UserGuiding vs Spekit vs Userpilot: Which is Best for Your SaaS?

Deciding between UserGuiding, Spekit, and Userpilot? We know that choosing the best product adoption platform for your SaaS is difficult.

So we decided to write a more in-depth comparison of the three tools – going into more detail about the tools’ features, use cases, pros, and cons – than what you’ll find on review sites. Whether you’re looking mainly to improve your user onboarding or product analytics, collect user feedback or NPS – you’ll find out how UserGuiding performs vs Spekit vs Userpilot – and which one is the best choice for you!

Let’s dig in!

TL;DR

• UserGuiding is a product adoption tool that helps companies to create interactive user guides and in-app walkthroughs to onboard, engage, and retain their users. It provides a no-code solution that allows non-technical teams to design and implement in-app experiences without any coding skills.
• Compared to the other solutions on the market, Spekit is a digital adoption platform that focuses on employee onboarding rather than user onboarding. Their technology is excellent for using targeted feature adoption flows to quickly familiarize new employees with internal capabilities.
• Userpilot is a comprehensive digital adoption platform (DAP). It enables product teams to track product usage and user behavior to guide product development and optimize the user experience. In addition, it allows them to gather user feedback and design personalized onboarding experiences to drive product adoption. All of this is possible without coding.
• Obviously, we’re a little biased, but we think that Userpilot offers the best value for money, and is unrivaled especially when it comes to user onboarding. Hopefully, you’d like to give Userpilot a chance – see you in the free demo soon!

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What is UserGuiding?

UserGuiding is a product adoption tool that helps companies to create interactive user guides and in-app walkthroughs to onboard, engage, and retain their users. It provides a no-code solution that allows non-technical teams to design and implement in-app experiences without any coding skills.

Overall, UserGuiding is a powerful tool that can help companies to streamline their onboarding process, increase user engagement, and drive customer retention.

UserGuiding dashboard.

What is UserGuiding best for?

UserGuiding is typically considered for user onboarding, product adoption, and user feedback. Let’s examine UserGuiding for these use cases before we compare it to Userpilot.

UserGuiding for user onboarding

As a no-code onboarding tool, UserGuiding has numerous features that will help you create onboarding flows for your new customers and guide them throughout their journey.

UserGuiding for product adoption.

Here’s what you’ll get when you start using UserGuiding:

• Create interactive product walkthroughs without disturbing your developers as it’s completely code-free.
• Build onboarding checklists and drive customers to the activation point by eliminating the guesswork on what the next step should be.
• Create interactive elements, such as product tours, tooltips, and pop-ups, to help keep users engaged and increase the likelihood that they’ll complete the onboarding process.
• Create a resource center to add different educational resources for your users.

Though UserGuiding is a great tool for startups that don’t have much money to invest in an onboarding tool, it has very strict limitations for the Basic plan.

You can only create a maximum of 20 guides and hotspots, 2 onboarding checklists, and 1 resource center. If you want to create unlimited guides with unlimited UI patterns, you should go for the Professional plan which can cost from $299 to $399.

UserGuiding for product adoption

UserGuiding helps drive product adoption by providing businesses with a range of tools that help onboard new users, guide them through key features, and drive engagement.

UserGuiding for product adoption.

Here are some ways in which UserGuiding can help drive product adoption:

• UserGuiding allows businesses to create custom onboarding flows that guide users through the key features of their product. However, the UI elements are quite limited.
• You can gather feedback from users on their onboarding experience with an NPS survey, giving them insights into how to improve the process and drive better adoption rates.
• There is also an option to build an in-app resource center so you can incorporate learning materials in one place and provide on-demand support.

If you’re looking to build complex in-app flows and experiences, UserGuiding is a great fit. However, you don’t get all its features in the Basic plan.

They also don’t have a dedicated customer success manager, and you can’t really customize your flows. Not to mention that it comes with UserGuiding branding which can only be removed if you go for a higher plan ($299).

UserGuiding for user feedback

With UserGuiding, you can collect user sentiment data with NPS surveys and micro surveys even when using the Basic plan.

UserGuiding for user feedback.

