Chameleon vs Whatfix: Which is Best for Your SaaS?
Wondering whether Chameleon or Whatfix is the best option for your SaaS company?
This article is going to dive into the Chameleon vs Whatfix debate and try to answer a key question: Which is the better tool for user onboarding, as well as other use cases?
In the post below, we’ve covered all the common use cases and done an in-depth analysis of the key features of Chameleon and Whatfix – as well as compared it to an alternative solution that may be better in some situations.
Let’s get into it!
TL;DR
- Let’s explore how Chameleon, and Whatfix compare when it comes to user onboarding and other common use cases.
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- Chameleon is a product adoption platform. It enables SaaS teams to leverage real-time user data to build beautiful on-brand experiences, improve user onboarding, and drive product-led growth.
- Whatfix is a digital adoption platform that helps enterprise organizations with onboarding, training, and supporting their employees or customers. It accomplishes this through in-app guidance and messaging to provide on-demand support whenever it’s needed.
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- If you’re looking for a better option for user onboarding, Userpilot exceeds both functionality and value for money compared to other tools on the list.
- Userpilot is a product growth platform that drives user activation, feature adoption, and expansion revenue. It also helps product teams collect user feedback, streamline onboarding, and gather actionable insights from analytics. Get a Userpilot demo for user onboarding and drive your product growth code-free.
Userpilot – A Better Alternative for Your SaaS
What is Chameleon?
Chameleon is a product adoption platform. It enables SaaS teams to leverage real-time user data to build beautiful on-brand experiences, improve user onboarding, and drive product-led growth.
In addition, it empowers product teams to create and manage dynamic in-product experiences. With Chameleon, SaaS teams can now create beautiful product tours that help, guide, and delight their users throughout their journey. All of these are possible without coding!
What is Whatfix?
Whatfix is a digital adoption platform that helps enterprise organizations with onboarding, training, and supporting their employees or customers. It accomplishes this through in-app guidance and messaging to provide on-demand support whenever it’s needed.
The solution also lets you track analytics on all in-app guidance, collect user feedback, build out self-serve content, and automate certain flows. Whatfix even has integrations with Salesforce, Amplitude, Google Analytics, Slack, Confluence, and other platforms to maximize collaboration.
Chameleon vs Whatfix for user onboarding
In this section of the article, we’re really going to compare Chameleon vs Whatfix in terms of user onboarding. That way, we’ll be able to figure out which tool – Chameleon or Whatfix – is the best option depending on your use case.
Chameleon for user onboarding
Users expect to be shown the red carpet with a welcome tour for your product. Chameleon helps you create welcome tours that gets users beyond their first “Aha”.
Here are some features of Chameleon for new user onboarding:
- Segmentation: You can use custom segments to show a sequence of your product tours over time. The hyper-targeted onboarding flows are tailored to your users’ needs. Here’s a short example of what the tour session can look like:
- Clear Analysis: Easily assess and optimize your user onboarding tours with real-time data.
- Launchers: Build onboarding checklists, including items like Loom videos and knowledge base articles to help users unlock more value.
- Customization options: Enjoy fine control over where the onboarding flow appears, choose who sees it, and define how users can interact with it.
Spoiler alert: when you subscribe for the Starter plan, you get access to just one launcher which is very limited for many onboarding use cases. However, you get unlimited access when you pay an extra $971 for the Growth plan.
Whatfix for user onboarding
User onboarding is a complex process that only the most flexible tools can pull off. Whatfix has its fair share of bugs and technical quirks but there are a few features that bolster its onboarding capabilities — namely its tours, checklists, and integrations.
Here’s an overview of Whatfix’s onboarding features:
- Whatfix lets you create interactive product tours for both users and employees. This reduces the time to value (TTV), whether it’s for customers using your product or employees learning how to use a solution in the internal tool stack.
- Onboarding checklists (known as task lists on Whatfix) give new users or employees a clear next step on their journey toward product adoption. Whatfix lets you create these checklists as widgets target specific segments, and group tasks under headers.
- Whatfix’s gallery of direct integrations with tools like Salesforce, Amplitude, SurveyMonkey, and more helps you centralize all onboarding data. The onboarding metrics gathered and synced across tools can then help you streamline your in-app flows.
