Growth Product Manager Job Description and Templates

Interested in growth product manager roles? You’re in the right place!

In this guide, we’ll explore the ins and outs of growth product manager roles through detailed job descriptions and handy templates. Whether you’re hiring, job hunting, or simply curious, we’ve got you covered with practical insights and ready-to-use resources.

Let’s dive in!

TL;DR

• Growth product manager is a specialist position within product management focusing on identifying and executing product-led growth opportunities in acquisition, engagement, and retention.
• A growth product manager job description outlines the company’s expectations while also helping potential candidates understand how they’ll be contributing. It can additionally include a list of preferred skills, experience, and certifications.
• The specific requirements for this role will vary depending on the company size, industry, and the stage of the product lifecycle. For instance, a startup in hyper-growth mode might prioritize a Growth PM with experience in rapid experimentation and user acquisition channels, while a mature company might require a focus on optimizing user retention and monetization strategies.
• Since a growth product manager has to constantly juggle multiple tasks, they can sometimes lose focus on what’s important. To help with that, here are five crucial best practices that every growth manager should religiously follow.
  • Data is your best friend: To truly nail product growth, all your strategies need to be data-driven because the numbers don’t lie. This means growth managers must be incredibly adept at data handling, performance tracking, and analytics.
  • Keep customers at the heart of all strategies: Growth is only possible if you produce something customers like that caters to their needs and pain points. This is why growth managers heavily rely on customer feedback to drive product enhancements.
  • Experiment, experiment, and experiment: A great growth product manager brings with them a culture of creativity, testing, and continuous discovery. Experiments should drive all innovation, from marketing campaigns to new feature development.
  • Balance both acquisition and retention: A key mistake most growth product managers make is focusing too heavily on new customer acquisition and ignoring retention. Do better and balance both to drive long-term business growth.
  • Always keep an eye on the market: Don’t get so hyper-fixated on your strategies that you completely ignore what’s going on in the market. Instead, stay up to date on the latest trends and tools and attend professional networking events to remain relevant.
• Looking into tools for growth product managers? Userpilot is an all-in-one product platform with engagement features and powerful analytics capabilities. Book a demo to see it in action!

What is a growth product manager?

A growth product manager is a specialist position within product management focusing on identifying and executing product-led growth opportunities in acquisition, engagement, and retention.

Unlike traditional product managers responsible for owning a specific product’s vision and roadmap, growth product managers focus on a specific business goal or metric. That goal can relate to any point of the customer journey, from acquisition to retention and expansion.

Along with such goals, growth managers are also in charge of growth metrics, like improving Customer Acquisition Cost (CAC) and activation rate.

Growth product manager’s main responsibilities

The main goal of any growth product manager is to drive sustainable growth by focusing on three key elements within the customer lifecycle: acquisition, engagement, and retention.

To ensure success in either of these components, there are multiple other responsibilities the growth manager must perform well. Let’s look at what these are.

• Define the company’s growth goals and prioritize direction, ensuring alignment with overall business objectives.
• Identify experience gaps through various analyses performed, such as funnel or path analysis.
• Measure progress by tracking select metrics, interpreting the results, preparing detailed reports for all to understand, and uncovering any product problem points or improvement areas.
• Regularly analyze customer behavior through both quantitative and qualitative means. This includes product usage and trend analysis, usability tests, and feedback collection.
• Build and execute experiments and tests, typically in collaboration with marketing, development, and design teams, to understand what customers engage with better.
• Increase the customer lifetime value by identifying opportunities for upsells and cross-sells to ultimately drive revenue retention.
• Optimize user onboarding to improve the initial customer experience, creating supplementary onboarding materials and guides to help customers reduce time to value.
• Stay on top of the changing market dynamics through continuous research on the industry and competitor actions.
• Effectively communicate growth goals and progress across departments to ensure cohesive commitment and execution.
• Manage the budget for all growth initiatives, keeping an eye on ROI for all growth activities and campaigns.

Growth product manager job description and template

Here’s what a general growth product manager job description at any SaaS company will look like. It’s perfect for outlining the company’s expectations while also helping potential candidates understand how they’ll be contributing.

Job Title: Growth Product Manager

About Us:

At [Company Name], we aim to consistently deliver unique and innovative products and solutions to our customers in the SaaS space. We pride ourselves on our dynamic culture, collaborative environment, and dedication to excellence.

