Usetiful Pricing After the FullStory Acquisition
Usetiful used to be one of the more affordable digital adoption platforms for user onboarding. Since Fullstory acquired the company, though, the standalone pricing page is gone, and new customers can no longer sign up for a Usetiful plan.
In this article, I’ll explain what happened to the old pricing, what replaced it, and what you should know if you’re evaluating alternatives today.
How does Usetiful pricing work now?
Usetiful is now sold as Fullstory Guides & Surveys, an add-on bolted onto Fullstory’s analytics platform rather than a product you buy on its own. So, if you want what used to be a simple Usetiful signup, you now need quotes for a Fullstory Analytics plan and the Guides & Surveys add-on.
Fullstory’s three Analytics plans, Business, Advanced, and Enterprise, are all listed with no published monthly figure at any tier. Guides & Surveys sits on top of each of those plans as a separate paid add-on and isn’t included in FullstoryFree, the 30,000-session, 12-month retention-free tier.
On top of whichever Analytics tier you choose, you can also have mobile analytics and StoryAI as separate add-ons. My issue with this is that none of this is published as a number anywhere on Fullstory’s site, which is a major change from Usetiful’s previously transparent pricing.
Advanced analytics are also hosted within the analytics plans. Fullstory sells product analytics, funnels, and session replay as part of the parent platform, none of which legacy Usetiful offered natively, and none of which comes with a published price either.
If you want to keep using Usetiful after the FullStory acquisition
As I said, the Usetiful product now lives under an add-on called Guides and Surveys inside FullStory, and FullStory’s own description is “drive product adoption and gather user feedback with in-app guides.” It’s sold as a paid add-on on top of one of FullStory’s three Analytics plans, not as a standalone product, and pricing is quote-only on both the plan and the add-on.
The good news is that Guides and Surveys are available as an add-on across all three paid tiers, so you don’t have to jump to Enterprise just to get it. According to data from Vendr, here are the estimated numbers for what buyers actually pay:
- Business: $10,000–$25,000/year for roughly 50K–100K monthly sessions. Session replay, heatmaps, basic analytics. This is the realistic floor for a former Usetiful SMB customer who just wants Guides and Surveys bolted onto the cheapest entry point.
- Advanced: $30,000–$70,000/year for 250K–500K monthly sessions. Adds funnels, retention analysis, journeys, and integrations. The tier most existing FullStory customers sit on.
- Enterprise: $80,000–$200,000+/year for 1M+ monthly sessions. Adds predictive analytics, GenAI/LLM data use, advanced security, and custom retention.
FullStory also offers a free tier — FullStoryFree — with 30,000 monthly sessions and 12 months of retention for up to 10 users. The pricing page doesn’t list Guides and Surveys as available on Free, so if you want the Usetiful replacement, you’re paying for a Business plan at minimum, plus the Guides and Surveys add-on on top.
A few cost traps before you sign: Vendr’s data shows FullStory bills overages at 1.5–2x your effective per-session rate, mobile is also an add-on (and adds 30–50% to contract value), and multi-year contracts usually include 3–7% annual escalators. Vendr reports 20–35% off initial quotes is standard when buyers anchor to budget and demonstrate competitive evaluation.
So technically speaking, a Usetiful customer who was paying €49–€69/month (€600–€830/year) is now looking at a $10K+/year FullStory Business plan plus a separate quote for the Guides and Surveys add-on. For SMBs, that’s a step-change in spend and why the migration question for that segment is usually “which Usetiful alternative,” not “which FullStory tier.”
How the old assist-based pricing worked, and where the costs could spike
Before the acquisition, Usetiful’s pricing model was usage-based, billed on “assists,” with hidden costs you might not notice. An assist is counted each time a user interacts with a Usetiful element, specifically as one of the following:
- A checklist item marked done.
- A user engaging with a smart-tip group within an hour.
- A banner seen by a unique user within a 30-day window.
- A tour viewed by a unique user for the first time within an hour.
Each one is tied to something a user does inside the product, which is why spikes don’t come from ordinary page traffic. A workspace running a heavy announcement push through banners, for example, or a QA team clicking through tours repeatedly during testing, or a checklist with several items each counting on completion, could all push past an assist allowance faster than a slow trickle of page views would.
Usetiful didn’t cut off service mid-cycle when that happened. The account moved up to the next plan starting in the following billing period, which softened the surprise, though it didn’t eliminate it.
What legacy and grandfathered Usetiful customers still pay
If you signed up for Usetiful before the acquisition, your contract didn’t disappear. Usetiful confirms that existing customers keep their accounts and that service continues uninterrupted under their current contract terms. Usetiful had four pricing tiers, each gated by assist volume and monthly active users:
- Free, supporting up to 500 monthly active users and 2,000 assists per month.
- Plus, roughly €49 per month.
- Premium, roughly €69 per month, with custom branding and white-labeling included.
- Enterprise, custom-quoted.
Usetiful was also ISO 27001-certified and GDPR-compliant, built and operated from within the EU. That still matters if compliance requirements were part of why your team signed in the first place, regardless of which legacy tier you’re on.
Does going for Usetiful now still make sense?
Going for Usetiful now only makes sense if you’re already a grandfathered customer on a legacy plan. For anyone evaluating it fresh today, I’d skip it. The product hasn’t gotten worse, but the pricing model has.
The other option is Userpilot, and what separates the two right now is pricing transparency: a quote-based add-on with no public number against a vendor that puts a starting price on its homepage. Our Starter plan is $299/month, paid annually.
This figure gives you a concrete starting point you can act on without booking a call, and that number is exactly what disappeared when Usetiful’s own pricing page redirected to the acquisition announcement. If a published starting price is part of how product teams and product managers assess value before a call, Usetiful no longer provides one, whereas Userpilot does.
If that’s the kind of starting point you want, book a demo and see how you can drive product adoption with our features.
Disclaimer: Userpilot strives to provide accurate information to help businesses determine the best solution for their particular needs. Due to the dynamic nature of the industry, the features offered by Userpilot and others often change over time. The statements made in this article are accurate to the best of Userpilot’s knowledge as of its publication/most recent update on July 1, 2026.
FAQ
Is Usetiful still sold as a standalone product?
No. Usetiful was acquired by Fullstory on November 3, 2025, and new buyers are routed to Fullstory Guides & Surveys instead of a standalone Usetiful plan.
How much does Usetiful cost for new buyers in 2026?
There’s no public number. New buyers need a quote for one of Fullstory’s Analytics plans (Business, Advanced, or Enterprise) plus a separate quote for the Guides & Surveys add-on.
What happens to existing Usetiful customers' pricing?
Existing accounts continue under their current contract terms, according to Usetiful’s own site, which can mean the legacy Free, Plus, Premium, or Enterprise tiers.
What's the difference between Usetiful pricing and Userpilot pricing?
Usetiful’s current pricing is fully quote-based, with no published number for the Fullstory plan or the Guides & Surveys add-on. Our starting price of $299/month is public, with Growth and Enterprise as custom quotes.
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