Here’s how you can collect user feedback with UserGuiding:

• Build NPS surveys without writing a single line of code.
• Adjust the thank you page and add a follow-up question to gather qualitative data and understand the reasons behind the scores.
• Customize the button texts, colors, and designs to match your brand.
• Set up custom audiences, segments, timing, and targeting rules to trigger the surveys.

The downside of using UserGuiding for collecting user feedback is that you can’t tag NPS responses to identify trends between scores. You also can’t create long survey forms as they neither support it in their native interface nor have integrations with other 3-rd party tools to do the job.

Considering that, Userpilot undoubtedly offers you more value for money. You can build micro surveys, embed Typeform long surveys, collect and analyze NPS responses, and segment users based on scores and responses so you can trigger more personalized experiences.

There is a better tool for your SaaS than UserGuiding!

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What is Spekit?

Compared to the other solutions on the market, Spekit is a digital adoption platform that focuses on employee onboarding rather than user onboarding. Their technology is excellent for using targeted feature adoption flows to quickly familiarize new employees with internal capabilities.

Spekit prides itself on the robustness of its internal database system.

Employees and managers can easily add, update, and search for information, so everyone is aware of internal best practices. This database can also assist new employees to get up to speed quickly, as they can use the database rather than bugging other employees when they have questions.

Spekit dashboard.

What is Spekit best for?

Similar to UserGuiding, Spekit is typically considered for user onboarding, product adoption, and user feedback. Let’s examine Spekit for these use cases before we compare it to Userpilot.

Spekit for user onboarding

Spekit is not a true user onboarding tool. It’s built to streamline employee onboarding by guiding new employees through 3rd party tools and processes using no-code, step-by-step walkthroughs.

Spekit for user onboarding.

Here’s how Spekit helps with employee onboarding:

• Spekit’s step-by-step walkthroughs help you build flows for guidance. You can create individual onboarding journeys for different teams. However, the variety of UI patterns is limited to tooltips and modals.
• Spekit allows you to record your flows and edit them, or save them as a draft. You can confirm the positioning of steps looks good, make necessary edits to the texts, and delete steps that are not necessary.
• With spotlights, you can push changes, new resources, or updates to your team the moment they need it – directly within their workflows.
• You can use a single flow to guide employees across multiple tools.

All in all, Spekit has good functionality for employee onboarding but is lacking in collecting user sentiment throughout the onboarding process, as it doesn’t support surveys.

Spekit for product adoption

Spekit sits on top of any web-based application like Salesforce and provides instant access to curated content, such as training videos, guides, and other materials. So if you want to drive product adoption by collecting useful data in one place, Spekit is perfect for that.

Spekit for product adoption.

Here’s what you can expect from Spekit’s digital adoption capabilities:

• Spekit allows you to drive retention and assess your users with knowledge checks.
• You can embed your training beside fields, objects, and picklists for easier adoption.
• In-app alerts allow you to communicate updates and drive behavior.
• You can sync Spekit to your tool to automatically create a data dictionary that updates in real-time.

As in the case of contextual onboarding, it lacks personalization, segmentation, and more advanced features. Due to this, you might find it limited when it comes to targeting in-app experiences unless you also pay for other product adoption tools.

Spekit for user feedback

Spekit for user feedback.

Here’s what you can do using Spekit’s Knowledge checks:

• Build short surveys designed to quiz your employee’s knowledge about the platform they are using.
• Trigger those surveys in-app to specific user segments.
• Determine who passes based on your selected answers and required completion.

Not exactly user feedback, but the surveys you can build with Spekit are interactive and accessible in-app, which increases engagement with them. If you want to collect true user feedback in various stages of the journey you should look at a different tool.

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What is Userpilot?

Userpilot is a comprehensive digital adoption platform (DAP). It enables product teams to track product usage and user behavior to guide product development and optimize the user experience.

In addition, it allows them to gather user feedback and design personalized onboarding experiences to drive product adoption. All of this is possible without coding.

Create contextual experiences with Userpilot.

What is Userpilot best for?

Userpilot is used for similar use cases as Spekit and UserGuiding. Let’s see how Userpilot compares to the tools we discussed before it comes to user onboarding, product adoption, and user feedback.

Userpilot for user onboarding

Userpilot was built specifically for SaaS product teams that want to improve their user onboarding experience and boost user activation.

Userpilot for user onboarding.

