Customer Success Stories
How Relitix Grew Product Stickiness With Segmented In-App Onboarding
Relitix Results
Relitix, a SaaS company that turns raw real estate data into AI-assisted insights for brokerages, struggled to scale its hands-on onboarding and had no visibility into how clients used its complex platform. With Userpilot, Relitix built segmented in-app onboarding flows routed by use case, added spotlights, checklists, and a resource center for contextual learning, and used user-level analytics and session replays to drive client success plays. The result was the company's first-ever self-serve trial, rising product stickiness, and roadmap decisions grounded in behavior data.
30%
User stickiness
Launched the first-ever self-serve trial
Product roadmap decisions now driven by click and event data
How Relitix Achieved These Results With Userpilot
Onboarding Flows
Relitix routes each new user through a signup wizard that captures their goal, then shows a welcome modal that routes users to a role-relevent product tour. Because each flow teaches only the basics of that use case, every user type reaches its activation moment quickly, which made a fully self-serve trial possible for the first time.
Resource Center
Beyond the first session, Relitix uses spotlights to explain features the moment users encounter them and combines them with checklists into an in-app learning experience: users open "explore this page" from the resource center, pick what they're curious about, and get the explanation and videos for that exact element. The resource center also doubles as a channel for collecting feature requests.
Analytics & Session Replays
Adie labels events without involving developers and tracks pages, sessions, and top events per account, then watches session replays and grades each client's adoption in the CRM as they approach 90 days. The product usage dashboard and stickiness report let her settle roadmap debates with data and trigger targeted client success outreach.
“We had never done a self-service trial before Userpilot because our platform was complicated and needed a lot of hand-holding. But the first person who came through the in-app trial said: “It was great, you had all these pop-ups that came up and walked me through, and I knew just what I was doing.” And that's the entire reason why we did this.”
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