Userpilot Userpilot

How Product Teams at BCBS Benefit from Userpilot

Understand product usage & increase feature adoption across Member, Employer, and Broker portals without any coding required!

Get a demo with one of our product specialists today

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Your Product Team’s Strategic Challenges
Low adoption of critical features across portals (Member, Employer, Broker).
Lack of visibility into user behavior and friction points.
Members missing plan deadlines, benefits, or updates.
Generic messaging for diverse plan types & member needs.
Delayed product roadmap decisions due to lack of direct member input.
How Userpilot Supports BCBS
Guide users to key actions & boost engagement across BCBS portals - no code required.
Get insights into where users struggle
Launch personalized in-app announcements during Open Enrollment
Personalize user in-app messaging by behavior, care plans, or plan type
Collect feedback with in-app surveys to validate & prioritize what to build next
No-Code Solutions
  • No-code Tooltips & interactive walkthroughs
  • Event-triggered in-app messages
  • Banners, popups
  • HIPAA-compliant product analytics & session recordings
  • No-code in-app Announcement Banners
  • Pop-ups, Slideouts & Mobile Push Notifications
  • Audience Segmentation for Personalized announcements
  • Announcement Scheduling
  • User Segmentation by Care Plan & Demographics
  • Targeted Messaging
  • Triggering In-App Content based on in-app member actions
  • No-code In-App Survey Builder
  • Polls
  • NPS
  • Feedback Analytics
Talk to Us

Trusted by 1,000 + companies, including Independent licensees of the Blue Cross Blue Shield Association

No-Code In-App Onboarding & Messaging

Launch enrollment nudges, benefit education, or new feature rollouts, without waiting on IT.

Product teams can deploy strategic in-app experiences like tooltips, banners, and announcements directly inside member, employer, or broker portals—all without writing code.

Onboarding Experience

Product Analytics & HIPAA compliant Session Replay

See where users get stuck—and why.

Track usage trends and drop-off points, then watch real member sessions to uncover friction in high-impact workflows like provider search or ID card access—so you can fix problems before they reach support.

No-Code In-App Announcements & Banners

Launch enrollment reminders, benefit updates, or new feature promotions, without dev support.

Quickly publish high-impact banners and announcements across your portals to ensure members don’t miss critical deadlines like Open Enrollment or new digital benefit rollouts.

100%

User Onboarding Built Without Developer Involvement

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50%

Decrease In Customer Churn

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80%

Juump In Feature Adoption With Userpilot

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47%

Increase In Activation Rate

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“I use Userpilot for 3 areas: flows, analytics, and resource center — I like that it is a complete solution! And I really like that I now have access to what my users are doing without needing to ask the engineering team.”

Layre Iniguez

Customer Experience Lead

Loved By Product Teams Everywhere

See how your product team can launch personalized in-app experiences that drive adoption, reduce support load, and keep members informed

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