You can build a huge variety of user onboarding experiences and in-app guidance flows without needing to code.

Here’s what you’ll get when you start using Userpilot:

• Forget about coding in-app experiences: Userpilot is a no-code solution and only requires your dev to install a line of javascript inside your app and for you to download a chrome extension that opens up the visual builder.
• Build in-app flows using the largest range of UI patterns (modals, slideouts, tooltips, hotspots, banners) and in-app onboarding experiences (checklists, micro surveys, NPS surveys, in-app resource center).
• Get access to a built-in NPS tool for collecting and analyzing user sentiment so you can improve your onboarding process based on real data.
• Create and track combinations of in-app events like clicks, hovers, and form fills, and then analyze all these interactions under your own custom events, which can be built without code or API calls.
• Use advanced product analytics and in-app flows analytics to identify where users need help and create granular user segments to trigger in-app experiences contextually (segment based on user identification data, in-app engagement, custom events, clicks, hovers, form fills, user feedback responses, NPS scores and more).
• Enhance the onboarding experience with in-app help by launching a Resource Center directly inside your app. Add in-app guides, and video tutorials, and give users access to search the knowledge base or reach out to support.

The best user onboarding is contextual and it happens right where the users need it, inside your app. There isn’t a better user onboarding tool out there that offers more value for the money than Userpilot.

Schedule a demo with our team and get ready to build the best onboarding experiences your users have seen.

Userpilot for product adoption

Product adoption describes the process of getting users to the point where they are experiencing value from your product.

Userpilot is a powerful product adoption platform that enables you to quickly build personalized and contextual in-app experiences targeted to different user experiences – all without writing a line of code.

It’s a great option for enterprise users too since it’s SOC 2 Type II certified and offers robust features for large-scale usage.

Userpilot for product adoption.

Here are some of Userpilot’s product adoption features that you may find helpful:

• A broad range of UI patterns to build fully customizable, contextual, and interactive in-app flows: modals, slideouts, tooltips, hotspots, driven actions, banners, and more. And – most importantly – you are not limited by plan when it comes to how many UI patterns or designs you can build.
• Advanced in-app checklists with built-in gamification elements like progress bars or ”automatically marked complete” tasks: checklists also come with analytics so you can track who is interacting with them and how.
• Fully interactive walkthroughs walk users through engaging and adopting specific features of your app.
• The self-service in-app resource center lets users search your knowledge base directly inside the app, access chat, and support but also launch guides and tutorials when they get stuck.
• User feedback tools allow you to collect insights to improve the product and the user experience, thus leading to a higher product adoption rate. You can also collect NPS data and tag responses to uncover patterns into what makes users stick, or build micro surveys for more granular data. Then you can use all the feedback collected to build user segments based on the answers and personalize the path to higher product adoption for each segment.

Want to see Userpilot in action? Get a demo and improve product adoption with contextual and personalized in-app flows that actually help users.

Userpilot for user feedback

There are two types of feedback you should be focusing on collecting to better understand the health of your product and users.

First, you have user sentiment which looks at user satisfaction and effort scores or loyalty (using NPS surveys). Then you may also want to collect feedback on the functionality of the product or specific features.

Userpilot for user feedback.

You can do all these with Userpilot. In short, you can:

• Collect and track (NPS) in-app with a built-in NPS widget that allows you to fully customize the survey look and feel, and set the trigger frequency and specific targeting.
• Analyze NPS scores, tag responses, and use the data to create specific user segments.
• Build and trigger in-app micro surveys like the classic PMF survey, or similar ones and mix multi-choice and open-ended types of questions to collect specific insights.
• Be in charge of who gets which survey type and when with advanced segmentation capabilities, and of course, you can use the answers to segment your audience.

The advantage of using Userpilot for collecting feedback over other survey tools is that you can better control who sees the surveys but also you can instantly use the data collected to segment your user base and trigger the right experience for them.

For instance, if your users give you a low NPS score because they think you’re missing a critical feature (that you actually have already), you can push an interactive walkthrough guiding them to find and explore this feature.

Tired of bad digital adoption tools? Try Userpilot for your SaaS for free!

