Chameleon vs WalkMe: Which one is a good choice for customer feedback?

• Let’s explore how Chameleon and WalkMe compare when it comes to collecting customer feedback.
  • Chameleon is a product adoption platform. It enables SaaS teams to leverage real-time user data to build beautiful on-brand experiences, improve user onboarding, and drive product-led growth.
  • WalkMe enables you to create NPS, feedback, and knowledge test surveys. Feedback surveys help you collect specific feedback related to new features that you’ve released. Similarly, NPS surveys let you understand where your customer loyalty and satisfaction stand.
• Considering functionalities and value for money, Userpilot is a better choice when it comes to collecting customer feedback. With features such as NPS surveys, in-app surveys, and survey analytics, it can help you with collecting and analyzing customer insights without coding.
• Get a Userpilot demo and drive your product growth code-free.

Must have features for customer feedback tools

On the lookout to find the best customer feedback tools? We’ve curated a list of the best tools that are trustworthy:

• Userpilot: best customer feedback tool for creating NPS surveys without Userpilot branding and with NPS tagging capability.
• Appcues: best customer feedback tool for creating mobile surveys.
• UserGuiding: best customer feedback tool for creating different types of microsurveys.
• Pendo: best customer feedback tool for feedback analytic.
• Chameleon: best customer feedback tool for contextual in-product feedback.

Let’s dive deeper into how each stacks up for different company sizes, budgets, and jobs to be done!

Chameleon for customer feedback

Here are some remarkable features of Chameleon for getting user feedback:

• Microsurveys: Create various microsurveys (up to 5 on the Startup plan), including NPS, CSAT, CES, Opt-in, and custom feedback types. You can customize your surveys but will need CSS knowledge for this, unlike other tools like Userpilot.

• Survey triggering options∫ Choose the survey frequency and repetition settings.
• Basic analytics: Access basic completion reports, while other data will be analyzed using integrated analytics tools from Chameleon. NPS scores will be visible in the reports, but additional analytics tools are required for other microsurveys.

It’s great that Chameleon lets you build beautiful microsurveys, but it might not be the best tool if you want to analyze the data and, most importantly, act on it. For example, with Userpilot you can create custom user segments based on survey responses or NPS scores and trigger specific in-app flows for them.

NPS surveys in Chameleon

What features make Chameleon an exciting tool for NPS surveys:

• Micro survey builder: There are different types of microsurveys to enable more customized UX and analytics based on your use case. Net Promoter Score is a type of microsurvey. Within microsurveys, you can customize components such as question text, button text, button action (whether a button redirects users, opens a new tab, etc.), styling components, and entry animation.
• Labels: For each NPS microsurvey, you can easily adjust the labels from the Builder. Update the text or completely remove them by enabling the toggle. You can also personalize the Comments Steps based on whether a user was a: detractor (answered 0-6), passive (answered 7-8), or promoter (answered 9-10).

• Input settings feature for microsurveys: You can quickly modify the input field for the desired message type with each input microsurvey. You have a choice of the following under Input settings: brief text, lengthy text, Email Number, and URL.

While Chameleon offers a chunk of great features for customizing and styling NPS surveys, Userpilot is the best NPS survey tool because it allows you to build customizable NPS surveys and other user feedback surveys, collect unlimited responses, analyze data, segment users, and automate in-app responses based on the score the user gives you.

In-app surveys in Chameleon

With Chameleon, you can launch microsurveys based on user attributes such as plan type, role, or previous replies – then trigger the next actions based on user sentiment.

Below is a brief overview of the features Chameleon offers for in-app surveys:

• Integration with your favorite tools: Use tools like Typeform to launch in-app microsurveys and get user feedback.
• Filters feature: Filter your surveys based on completion rate, date created, date last edited, tags, and so on. This helps to segment your surveys based on the number of users and their interactions with the surveys.
• Trigger surveys based on users taking action: With this feature, you can easily direct your surveys to users who are consistent in taking action.

However, Chameleon lacks proper analytics to analyze your NPS or other survey responses over time. So if you want more in-depth analytics on your collected feedback, consider Userpilot.

WalkMe for customer feedback

If you want to understand how users feel about your product, it’s important to collect user feedback. The insights you gather from user feedback can be used to recalibrate your product development and customer service efforts, which, in turn, can elevate the user experience.

With WalkMe, you can collect user feedback with ease:

• WalkMe enables you to create NPS, feedback, and knowledge test surveys. Feedback surveys help you collect specific feedback related to new features that you’ve released. Similarly, NPS surveys let you understand where your customer loyalty and satisfaction stand.
• You can set the frequency for surveys to decide when and where your surveys should show up. It’s also possible to target the surveys to specific segments in your user base to collect targeted insights.
• You can track the results of your surveys in WalkMe Insights. It’ll show you metrics like detractors, promoters, and passives for NPS surveys.

