Customer Success Stories
How Doppler Grew Customer Lifetime Value by 36% With Userpilot
Doppler Results
Doppler replaced a single-purpose changelog tool with Userpilot to use no-code product analytics and in-app engagement in one platform. By independently tagging events, building onboarding flows and checklists, and acting on real-time adoption data, the product team grew customer lifetime value by 36%, extended session duration, and lifted retention (all with around 90% less reliance on engineering).
36%
Increase in customer lifetime value
2-3 min
Increase in average session duration
90%
Reduction in reliance on developers
How Doppler Achieved These Results With Userpilot
Event Tracking & Product Analytics
Using Userpilot's visual labeler, Dopppler team tags product events no-code. They monitor activation dashboards and built 10-15 custom reports and funnels to see how users move from free to paid. This allows the team to start adoption the same day a feature ships and quickly respond to dips.
Onboarding Flows
Doppler built onboarding checklists that walk new customers down the shortest path to value, plus separate flows that introduce new functionality with short explainer videos. The team credits these flows and checklists as a major driver behind extending customer lifetime value from 11 to 15 months and lengthening session duration.
NPS Surveys
Doppler's customer success team runs NPS surveys to gather feedback and close the loop with customers. Diego pairs this with behavior-based segments, such as customers who started a 30-day add-on trial but didn't buy, which the commercial team uses to reach out, understand objections, and protect lifetime value.
“Userpilot is a really good tool to understand how your customers use your product, which sections work best, and which features they take advantage of. It’s very easy to measure impact and see what’s going on.”
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