Is GainsightPX a good choice for digital adoption?

• GainsightPX is a good choice for digital adoption and it comes with features such as tooltips, feature tags, interactive walkthroughs, and in-app announcements.
• GainsightPX is one of the most prominent product experience platforms in the market. However, it does have its fair share of flaws.
• Here are three main scenarios in which you would be better off choosing a GainsightPX alternative:
  • You’re on a budget: GainsightPX isn’t the best option if you don’t have a big budget. While the pricing information is only available on request, it could cost you over $2500/month. This could be quite pricey if you’re on a budget and it’d be best to opt for a platform that’s more affordable.
  • You want a more beginner-friendly platform: While GainsightPX does offer some beginner-friendly features like a WYSIWYG editor, it does have a long learning curve. If you have a non-technical background, you’re perhaps better off using a GainsightPX alternative.
  • You need more extensive survey features: GainsightPX offers numerous types of surveys, including NPS. It also enables you to create multi-question survey engagements. But if you need more advanced features like behavior-based survey triggers and translations, you should opt for other platforms.
• If you’re looking for a better option for digital adoption, Userpilot exceeds both functionality and value for money compared to GainsightPX
• Ready to see Userpilot in action? Schedule a demo today to explore its powerful digital adoption capabilities firsthand.

Must have features of digital adoption tools

An efficiently designed digital adoption platform guides users through complex apps with ease. Here are some features that DAPs must have:

• In-app learning: With efficient DAPs, users receive timely in-app guidance through interactive walkthroughs, product tours, and contextual UI patterns (tooltips, modals, etc.) to achieve their goals.
• User segmentation: Segmenting users by shared needs, jobs to be done, demographics, etc., helps tailor their product journey. This is crucial for keeping users adopted and retained.
• In-app self-help: Users want quick and easy support, so the DAP you select must be able to create and customize an in-app self-service widget with a knowledge base, video tutorials, etc.
• Product analytics: Analyzing product usage and user actions is crucial to assess the success of your adoption strategies.
• Microsurveys: Look for a platform that lets you design different types of surveys, trigger them contextually, and gather feedback effortlessly.
• Integrations: A DAP should integrate easily with your existing tech stack, whether cloud-based or on-premise, ensuring seamless operations and maximizing utility.

GainsightPX features for digital adoption

GainsightPX packs numerous in-app engagement features to help you drive feature adoption. From tooltips to banners, there’s a lot that you can do to announce new features and divert attention to them.

Here’s how you can go about it:

• Create custom in-app engagements by choosing from dialog boxes, hotspots, tooltips, banners, and sliders. GainsightPX offers numerous templates for each of these in-app engagements.
• GainsightPX also enables you to segment your audience with various parameters like device, NPS survey, segments, accounts, and more. This can help you target your in-app engagements for specific users to drive feature adoption.
• GainsightPX also helps you drive feature adoption through email marketing. Just head over to “Engagements” and click on “Create.” Choose email from the options and you can then create your email engagement for driving feature adoption. You can also choose from the numerous templates offered. It’s also possible to schedule your emails.

GainsightPX’s tooltips

Tooltips are an integral part of product tours and walkthroughs. You can also use individual tooltips to educate users about different features and help them navigate your product. You can even encourage them to take specific actions and maximize user engagement.

Unlike Userpilot, GainsightPX doesn’t offer tooltips as a separate UI pattern. However, a few user guide templates let you add tooltips.

• You would have to create an in-app engagement on GainsightPX and then head to the templates. Finding templates that offer tooltips can be quite challenging as you’d have to individually check each template. This makes the process quite cumbersome and restrictive.

  

• That said, once you do find the right tooltips for your purpose, you can target them well with the advanced targeting rules offered by GainsightPX. Also, it’s possible to customize them with ease using the WYSIWYG editor. You also get the option to customize tooltips within your product.

  

• You can monitor the performance of tooltips in the Analytics section. Open the relevant engagement and you can check the number of views, CTA clicks, and completion rates, among other metrics to get an idea of how users are engaging with your tooltips.

GainsightPX’s feature tags

If you want to improve feature adoption, you must monitor how users are engaging with it. It’ll help you understand whether a feature has hit the right chord with users. Also, you can identify features that users struggle with or don’t find particularly helpful.