NPS surveys in WalkMe

NPS surveys help you identify loyal users and reward them. They also enable you to identify users who are about to churn and take proactive steps to engage them and reduce the churn rate.

With WalkMe Surveys, adding NPS surveys to your application is fairly straightforward.

• You can customize the NPS-style template to match the look and feel of your product. You can also modify the message to ensure it resonates with users.
• You can use different settings options to control where, when, and how frequently NPS surveys appear.
• WalkMe automatically collects NPS survey results and adds them to the Insights dashboard.

In-app surveys in WalkMe

In-app surveys can go a long way to help you collect feedback and understand user sentiment. That, in turn, can help you improve user experience and product usage. You can easily create and implement surveys on WalkMe using the Surveys feature.

With WalkMe Surveys, you can deploy different types of surveys within your product. These include:

• NPS (Net Promoter Score) surveys.
• Feedback collection surveys.
• Knowledge test questionnaires.

You can configure the appearance, timing, and frequency of these surveys to maximize engagement. WalkMe also gives you access to detailed survey analytics on the Insights dashboard.

However, it is worth noting that WalkMe doesn’t offer as much variety in pre-designed survey templates. If you’re looking for a faster and simpler way to implement in-app surveys, Userpilot might be a better fit.

Pros and cons of Chameleon

Despite its strong performance when it comes to creating personalized and highly customized user experiences, Chameleon is not the most competitive tool when compared to similar products.

Here are three reasons why you might need to look elsewhere:

• You are on a budget: To get access to all the needed tools for proper onboarding and adoption, you need to pay for the higher plans that can get expensive.
• Requires CSS knowledge: Custom CSS works by targeting specific elements of Chameleon Experiences to change their styling. However not all users have an idea what CSS is all about, so, you need to be technically savvy.
• Analytics are not advanced: Chameleon doesn’t possess robust analytics features like Userpilot does. You might want to consider another tool if you need accurate product and user analytics, without paying for additional tools.

Pros of Chameleon

From a wide array of features to aesthetic UI patterns that can create any flow no matter how customized they need to be, Chameleon is no doubt a powerful tool for scaling product adoption.

It works in a similar way to Userpilot and offers similar features: styling, analytics, templates, goals, A/B testing, and checklists.

Let’s look at the pros of using Chameleon:

• Intuitive no-code builder: Chameleon comes with an easy-to-use Chrome Extension builder.
• Engaging tour guides: Build interactive tours to onboard users, announce features, and create other customer in-product experiences using simple steps.
• Good range of in-app messaging and UI patterns: Easy to create custom modals, slide-outs, tooltips, hotspots, launchers (checklists or resource hub), and more.
• Full two-way and deep analytics integrations: Chameleon fits into your stack, and easily connects with your favorite tools to send data to, and from Chameleon. It offers the deepest integrations, with analytics tools, CRMs, and more.
• Effective segmentation and targeting system: Leverage user data and experiences to structure effective marketing messages and tour guides for a specific target audience.
• Advanced A/B testing: Drive continuous improvement of in-app messages and define the ideal user experience with precise A/B testing.
• Rate limiting: No user wants to be overwhelmed with multiple product tours, in-app messages, and tasks. With rate limiting, you can reduce the number of user experiences — one step at a time, with clarity over speed.

Cons of Chameleon

While Chameleon is a deep production adoption tool with an array of great features, there are still some downsides. Here are the main cons of the tool:

• Not entirely no-code: Early on, we stated that Chameleon can be used without code. True. But it is not a completely no-code tool. You’ll need the help of a technical-savvy employee in your team to sort out some build-up as the learning curve is steeper.
• Hard-to-use interface: The new UI is a bit harder to use (a lot of clicking), and there can be minor bugs here and there.
• Limited experiences: There are some limitations to the user onboarding flows. For instance, you can’t run multiple in-app experiences at the same time, as you can in Userpilot.
• Pricey: The Startup plan is quite expensive (starts at $349/mo for 2500 MAU and includes just one launcher). This means you need to go for the Growth plan, where you pay more but save more at the same time.

Pros and cons of WalkMe

WalkMe ticks a lot of the right boxes if you’re looking for a digital adoption platform that’s intuitive and scalable. However, business requirements can vary and that could mean that WalkMe might not be the right fit for you. Here are three reasons why you may need to opt for a WalkMe alternative:

• You have a low budget: WalkMe is purpose-built for enterprises and it shows in its pricing. You can expect the cost to go into thousands of dollars annually. If your business doesn’t have a huge budget, it might be better to opt for another platform.
• You want to get started quickly: If you want a platform that offers near-plug-and-play functionality, you’re better off choosing another digital adoption platform as WalkMe has a moderate learning curve.
• You don’t want to work with CSS/HTML: Even though WalkMe is marketed as a no-code/low-code platform, there are some aspects where you’ll need CSS/HTML knowledge for customizations. If you want a fully no-code solution, you’re better off opting for an alternative.

