21 Product Feedback Software for Collecting Actionable Insights

Which product feedback software should you choose for your SaaS?

The choice is tough because there’s no single tool that covers all use cases. What’s worse, you will find multiple tools in each category, making it incredibly difficult to pick the tool that satisfies your needs and offers the best value for money.

In this round-up, I cover 21 of the best product feedback software solutions. I provide a quick glimpse at their use cases, key features, and pricing to help you narrow down your options for more in-depth research.

Different types of product feedback software

When we say “product feedback tool,” we may mean various types of software:

• Survey tools: Tools designed to create and distribute surveys, collect feedback, and analyze responses to understand customer opinions and needs.
• User testing tools: Platforms that allow you to observe real users interacting with your products to gather usability insights and identify design issues.
• Online review tools: Tools that help you collect, manage, and showcase customer reviews to build credibility and enhance your online reputation.
• Social listening tools: Software for monitoring online conversations, brand mentions, and trends.
• Voice of customer tools: Platforms that capture and analyze customer feedback across channels to help you understand how customers feel and talk about your product.
• Sentiment analysis tools: Software that analyzes customer feedback, reviews, and social media mentions to determine public sentiment (positive, negative, or neutral).
• Feedback management tools: Apps for organizing, categorizing, and analyzing feedback from multiple sources to guide decision-making and product development.
• Product analytics tools: Platforms that allow you to track and analyze user interactions within a product to help you optimize the user experience and improve product performance.

21 product feedback tools for feedback collection and analysis

We’ve analyzed the 21 best product feedback tools in the market. If you’re short on time, refer to the summary table below:

Tool name	Best for…	Free plan?	Free trial?	Pricing starts from…
Userpilot	• In-app survey template library • Targetted triggering • Survey localization • Feedback widget • User behavior analysis	No	Yes	$249/month
Typeform	• Interactive email surveys • Customizable templates • Data analysis reports • Multi-device support	No	No	$25/month
SurveyMonkey	• Easy survey customization • Question skip logic • Advanced reporting features • Templates for common surveys • Multi-channel distribution	No	Yes	$25/month/user
Qualtrics	• Advanced survey logic • Predictive analytics for customer satisfaction • Real-time feedback • Omnichannel feedback collection • AI-powered feedback analysis	No	No	Custom pricing
UserTesting	• Video interviews • Real-time feedback • Sentiment analysis • Collaboration tools for cross-department sharing • Advanced analytics	No	Yes	Custom pricing
Lookback	• Live and self-guided testing • Screen and face recording • Real-time or recorded feedback analysis • Collaboration tools • Multi-device support	No	Yes	$25/month
Maze	• Rapid prototype testing • In-app analytics • Actionable reports • Integration with design tools	Yes	Yes	$99/month
Trustpilot	• Verified reviews • Review invitation tools • SEO integration • Review analytics dashboard • Multi-channel review	Yes	Yes	$259/month
G2	• Verified reviews • Comparison features • Market presence grid • Review analytics • Data on user preferences and trends	Yes	Yes	Custom pricing for vendors
Capterra	• Software directories • Verified reviews • Comparison charts • User preference data	Yes	No	Custom pricing for vendors
Brandwatch	• AI-powered analysis • Market Intelligence • Trend analysis • Image analysis • Customizable dashboards	No	No	Custom pricing for vendors
Mention	• Social media listening • Competitive analysis • Sentiment tracking • Influencer identification • Customizable reports	No	Yes	$49/month
Medallia	• AI-powered feedback analysis • Journey mapping • Omnichannel feedback collection • Predictive insights • Real-time alerts	No	No	Custom pricing
Google Forms	• Easy survey creation • Multiple question types • Real-time response collection • Integration with Google Workspace • Response summaries and charts	Yes	N/A	N/A
Hotjar	• Heatmaps • Session recordings • Conversion funnel analysis • Feedback polls	Yes	Yes	$32/month.
SurveySparrow	• Conversational surveys • Cross-channel distribution • Sentiment analysis • Detailed reporting and analytics	No	Yes	$25/month
Zonka Feedback	• Multi-channel survey distribution • NPS, CSAT, and CES surveys • Sentiment analysis • Customizable reports • Real-time alerts	Yes	Yes	$49/month
GetFeedback	• Customer feedback surveys • Customizable templates • Multi-channel feedback • Integration with Salesforce • Advanced analytics	No	No	Custom pricing
UserVoice	• Feedback portals • Roadmap management • Customizable feedback forms • Integration with product management tools • Reporting and analytics	No	No	$899/mo
Mixpanel	• Cohort analysis • Funnel analysis • A/B testing • User journey tracking • Customizable reports	Yes	Yes	$24/month
Amplitude	• Custom event tracking • Cohort analysis • User journey mapping • Conversion funnels • A/B testing	Yes	Yes	$49/month

1. Userpilot

Type: Product growth platform.

