you want full control over the look and feel, you’ll need a web developer.

Finally, Intercom Product Tours is only available as an add-on to the core Intercom product.

That is, you can’t buy it separately: you have to spend at least $149 per month extra on top of your Intercom subscription.

Advantages of intercom

• If you’re a die-hard Intercom user and your onboarding needs are simple, it integrates seamlessly with the rest of its tools.
• The frameless videos look great!

Cons of intercom

• Only linear paths, no real interactivity
• Restricted range of user experiences
• Style requires coding: You can always tell if someone has used Intercom’s product tour software, because the product tours always look the same…
• The entry price may seem attractive, but it increases considerably as the number of users increases. There is no transparent pricing on Intercom’s website.

Prices for guided tours of intercom products

Intercom’s product tours are an add-on, so you can only get them if you already have a subscription. (Intercom’s pricing plans are notoriously complicated and difficult to navigate.) The basic Starter plan starts at $74, and you’ll have to pay $199 per month for the product tours feature.

Product Tour Software #3: Appcues

Appcues has been around for years in the product onboarding space, and its service offers a wide range of product tour features.

Source: appcues.com

It supports the whole range of different UX elements, giving you plenty of design options for onboarding journey design .

However, Appcues only supports linear onboarding.

Their «Flows» don’t push users to complete tasks: they’re passive.

That’s fine for onboarding materials in a help center, perhaps. Linear onboarding of this type is good for very basic introductory steps.

But when a user is actively engaged in a task, they want help right there, contextually. This is called reactive onboarding, because it reacts to the user’s behavior in the app in real time.

On the contrary, linear paths used as a form of proactive onboarding are annoying for users who are not interested in the feature at the time they are trained on it.

Source: appcues.com

I also find Appcues a bit difficult to use. Perhaps because they’ve added so many elements to the service over the years.

But I don’t like having to jump back and forth between pages when designing a flow.

Advantages of Appcues

• The wealth of UX options allows you to be truly imaginative with your tours.
• Appcues produces a ton of great content, both on their own blog and on Really Good UX.

Cons of Appcues

But like any tool, Appcues isn’t without its flaws – and at this price point, we think you might really want to consider some options that offer the same or more advanced functionality, but at a lower price:

• Appcues lacks certain transition actions, such as triggered actions, scroll position, or page changes, which would make product tours more interactive.
• It severely limits the functionality available on the lowest plan (Essentials). If you need checklists, more than 10 events, or more than 5 user segments, you’ll need to upgrade to the Growth plan (starting at $879/month payable annually, meaning you’ll have to shell out over $10,500 to start using Appcues for more use cases).
• Appcues does not have a resource center feature, which means it cannot be used to offer self-service support to your users.
• Native styling options are limited: full control again depends on CSS coding.
• Linear onboarding actually limits your ability to drive user activation.

App prices

Appcues pricing starts at $249 per month, which doesn’t include checklists, for example (and $879 per month for the full range of features in its «Growth Plan»). Appcues is going to be out of the price range of many businesses.

Product Tour Software #4: Pendo

Pendo is a complete digital adoption platform with impressive analytics, in-app feedback, and product adoption features.

It’s primarily aimed at business users and probably has the most advanced analytics of all the tools we’re covering in this article. But everything comes at a price.

Advantages of Pendo

Despite its price and steep learning curve, Pendo has some pros compared to its competitors.

• Pendo is known for its powerful, easy-to-use analytics tools like Paths, Retention, and Funnels. (Starting in Q1 2023, Userpilot will have the same analytics features, with more robust functionality.) However, they may not be necessary if you’re just looking for a guided tour program.
• Pendo offers a shareable product planning tool to organize customer feedback and prioritize the highest-value features. It helps keep teams aligned with the shared feature planning roadmap.
• It works on both web and mobile apps, so if you need both, this may be a good option for you.

Cons of Pendo

Surprisingly, for a product guidance and engagement tool that claims to be «all-in-one,» you can’t directly act on Pendo’s user analytics in Pendo.