Pros of WalkMe

WalkMe is among the most popular platforms out there for digital adoption, especially for enterprises. It’s got a range of useful features that businesses can leverage to create in-app engagements, track user behavior, and retain customers, among other things. Here are the pros of using WalkMe:

• Multiple in-app engagements: Offers a bunch of in-app engagement options, including product tours, tooltips, help widgets, onboarding checklists, and more. Using them well can help you engage your customers.
• User-friendliness: The platform is quite user-friendly in terms of creating in-app engagements. And while it does have a moderate learning curve as a whole, it becomes easy to use once you get the hang of it.
• Lots of analytics: WalkMe provides in-depth analytics on a range of things like in-app engagements and forms to help you understand the impact that they’re creating. This helps you optimize your strategies for better results.
• Workflow automation: Workflow automation features like onboarding automation stand out as they enable you to automate a series of steps and processes like clicking buttons to make your customer experience better.
• Community: WalkMe offers a strong community of experts and partners who can help you whenever you get stuck.

Cons of WalkMe

While WalkMe has a bunch of good things to offer that make it one of the leading digital adoption platforms out there, it does have a few drawbacks that prevent you from unlocking its full potential. Let’s take a look at some of the cons of this platform:

• Coding knowledge: Even though WalkMe is no-code/low-code for most of its functions, you’ll need to know HTML or CSS to make the most out of the platform.
• Challenging on complex sites: The process of implementing WalkMe on your website depends on the complexity of your site. You might find it challenging to ensure that your content behaves the way it should if you’ve got a complicated website.
• Focused on employees: WalkMe’s primary use case lies in digital adoption for employees, even though it has a specific plan for customers. However, this makes it slightly weaker compared to other platforms that have been dedicatedly built for customers.

Userpilot – A Better Alternative for Collecting Customer Feedback

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Chameleon vs WalkMe: Which one fits your budget?

Understanding the cost implications is paramount when selecting the right solution for customer feedback, so here’s a detailed pricing comparison of Chameleon and WalkMe.

Pricing of Chameleon

Chameleon’s pricing is based on your product’s monthly users. From the Startup plan (for small companies to get started and save) to the Growth and Enterprise plans (for larger organizations with advanced requirements) billed via invoice.

Here’s an overview of the pricing plans, and features of each plan:

• Help Bar: This is a standalone search function on top of your product, allowing users to search your knowledge base articles.
• Startup plan: For small companies to get started. Fee: $354/month, billed Monthly, usage-based, Unlimited Tours and tooltips, 5 microsurveys, 1 Launcher, Custom CSS.
• Growth plan: For growing businesses to drive returns quickly, from $1350/month. Everything in the startup plan, plus: unlimited microsurveys & launchers, A/B testing, and rate limiting is paid annually with bulk pricing.
• Enterprise plan: For larger organizations with advanced requirements. The fee for this plan is not stated on the website rather, you get to talk to the team. You get everything in the growth plan, multi-product account, user permissions, localizations, and SSO/enhanced security.

The Growth plan seems to be the real deal because of the exciting features that can boost your product marketing. For example, you can’t get the rate limiting feature on the Startup plan, including A/B testing. These are relevant and powerful product adoption weapons that should be in your arsenal if you truly want to win more users.

Is the startup plan expensive?

Yes, compared to Userpilot, about a $170 difference. It’s best to opt in for the Growth plan for the juicy benefits, where you pay $1350 annually rather than paying a whopping $5000+ yearly for the startup plan.

Pricing of WalkMe

WalkMe’s pricing isn’t transparent, but it’s fully customizable based on your requirements. It offers a bunch of useful features like analytics, a self-serve content creation engine, in-app engagement creation, and more.

However, you need to get in touch with their team to find pricing details for both the customer and employee versions. Considering the platform is specifically built for enterprises, you can expect the cost to be on the higher end. You could end up spending anywhere between $9000 to $50,000 per year if you choose to use WalkMe.

Userpilot – A better alternative for customer feedback

User feedback is an essential part of listening to the Voice of the Customer (VoC) and making product development or marketing decisions that best suit your customer base. Userpilot has a no-code survey builder, 14 templates to choose from, and advanced analytics for extracting insights.

Here are the Userpilot features you can use to collect customer feedback and analyze it:

• Survey builder: Userpilot’s survey builder lets you edit the content, update the widget’s style/placement, and set page-specific or event-specific triggers to ensure that users see the survey at the most contextual moment — all without writing a single line of code. You can also translate surveys into your audience’s native language.
• Survey templates: There are 14 survey templates to choose from with a wide array of different use cases. You can collect qualitative responses on how to improve the user/product experience or quantitative data for customer satisfaction benchmarking such as CSAT and CES scores.
• Advanced analytics: Userpilot’s advanced survey analytics will show you what the most common responses were, what percentage of users selected a specific option, and display open-ended feedback about your product or specific features.