Best for: In-app surveys and user behavior analytics.

Pricing: From $249/month, free trial available.

Userpilot features outstanding feedback and analytics capabilities.

When it comes to collecting customer feedback, it offers a survey template library, which includes all industry-standard surveys, like NPS and customer satisfaction surveys.

The survey settings allow you to send it to a specific user group and set it to appear at regular intervals, for example, every 3-4 months. They can also be triggered by user actions to collect contextual feedback.

Thanks to the localization feature, you can automatically translate the surveys into your users’ native language for higher engagement and more in-depth insights.

Userpilot offers a feedback widget, which you can use to collect feature requests and passive feedback.

Finally, Userpilot’s analytics allow you to track every user action in the app automatically, without tagging them, and analyze the data in funnels, paths, trends, and heatmaps.

2. Typeform

Type: Survey tool.

Best for: Visually engaging, interactive forms.

Pricing: From $25/month, free trial available.

Typeform is a popular product feedback tool that allows businesses to collect user insights through visually engaging, interactive forms in both web and mobile apps.

The conversational survey format makes it ideal for collecting feedback in a user-friendly way and improves survey response rates.

Finally, Typeform integrates seamlessly with various platforms, which enables teams to organize feedback and streamline data transfer across tools.

3. Survey Monkey

Type: Survey tool.

Best for: General customer feedback and survey customization.

Pricing: From $25/month/user, free trial available.

SurveyMonkey is a versatile tool for collecting product feedback through customizable surveys, ideal for customer research and continuous optimization.

The tool simplifies gathering user feedback with easy-to-use templates and multi-channel distribution options.

With its powerful analytics, you can organize and analyze survey responses efficiently to make informed decisions.

4. Qualtrics

Type: Voice of customer tool.

Best for: Customer experience management.

Pricing: Custom pricing, no free trial or free plan.

Qualtrics is a robust voice of customer and customer experience management tool.

It allows you to collect feedback across multiple channels, and its advanced analytics help organize and analyze unstructured product feedback and extract insights into customer needs. And gain a comprehensive understanding of their sentiment.

5. UserTesting

Type: User testing tool.

Best for: Real-time user feedback and usability tests.

Pricing: Custom pricing, no free trial or free plan.

UserTesting allows teams to gather real-time user feedback from usability tests.

Teams can observe users as they interact with apps or prototypes, which gives valuable insights into how they engage with their products. These insights help identify design flaws, usability issues, and areas for improvement.

By organizing feedback into actionable data, UserTesting allows you to enhance the overall user experience and prioritize design adjustments based on real customer data.

6. Lookback

Type: User testing tool.

Best for: Remote user research and interviews.

Pricing: From $25/month, free trial available.

Lookback is a remote user research tool that helps teams conduct live interviews and usability tests.

It lets product teams watch and interact with users in real-time or review recorded sessions later. The tool captures both screen activity and facial expressions, which allows you to understand users’ behavior and emotions.

Lookback provides an easy way to organize and analyze feedback, helping you make the design and development process more user-centric.

7. Maze

Type: User testing tool.

Best for: Rapid prototype testing.

Pricing: From $99/month, free plan is available.

Maze is one of the most popular feedback tools for rapid prototype testing, crucial for product teams during the early design stages.

One of its strengths is integration with design tools like Figma, which streamlines the collection of actionable insights from user interactions with prototypes.

It also offers robust analytics and user journey tracking, so you can easily spot usability issues and friction points.

Thanks to Maze, your teams can quickly iterate on designs and optimize the user experience before development.

8. Trustpilot

Type: Online review tool.

Best for: Building online reputation through customer reviews.

Pricing: From $259/month, free plan is available.

Trustpilot is an online review tool that enables businesses to collect and showcase customer reviews.

It offers verified reviews, which help build credibility and trust. By responding to customer reviews, you can demonstrate your customer-centric orientation and close the feedback loop.

Best part?

You can integrate the reviews into your marketing channels to provide social proof to prospective customers.