That’s because Pendo doesn’t let you target users segmented by in-app events with the in-app guides you’ve built with it.

Here is a brief list of Pendo’s cons:

• It also doesn’t allow event-based experiences to be triggered within the app. This is likely due to technological debt, but it makes Pendo’s analytics practically unfeasible.
• Pendo offers limited onboarding features, which means you can’t always create the best experience for your users. If you want checklists, you can only access them from the Resource Center, which defeats the purpose of having them in the first place.
• Pendo’s pricing is only available upon request. The company doesn’t list pricing for higher-tier plans on its website. However, some reviews say they have prices starting at $20,000–$25,000 per year for a single product, and around $50,000 per year for the mid-tier package. This might be Pendo’s biggest drawback.

If you’re looking for a tool that shows you real-time user analytics and lets you trigger in-app experiences based on in-app events and real-time user behavior, Userpilot offers these features (and at a lower price).

Pendo Prices

 

 

Pendo has four pricing plans divided into two tiers («Starter Plans» and «Grow Plans»), and two products («Engage» and «Embrace»). The basic «Starter Plans» start at $7,000 per year, payable only annually. This plan doesn’t make much sense, as it has extremely limited features (compared to Userpilot’s «Traction» plan, which gives you all the features and integrations plus up to 2,500 MAUs for $2,988):

• no NPS
• in the Resource Center
• without integrations (!)
• only basic analysis
  

Growth plans are only available upon request. The company doesn’t list pricing for higher-tier plans on its website. However, some reviews indicate prices starting at $20,000–$25,000 per year for a single product, and around $50,000 per year for the mid-tier package.

The tricky part when it comes to Pendo pricing is that you have to pay separately for the different modules:

• Pendo Free: Up to 500 MAUs, a single app, and basic features and analytics.
• Pendo Starter $7,000/year: 2,000 MAU limit, multi-app, and access to premium features like NPS but does not include advanced analytics or integrations.
• Pendo Growth: Custom MAUs, Single App, NPS and PES, Resource Center, and Access to Support Compared to Lower Plans
• Pendo Wallet: Custom MAU, multi-app, cross-journey reporting, experimentation, and 1 free integration included.
• Pendo Premium: Custom MAU, multi-app, everything from other plans plus custom roles and permissions, and advanced security.
• Pendo Feedback: Feature request collection is a standalone module with custom pricing.
• Pendo Adopt: Employee Onboarding is a standalone module with custom pricing

 

Product Tour Software #5: WalkMe

In any case, WalkMe is even better known than Appcues. It has enormous brand recognition, so it’s the first name that comes to mind when many people search for a product tour program.

Source: walkme.com

WalkMe used to be an on-premise software that had to be installed locally, but now it’s pure SaaS, which is a huge improvement.

A really cool feature is WalkMe‘s intelligent algorithm, which tries to figure out the user’s needs and intentions and offer the most suitable onboarding paths and flows.

Advantages of WalkMe

• High recognition and a solid brand reputation
• Feature-rich: It aims to offer a complete digital adoption platform that includes analytics, A/B testing, and task automation.
• Product journeys don’t have to be completely linear, but reviews suggest that not all use cases fit.
• It works with third-party applications, so you can create digital adoption flows in, for example, Salesforce or Hubspot to train your employees with it.

Cons of WalkMe

• One of the most expensive guided tour programs on the market.
• Very difficult to install and actually use: it requires a lot of technical configuration and development resources to customize (read this case study of a customer who switched from Walkme to Userpilot and saved dozens of development hours).
• Only suitable for large companies.
• Best for employee training and onboarding, not user onboarding.
• poor value for money, as even the «starter plans» are around $12,000 per year and go up to $55,000 per year.
• only annual plans available.
• There is no free trial to really check how it works.

RELATED: [Case Study] How Touchright Software Saved Hours of Development Time After Switching from Walkme to Userpilot

WalkMe Prices

WalkMe is popular with enterprise-level companies, who appreciate its huge range of features (which go far beyond WalkMe product tours: it’s a full Digital Adoption Platform) and its extremely high security specifications.