Chameleon vs Whatfix for product adoption
In this section of the article, we’re really going to compare Chameleon vs Whatfix in terms of product adoption. That way, we’ll be able to figure out which tool – Chameleon or Whatfix – is the best option depending on your use case.
Chameleon for product adoption
Interacting with users where they’re most engaged – inside your app – is a powerful way to gauge how you can make them stay and love your product. Chameleon is a product adoption platform that helps SaaS teams transform users into advocates by easily creating and implementing in-app messages.
- Step-by-step tours: Guide users through the product with different tours and launchers. This provides an interactive and visually engaging learning process and helps users navigate through the product and increase feature adoption.
- Self-serve launchers: For easy access to resources. By providing quick and easy access to information, you can minimize support tickets and improve customer experience.
- In-product microsurvey: For gathering contextual feedback. These short surveys help gather contextual insights, understand pain points, and identify key areas for improvement.
- Tooltips: For giving real-time guidance. With tooltips, you can provide support to your users without disrupting their experience, and help them overcome hassles without stress.
- Customization options: It offers highly customizable styling, allowing you to create experiences that will match your branding.
Whatfix for product adoption
User onboarding is a complex process that only the most flexible tools can pull off. Whatfix has its fair share of bugs and technical quirks but there are a few features that bolster its onboarding capabilities — namely its tours, checklists, and integrations.
Here’s an overview of Whatfix’s onboarding features:
- Whatfix lets you create interactive product tours for both users and employees. This reduces the time to value (TTV), whether it’s for customers using your product or employees learning how to use a solution in the internal tool stack.
- Onboarding checklists (known as task lists on Whatfix) give new users or employees a clear next step on their journey toward product adoption. Whatfix lets you create these checklists as widgets target specific segments, and group tasks under headers.
- Whatfix’s gallery of direct integrations with tools like Salesforce, Amplitude, SurveyMonkey, and more helps you centralize all onboarding data. The onboarding metrics gathered and synced across tools can then help you streamline your in-app flows.
Chameleon vs Whatfix for customer experience
In this section of the article, we’re really going to compare Chameleon vs Whatfix in terms of customer experience. That way, we’ll be able to figure out which tool – Chameleon or Whatfix – is the best option depending on your use case.
Chameleon for customer experience
Customer experience is the impression your customers have of your brand based on all of the interactions they’ve had with your business.
Chameleon improves the customer experience in product adoption through features like:
- In-app guidance: Utilizing product tours to improve customer experience. Note that you will need to have CSS knowledge to make styling changes in the Chameleon Builder.
- Personalization through segmentation: Chameleon offers you to personalize user experiences by tailoring product onboarding and in-app experiences for the users most prone to interact and be interested in them. But keep in mind that your segmentation filters are limited compared to other tools like Userpilot.
- User progress tracking: This feature enables you to identify areas where users might be facing difficulties or dropping off due to friction. By tracing user progress, you can scale their experience on your app.
Whatfix for customer experience
Customer experience insights are imperative for understanding how people use your product. Whatfix can be used to improve the product experience both for customers as well as your employees using internal software.
Here are the Whatfix features you can use to improve the customer experience:
- You can collect feedback from your customers or employees while they’re actively using a software application. These input fields can be used to collect feedback on the customer experience or specific aspects of the product.
- Ask scalar, multiple choice, and open-ended questions to get an accurate view of net promoter scores (as well as the driving forces behind each rating). Note that you’ll only be able to edit, delete, or reorder questions if you upgrade to Premium.
- Adding tooltips, hotspots, and beacons on top of a piece of software using Whatfix can draw attention toward specific features. Whatfix tooltips are particularly helpful because they expand when hovered over and provide additional information to users.
Chameleon vs Whatfix for user feedback
In this section of the article, we’re really going to compare Chameleon vs Whatfix in terms of user feedback. That way, we’ll be able to figure out which tool – Chameleon or Whatfix – is the best option depending on your use case.
Chameleon for user feedback
Chameleon is a great product feedback tool for gathering contextual feedback inside your app and building an effective and actionable feedback loop.
With Chameleon, you can:
- Create various types of microsurveys: To measure user sentiment regarding new features, product UX and UI, or other in-app experiences created with Chameleon.