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So which tool should you choose? UserGuiding vs Spekit vs Userpilot

As you can see, UserGuiding, Spekit, and Userpilot cater to most of the use cases Product Managers typically look for in their SaaS companies. There are some differences between the tools when it comes to how those use cases are executed in each, of course. So if you’re still on the fence – there are two more factors that can make a difference for you – the tools’ pricing, and their reviews. Let’s have a look at both below!

UserGuiding pricing

UserGuiding pricing.

UserGuiding offers a range of pricing plans to suit different business needs. Here is an overview of their current pricing models:

• Basic plan: For a starting price of $99 per month, or $69 per month with an annual contract, the Basic plan provides access to the essential onboarding tools, but it does have some limitations to keep in mind. These include a maximum of 2500 Monthly Active Users, a single team member, a limit of 20 guides and 2 checklists, as well as UserGuiding branding on all UI patterns.
• Professional plan: With a monthly quota of 20,000 MAUs, the Professional plan offers unlimited guides, hotspots, and checklists. The plan starts at $399 per month or $299 per month with annual billing.
• Corporate plan: With custom MAUs, the Corporate plan provides access to all features as well as personalized coaching. The plan starts at a minimum of $699 per month, or $499 per month with an annual contract.

Additionally, they offer a 14-day free trial for all of their plans, allowing users to try out the product before committing to a paid plan.

Spekit pricing

Spekit pricing.

Spekit has recently updated its pricing policy. The price will vary depending on your organization and specific use cases.

Previously, Spekit charges 20 $ per person monthly so it’s more suitable for small to midsize businesses. It also doesn’t provide a free trial or a freemium version of its features.

Some features such as seismic integration, knowledge checks, and knowledge check analytics are sold as add-ons that come with an extra fee.

Userpilot pricing

Userpilot pricing.

Userpilot offers great value for money compared to other similar tools on the market. Even its entry-level plan (Traction) provides all the necessary features without any usage limit.

The price-to-feature ratio is the best for Userpilot. Other cheaper tools in the market would definitely not fulfill your needs, and others like Pendo would be out of budget. Userpilot sits in that sweet spot. – Saurav S.

The pricing differentiation happens mostly on the service level (e.g. custom domain hosting, dedicated Customer Success Manager, SLA) and is based on the number of Monthly Active Users (MAUs) your company has.

Here’s the detailed Userpilot pricing:

• Traction: For up to 2500 users, this plan is $249/ mo.
• Growth: For up to 10,000 users, this plan is $499/ mo.
• Enterprise: For large-scale businesses, these plans begin from $1000/ mo.

What do users say about UserGuiding vs Spekit vs Userpilot

UserGuiding reviews

Let’s see what users have to say about UserGuiding.

User feedback about UserGuiding.

User feedback about UserGuiding.

Spekit reviews

Spekit’s users have some positive and negative feedback when it comes to the user interface and their experience with it.

User feedback about Spekit.

User feedback about Spekit.

Userpilot reviews

Now let’s see what users have to say about Userpilot before we jump to the final comparison of these tools.

User feedback about Userpilot.

User feedback about Userpilot.

The final countdown: Pros & Cons of UserGuiding, Spekit, and Userpilot

UserGuiding pros

When it comes to choosing UserGuiding, here are some advantages to consider:

• Easy to use: UserGuiding is a no-code solution, which means it’s easy for non-technical teams to create in-app experiences and user guides without any coding skills.
• Customizable: UserGuiding offers a high level of customization, allowing businesses to create product adoption campaigns that align with their branding and user experience.
• Interactive: UserGuiding’s interactive elements, such as product tours, tooltips, and pop-ups, help keep users engaged and increase the likelihood that they’ll complete the onboarding process.
• Analytics and user feedback: UserGuiding provides simple analytics and Net promoter tool that help businesses measure the success of their onboarding campaigns and make data-driven decisions.
• Integration: UserGuiding integrates with popular analytics and CRM platforms, such as Mixpanel, Hubspot, Woopra, Slack, Webhook, etc.
• Cost-effective: UserGuiding offers a range of pricing plans to suit different business needs, making it an affordable option for small startups or independent businesses.
• Customer support: UserGuiding offers responsive customer support to help businesses get the most out of their product adoption campaigns.