Job Description:

We are seeking a highly motivated and data-driven Growth Product Manager to join our team. This role is critical in driving the growth of our products through well-curated acquisition and retention strategies. The ideal candidate will be analytically savvy, creative, and experimental and has a strong background in product management within the SaaS industry.

Key Responsibilities:

• Develop and execute growth strategies to increase customer acquisition, engagement, and retention across all product lines.
• Analyze customer data and market trends to identify growth and upsell opportunities and measure the effectiveness of growth initiatives.
• Design and run A/B tests and other experiments to validate hypotheses and optimize product features, marketing campaigns, and user experiences.
• Work closely with product, marketing, development, and sales teams to align growth strategies with company goals.
• Gather and leverage customer feedback to inform product improvements and new feature development and enhance the onboarding process to increase retention.
• Define, track, and report key performance metrics, such as CAC, LTV, and conversion rate, providing regular updates to stakeholders and leadership.
• Conduct competitive analysis and market research to stay informed of industry trends and identify potential growth areas to inform product strategy.
• Contribute to the product roadmap with growth-focused initiatives, ensuring alignment with overall business objectives.

Required Skills and Qualifications:

• Strong experience in a dynamic growth management role.
• Proven success in driving customer acquisition, engagement, and retention through data-driven strategies.
• High effectiveness in managing cross-functional teams to achieve growth objectives.
• Experience in conducting in-depth market research and competitor analysis.
• Exceptional analytical skills, with the ability to interpret complex data and translate it into actionable insights.
• Excellent communication skills, with the ability to present findings and strategies clearly and persuasively.

Preferred Skills and Qualifications:

• Bachelor’s degree (or equivalent) in Business, Computer Science, Data Science, or a related field. An MBA or a higher degree is a plus.
• Previous experience in growth hacking or product management.
• Proven success in refining product features and user experiences through experimentation and testing.
• Demonstrable knowledge of analytics tools and A/B testing methodologies.

How to Apply:

Interested candidates should submit their resume and a cover letter detailing their experience and why they are a good fit for this role to [contact email or application link].

Best practices to be a great growth product manager

Since a growth product manager has to constantly juggle multiple tasks, they can sometimes lose focus on what’s important. To help with that, here are five crucial best practices that every growth manager should religiously follow.

• Data is your best friend: To truly nail product growth, all your strategies need to be data-driven because the numbers don’t lie. This means growth managers must be incredibly adept at data handling, performance tracking, and analytics.
• Keep customers at the heart of all strategies: Growth is only possible if you produce something customers like that caters to their needs and pain points. This is why growth managers heavily rely on customer feedback to drive product enhancements.
• Experiment, experiment, and experiment: A great growth product manager brings with them a culture of creativity, testing, and continuous discovery. Experiments should drive all innovation, from marketing campaigns to new feature development.
• Balance both acquisition and retention: A key mistake most growth product managers make is focusing too heavily on new customer acquisition and ignoring retention. Do better and balance both to drive long-term business growth.
• Always keep an eye on the market: Don’t get so hyper-fixated on your strategies that you completely ignore what’s going on in the market. Instead, stay up to date on the latest trends and tools and attend professional networking events to remain relevant.

Growth product manager FAQs

• What is the difference between a growth product manager and a traditional product manager? Traditional product managers focus on building the product in line with its long-term vision. In contrast, growth product managers concentrate on specific business goals, such as driving engagement and defining strategies to achieve that goal.
• What is the future of growth managers? Given the consistent rise in digital platforms and data-driven customer-centric solutions, trends suggest that the role of growth product managers is here to stay.
• Is a growth manager a good career? A growth product manager is a unique role as it requires expertise in several domains, namely marketing, strategy, product development, and data analysis. Due to this intersectionality, it is a good career path because it offers the opportunity to transition and grow in any of the above fields as you like.
• What is the difference between growth manager and business development? Business development involves discovering new market opportunities and ways to expand the customer base. Growth hacking focuses on experimentation and data to optimize customer experiences throughout the funnel to drive growth.

Conclusion

We hope this guide has provided you with valuable insights into the roles and responsibilities of growth product managers.

By understanding the key responsibilities and skills required, you can make informed decisions and take meaningful steps in your career or recruitment journey.

Looking into tools for growth product managers? Userpilot is an all-in-one product platform with engagement features and powerful analytics capabilities. Book a demo to see it in action!