Usetiful Is Now Fullstory Guides and Surveys: What It Means for Buyers
Fullstory bought Usetiful and shipped it under the Fullstory Guides and Surveys brand. So if you were pricing out Usetiful as an affordable, independent digital adoption platform, that version of the product no longer exists as you probably expected.
In this article, I’ll walk you through what Usetiful is today, what Fullstory Guides and Surveys let you do, what has changed for new buyers, how to get access now, and where to look for a more stable alternative.
Usetiful is now Fullstory Guides & Surveys
Fullstory acquired Usetiful on November 3, 2025. According to Fullstory:
Usetiful’s no-code guidance and survey tooling becomes part of Fullstory’s behavioral analytics platform, which Fullstory now sells as Guides and Surveys.
Usetiful’s homepage still runs, but it leads with the Fullstory acquisition. If you’re a new buyer, there’s no separate Usetiful product to sign up for anymore. The path runs through Fullstory.
This change fits a broader DAP consolidation pattern reshaping the category: Contentsquare has folded Hotjar and Heap into its platform, Cisco has moved Smartlook under Splunk Digital Experience Analytics, and WalkMe now sits inside SAP. The independent, transparently priced DAP is increasingly being swallowed by larger analytics suites.
That is happening even as demand for digital adoption software continues to grow. Fortune Business Insights sizes the global DAP market at $1.24 billion in 2025 and projects it will reach $4.37 billion by 2034. The category is expanding, but some of the cheaper standalone options that product teams used to compare are becoming harder to buy directly.
What Usetiful (now Guides & Surveys) does today
Usetiful, now folded into Guides and Surveys, offers the same tour, survey, and checklist toolkit it always did, the standard feature set for most digital adoption platforms.
Fullstory’s Guides and Surveys support NPS scoring, multi-page flows, and conditional branching logic. The rest of the key features carried over largely intact:
- Product tours (also known as online tours) walk new users through key workflows step by step, with condition-based branching so different user segments see different paths.
- Smart tips and hotspot beacons surface contextual help without a full tour, which is useful whether you’re onboarding customers or new hires to internal digital tools.
- Checklists tap into the same progress psychology that every onboarding checklist relies on.
- Banners handle broader, lower-friction announcements.
- Behavioral triggers can fire a specific guide the moment a user shows signs of frustration or completes a particular action, pairing behavioral data with analytics so a customer success team can read user behavior and deploy targeted guidance in real time when users hit friction.
- Knowledge base portal and AI Assist give users a full knowledge base portal and an assistant widget for in-app self-service, plus an AI Assist layer that automatically surfaces the right help content.
Through in-app guides, tooltips, and onboarding flows, the software automates onboarding, allowing new users to learn at their own pace rather than requiring one-on-one training.
Guides and Surveys don’t have deep product analytics. It has content engagement and feature usage reports, including tour completions, drop-off points, and survey response rates. These are useful signals but not the in-depth reports or actionable insights you’d use to track user churn, user retention, or customer satisfaction.
If you want full product analytics, session replay, or behavioral segmentation and the business impact those capabilities can show, that’s part of Fullstory’s core analytics platform’s plans that you’d buy separately from the Guides and Surveys add-on.
What changed for buyers
There’s no standalone Usetiful product or pricing page for new buyers. Guides and Surveys are available only as part of Fullstory’s digital adoption and analytics platform, which changes both the buying motion and the price.
As an independent product, Usetiful offered a Free Forever Plan supporting up to 500 Monthly Active Users with unlimited product tours, segmentation, smart tips, checklists, banners, and a knowledge base portal, plus a pay-as-you-go pricing model that lets small businesses and non-tech teams scale onboarding and user adoption for customers and employees without high upfront costs.
Paid tiers once added advanced features as a company’s needs grew, things like segmentation and targeting, localization, AI assistant support, extra design features, and other additional features, and the old pricing page pitched its top plan as including all the features and more complex functionalities for teams seeking more control and customization options.
Now, Guides and Surveys skip the free version and the pay-as-you-go option entirely. Plus, Fullstory prices the add-on strictly by quote, stacked on top of a quote-based analytics plan.
It’s also a web app only right now. Native mobile support is on Fullstory’s roadmap, a step back from the mobile tour support Usetiful had built out as an independent product. If mobile guidance matters to you today, this isn’t there yet.
How to get Usetiful (Guides & Surveys) now
Fullstory sells three core analytics plans: Business, Advanced, and Enterprise. These plans have no published pricing; you’d need to request pricing and a demo. Each tier targets companies that want deeper visibility into how users interact with their web application or website to improve customer experience, beyond what a support team’s ticket queue shows.
Vendr’s buyer data puts the median Fullstory contract at $27,504 a year, ranging from $10,000 to $115,936 depending on scale.
None of those tiers include Guides and Surveys by default. Fullstory prices it as an add-on to any plan, just as it sells Mobile Analytics and StoryAI separately. SAML SSO works the same way, with the plan comparison table gating it to specific tiers.
FullstoryFree exists too, with 30,000 sessions a month and 12 months of retention, but it targets individuals and small teams testing the core analytics product. It doesn’t include the Guides and Surveys add-on. If you want what Usetiful used to do, you’re buying a Fullstory analytics plan first, then adding Guides and Surveys on top, and you’ll find out the actual cost of both only after you talk to sales.
Fullstory measures Guides and Surveys usage in Monthly Targeted Users (MTUs), i.e., any unique user who receives Guides and Surveys content in a given month. Your quote will ultimately scale against this unit, even though the rate per MTU isn’t public.
Why Userpilot might be a better alternative
Buying Usetiful today means buying into Fullstory’s platform, Fullstory’s roadmap, and Fullstory’s pricing model. The comparison that matters now is Fullstory vs Userpilot.
Let’s start with pricing. Userpilot publishes a starting price of $299 per month for the Starter plan on the page. On the other hand, Fullstory publishes nothing; every plan, and the Guides and Surveys add-on on top of it, requires a sales call before you see a number.
Regarding product fit, Userpilot is ideal for product and growth teams running onboarding, user engagement, and feedback. Guides and Surveys is a guidance and survey layer that Fullstory grafted onto a behavioral analytics suite through an acquisition, with the “in active development” caveat that comes with anything that recently changed ownership.
Book a demo to see how Userpilot can replace what Usetiful used to do, without the analytics overhead or the quote-only pricing.
Disclaimer: Userpilot strives to provide accurate information to help businesses determine the best solution for their particular needs. Due to the dynamic nature of the industry, the features offered by Userpilot and others often change over time. The statements made in this article are accurate to the best of Userpilot’s knowledge as of its publication/most recent update on July 1, 2026.
FAQ
What are Fullstory Guides and Surveys?
It’s the product Fullstory built from its November 2025 acquisition of Usetiful. It has no-code product tours, smart tips, checklists, banners, a knowledge base, and surveys with branching logic. Fullstory sells it as an add-on to its analytics plans.
How much does Usetiful/Guides and Surveys cost now?
There’s no published price. Fullstory’s Business, Advanced, and Enterprise plans are all quote-based, and Guides and Surveys is a paid add-on on top of whichever plan you choose. Usetiful’s old free plan and pay-as-you-go pricing don’t carry over.
Do Usetiful surveys support branching logic?
Yes. Guides and Surveys support NPS scoring, multi-page customer surveys, and conditional branching, the same depth Usetiful had as an independent product.
What happens to existing Usetiful customers?
Fullstory and Usetiful have both said that service continues uninterrupted under the customer’s current contract. New buyers, however, go through Fullstory’s plans and pricing process from the start.
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