10 Best Product Management Analytics Tools for SaaS Companies

Do you sit up at night wondering how your users interact with your product? Do they like it? Are they confused about how to use it? You can easily get the answers you need with product management analytics tools.

To help you know which tool to use, this article will cover the ten best product analytics tools.

TL;DR

Product analytics tools analyze user interaction, preferences, and engagement with a product. They provide insights to improve user experience and meet customer needs.
Product analytics tools enhance product performance by providing reliable quantitative and qualitative data. They offer data visualization, analyze user behavior data, and identify friction points to improve customer experience.
A good product analytics tool should offer varied features for measuring customer behavior, integration options, data visualization dashboards, and automatic data capture.
Userpilot is a product growth platform to improve user engagement by analyzing user behavior and customizing product experiences to boost activation and retention rates.
Mixpanel specializes in tracking user events, offering intuitive analytics to understand customer behavior, drive engagement, and support informed decision-making.
Amplitude provides a suite of features for digital product optimization to understand and personalize their digital offerings.
Pendo is a product analytics and adoption platform offering various features to improve user engagement and deepen understanding of the product.
Heap is a product analytics platform for optimizing digital products and enhancing understanding of user experience.
Hotjar is a product analytics tool with a suite of features to understand user interactions on their websites and make informed decisions to enhance user experience.
FullStory is a Digital Experience Intelligence (DXI) platform offering a complete understanding of digital user experiences for varied teams.
Zoho Analytics is a business intelligence and analytics platform offering many features to meet diverse data analysis requirements.
LogRocket is a product analytics tool offering features for improving user understanding and optimizing website performance.
Google Analytics is a widely used product analytics tool providing features for gaining insights into customer behavior.
Get the most out of your analytics with Userpilot. Book a demo to learn about our analytics features.

What are product analytics tools?

Product analytics tools are software for understanding how users interact with a product. These tools collect data on customer behavior, preferences, and engagement.

This data includes information like how often the product is used, which features are most popular, and where users encounter difficulties.

The main purpose of these tools is to provide insights that help improve the product. They allow creators to see what’s working well and what needs to be changed.

By analyzing user interactions, product managers can make informed decisions to enhance the user experience and meet customer needs more effectively.

Why are product analytics tools important?

Product analytics tools can help product managers with the following:

Access to Reliable Data: These tools provide both quantitative and qualitative data. This blend of data offers a complete picture of your product’s performance.
Data Visualization: They transform complex data into easy-to-understand graphs and charts. This makes it simpler to spot trends and patterns at a glance.
User Behavior Analysis: Product analytics tools track and analyze how users interact with your product. They offer insights into what features customers use the most and how they navigate your product.
Identifying Friction Points: By pinpointing where users face difficulties or drop off, these tools help identify areas of your product that need improvement.

What features to look for when choosing between product analytics software tools?

Selecting the right product analytics tool can be a game-changer for your product’s success. While your specific needs will guide your choice, a good analytics tool should generally offer:

Varied Features for Measuring User Behavior: Look for tools that provide a range of features like paths, funnels, session recordings, and feature tags. These enable a comprehensive understanding of how users interact with your product.
Integration Options: The ability to integrate with other tools and platforms is crucial. This ensures that your analytics tool can work with your existing technology stack.
Analytics Dashboards for Data Visualization: Effective tools should have dashboards that present data. This helps in understanding complex information and making informed decisions.
Automatic Data Capture: Choose a tool that automatically captures data. This saves time and effort and ensures a continuous stream of up-to-date information about user interactions.

Best product analytics tools for product teams

Here are some of the best product analytics tools available for product and marketing teams looking to better understand their users.

Userpilot: Best product analytics tool for customer behavior tracking

Userpilot is a product growth platform designed to enhance customer engagement and drive product growth.

It focuses on understanding customer behavior and customizing the product experience to improve activation and retention rates.

A screenshot of the product usage in Userpilot a product management analytics tools — Capture product usage with Userpilot.

Userpilot offers the following features:

Feature Tags and Heatmaps: Understand how users interact with specific features.
A/B Testing and Multivariate Testing: Test different versions for optimal user experience.
Advanced User Segmentation: Group users based on behavior and characteristics.
Funnel Analysis: Track user journey and identify drop-off points.
Path Analysis: Understand the paths users take within your product.
Trend Analysis: Monitor changes in customer behavior over time.
Customer Retention Analysis: Analyze and improve user retention rates.
Analytics Dashboards: Visualize data for easy understanding and insights.
Integrations: Seamless integrations with other tools.
Individual User Analytics: Detailed analysis of individual user actions (coming in 2024).
Survey Analytics: Gain insights from user surveys (coming in 2024).
Session Recordings: Record and review user sessions (coming soon).

Userpilot pricing

Starter Plan: $249/month (annual), $299/month (monthly). Includes product analysis, customer engagement, and feedback tools.
Growth Plan: $499/month (annual). Builds on Starter with advanced content triggering and dedicated customer success options.
Enterprise Plan: Custom pricing. Includes Growth features plus custom roles and permissions, premium integrations, enhanced security, and support.