It’s amazing when it works well, but it comes at a price. WalkMe is priced individually, but typically ranges from $9,000 to $50,000.

But that amount of functionality can be intimidating and difficult to navigate. A wide variety of templates (pictured above) helps, but WalkMe really works best when you have plenty of time (and developer support) to dedicate to it.

 

Software Product Tour #6: WhatFix

Source: whatfix.com

WhatFix has many exciting features, such as interactive walkthroughs, which we believe are essential for driving user engagement.

Here is an example of an interactive tour created with WhatFix.

Source: whatfix.com

This makes WhatFix a real competitor, but there are some important caveats to keep in mind.

First, the in-app styling is pretty basic, which means, once again, you’ll need CSS knowledge or resources to make your onboarding experiences align with the look and feel of the rest of your app.

Advantages of WhatFix

• Offers interactive tours.
• Many different UX options.
• Easy to install using a Chrome extension and a JS snippet.

Cons of WhatFix

• Only basic styling options are available within the app.
• There’s no in-app A/B testing or built-in analytics. However, it does support integration with Google Analytics.
• Tailor-made pricing makes it difficult to know who to recommend WhatFix to.
• WhatFix’s customer service doesn’t seem to be the best. Check out review sites and you’ll see a ton of complaints.

WhatFix Prices

WhatFix is ​​very cautious about pricing. On-site bands are not provided—it’s purely a budget-based approach. That said, there is a free trial option.

Product Tour Software #7: Chameleon

This is another product onboarding and tour software service.

Chameleon has a lot of good features and can certainly compete with rivals like Appcues.

It offers a wide variety of UX elements (tooltips, hotspots, beacons, etc.) and can be used to create complex journeys. It also features an innovative «launcher» feature that you can use to display checklists and other widget elements.

It features advanced user segmentation and personalization (something it didn’t offer until recently), and event-based triggers, although they aren’t as customizable as, for example, Userpilot offers.

Personally, I find the user interface quite difficult to use, perhaps because it has too many elements.

The main difference with Chameleon is that they handle the style coding. This is ideal if you have very specific look and feel needs for your product tours, but lack the internal resources to execute them.

Source: trychameleon.com

Advantages of Chameleon

• Very competitive range of UX and tools.
• Wide range of integrations, with tools like Mixpanel, Amplitude, Heap, Intercom, Zapier, Slack, and more.
• Custom coding makes it perhaps the most suitable option for services with truly distinctive look and feel needs.

Cons of Chameleon

• Custom coding will, of course, slow down the speed at which it can be deployed.
• Access to many of the best features is restricted at the lower pricing tiers (for example, the Startup package only offers 5 micro surveys and 1 launcher, and omits A/B testing altogether).

Chameleon prices

Chameleon offers three pricing plans:

• Start: from $349/month with limited features
• Growth: from $899/month
• Enterprise: Enhanced security and support with customizable pricing

 

Product Tour Software #8: Userlane

Userlane is a no-code digital adoption platform that allows you to create interactive in-app content to guide new users and increase product adoption.

Advantages of Userlane

Userlane is a popular digital adoption tool that offers many advantages. Here are its benefits.

• The rails are easy to install and commission.
• Easy to add gamification elements to your onboarding.
• Includes real-time analytics so you can identify behavioral trends and act accordingly.
• It does not require technical knowledge, as it is mostly code-free.

Cons of Userlane

However, this tool has some flaws, so it’s best to be aware of its cons if you’re thinking of buying it:

• There aren’t many integration options. Currently, it has integrations with Confluence, Zendesk, and KnowledgeOwl.
• Some of the UI patterns, such as hotspots and tooltips , are not as functional as users would like.
• It only offers interactive tours , known as lanes.
• It only works in the dashboard and cannot be launched in a Chrome extension like most of its competitors, as Userpilot does .
• Unclear prices.