  

• NPS dashboard: Userpilot’s NPS dashboard compiles response data from all NPS surveys so you don’t have to manually go into each survey and check its analytics. You’ll be able to view key metrics like response rates, total views, and NPS history and sort all the data by different segments.

  

• NPS response tags: Userpilot comes with NPS response tags that you can use to categorize qualitative NPS answers for analyzing purposes. You can use these tags to identify common issues among passives and detractors or find satisfaction drivers among promoters.

  

NPS surveys in Userpilot

The Net Promoter Score (NPS) is a reliable measure of how satisfied customers are and how likely they are to recommend your product to others. Userpilot lets you build NPS surveys, analyze response data, and target specific user groups to gather actionable insights.

Here are the Userpilot features you can use when sending NPS surveys:

• No-code builder: The survey builder lets you edit the content of your NPS surveys, style the widget to your liking, restrict surveys to specific pages/paths, and use AI-powered localization to change the language of your survey.
• Audience targeting: Userpilot’s audience targeting features let you choose which users to include in NPS surveys. You could set this to all users, select only me if you’re still in the testing stage, target a particular segment, or set conditions that must be met for a survey to appear.

  

• Analytics dashboard: Userpilot’s dedicated NPS dashboard shows you all the key data gathered from your surveys. These include how many views your NPS surveys have gotten, the number of responses, the overall response rate, and how the score has been trending over time.

  

• NPS response tags: Userpilot comes with NPS response tags that you can use to categorize qualitative NPS answers for analyzing purposes. You can use these tags to identify common issues among passives and detractors or find satisfaction drivers among promoters.

In-app surveys in Userpilot

In-app surveys are an effective way to collect direct feedback from users without being at the whim of their email inboxes. Userpilot’s built-in functionality lets you create surveys, translate them, and track granular survey analytics that offers additional user insights.

Here are the Userpilot features you can use when building in-app surveys:

• Survey templates: Userpilot’s no-code survey builder has 14 templates to choose from. These include NPS, CSAT, and CES surveys among others for collecting quantitative and qualitative feedback from users. You can add a series of questions to gather valuable insights.
• Survey translation: Userpilot’s AI localization feature lets you translate surveys in a matter of minutes. All you need to do is add the desired locale and leave the rest to Userpilot. You can also make manual tweaks to translations if needed.
• Advanced analytics: Userpilot has detailed analytics that show what percentage of users chose a specific option, summarizes the most popular choices, and lets you browse through open-ended responses to extract insights from qualitative feedback.

  

Pricing of Userpilot

Userpilot’s transparent pricing ranges from $249/month on the entry-level end to an Enterprise tier for larger companies.

Furthermore, Userpilot’s entry-level plan includes access to all UI patterns and should include everything that most mid-market SaaS businesses need to get started.

Userpilot has three paid plans to choose from:

• Starter: The entry-level Starter plan starts at $249/month and includes features like segmentation, product analytics, reporting, user engagement, NPS feedback, and customization.
• Growth: The Growth plan starts at $749/month and includes features like resource centers, advanced event-based triggers, unlimited feature tagging, AI-powered content localization, EU hosting options, and a dedicated customer success manager.
• Enterprise: The Enterprise plan uses custom pricing and includes all the features from Starter + Growth plus custom roles/permissions, access to premium integrations, priority support, custom contract, SLA, SAML SSO, activity logs, security audit, and compliance (SOC 2/GDPR).

What do users say about Userpilot?

Most users laud Userpilot for its versatile feature set, ease of use, and responsive support team:

I recently had the pleasure of using Userpilot, and I must say it exceeded all my expectations. As a product manager, I’m always on the lookout for tools that can enhance user onboarding and improve overall user experience. Userpilot not only delivered on these fronts but also went above and beyond with its impressive new features, unparalleled ease of use, and truly exceptional customer support.

What truly sets Userpilot apart is its outstanding customer support. Throughout my journey with Userpilot, the support team has been responsive, knowledgeable, and genuinely dedicated to helping me succeed. Whenever I had a question or encountered an issue, their support team was always there to assist promptly, going above and beyond to ensure my concerns were addressed effectively.

Source: G2.

Of course, other users are also kind enough to share constructive criticism regarding specific features like event tracking filters:

“The filtration while analyzing specific events is a little confusing. Understanding of custom properties and data management configuration could have been more organised.”

Source: G2.

Conclusion

This is the end of our thorough comparison between Chameleon and WalkMe. You should be able to make a confident decision by now. If you’re looking for a solid tool for customer feedback that promises great value for money, give Userpilot a go. Book a demo today!

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