Pricing page for Userpilot — Userpilot pricing.

Mixpanel: Best product analytics tool for tracking user events

Mixpanel is best known for its powerful tracking of user events, which is ideal for product managers. It provides detailed insights into how users interact with digital products.

The platform offers intuitive user experience analytics, enabling teams to understand customer behavior, drive engagement, and make informed decisions.

A screenshot of a product metrics dashboard in Mixpanel a product management analytics tools — Mixpanel product metrics dashboard.

Mixpanel offers the following features:

User Event Tracking: Detailed insights into user actions within the product.
Segmentation: Grouping users based on shared characteristics for targeted analysis.
Funnels: Monitoring the user journey and conversion steps.
Integration Capabilities: Compatibility with other tools and systems, including Userpilot.

Mixpanel pricing

Starter Plan: Free. Basic analytics, 20 million events/month, core reports, quick start templates, unlimited integrations, and collaborators.
Growth Plan: $20/month. Includes Starter features, plus unlimited reports, sharing controls, and no-code transformations.
Enterprise Plan: $833/month. Includes Growth features, plus data governance controls, Single Sign-On (SSO), and premium support.

Amplitude: Best product analytics tool for event tracking

Amplitude offers a range of features designed to enhance digital product optimization.

High-value brands widely use the platform for understanding and personalizing digital products to maximize business value.

A screenshot of a dashboard from Amplitude a product management analytics tools — Amplitude dashboard.

Amplitude offers the following features:

Event Segmentation: Break down and analyze user actions within a product into meaningful segmentation for deeper understanding.
Dashboard Visualizations: Centralized view of all relevant charts, including cross-project comparisons for comprehensive insights.
Integration Capabilities: Extensive options for integration with various tools and platforms, notably including Userpilot, for enhanced analytical power and seamless data sharing and analysis.

Amplitude pricing

Starter Plan: Free. Includes templates, product analytics, reporting, feature flags, unlimited sources, and destinations.
Plus Plan: $49/month. Adds to Starter with unlimited product analytics, custom dashboards, behavioral cohorts, custom audiences, and syncs.
Growth Plan: Contact sales for pricing. Includes everything in Plus, including behavioral analysis, custom metrics, SSO, and onboarding support.
Enterprise Plan: Contact sales for pricing. Builds on Growth with data management, root cause analysis, group-based permissions, and a dedicated success manager.

Pendo: Best product analytics software for mobile apps

Pendo is a comprehensive product analytics and adoption platform offering various features to enhance customer engagement and product understanding.

A screenshot of a dashboard from Pendo a product management analytics tools — Pendo Dashboard.

Some of its key capabilities include:

Native Analytics: Includes analytics for adoption and engagement, tracking views, clicks, and interactions with in-app guides or product areas.
Retention Analysis: Features retention analytics dashboards, offering insights into user retention over time.
Event Tracking: Offers event tracking capabilities, supporting both web and mobile platforms.

Pendo pricing

Free Plan: Up to 500 MAUs. Basic product analytics, in-app guides, branded NPS surveys, and roadmaps.
Growth Plan: For single product organizations. Custom MAU, product analytics, in-app guides, NPS, roadmaps, and cross-app reports.
Portfolio Plan: For organizations with multiple products. Similar to Growth, but for unlimited web and mobile apps.

Heap: Best product analytics tool for individual user behavior

Heap is a comprehensive product analytics platform offering various features designed to enhance digital product optimization and user experience understanding.

A screenshot of creating a chart in Heap a product management analytics tools — Creating a chart in Heap.

Key features of Heap include:

Heatmap Analysis: Provides visual representations of customer engagement on pages or screens.
Session Replay: Enables detailed analysis of user interactions through session recordings.
Integration Options: Offers over 100 integrations with various platforms and tools for seamless data and insight flow across systems, including integration with Userpilot.

Heap pricing

Free Plan: For teams finding product-market fit. Includes core analytics charts, unlimited enrichment sources, guides integrations, SSO, 6-month data history, and up to 10,000 monthly sessions.
Growth Plan: For scaling startups. Builds on a Free plan with unlimited users/reports, chart customization, CSV exports, 12-month data history, and email support.
Pro Plan: For businesses enhancing analytics. Includes Growth features, account analytics, engagement matrix, report alerts, optional add-ons, and standard support—custom pricing based on sessions.
Premier Plan: For large organizations. Adds to Pro plan with data warehouse integration, behavioral targeting, unlimited projects, advanced permissions, dedicated CSM, and premium support. Custom session pricing.

Hotjar: Best for session recordings and heat maps

Hotjar is a versatile product analytics tool that offers a comprehensive suite of features to help businesses understand how users interact with their websites and make informed decisions to improve the user experience.

A screenshot of a Hotjar dashboard a product management analytics tools — Hotjar dashboard.

Key features of Hotjar include:

Heatmaps: Visually represent user interactions on your website, highlighting where users click, move, and scroll.
Surveys: Collect direct feedback from website visitors through custom surveys.
Forms Analysis: Tracks how users interact with forms on your website, including which fields cause errors or are often skipped.

