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Search Results for: customer insights

25 Best Growth Hacking Books to Read in 2025 [Must-Reads]
Growth March 17, 2026

25 Best Growth Hacking Books to Read in 2026 [Must-Reads]

Looking to harness the power of growth hacking? Grab our list of the 25 best growth hacking books – both new releases and absolute classics.

Sophie Grigoryan

Sophie Grigoryan

Content Project Manager

10 Must-Read Onboarding Books for SaaS cover
User Onboarding February 16, 2026

10 Must-Read Onboarding Books for SaaS

An exceptional user onboarding experience can make all the difference for your SaaS company’s growth. But where do you begin? In this article, we’ve compiled the 10 must-read onboarding books that’ll enable you to transform your user onboarding strategies.

Linh Khanh

Linh Khanh

Content Editor

SaaS Email Marketing: 12 Strategies for Successful Campaigns cover
Product Marketing March 19, 2026

SaaS Email Marketing: 12 Strategies for Successful Campaigns

SaaS email marketing is the practice of advertising SaaS companies through email campaigns with the goal of acquiring new customers or increasing customer retention with existing customers. In this guide, we’ll go over the reasons why email marketing is important and showcase 12 SaaS email marketing strategies that you can use for your own email marketing campaigns.

Emilia Korczynska

Emilia Korczynska

Head of Marketing

Software Usage Analytics Guide for Product Managers cover
Analytics & Data April 3, 2026

Software Usage Analytics Guide for Product Managers

Software usage analytics (sometimes referred to as product usage analytics) describes the process of capturing, analyzing, and utilizing data on how your users interact with your product. In this article, we’re going to unpack exactly what usage analytics is, why you should care about it, how to use it in your product, and the best tools for the job.

Emilia Korczynska

Emilia Korczynska

Head of Marketing

How to Build a Knowledge Base: A Step-by-Step Guide for SaaS cover
Customer Success June 11, 2026

How to Build a Knowledge Base: A Step-by-Step Guide for SaaS

A knowledge base is a valuable tool that lets you offer your customers quick and easy access to product guides and answer to their support questions. In this article, we’ll explore why you need a knowledge base, its core elements, how to build a knowledge base for your product, and the best knowledge base tool.

Emilia Korczynska

Emilia Korczynska

Head of Marketing

Event Analytics Guide for Product Managers cover
Analytics & Data April 1, 2026

Event Analytics Guide for Product Managers

Event analytics enables product teams to collect data on specific user interactions with the product. Analysis of such data allows them to understand the behavior of different personas, identify the most valuable product features, assess the performance of newly released functionality, make informed prioritization decisions, and identify friction points and areas for improvement.

Emilia Korczynska

Emilia Korczynska

Head of Marketing

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