With GainsightPX, you can let the platform automatically scan your product and tag relevant features. It’ll also create a hierarchy of available features and tag new features as your product grows. All you have to do is install its Javascript code in your product and enable suggestion mode from Product Mapper. Alternatively, you have the option to tag features manually.

Once you’ve tagged the relevant features, you can measure usage and adoption through GainsightPX. Here’s how:

• The Adoption option under the Features dropdown menu gives you access to detailed data about the number of users/accounts that have adopted a particular feature.

  

• You can filter the data by date range to understand how feature usage has evolved over time. Also, you can use the refresh icon to view the latest data.
• Besides the Adoption report, you can also create feature walkthroughs in Engagements and monitor their performance to get an idea of feature usage. Similarly, you can build feature adoption funnels and monitor completion rates to identify features that drive stickiness.

GainsightPX’s interactive walkthroughs

Product tours do a decent job of familiarizing new users with the UX and key features. But if you want to handhold them and ensure a smooth onboarding journey, product walkthroughs are a must. They also come in handy when you want to maximize feature adoption.

GainsightPX offers several options to create interactive product walkthroughs:

• The Guide option in Engagements comes in handy for designing product walkthroughs. You can define the audience for the walkthrough based on various user attributes, demographics, behavior patterns, and survey scores. For instance, you can create a walkthrough that’s only shown to users who signed up in the last week. You can also use pre-defined Segments here and refine your audience with AND/OR rule logic filters.

  

• GainsightPX also gives you pre-defined editable templates that you can customize using the WYSIWYG editor to build your product walkthrough without any technical skills. You also have the option to edit the template within your product. You get a decent variety of templates that cover the most common use cases. From tooltips and hotspots to banners, there are lots of templates you can choose from. GainsightPX also lets you clone steps in the walkthrough for ease of designing.

  

• Besides in-app guides, you can also use the Knowledge Center Bot feature to create onboarding checklists and include a walkthrough there. That makes it readily accessible to users and improves self-service support.

GainsightPX’s in-app announcements

Are you planning to release new product features soon? Do you want to encourage users to register for a webinar you’re hosting? Or would you like to inform users about upcoming scheduled downtime?

In-app announcements are the way to go in all these scenarios. They can keep users engaged and minimize friction in the user journey. Here’s what GainsightPX has to offer for in-app announcements:

• You can use the Dialog option offered by GainsightPX for in-app announcements. You get to target these announcements using the same 23 rules that are available for other engagements. GainsightPX also provides numerous pre-built templates for Dialogs so you can readily customize your in-app announcement and launch it. You get pre-built templates for product releases, webinar invites, and feature launch announcements. It saves you the hassle of designing announcements from scratch.

  

• Likewise, you can make in-app announcements through the knowledge center bot as well. While it primarily serves as a checklist and knowledge hub for your users, you can also turn it into a notification center where users can easily access the latest updates about your product. The best part here is that you can target this knowledge center bot and show it to specific users as well. The only limitation here is that the number of targeting rules available is less.

  

What are the pros and cons of GainsightPX?

GainsightPX’s pros

As a prominent product experience platform, GainsightPX offers several valuable features that can help you elevate your user experience. Let’s see why it stands out.

• Powerful segmentation: GainsightPX excels when it comes to segmentation. You can easily segment your audience into groups based on behavior, demographics, and other parameters to personalize their experience.
• Beginner-friendly: You have a WYSIWYG editor that helps you build product tours, in-app guides, and other UI elements that can help you engage your users and improve their experience. The ease of creating these makes the platform great for non-technical users.
• Powerful analytics: GainsightPX offers built-in analytics features that help you track key user engagement and behavior metrics. You can easily find trends and understand your customers better through the platform to elevate their experience further.
• Knowledge center: You can elevate user experience by leveraging the knowledge center bot offered by GainsightPX. It guides users on how to use your product by providing all the necessary links needed (including external ones). This, paired with knowledge center articles, makes for a great user experience.
• Easy feedback collection: GainsightPX makes it simple to create feedback surveys with multiple question types to gauge user requirements and feedback. You can create NPS, CES, Boolean, and numerous other types of surveys.

GainsightPX’s cons

While GainsightPX provides powerful product experience features, there are a few areas where it lags behind. Let’s take a look at them in detail.