9. G2

Type: Online review tool.

Best for: Business software reviews and lead generation.

Pricing: Custom pricing for vendors.

G2 is a popular peer-to-peer review platform where users can evaluate and share their experiences with business software and services. It provides potential customers with insights based on user feedback and allows them to compare products across various categories, like CRM or project management tools.

SaaS companies can use G2 feedback to make improvements to their offerings and analyze the strengths and weaknesses of competing products.

You can also leverage the reviews to provide social proof to improve new customer acquisition.

10. Capterra

Type: Online review tool.

Best for: Software comparison and lead generation for vendors.

Pricing: Custom pricing for vendors.

Capterra is an online platform where customers can discover, compare, and review software products.

As a business, you can use the platform to collect customer reviews, which is a breeze thanks to the review request feature.

Once reviews start coming in, businesses can monitor the feedback, respond to reviews, and address any concerns. This shows potential customers that the company values feedback and is proactive about improvements.

Capterra reviews provide valuable insights into customer satisfaction, common issues, and areas where the product excels. You can use this feedback to make informed decisions about product updates, customer support, or marketing strategies.

11. Brandwatch

Type: Social listening tool.

Best for: Social media monitoring and AI-driven insights.

Pricing: Custom pricing, no free plan or trial.

Brandwatch is a social listening platform that helps you gather and analyze online conversations about your products.

By setting up keyword alerts, you can capture real-time feedback even if customers aren’t directly tagging your product. And its reporting features allow you to turn such raw data into actionable insights that you can use to inform your product roadmap.

Brandwatch’s sentiment analysis tool allows you to understand how your customers feel about your products by analyzing positive, negative, or neutral language in social media posts, reviews, and forum comments.

12. Mention

Type: Social listening tool.

Best for: Monitoring brand mentions across the web and social media.

Pricing: From $49/month, free trial is available.

Mention is a media monitoring tool that enables collecting user feedback from online conversations across various platforms, like social media, blogs, forums, and news sites.

Basically, you can use it to track all instances where your brand, products, or related keywords are mentioned online. This gives you insights from a broad audience, including dissatisfied customers.

Thanks to that, you can quickly respond to the feedback and show that you care about customer opinions and are dedicated to improving your product.

13. Medallia

Type: Voice of customer tool.

Best for: Enterprise-level customer experience management

Pricing: Custom pricing.

Medallia is a customer experience management platform that helps businesses gather and analyze feedback from various touchpoints, including surveys, social media, and in-app interactions.

The tool offers real-time insights into customer sentiment so that you can understand customer satisfaction levels and identify areas for improvement. It also allows you to track and respond to feedback across multiple channels to increase customer engagement and loyalty.

As you’d expect from such a tool, it supports powerful analytics and reporting tools to help you make data-driven decisions.

14. Google Forms

Type: Survey tool.

Best for: Simple and free surveys.

Pricing: Free.

Google Forms is a free tool that lets companies create custom surveys and collect product feedback from customers.

It enables you to gather data through personalized forms, and once in, the responses are automatically organized and can be easily viewed in Google Sheets for analysis.

As a business, you can use Google Forms to track customer satisfaction and gather insights on your products.

Stand out features?

Its simplicity and accessibility, which make collecting customer feedback a walk in the park.

15. Hotjar

Type: User behavior analytics tool.

Best for: UI interaction analysis.

Pricing: From $32/month, free plan is available.

Hotjar is a behavior analytics and feedback tool that helps teams understand how users interact with their websites or apps.

It offers features like heatmaps, session recordings, and feedback polls to track user behavior and gather real-time feedback. By analyzing how visitors navigate their site, you can identify pain points, optimize the user experience, and improve conversion rates.

Hotjar also allows companies to collect direct feedback through surveys and live interviews. You can recruit participants from its pool, which makes it suitable for early-stage products with no user base.

16. SurveySparrow

Type: Survey and feedback management tool.

Best for: Conversational surveys and omnichannel distribution.

Pricing: From $25/month, free trial available.

SurveySparrow is an online survey platform that enables you to create engaging, conversational surveys to collect customer feedback.

It offers multiple survey formats, including chat-like surveys, designed to boost response rates. The tool allows you to automate feedback collection and track responses in real-time.

The platform integrates with third-party tools, like Slack and Zapier, and provides in-depth reporting and analytics to track trends over time. And its customizable interface allows you to tailor surveys to give them a native look.

