20 Product Management Tools Every Product Manager Should Have in Their Stack

Let’s face it: product managers have a lot on their plates. Managing customer feedback and analyzing their behavior, roadmapping and prioritization, creating product prototypes and product documentation, project management… and we’re only just scratching the surface here.

In this article, we show you 20 excellent product management tools that will help you stay on top of all your tasks while delivering the best value to all stakeholders.

Here’s a quick summary of the tools we’ll be covering in detail below:

Userpilot	Userpilot is a product growth platform offering user behavior analytics, feedback, and onboarding features to drive product adoption and retention.
Amplitude	Amplitude is a powerful product analytics platform that gives teams an in-depth understanding of user interactions with products across various touchpoints.
PostHog	PostHog is an open-source analytics tool for tracking user behavior in web and mobile apps, offering features like autocapture, feature flags, and session recording.
Dovetail	Dovetail is a qualitative research platform, excellent for collecting, organizing, and analyzing user feedback.
Maze	Maze is a user research platform for rapid, code-free usability testing and prototype validation.
UserTesting	UserTesting is a customer experience platform offering custom tests and live customer interviews to gather feedback on product features and marketing campaigns.
Canny	Canny is a feedback management tool that allows teams to collect feature requests, prioritize them based on user upvotes, and integrate feedback into the product roadmap.
Productboard	Productboard is a customer-centric roadmapping tool that helps teams prioritize features and plan roadmaps based on customer feedback and business goals.
Aha Roadmaps	Aha Roadmaps is a customizable roadmapping tool for planning product strategies, prioritizing features, and aligning development with company goals.
Craft.io	Craft.io is a product management platform offering customizable roadmaps, backlog management, and collaboration features to streamline product planning.
Airfocus	Airfocus is a modular roadmapping tool that helps teams prioritize features using a custom scoring system and create dynamic visual roadmaps.
Whimsical	Whimsical is a wireframing tool designed for rapid, low-fidelity prototyping and brainstorming, featuring real-time collaboration and mind-mapping capabilities.
Balsamiq	Balsamiq is a low-fidelity wireframing tool that allows teams to create quick, sketch-style mockups, ideal for early-stage design discussions and cross-functional collaboration.
Figma	Figma is a robust design and prototyping tool offering real-time collaboration and interactive prototyping. Perfect for creating high-fidelity wireframes and user testing.
Google Docs	Google Docs is a cloud-based word processor offering real-time collaboration that is widely used to create and share product requirement documents.
Notion	Notion is a flexible knowledge management tool that combines document creation, a database, project management, and team collaboration in one platform.
Confluence	Confluence is a collaborative documentation platform that enables teams to create and organize product documents efficiently.
Jira	Jira is a robust project management tool used by Agile teams to track project progress, manage bugs, and create detailed development roadmaps.
Asana	Asana is a project management tool that helps teams manage complex projects with features like task tracking, timelines, and collaboration tools.
Trello	Trello is a visual project management solution that uses boards, lists, and cards to organize and prioritize tasks and track team progress.

Best product analytics tools for product managers

Product managers rely on analytics tools to make data-driven decisions at all stages of the product development process.

Among other things, such tools are essential for creating personalized user experiences, including onboarding flows, which are vital for user activation, product adoption, and long-term customer retention.

1. Userpilot

Userpilot is a product growth platform that offers both onboarding and analytics functionality.

This means you can conduct in-depth user behavior analysis and use the insights to optimize the user journey with in-app experiences.

For example, you could use Funnels and Paths to identify the most optimal routes to activation and adoption and design onboarding flows that lead users along them – personalized for different user personas!

Customers value Userpilot for its robust analytics features, including event autocapture and custom analytics dashboards, and the ease of implementation. As a no-code solution, it requires minimal developer support:

Userpilot makes it easy to track events and get detailed analytics, which helps us understand our users and improve our product. It’s user-friendly and simple to set up, so we didn’t need a lot of training to get started.—Vrutik P. Product Analyst Engineer

2. Amplitude

Amplitude is a leading product analytics platform designed to help teams understand user behavior across digital products.

Its main strength is that it allows you to track and analyze user interactions with your brand across all touchpoints throughout the customer journey—and across various platforms, not just inside the product.

Customers rate Amplitude for its easy-to-use UI and the comprehensive insights it offers:

It is easy to implement and integrates pretty easily with pretty much any data streams you may have in your company, allowing you to slice and dice your server-side and/or client-side data with ease….with it’s newly released UI [August, 2024], Amplitude places it’s signature advanced product analytics tools on par with GA4 in regards to ease of use.—Max E.S., Professional Development in Ecommerce Product and Digitial Marketing

3. PostHog

PostHog is an open-source product analytics tool that provides powerful user behavior insights and data tracking across web and mobile apps.

It offers a whole host of advanced analytics features, like data autocapture session recordings, funnels, user paths, correlation analysis, and feature flags, for in-depth user behavior analysis and experimentation.