Userlane Pricing

Userlane’s pricing is not public, and you’ll need to contact their sales team for a quote.

But keep in mind that it’s based on two things: the number of guided users and the product features you want to access.

Product Tour Software #9: Helphero

Source: helphero.com

If you’re looking for truly affordable product tour software, Helphero is one of the best. It’s priced at just $55 per month for up to 1,000 users, making it affordable for even the smallest businesses. It’s also fairly easy to use thanks to its Chrome extension that lets you build product onboarding tours directly into your app, but unfortunately, the builder is a bit clunky and the styling options are very limited (and there are no templates unlike, for example, Userpilot ).

Of course, this isn’t the true interactivity Userpilot allows , as it relies solely on a click. As the tooltip itself states, the click is merely a substitute for a «Next» button in a linear flow—but it’s still a clever way to utilize the functionality.

 

Advantages of Helphero

• The price makes it accessible even to the smallest companies.
• A surprisingly wide range of UX elements, including checklists.
• Supports A/B testing, although it requires coding.
  
• Easy integration with Intercom, making it a real competitor to Intercom Product Tours
• Some basic analysis of participation and usage:
  

Cons of Helphero

• After all, you’re still restricted to linear and branched onboarding.
• Styling options are limited unless you know how to use CSS.
• A/B testing is only available to technical users who know how to code.
  
• Si tienes muchos usuarios al mes, la ventaja competitiva de Helphero en precio desaparece rápidamente:

Precios de Helphero

• 14 días de prueba gratuita
• Hasta 2500 MAU: 115 $/mes
• Hasta 5000 MAU: 179 $/mes
• Hasta 10.000 MAU: 249 $/mes
• Hasta 20.000 MAU: 299 $/mes
• Más de 20.000 MAU: Plan personalizado

Tour del producto Software #10: Userguiding

UserGuiding es una herramienta básica de adopción de productos de bajo coste que ofrece una serie de funciones para ayudar a las empresas a incorporar nuevos clientes e impulsar la adopción de productos.

UserGuiding destaca en la creación de experiencias de incorporación sencillas para los usuarios. Incluye un constructor sin código, opciones de segmentación y patrones de interfaz de usuario fáciles de añadir, como zonas activas, información sobre herramientas y modales.

Aunque también tiene algunas otras ventajas, como un centro de recursos y análisis, la esencia de este producto es su creador de flujos de incorporación. Si lo único que busca es una forma relativamente fácil de crear flujos de incorporación sencillos, ésta podría ser una gran opción para usted. Sin embargo, las personas que buscan más análisis, personalización o integraciones complejas probablemente deberían buscar en otra parte.

Ventajas de Userguiding

Elegir UserGuiding tiene algunas ventajas. He aquí sus ventajas:

• Para las pequeñas empresas de nueva creación o independientes, el precio es un elemento atractivo a tener en cuenta.
• Una buena variedad de patrones de interfaz de usuario para elegir a la hora de crear flujos y guías.
• A diferencia de otras opciones más caras, puedes optar por añadir un Centro de Recursos (una ventaja para el autoservicio de asistencia).
• Para ser una herramienta económica, UserGuiding aún ofrece integraciones con otras aplicaciones, como Mixpanel, Hubspot, Woopra, Slack, Webhook, etc.

Contras de Userguiding

Aunque UserGuiding es un producto sólido, aún son necesarias muchas mejoras. Los contras de usar UserGuiding incluyen:

• Hay muchos errores y problemas de rendimiento al utilizar la herramienta. La interfaz de usuario también es bastante complicada de navegar.
• Su funcionalidad es limitada, sobre todo en el plan básico. Ahí sólo tienes una pequeña gama de funciones disponibles – todas con la marca de agua/marca de UserGuiding.
• Se requieren conocimientos técnicos para sacar el máximo partido a este producto.
• Las opciones de personalización y diseño de los patrones de interfaz de usuario no son las mejores.
• Las integraciones más valiosas se limitan únicamente al plan Enterprise.
• Para la integración con Hubspot: Se requiere Hubspot Enterprise Plan. Para habilitar la integración de Userguiding, debes estar suscrito al plan empresarial de Hubspot.

