Customer Success Stories
How Whale Lifted First-Time Activation With No-Code Flows and Precise Targeting
Whale's Results
Whale, an AI-powered knowledge-sharing platform, switched to Userpilot from a platform that showed their onboarding flows inconsistently. Using stable no-code flows, page-specific tooltips, in-app announcements, and Goals analytics, Whale's small PLG team guided thousands of weekly free-trial users toward their first activation moment. The result was a 10x jump in webinar sign-ups, higher first-time activation, in-app flow completion rates around 80%, and a drop in support tickets.
10x
Increase in webinar sign-ups
80%
In-app flow completion rate
Higher first-time user activation and fewer support tickets
How Whale Achieved These Results with Userpilot
Onboarding Flows
Whale replaced an unreliable tool with Userpilot's stable no-code flows, which fired consistently across thousands of weekly free users and targeted Whale's different views even where the URL stayed the same. Flows ranged from a single highlighted step to multi-step walkthroughs. By narrowing onboarding so new users could only click the button that starts a screen recording, the team drove a clear uptick in first-time users creating content, with flows reaching 80% completion.
In-App Announcements
Whale moved webinar promotion out of email and into the product using in-app announcements. Email invites had pulled only 20 to 30 sign-ups, but showing the same message in-app, where users were already engaged, took sign-ups past 200. The team also segmented these messages by plan, user role, and lifecycle stage, so announcements reached only users with access to the relevant features or interest in the topic.
Goals Analytics
Goals analytics let Whale tie a sequence of flows directly to a real activation moment (a user creating content and then sharing it) without exporting data to a separate BI tool. The team tracks performance on an automated dashboard rather than running manual queries, connecting guidance to activation in one place. Because building and testing is fast and developer-free, experimentation stays cheap. The team can create a checklist in under an hour, test it, and move on if it doesn't work.
“All-in-one tool for guidance and analytics is a game-changer. You don't need to take that information out of Userpilot into Looker and run a query. You just set a goal, and track it on an automated dashboard.”
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A Powerful and Intuitive Tool for Driving Product Adoption
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Incredibly easy, very informative and great customer service"
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