Hotjar pricing

Basic Plan: Free. Suitable for individuals and small businesses. Offers heatmaps, recordings, surveys, and feedback.
Plus Plan: Monthly fee. Builds on Basic with full heatmap reports, unlimited recordings, advanced survey feedback, and more.
Business Plan: For larger businesses. Offers advanced features, greater data collection and reporting capacity. Pricing varies with requirements and usage.
Scale Plan: Hotjar’s premium offering for large businesses or enterprises. Most comprehensive features and highest data capacities. Custom pricing based on specific business needs.

FullStory: Best product analytics tool for user sessions

FullStory is a Digital Experience Intelligence (DXI) platform integrating quantitative data and qualitative data analysis to understand digital user experiences comprehensively.

It’s designed for diverse teams, including product management, engineering, marketing, and customer success.

A screenshot showing the different segments in Fullstory — Segments in FullStory.

Key features of FullStory include:

Session Replay: Provides high-fidelity replays of user sessions, capturing detailed interactions such as clicks, scrolls, and mouse movements on websites and apps.
Funnels: Analyze the steps users take toward completing a goal.
User Segments: Segment users with different attributes for better customer analytics.

FullStory pricing

Business Plan: For teams focused on trends, roadmaps, and funnel improvement. Includes core product analytics, session replay, and conversion analysis.
Advanced Plan: For companies needing deep analytics and qualitative insights. Adds mobile analytics, automated journey mapping, and advanced data management.
Enterprise Plan: For large organizations needing comprehensive insights. Builds on Advanced Plan, adding multi-organization management and premium support.

Zoho Analytics: Best product analytics software for data visualization

Zoho Analytics is a comprehensive business intelligence and analytics platform with many features designed to cater to various data analysis needs.

A screenshot of a dashboard created in Zoho Analytics — Example dashboard from Zoho Analytics.

Here are some of its key features:

Data Management: Categorize and manage datasets effectively with smart data cleansing, transformation, enrichment, and catalog data features.
Visual Analysis: Provides a wide range of visualization options including charts, widgets, pivot views, drag-and-drop report creation, dynamic dashboards, geo-visualization, and image-based visualizations.
Embedded BI: Integration of a full-featured analytics platform within applications, self-service analytics portal, and augmented BI.
Security and Governance: Adheres to strong security practices, including data security, backup, role demarcations, and user activity logging.

Zoho Analytics pricing

Basic Plan: £24/month. Includes two users, 0.5 million rows of data, and basic analytics features.
Standard Plan: £48/month. Accommodates five users, 1 million rows of data, and features beyond Basic.
Premium Plan: £116/month. Advanced capabilities for larger teams with 15 users, 5 million rows of data.
Enterprise Plan: £460/month. Comprehensive for large-scale analytics, 50 users, 50 million rows of data.

LogRocket: Best product analytics tool for performance monitoring

LogRocket is a product analytics tool that provides a range of features designed to enhance user understanding and website performance optimization.

A screenshot of the performance metrics created by LogRocket — LogRocket performance report.

Some of its key capabilities include:

Session Replay: Provides detailed replays of user sessions, capturing interactions like clicks, scrolls, and mouse movements.
Autocapture and Event Definitions: Automatically captures every user interaction without additional tagging, ensuring comprehensive data collection with minimal setup.
Galileo AI: Uses machine learning algorithms to generate impactful insights in natural language.
Conversion Funnels and Path Analysis: Reveal where users drop off and their paths within the app.
Heatmaps: Includes clickmaps, scrollmaps, and conversion rate heatmaps, offering visual representations of user engagement and interaction patterns.

LogRocket pricing

Free Plan: Includes 1,000 sessions/month, and 1 month of data retention.
Team Plan: Starts at $69/month for 10k sessions, tiers up to 50k sessions. Features session replay, and JavaScript error reporting.
Professional Plan: Begins at $295/month for 10k sessions, tiers up to 1 million sessions/month. Adds ML-powered issue reporting, and detailed product analytics.
Enterprise Plan: Custom pricing for over 1 million sessions/month. Options for self-hosting, custom session volume.

Google Analytics: Best free product analytics tool

Google Analytics, particularly its latest version Google Analytics 4 (GA4), offers a comprehensive suite of features for product analytics.

It’s a widely used tool that provides valuable insights into user behavior, making Google Analytics a solid choice for businesses and product managers looking to understand and enhance their digital platforms.

A screenshot of Google Analytics — Google Analytics.

Key features of Google Analytics include:

User Behavior Analysis: Provides an in-depth understanding of customer behavior across websites and apps, tracking user journeys, interactions, and activities.
Customer Journey Tracking: Offers tools to view and analyze the entire customer journey, providing a comprehensive view of the user experience.
Real-Time Reporting: Features robust reporting capabilities for fast analysis and sharing high-impact reports with teams.
Seamless Integrations: This can be easily connected to other Google solutions and partner products, enhancing its utility and efficiency.

Conclusion

Product management analytics tools can take the guesswork out of how your users behave so you can make changes to improve the customer experience and growth in your SaaS.

Want to get started with the industry-leading product management analytics tool? Book a Userpilot Demo now.