- Trigger feedback surveys: Target different custom segments for higher completion rates.
- You get access to basic completion reports: Most of the additional data will need to be analyzed in your analytics tools that Chameleon integrates with and sends data to.
- Personalize the surveys as you wish: You will need help from a developer or may require CSS skills.
Whatfix for user feedback
Product feedback can help you identify friction points, squash bugs, and improve the overall experience for customers or employees using a piece of software. Whatfix lets you collect different types of feedback from users across multiple platforms:
- Whatfix has feedback forms that let users submit their feedback at any point in the product journey. This makes it easy to ask about specific features while a customer or employee is actively using it — leading to higher response rates and more accurate feedback.
- Whatfix’s surveys aren’t limited to PC users, as you’ll also be able to collect feedback from customers and employees who are on mobile devices. Whatfix lets you adjust the design and placement of your mobile surveys (either full screen, centered, or bottom).
- Lastly, Whatfix also lets you build NPS surveys that help with customer satisfaction benchmarking. Sadly, these surveys are quite limited on the Standard plan and you’ll have to upgrade to Premium if you hope to edit, delete, or reorder questions.
Chameleon vs Whatfix: Which one you should choose?
To further simplify this selection process, let’s break down the strengths and limitations of each tool. Understanding the distinct advantages and potential drawbacks of Chameleon and Whatfix will provide you with a detailed roadmap for making a well-informed decision!
Pros and cons of Chameleon
Pros of Chameleon
From a wide array of features to aesthetic UI patterns that can create any flow no matter how customized they need to be, Chameleon is no doubt a powerful tool for scaling product adoption.
It works in a similar way to Userpilot and offers similar features: styling, analytics, templates, goals, A/B testing, and checklists.
Let’s look at the pros of using Chameleon:
- Intuitive no-code builder: Chameleon comes with an easy-to-use Chrome Extension builder.
- Engaging tour guides: Build interactive tours to onboard users, announce features, and create other customer in-product experiences using simple steps.
- Good range of in-app messaging and UI patterns: Easy to create custom modals, slide-outs, tooltips, hotspots, launchers (checklists or resource hub), and more.
- Full two-way and deep analytics integrations: Chameleon fits into your stack, and easily connects with your favorite tools to send data to, and from Chameleon. It offers the deepest integrations, with analytics tools, CRMs, and more.
- Effective segmentation and targeting system: Leverage user data and experiences to structure effective marketing messages and tour guides for a specific target audience.
- Advanced A/B testing: Drive continuous improvement of in-app messages and define the ideal user experience with precise A/B testing.
- Rate limiting: No user wants to be overwhelmed with multiple product tours, in-app messages, and tasks. With rate limiting, you can reduce the number of user experiences — one step at a time, with clarity over speed.
Cons of Chameleon
While Chameleon is a deep production adoption tool with an array of great features, there are still some downsides. Here are the main cons of the tool:
- Not entirely no-code: Early on, we stated that Chameleon can be used without code. True. But it is not a completely no-code tool. You’ll need the help of a technical-savvy employee in your team to sort out some build-up as the learning curve is steeper.
- Hard-to-use interface: The new UI is a bit harder to use (a lot of clicking), and there can be minor bugs here and there.
- Limited experiences: There are some limitations to the user onboarding flows. For instance, you can’t run multiple in-app experiences at the same time, as you can in Userpilot.
- Pricey: The Startup plan is quite expensive (starts at $349/mo for 2500 MAU and includes just one launcher). This means you need to go for the Growth plan, where you pay more but save more at the same time.
Pros and cons of Whatfix
Pros of Whatfix
Whatfix may not be as popular or widely adopted as competitors like WalkMe but it does have its fair share of benefits:
- Pricing: While Whatfix does not publish the exact cost of its plans publicly, numerous reports from customers suggest an average entry point of $1,000/month. This is significantly cheaper than its closest competitor, WalkMe, which reportedly starts at closer to $10,000/month.
- Automation: Whatfix Flows helps you automate repetitive tasks to save time. The Whatfix Flows dashboard also lets you analyze your existing flows and then use them to create entirely new automation in a single click.