Guía del usuario Precios

El modelo de precios de UserGuiding es mucho más sencillo que otros de nuestra lista. Hay tres niveles, cada uno de los cuales cobra una cantidad fija por acceder a determinadas herramientas.

Estos son sus paquetes:

• Basic will give you access to only the most essential onboarding tools: Starting at $99/month or $69/month (if you purchase the annual contract), this budget-friendly option has some limitations to be aware of (i.e., only 1 team member, a limit of 20 guides and 2 checklists, UserGuiding flag on all UI patterns).
• Professional adds an unlimited number of guides, points of interest, and checklists. Starting at $399/month or $299/month when billed annually.
• Corporate gives you access to everything, plus personalized advice. Starting at $699 per month or $499 per year.

Software Product Tour #11: Userflow

Userflow is an entry-level product tour builder with a fairly user-friendly interface and simplified analytics. It’s suitable for startups (with prices starting at $200).

Advantages of Userflow

Userflow offers several advantages for product tours, including:

1. Easy to use (well, for some): Userflow’s drag-and-drop interface allows you to build flows on the dashboard and see an overview of the entire flow (all steps) at once. Some people really like the visual way of building the entire flow on a dashboard rather than within their app. This also has some limitations, which we’ll discuss in the next section.

2. Customizable: Using Userflow, product tours can be customized with branding elements, visual design, and interactivity.

3. Data-driven: Userflow provides simple analytics and feedback tools, allowing product teams to track user engagement and make data-driven improvements to the journey over time.
   

4. Supports A/B testing: Userflow allows product teams to test different versions of product journeys and compare the results, helping determine the best approach for their users.

5. Integrations: Userflow, the product tracking and analytics tool, integrates with a wide variety of tools, including Google Analytics, Intercom, and Slack.

The Userflow platform offers a powerful and flexible solution for creating and designing product tours, helping you educate users and drive adoption.

Cons of Userflow

Although Userflow has many advantages, it also has quite a few drawbacks:

1. You don’t build your flows directly into your app, which can be confusing (and I personally find counterintuitive). To select the element you want to attach the tooltip to, you need to open a Chrome extension that takes a snapshot of its interface:
   

   This makes the whole process of building your product tour in Userflow a bit clumsy:
   

2. Limited customization options: Although Userflow offers a number of customization options, some users may find the level of control and flexibility limited compared to other tools or custom developments.

3. Learning Curve: Although Userflow is designed to be easy to use, there may be a learning curve for some users as they get used to the interface and features. For example, you don’t build the product tour on the interface itself; instead, you have to build it on the dashboard and then take a difficult snapshot of the UI to select the element you want to attach the tooltip to, for example:

4. Integration Limitations: While Userflow integrates with several other tools, it may not be compatible with all platforms or systems, and integration with some tools may be limited.

5. Requires Internet Connection: Userflow is a cloud-based tool and requires an internet connection to use, which may be a problem for some users.

6. Technical Limitations: Userflow may not be suitable for complex or highly customized product walkthroughs, and some users may find the tool’s technical limitations restrictive.

Overall, Userflow is a powerful and flexible tool for creating product tours, but it may not be the best fit for all users and may have some limitations depending on a product’s specific needs and requirements. As with any tool, it’s important to carefully evaluate its advantages and disadvantages before making the decision to use it.

Userflow Pricing

Userflow, as of March 2023, has 3 pricing plans:

• Startup – starting at $200 for 3,000 MAUs, billed annually – this plan also severely limits the features available: just 1 checklist and 10 launchers (flows), no NPS surveys, no event tracking, no code, no localization, etc.
• Pro – $600 billed annually, or $7,200 per year – this plan includes all features
• Enterprise – On-demand pricing only – This plan includes everything in Pro + custom limits, SSO, and a custom contract.