• Long learning curve – GainsightPX offers some beginner-friendly features, but you need to spend some time using the tool before you can get the hang of it. The steep learning curve can make it difficult for beginners to use the platform to its fullest.
• Basic analytics – While the analytics feature offered by GainsightPX is powerful, it can get difficult to drill deeper into the data due to the numerous dashboards and widgets. It lacks predictive analytics features too.
• Limited integrations – GainsightPX offers a handful of integrations with third-party platforms. This makes it difficult to simplify workflow with your existing tech stack. It’d help if the number of integrations could be increased.
• In-app screen recording – GainsightPX doesn’t have an in-app screen recording feature that can help you see how users interact with your product. This feature could, otherwise, come in handy to understand how to elevate the user experience.

What do users say about GainsightPX?

GainsightPX has a great rating of 4.4 stars (out of 5) on G2. It also has a rating of 4 (out of 5) on Capterra. Users mostly praise how the platform offers numerous options for building engagements and understanding user behavior.

Here’s what a GainsightPX user had to say:

“GainsightPX has been a really powerful tool for engaging with our customers” There are a lot of options for how we can build engagements, the tool helps us fulfill a number of tasks concerning enhancing the Customer user experience and being able to communicate with them in a timely manner through an appropriate channel. Like most B2B we have an over-reliance on email as a comms channel for both product adoption, training, and wider marketing comms. Gainsight has helped us an entirely new channel to communicate with customers via. Rob W., Marketing Manager (Enterprise)

While a majority of users have given stellar ratings to GainsightPX across review sites, there are some who complain about its missing features and funnel functionality.

Here’s what one of the users had to say:

Previously I tried Hotjar and compared to it – there are some features missing. I really miss a real heatmap (the heatmap that Gainsight provides is not very graphical) or the possibility to see the recordings of my users actually using the platform (there is such an option of some sort of an addon to turn on but turning it on doesn’t really do anything to me and the recordings doesn’t show). I can create a funnel showing me how my users interacted with the website but only 10 positions can be present in one column. Therefore I have nine options showing and a big block named “Other”. Since the amount of “other” visited is pretty significant (often the biggest number on every step) it really affects the results. Pawel M., Trainer (Mid-Market)

GainsightPX’s pricing

Pricing details for GainsightPX aren’t readily available. Instead, you have to request them by filling out a form. The final pricing of the platform will depend on your requirements.

That said, you can get a 30-day free trial of the platform with ease. You could also request a free demo of the platform.

3 Reasons why you might need a GainsightPX alternative

GainsightPX is one of the most prominent product experience platforms in the market. However, it does have its fair share of flaws.

Here are three main scenarios in which you would be better off choosing a GainsightPX alternative:

• You’re on a budget: GainsightPX isn’t the best option if you don’t have a big budget. While the pricing information is only available on request, it could cost you over $2500/month. This could be quite pricey if you’re on a budget and it’d be best to opt for a platform that’s more affordable.
• You want a more beginner-friendly platform: While GainsightPX does offer some beginner-friendly features like a WYSIWYG editor, it does have a long learning curve. If you have a non-technical background, you’re perhaps better off using a GainsightPX alternative.
• You need more extensive survey features: GainsightPX offers numerous types of surveys, including NPS. It also enables you to create multi-question survey engagements. But if you need more advanced features like behavior-based survey triggers and translations, you should opt for other platforms.

Userpilot – A better alternative for digital adoption

Feature adoption occurs when a user starts using a new/existing feature to solve their problems. Userpilot has built-in capabilities to track feature adoption analytics, identify the most popular features, and leverage UI patterns to help users discover features that they haven’t tried yet.

• No-code feature tagging: Userpilot’s click-to-track feature tagger lets you tag up to 15 features in the Starter plan and track its interactions without writing a single line of code. Users on the Growth or Enterprise plan can add an unlimited number of tags and use events to trigger in-app flows.

• Top events: The feature analytics dashboard will show you the top 20 events in a specific time period so you can see which features are most popular. You can track interaction volume for individual features or create custom events to group multiple elements/features together.

• Feature engagement dashboard: Once you define your core features, you’ll be able to track every core metric related to them such as How many people used it in the last 30 days? What is the total count of users who used this feature, vs. unique users? See feature stickiness trend – comparing your daily to weekly and monthly users for that feature.

• Feature promotion: Adding in-app messages in the form of tooltips, hotspots, or banners can help users discover new features and learn how to use them. You’ll also be able to edit the size, placement, styling, and frequency settings for each UI pattern you attach to a feature.