17. Zonka Feedback

Type: Survey and feedback management tool.

Best for: Employee and customer feedback.

Pricing: From $49/month, free plan is available.

Zonka Feedback is a powerful product feedback tool built to help businesses collect real-time feedback across multiple channels, including email, SMS, websites, and in-person kiosks.

It supports surveys like NPS, CSAT, and CES so you can measure different aspects of customer experience.

The platform also provides in-depth analytics and reporting for monitoring trends, tracking performance, and identifying improvement areas.

18. GetFeedback

Type: Voice of customer tool.

Best for: Customer feedback and experience management.

Pricing: Custom pricing, no free plan or free trial.

GetFeedback is a customer experience platform with powerful features for collecting and analyzing product feedback, known for its user-friendly interface.

Teams can use it to create customizable surveys they can distribute through email, SMS, and websites to monitor customer experience across various touchpoints.

It also offers robust analytics so users can track feedback responses in real-time and generate reports, and the integration with Salesforce enables a seamless flow of information between the two platforms.

19. UserVoice

Type: Feedback management tool.

Best for: Product feedback collection and tracking.

Pricing: From $899/month, no free plan or trial.

UserVoice is a product feedback platform that allows you to gather and manage user insights via multiple channels. It’s popular among software firms for tracking feature requests and bug reports.

Features like idea voting help teams prioritize user requests and suggestions and feed them into roadmaps. And once the requests are recorded, it keeps users up to date about their status, helping teams close the feedback loop.

20. Mixpanel

Type: Product analytics tool.

Best for: User behavior analysis.

Pricing: From $24/month, free plan is available.

Mixpanel is a product analytics platform valued by product managers, marketers, and analysts for its detailed insights into user behavior and product performance.

It offers industry-standard features like custom event tracking, user journeys, and funnel and cohort analysis, which enables real-time monitoring of user engagement, conversion, and retention.

Product teams can use Mixpanel to create tailored reports and dashboards to facilitate data-driven decision-making.

21. Amplitude

Type: Product analytics tool.

Best for: Advanced product analytics and customer journey insights.

Pricing: From $49, free plan is available.

Amplitude is a product analytics platform that helps companies understand how people use their digital products. It tracks user actions and shows this data in easy-to-read charts and graphs.

Teams use Amplitude to see which features are popular among users and identify friction points in the customer journey.

The platform offers predictive analytics that allows you to anticipate future user behavior based on past patterns.

Once set up, Amplitude stands out for its simple design and user-friendly UI.

Conclusion

Here it is! Our round-up of the best customer feedback tools available for SaaS teams. Hopefully, you’ve found the guide informative enough to shortlist the most suitable solutions for your company.

If I were you, I’d now sign up for free trials and free plans to try out the tool myself. If there’s a demo, book this first so that you know what the tool has to offer and how it works before you start exploring it on your own.

Talking of demos.

If you’d like to learn more about Userpilot and how it can help you gather product feedback, grab your demo here!

FAQs about product feedback tools

To finish, let’s answer a few questions people frequently ask about product feedback solutions.

What is product review software?

Product review software is a tool that allows you to collect, manage, and display customer reviews for your products. This helps you build trust by showcasing authentic user feedback.

They often include features like review generation and sentiment analysis and are immensely useful for competitor analysis.

What is the best feedback tool?

What is the best feedback tool depends on your specific needs.

For in-app surveys and analytics, Userpilot is one of the best product feedback tools. Typeform is perfect for creating engaging and visually appealing email surveys, while Qualtrics is ideal for enterprise-level experience management.

Finally, UserTesting is great for usability testing, and Mention is an excellent social listening solution.

How do you track product feedback?

You can track product feedback using tools like survey platforms, in-app feedback widgets, analytics software, or user testing tools.

These solutions allow you to collect customer feedback from multiple sources and then analyze it in one place using dashboards and reporting features, often AI-powered these days.

Who needs customer feedback software?

In SaaS, customer feedback software is essential for teams from across the organization.

• Product teams use feedback to prioritize feature development, identify pain points, and improve overall user experience.
• Customer service teams use the software to monitor customer satisfaction, identify issues, and improve service quality based on user insights.
• Marketing teams leverage customer feedback to capture the voice of the customer, understand customer needs, refine messaging, and improve targeting strategies.
• Design teams collect user feedback on their product interactions to optimize the UI/UX design and improve product usability.

This feedback-driven approach helps SaaS companies stay agile and customer-focused.