 

Software Product Tour #12: Stonly

Stonly positions itself as a budget-friendly alternative to its more expensive competitors, but in fact, it’s more of a CS tool for building knowledge bases than a product adoption onboarding tool. As with Intercom Product Tours, Stonly’s tour builder feels like a makeshift add-on to knowledge bases rather than a full-fledged product (compared to competitors like Userpilot or Appcues).

Therefore, it can be a good tool for startups and small businesses with few users and a per-view pricing model (which can become very expensive once you have more users) and who want a tool primarily for the knowledge base use case.

Stonly’s product tours aren’t the most intuitive (and require quite a bit of coding), and they come with limited integrations. In fact, their setup and builder are extremely confusing: you can create tours both in the Stonly dashboard and at the top of your app, but then you have to go back to the dashboard to edit the content of the steps you just created in the Chrome extension… 🤔 This doesn’t make much sense…

Let’s take a closer look at its advantages and disadvantages for guided tours.

Advantages of Stonly

• Ability to support multiple languages

• Small businesses with fewer initial visits will benefit from this pricing model.

• Integrated analytics

• Front, Zendesk, Freshdesk, and Segment integrations

• Knowledge base functionality included

Cons of Stonly

• Extremely confusing builder

• A code-heavy product walkthrough for a «no-code tool.»

• Confusing installation: impossible to install for a non-technical user:

• Requires some CSS knowledge to customize – customization options are worse than standard ones on the market

• It does not allow adding content to product guides (text) directly in the Chrome extension:
  

• Some popular product tour features, such as progress bars and checklists, are missing.

Stonly Prices

Stonly, as of 2023, only has two plans on its pricing page:

• $249 (or $199 if you pay annually) for up to 4,000 visits, and then you pay as you go, which can get very expensive if you have more MAUs or very active users who use your tool daily.
• Custom quote – for business customers only. To be completely honest – at the $249 monthly price point you’d be better off throwing in the extra $50 and getting a monthly subscription to a more intuitive and robust product targeting tool like Userpilot for that.

Software Product Tour #13: Fruits of Products

Product Advantages Fruits

Product Fruits s es una de las herramientas de onboarding de usuarios más baratas del mercado, por lo que puede ser una herramienta de referencia para construir recorridos de productos para startups realmente pequeñas con un presupuesto inferior a 100 dólares.

Entre sus profesionales más citados figuran:

• la capacidad de respuesta del equipo de CS
• fácil instalación

Contras del producto Frutas

Sin embargo, esta solución asequible para las giras de productos tiene varios inconvenientes:

• sólo recorridos de productos básicos y lineales
• UX torpe – lo que hace que sea bastante difícil de usar
• sólo la forma básica de un centro de recursos y listas de comprobación
• No NPS
• ninguna encuesta sobre nativos
• no hay informes para el Centro de Recursos («widget del anillo vital»)
• la activación de la visita guiada por el producto puede tener bastantes fallos

Producto Frutas Precios

Aunque Product Fruits sigue siendo una de las soluciones más baratas del mercado, sus planes han subido de precio un 20% recientemente:

• Core desde 79 $ para 1.500 usuarios
• Boost 129 $ para 1.500 usuarios y luego 249 $ para hasta 5.000 MAU.
• Empresa – sólo presupuesto personalizado.

Más allá del software Product Tour: cómo obtener los mejores resultados

A la hora de seleccionar el mejor software de visitas guiadas de productos, hay algunos consejos generales que son muy pertinentes:

Lo importante no es cuánto tienes, sino cómo lo utilizas.

Las visitas guiadas de productos mal diseñadas y mal orientadas no consiguen los resultados deseados, sean interactivas o no. Y un buen diseño consiste en conocer al público y el recorrido del usuario.

En esta sección final, compartiremos nuestras ideas sobre las cosas que debería hacer para asegurarse de que sus visitas guiadas de productos y recorridos interactivos puedan despegar.