UserGuiding cons

Though UserGuiding is a solid product, it has its disadvantages:

• Limited branding options: While UserGuiding offers some branding customization options, the free and lower-priced plans display UserGuiding branding on all UI patterns, which may not align with some businesses’ branding requirements.
• Limited user roles: UserGuiding only offers two user roles – admin and member – which may be limiting for larger organizations that require more granular access controls.
• Limited integrations: Although UserGuiding does offer integrations with popular analytics and CRM platforms, it may not integrate with all of the tools that a business uses, which could lead to additional manual work.
• Learning curve: Although UserGuiding is easy to use, there may still be a learning curve for non-technical teams, especially for those who have never created in-app experiences before.
• Limited customization options: While UserGuiding is highly customizable, it may not offer as much flexibility as other tools in the industry, like Userpilot.

It’s important to keep in mind that these cons may not apply to all users, and some businesses may find that the benefits of UserGuiding far outweigh these limitations.

Spekit pros

Spekit is a useful tool for your employee onboarding needs. Here are the main advantages to consider if you’re still deciding:

• It’s easy to use and easy to install in any web-based application.
• You can create versatile knowledge bases with different formats for different teams.
• Your new employees have answers to their questions in one place. So instead of interrupting other employees’ work, they can easily find what they are looking for with Spekit.
• You can collect a data dictionary that will be available to your users across different apps.

Spekit cons

The main downside that comes with Spekit is the absence of feedback collection and more advanced analytics. Here are the main cons of the tool:

• There are some limitations to user onboarding flows as Spekit only offers tooltips and modals as part of their flows UI patterns.
• There are many bugs and performance issues when using the tool. The UI is also fairly tricky to navigate as the tool is on the right-hand side.
• As the tool is missing some advanced analytics, it’s hard to find friction points and solve any issues with user experience.

Userpilot pros

Userpilot has a number of advantages, especially for mid-market SaaS companies looking for a robust but at the same time very easy-to-use, no-code tool for user onboarding, product adoption, and simplified product analytics. Let’s have a look at the pros of using Userpilot:

• No-code builder – Userpilot comes with an easy-to-use Chrome Extension builder.
• Multiple UI patterns – choose from a range of options to build customized flows: modals, slideouts, banners, tooltips, hotspots, and checklists are all at your disposal
• UI patterns are not limited by plan – you get access to all of them on every single plan, meaning you get value even with the Traction plan (this is the entry-level one).
• Engaging walkthroughs and onboarding flows- build interactive walkthroughs targeted to distinct user segments.
• In-app help – build a resource center offering self-service support to your users, customize it with your branding, and select from a range of help options to boost user satisfaction (i.e. videos, in-app flows, chat, and more).
• Experimentation – built-in A/B testing for flows lets you explore and quickly iterate based on direct user behavior.
• Powerful feedback options- integrated NPS surveys with analytics and response tagging unlock insight into how your users feel.
• Advanced analytics and segmentation- analyze product usage and in-app flow engagement and build user segments using the data.
• Event tracking and feature tags- tag UI engagement (clicks, form fills, hovers) and group them into one custom event to track what really matters.
• More value with integrations- unlock value faster with built-in integrations with popular tools like Segment, Amplitude, Mixpanel, Kissmetrics, Intercom, Heap, and more.

Userpilot cons

There are, however, some downsides to Userpilot as well:

• Browser/web app only – Userpilot won’t run on mobile devices/applications.
• Doesn’t support employee onboarding- The tool is better suited for customer onboarding than for employee onboarding as you can’t build in-app guides on third-party tools.
• Missing integrations – doesn’t have built-in integrations with some tools, but it has webhooks, and Hubspot and Zapier are coming soon.
• Not appropriate for small startups on a shoestring budget (<$100)- Userpilot is a powerful, mid-market to enterprise-level tool. So $249 a month might be too expensive for really small startups.

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Conclusion

In this post, we’ve discussed how UserGuiding, Spekit, and Userpilot compare when it comes to user onboarding, product adoption, and user feedback. We’ve discussed their features for each use case, pricing, and reviews, as well as the pros and cons.

Hopefully, you’ve found these detailed descriptions helpful. Obviously, we’re a little biased, but we think that Userpilot offers the best value for money, and is unrivaled especially when it comes to user onboarding. Hopefully, you’d like to give Userpilot a chance – see you in the free demo soon!