In addition to the rich functionality, customers rate Posthog for its ease of use:

As a startup, we’ve found PostHog to be an incredibly useful and easy-to-use analytics platform. The wide range of features lets us track and analyze user behavior across our product, which provides valuable insights to guide our decision making.—Camilo P. CTO

Best user research and customer feedback tools

Informed decision-making in product management doesn’t rely only on user behavior data. PMs also need qualitative data, like customer feedback, to make the right shots.

4. Dovetail

Dovetail is a qualitative research and insights platform that helps product managers collect, analyze, and share user feedback from interviews and surveys.

With tools for tagging, annotating, and synthesizing user feedback, Dovetail makes identifying patterns and trends a straightforward business.

Customers value Dovetail for how easy it is to organize and access research results, even for non-technical users without research experience:

It’s great for keeping all your research artifacts in one place. Interviews, surveys, customer feedback – you name it, Dovetail can handle it. And finding things later? Super easy. It’s enabled non-researchers to more readily surface prior learnings, without the need for research staff to recall what has been done (or sift through the ocean of Google Drive where research was previously archived).—Daniel G. Principal Researcher

5. Maze

Maze is a code-free user research platform designed to quickly collect customer insights through remote testing.

It supports remote usability tests and surveys to validate design decisions with real users.

Maze integrates with design tools like Figma and Sketch so that you can import interactive prototypes into the easy-to-create tests (thanks to templates). That’s what its users praise the tool for the most:

The best use case in my opinion is the prototype testing. It is so easy to implement just by following the steps and uploading a prototype link from Figma. Also, the recommendations given and th templates provided help you create full tests in minutes.—Ignacio A. Product Design Lead

6. UserTesting

UserTesting is a customer experience platform designed to help businesses gather valuable feedback on products and marketing campaigns.

It offers a drag-and-drop interface for creating custom tests, where you can include various questions or tasks. You can also schedule live customer interviews and gather in-depth feedback with features like screen sharing and video recording.

What do customers like about UserTesting? How easy and quick it is to find the right participants for their tests:

We have been able to easily access very niche users through user testing with screener questions and participant demographic filters. For most tests, we can get all the participants we need in less than 12 hours and often times quicker than that. UserTesting has streamlined our process beyond what we could have imagined before!—Jules O. UX Researcher

7. Canny

Canny is a user feedback tool that allows product managers to collect and manage feature requests and user suggestions in one place.

With upvoting and prioritization features, Canny helps product teams understand which features are most important to users. And align the product roadmap accordingly.

Its main strength? It makes feature prioritization based on user feedback a breeze:

I like that I can easily communicate with my customers if a feature request is possible or not, and it notifies everyone who upvoted the post. I also love how I can easily merge feature requests that are similar, so all upvotes count under a single feature request. This tool helps us prioritize what we want to do next!—Phil L. Co-founder

Best product management tools for roadmapping

Roadmapping tools are essential for product managers to plan, prioritize, and communicate their product strategies effectively. They help align teams around the product vision and ensure that everyone understands what to build and when.

8. Productboard

Productboard is a product management tool that helps teams build interactive visual roadmaps.

Its easy-to-use interface allows you to prioritize features based on user feedback, create visual roadmaps, and align development with user needs.

What I like most about Productboard is that it aggregates all the customer feedback in one location. This helps us more easily to determine which features to prioritize, which translates directly to our product vision.—Mariusz O. Customer Success Senior Manager

The tool also integrates with many popular project management tools like Jira or Trello, making it easier for teams to stay aligned and track progress.

9. Aha Roadmaps

Aha Roadmaps is a comprehensive product roadmap software designed to help teams plan, track, and manage their product strategy.

With powerful customization options, Aha allows product managers to create detailed roadmaps, prioritize features, and visualize timelines.

What the Aha Roadmaps stands out for is its dynamic roadmaps that are easy to tailor to stakeholder needs:

It is so easy to create any roadmap I need across multiple products in our company! If I’m asked to give a “different” view of a roadmap for a meeting tomorrow, I’m no longer terrified :). The ability to create dynamic roadmaps has saved me a huge amount of time over the old way of storing product specific roadmaps in PPT files.—Anna M., Product Management Director

10. Craft.io

Craft.io is a product management software focused on helping teams create and manage product roadmaps, manage backlog, and prioritize initiatives.

It offers customizable templates to guide product managers through the planning process.

Craft.io also includes robust collaboration features and integrates with popular product lifecycle management tools like Jira and GitHub to ensure development and product team alignment:

Craft has been super helpful to our product team to view, rank, and prioritize items by different use cases, workstreams, and team priorities. The integration with Jira is immensely helpful and allows us the ability to share roadmap items with teammates in a fashion that is more digestible (and less distracting) than Jira tickets.—G2 User

11. Airfocus

Airfocus is a modular product management platform.

It allows teams to quickly build and customize product roadmaps with drag-and-drop functionality. Its unique scoring system helps product managers evaluate and rank features for better alignment with business objectives.