• Feature checklists: Userpilot checklists are an effective way to nudge new users towards features and trigger actions upon task completion. You can also create checklists within your in-app resource center to increase feature discovery when users try to self-solve a problem.

Userpilot’s tooltips

Tooltips are the most straightforward way to offer contextual information to users without interrupting their workflows. Userpilot lets you create tooltips as part of your in-app flows, attach standalone tooltips to individual features, and leverage the power of AI to streamline the process.

Here are the ways you can use Userpilot to create tooltips:

• Tooltip flows: Tooltips are one of the UI elements you can utilize when creating in-app flows. You’ll be able to edit the size, placement, and behavior of your tooltip as needed. You could also toggle the option to continue or dismiss the flow if a tooltip’s element can’t be located.

• Native tooltips: Userpilot spotlights let you create native tooltips that expand when users click on an element or hover over a feature. Since these tooltips are attached to the features rather than specific pages, they’ll show up anywhere that the element is present.

• AI assistance: Userpilot’s AI-powered capabilities help you create better tooltips in less time. You could use the writing assistant to create, shorten, or extend the content of tooltips and leverage automated localization to translate your flow’s tooltips to any of the 32 languages available.

Userpilot’s feature tags

Tracking feature adoption is essential to identify under-utilized features and push users toward discovering them. Userpilot lets you tag features without writing any code, track adoption through engagement analytics, and visualize feature usage with heatmaps.

Here’s how you can use Userpilot to conduct feature audits and drive feature adoption:

• No-code tagging: Userpilot’s no-code feature tagger lets you add tags through the Chrome extension’s visual builder. You’ll also be able to select whether the tag should track clicks, hovers, or text inputs from users to get contextual data that reflects actual feature usage.

• Feature tags: The advanced feature analytics of Userpilot lets you track feature performance trends, see the top 20 features across your user base, and see granular data for individual features. You’ll also be able to filter your data by segment, company, or time period.
• Usage heatmaps: Userpilot heatmaps show you the features/elements with the most interactions. Heatmaps can be generated on the Features & Events dashboard by clicking on a tagged feature, editing it in the builder, and then clicking the heatmap icon on the bottom toolbar.

Userpilot’s interactive walkthroughs

Interactive walkthroughs are better than linear product tours because they let new users learn by doing instead of dumping a ton of information on them all at once. Userpilot’s no-code features let you build advanced interactive walkthroughs and create personalized flows for each segment.

Here are the Userpilot features you can use to create interactive walkthroughs:

• No-code builder: Installing the Userpilot Chrome extension makes it possible to build interactive walkthroughs with zero coding needed. You’ll be able to use every UI pattern — such as modals, slideouts, tooltips, and driven actions — regardless of which plan you’re on.

• Welcome surveys: Userpilot lets you create welcome screens that survey users on what their primary use cases, roles, needs, etc., are. You can create different walkthroughs depending on their responses to ensure that there’s a personalized experience for all.

• Audience settings: The audience settings on Userpilot flows help you trigger or hide walkthroughs from specific users and segments. This makes it possible to create interactive walkthroughs that target a particular segment or trigger a flow when certain conditions are met.

Userpilot’s in-app announcements

Userpilot offers multiple options for broadcasting your announcements to users, such as modals and slideouts as part of a flow or standalone banners for less urgent in-app messages.

Here are the Userpilot UI patterns you can use for your in-app announcements:

• Modals: Userpilot has modal templates for specific use cases such as announcements, but you can also create a new design from scratch. You’ll be able to enhance your modals with emojis, images, and videos to make announcements as engaging as possible for your users.

• Banners: This UI pattern (which you can create with Userpilot spotlights) helps you announce new features, updates, or downtime without taking up the entire screen. You can also add blocks to your banners to insert emojis, media, input forms, or custom JavaScript functions.

• Slideouts: If you want your announcements to be less intrusive than modals but more obvious than banners, then you can add slideouts to your flows. Userpilot lets you add progressive slideouts, two-button slideouts, and slideouts that trigger a full-on welcome tour.

What are the pros and cons of Userpilot?