#1 Segmenta y personaliza todo lo que puedas

Las microencuestas contextuales son geniales para recopilar información que le permita personalizar el onboarding sin aburrir al usuario.

Fuente: kontentino.com

Unas cuantas preguntas sencillas en momentos estratégicos pueden proporcionarle información esencial sobre lo que es importante para un usuario, lo que el valor significa para él y lo que espera conseguir.

Tanto la motivación como la capacidad dependen de que se ofrezca a los usuarios la información adecuada en el momento en que la necesitan, por lo que cuanto más se pueda segmentar a los usuarios según estos criterios, más pertinentes serán los viajes personalizados.

#nº 2 ¿Antes o después de inscribirse?

¿Has pensado en incorporar a los usuarios antes incluso de que se den de alta?

Si se dedica al marketing orientado al producto, una visita guiada por el producto puede ser una de las mejores herramientas de marketing imaginables.

Esto es algo que SalesFlare realmente hizo – básicamente usando todo su recorrido como una demostración del producto (9:30).

Pregúntese: ¿llevará esto a los usuarios a Aha más rápido que hacerles registrarse primero?

#El Centro de Ayuda nº 3 es vital

Las visitas guiadas a sus productos llevarán a los usuarios muy lejos, pero siempre habrá alguna pregunta o algún problema que no haya previsto.

Así que vas a necesitar complementar tus recorridos con:

• Preguntas frecuentes y centros de documentos: cuando los usuarios se meten proactivamente en la maleza, es importante que atiendas sus necesidades más avanzadas.
• Chat en directo: a veces, el autoservicio sólo llega hasta cierto punto. De vez en cuando, un usuario se encuentra con un problema que necesita ayuda humana para resolverlo.

Fuente: userpilot.com

Aunque hayas pensado en todo, siempre habrá usuarios que necesiten que les lleves de la mano y les tranquilices, y que no puedan familiarizarse con un tutorial.

Su estrategia de activación necesita un centro de ayuda tan completo como las visitas guiadas a los productos. Afortunadamente, eso también forma parte de la oferta de Userpilot…

#4 Iterar con análisis

Uno de los principales problemas que vemos una y otra vez con las visitas guiadas de productos es que se tratan como funciones «de una sola vez».

Lo cual es una locura.

Un vendedor nunca diría simplemente «bueno, esa es la página de aterrizaje ordenada» y simplemente se iría. Observan los datos de rendimiento y optimizan a lo largo del tiempo.

Entonces, ¿por qué un gestor de productos establece todos sus flujos de incorporación y sigue adelante?

Fuente: userpilot.com

Es necesario vincular las visitas guiadas de productos a la activación o a otros indicadores clave de rendimiento y hacer un seguimiento de su impacto. Si no eres capaz de correlacionar la interacción con tus visitas con la participación de los usuarios o las métricas de éxito, estás perdiendo importantes oportunidades de mejora.

Por lo tanto, es vital integrar cualquier software de recorrido que esté utilizando con análisis basados en eventos (tenemos una integración de un solo clic con Amplitude, por ejemplo), para que pueda poner en marcha ese bucle de optimización de la retroalimentación.

#5 Conocer el recorrido del usuario

Fuente: userpilot.com

Si va a crear un sistema de integración completo compuesto por recorridos interactivos breves, segmentados y activados contextualmente, tendrá que conocer a la perfección su producto, su público y sus casos de uso.

Ser capaz de acompañar a los usuarios en cada paso del viaje con todo detalle… ¡eso es mucho trabajo! No es de extrañar que mucha gente lo evite y, en su lugar, establezca un recorrido lineal de productos de talla única.

Aquí es donde tienes que ser un gestor de producto increíble que pueda ponerse en todos los escenarios de usuario imaginables (y algunos que no lo son…) y planificar la solución adecuada para cada problema. Los programas informáticos tienen un límite.

Would you like to learn more about our Product Tour software?

Userpilot is by far the best product tour software tool out there, offering the best value for money. Not to mention its ease of use.

Book a demo with Userpilot today