Digital adoption means incorporating digital technologies so users can get the most from them and achieve their goals. This also includes helping employees and customers understand the basic functions of a product and maximize its potential by using advanced features.
Why is Digital Adoption important?
Digital Adoption is crucial in today’s technology-driven world. It’s not just about getting users to adopt your software; it’s about ensuring they utilize its full capabilities. Effective digital adoption leads to higher productivity, better ROI, and an improved user experience.
Do you need tools for Digital Adoption?
Digital adoption platforms (DAPs) teach new users to use a digital tool fast and guide returning ones through new features.
Here’s what more DAPs can do:
- Boost feature adoption: Allows you to announce new features contextually and provides interactive walkthroughs for seamless user adoption.
- Reduce customer churn: Accelerates customer onboarding with in-app resources, detects friction areas through product usage data, and encourages engagement via in-app messages. All of these help in reducing the churn rate.
- Improve customer retention: Craft personalized in-product experiences using digital adoption platforms, enhancing user activation and customer retention.
- Enhance customer satisfaction: Provides real-time support and assistance to users as they interact with new software. This can range from answering frequently asked questions to providing instant guidance when users encounter difficulties, improving their satisfaction levels.
What are the best tools for Digital Adoption?
With so many options, choosing the right DAP can be overwhelming. But don’t worry, we’ve got you covered. Here are the top 5 DAPs to consider:
- Userpilot: Boasting impressive onboarding, analytics, feedback, and in-app support features, Userpilot is perfect for SaaS companies aiming to improve user adoption.
- Pendo: With top-notch analytics and in-app feedback capabilities, Pendo is ideal for large enterprises that need insights to guide their adoption strategies.
- Appcues: With basic analytics and feedback features, Appcues is a mid-range adoption platform, allowing teams to design and assess onboarding experiences.
- WalkMe: This cloud-based platform is a favorite for enterprise companies and is great for customer and employee onboarding.
- UserGuiding: An affordable, code-free growth platform for designing and delivering user onboarding experiences.
What are the must have features of Digital Adoption tools?
An efficiently designed digital adoption platform guides users through complex apps with ease. Here are some features that DAPs must have:
- In-app learning: With efficient DAPs, users receive timely in-app guidance through interactive walkthroughs, product tours, and contextual UI patterns (tooltips, modals, etc.) to achieve their goals.
- User segmentation: Segmenting users by shared needs, jobs to be done, demographics, etc., helps tailor their product journey. This is crucial for keeping users adopted and retained.
- In-app self-help: Users want quick and easy support, so the DAP you select must be able to create and customize an in-app self-service widget with a knowledge base, video tutorials, etc.
- Product analytics: Analyzing product usage and user actions is crucial to assess the success of your adoption strategies.
- Microsurveys: Look for a platform that lets you design different types of surveys, trigger them contextually, and gather feedback effortlessly.
- Integrations: A DAP should integrate easily with your existing tech stack, whether cloud-based or on-premise, ensuring seamless operations and maximizing utility.