Userpilot pros

As a full-suite digital adoption platform, Userpilot has all the features you need to onboard users, track analytics, and gather feedback from customers without writing a single line of code. Here are a few pros of using Userpilot as your product growth solution:

• No-code builder: Userpilot’s Chrome extension lets you build flows, add UI elements, and tag features without writing a single line of code.
• UI patterns: There are plenty of UI patterns to choose from when using Userpilot, such as hotspots, tooltips, banners, slideouts, modals, and more!
• Startup-friendly: Userpilot’s entry-level plan gives you access to all available UI patterns so you can hit the ground running.
• Walkthroughs and flows: Build engaging interactive walkthroughs and personalized onboarding flows that target specific segments of your user base.
• Self-service support: Build an in-app resource center to help users solve problems, customize its appearance to align it with your brand, and insert various types of content (videos, flows, or chatbots) to keep your customers satisfied.
• A/B testing: Userpilot’s built-in A/B testing capabilities will help you split-test flows, iterate on the best-performing variants, and continually optimize based on user behavior.
• Feedback collection: Userpilot has built-in NPS surveys with its own unified analytics dashboard and response tagging to help you retarget users. There are other survey types to choose from and you can even create your own custom survey.
• Survey templates: There are 14 survey templates to choose from so you can gather feedback on specific features or run customer satisfaction benchmarking surveys like CSAT and CES.
• Advanced analytics: Userpilot lets you analyze product usage data, monitor engagement on all in-app flows, and use the data to create user segments that are based on behaviors instead of demographics.
• Event tracking: Userpilot’s no-code event tracking lets you tag UI interactions (hovers, clicks, or form fills) and group them into a custom event that reflects feature usage.
• Third-party integrations: Userpilot has built-in integrations with tools like Amplitude, Mixpanel, Kissmetrics, Segment, Heap, HubSpot, Intercom, Google Analytics, and Google Tag Manager so you can share data between all the solutions in your tech stack.

Userpilot’s cons

Of course, no tool is perfect and there are a few cons to consider before choosing Userpilot as your user onboarding or product growth solution:

• Employee onboarding: Currently, Userpilot only supports in-app customer onboarding.
• Mobile apps: Userpilot doesn’t have any mobile compatibility which could make it difficult for developers with cross-platform applications to create a consistent user experience for both versions of their product.
• Freemium plan: There’s no freemium Userpilot plan so those bootstrapping their startup and need sub-$100 solutions should consider more affordable onboarding platforms like UserGuiding or Product Fruits.

What do users say about Userpilot?

Most users laud Userpilot for its versatile feature set, ease of use, and responsive support team:

I recently had the pleasure of using Userpilot, and I must say it exceeded all my expectations. As a product manager, I’m always on the lookout for tools that can enhance user onboarding and improve overall user experience. Userpilot not only delivered on these fronts but also went above and beyond with its impressive new features, unparalleled ease of use, and truly exceptional customer support.

What truly sets Userpilot apart is its outstanding customer support. Throughout my journey with Userpilot, the support team has been responsive, knowledgeable, and genuinely dedicated to helping me succeed. Whenever I had a question or encountered an issue, their support team was always there to assist promptly, going above and beyond to ensure my concerns were addressed effectively.

Source: G2.

Of course, other users are also kind enough to share constructive criticism regarding specific features like event tracking filters:

“The filtration while analyzing specific events is a little confusing. Understanding of custom properties and data management configuration could have been more organised.”

Source: G2.

Userpilot’s pricing

Userpilot’s transparent pricing ranges from $249/month on the entry-level end to an Enterprise tier for larger companies.

Furthermore, Userpilot’s entry-level plan includes access to all UI patterns and should include everything that most mid-market SaaS businesses need to get started.

Userpilot has three paid plans to choose from:

• Starter: The entry-level Starter plan starts at $249/month and includes features like segmentation, product analytics, reporting, user engagement, NPS feedback, and customization.
• Growth: The Growth plan starts at $749/month and includes features like resource centers, advanced event-based triggers, unlimited feature tagging, AI-powered content localization, EU hosting options, and a dedicated customer success manager.
• Enterprise: The Enterprise plan uses custom pricing and includes all the features from Starter + Growth plus custom roles/permissions, access to premium integrations, priority support, custom contract, SLA, SAML SSO, activity logs, security audit, and compliance (SOC 2/GDPR).

Conclusion

There you have it.

It should be easier now to make an informed decision whether GainsightPX is your go-to option for digital adoption. Ultimately, the best choice will depend on your product and current needs.

If you’re looking for a better alternative to GainsightPX for digital adoption, book a Userpilot demo today to experience firsthand how it can enhance your user experience and drive product growth!

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