- Integrations: Whatfix’s third-party integration options make it easy to incorporate the solution into the rest of your tech stack. It integrates with Salesforce, Amplitude, Google Analytics, Slack, and more — providing a good selection of the top CRM, analytics, and communication tools.
Cons of Whatfix
Whatfix offers a more affordable employee onboarding solution than its closest competitors but is limited by its lackluster analytics and support — along with its high-friction trial signup process for prospective customers.
Here are the key drawbacks of using Whatfix:
- Whatfix is quite lacking in the analytics department — both in comparison to direct competitors like WalkMe as well as other onboarding solutions like Userpilot, Appcues, or Pendo. If detailed user data matters to you, you’ll want to consider alternatives.
- Technical assistance (or the lack thereof) is arguably one of Whatfix’s largest weaknesses. While all plans promise to give you a customer success manager, most Whatfix users complain about the subpar support they provide.
- While Whatfix has a trial request page on its website, this form is buggy and inconsistent. You can reach out to support to request a trial directly but resolution times can be upwards of a month — and, in the end, you may even be redirected to a demo call instead of a trial account.
Userpilot – A better alternative for your SaaS
Userpilot is a product growth platform that drives user activation, feature adoption, and expansion revenue. It also helps product teams collect user feedback, streamline onboarding, and gather actionable insights from analytics.
With Userpilot, you’ll be able to track both product usage and user behavior to get a holistic view of how customers use your product — which will guide future development, improve the user experience, and inform your growth efforts.
Pros of Userpilot
As a full-suite digital adoption platform, Userpilot has all the features you need to onboard users, track analytics, and gather feedback from customers without writing a single line of code. Here are a few pros of using Userpilot as your product growth solution:
- No-code builder: Userpilot’s Chrome extension lets you build flows, add UI elements, and tag features without writing a single line of code.
- UI patterns: There are plenty of UI patterns to choose from when using Userpilot, such as hotspots, tooltips, banners, slideouts, modals, and more!
- Startup-friendly: Userpilot’s entry-level plan gives you access to all available UI patterns so you can hit the ground running.
- Walkthroughs and flows: Build engaging interactive walkthroughs and personalized onboarding flows that target specific segments of your user base.
- Self-service support: Build an in-app resource center to help users solve problems, customize its appearance to align it with your brand, and insert various types of content (videos, flows, or chatbots) to keep your customers satisfied.
- A/B testing: Userpilot’s built-in A/B testing capabilities will help you split-test flows, iterate on the best-performing variants, and continually optimize based on user behavior.
- Feedback collection: Userpilot has built-in NPS surveys with its own unified analytics dashboard and response tagging to help you retarget users. There are other survey types to choose from and you can even create your own custom survey.
- Survey templates: There are 14 survey templates to choose from so you can gather feedback on specific features or run customer satisfaction benchmarking surveys like CSAT and CES.
- Advanced analytics: Userpilot lets you analyze product usage data, monitor engagement on all in-app flows, and use the data to create user segments that are based on behaviors instead of demographics.
- Event tracking: Userpilot’s no-code event tracking lets you tag UI interactions (hovers, clicks, or form fills) and group them into a custom event that reflects feature usage.
- Third-party integrations: Userpilot has built-in integrations with tools like Amplitude, Mixpanel, Kissmetrics, Segment, Heap, HubSpot, Intercom, Google Analytics, and Google Tag Manager so you can share data between all the solutions in your tech stack.
Cons of Userpilot
Of course, no tool is perfect and there are a few cons to consider before choosing Userpilot as your user onboarding or product growth solution:
- Employee onboarding: Currently, Userpilot only supports in-app customer onboarding.
- Mobile apps: Userpilot doesn’t have any mobile compatibility which could make it difficult for developers with cross-platform applications to create a consistent user experience for both versions of their product.
- Freemium plan: There’s no freemium Userpilot plan so those bootstrapping their startup and need sub-$100 solutions should consider more affordable onboarding platforms like UserGuiding or Product Fruits.
Conclusion
Hopefully, this post helped you decide whether Chameleon or Whatfix is more appropriate for your company. As you can see – both have many upsides and downsides.
Undeniably, Userpilot provides a better value for money and is a better choice for a mid-market SaaS, especially when it comes to user onboarding and user feedback.
If you’re interested in finding more, book a demo with our team here!
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