Users praise it also for its integrations, which allow to consolidate data in one place and keep track of development work:

It’s super helpful to be able to pull in data from multiple sources using the API to have one centralized place to consolidate our product feedback and ideas. Integrating with GitHub also allows us to keep an eye on progress on the development side automatically.—Ellie P. Small Business

Best wireframing tool

Wireframing tools let product managers and designers visualize ideas, create mockups, and build the structure of a product before development.

By using wireframing tools, PMs can present clear concepts to stakeholders and minimize costly design changes later in the product development process.

12. Whimsical

Whimsical is a wireframing tool designed for rapid prototyping and ideation sessions.

Its simple, drag-and-drop interface allows product managers and designers to quickly create low-fidelity wireframes, mind maps, and flowcharts. Whimsical also supports real-time collaboration, making it easy for teams to iterate on designs:

Whiteboarding sessions can now include all stakeholders to sketch, refine and iterate upon product wireframes and user flows in real-time. Meetings are much more streamlined with all stakeholders being able to interact with the wireframes and user flows to go from new idea to prototype faster.—Thomas B. CEO

13. Balsamiq

Balsamiq is a low-fidelity wireframing tool that helps product teams quickly sketch and mock-up user interfaces.

Its simplicity and focus on rapid prototyping make it ideal for early-stage design discussions. Balsamiq is popular among non-designers as it requires no design skills, which increases cross-functional collaboration and alignment.

According to user reviews, its intuitive UI and ease of use are one of its main strengths:

The ease of use makes this one of the finest tool for wireframing. I liked the number of features and variety of options to create wireframes with ease of implementation.—Apoorv Y. Deputy Manager Business Analyst

14. Figma

Product managers use Figma to create interactive prototypes and gather feedback from stakeholders.

Its collaborative environment ensures that teams can work together efficiently, making Figma ideal for creating high-fidelity designs and conducting user testing.

Users find Figma an extremely powerful yet easy-to-use wireframing tool, and many like the fact that it provides you with code—for production and advanced prototyping:

The easiness in designing, prototyping, and building wireframe. It was such a powerful tool that I can use it to do almost every one of my projects concerning designing and software. Plus, it can provide codes, too, and I happen to be a programmer so it really helps me in that manner.—Ariel D. Software Design Engineer

Best tools for writing product documentation

Clear, well-organized product documentation is essential for product managers to align teams, share insights, and ensure consistent communication.

15. Google Docs

Google Docs is a cloud-based word processing tool that is widely used to create product requirement documents, meeting notes, and collaboration between teams.

G-docs is accessible from any device, making it easy to keep all team members up-to-date:

The ability to access files from any device, and the automatic saving feature are great for working on projects anytime and anywhere. The collaborative features in Google Docs and Sheets are especially helpful for Group projects, as multiple people can work on the same document simultaneously.—Koushic C. Student

16. Notion

Notion is a knowledge management solution that can be used for documenting product development and organizing team collaboration.

Notion’s flexibility makes it a go-to tool for teams that need to stay organized while managing documentation, tasks, and communication in one place:

Notion has made it very easy for me to prepare documents and collaborate effectively with my team. It has literally become our go-to knowledge base product that we use on a daily basis.—Prince ‘Okwy’ O. Product Lead – Product Operations

17. Confluence

Confluence is a knowledge management tool designed to improve collaboration between cross-functional teams.

It allows product managers to create, organize, and share detailed product requirement documents, meeting notes, and project updates. Confluence integrates seamlessly with Jira, so using them together for project management and document management is a no-brainer.

Users praise it for its intuitive, user-friendly interface and rich documentation management features:

It is simple to use with great user interface and good customisation options with various templates. It also has well implemented page tree which makes it easy to find required content in documentation. Makes it easy to create and manage documentations for projects and knowledge base for collaboration.—Samir S. Data Engineer

Best project management tools for product managers

A product management tech stack wouldn’t be complete without project management tools. PMs need them to keep their teams organized and ensure timely product delivery.

18. Jira

Jira is a robust project management software designed to help teams manage projects and track progress with ease.

Widely used in Agile development, Jira allows teams to create detailed project roadmaps, assign tasks, and track bugs. Jira’s customizable workflows and integrations with other tools make it versatile for any team size and any kind of project:

Its very hard to imagine a world without a tool like Jira. It’s the best project manager one can think of. From creating complex workflows to tracking time, assigning dates and points to your work, bug tracking and keeping track of every single detail of your project, everything is possible in JIRA. .—Anubhav O. Associate Software Engineer

19. Asana

Asana is a powerful project management tool that enables teams to streamline workflows, manage projects, and stay organized.

With its project tracking, timeline, and task management features, Asana is perfect for handling complex projects across teams:

Asana is a wonderful project management tool that helps invidual team members stay on track and understand their tasks while simultaneously providing a big-picture understanding of the direction of the project. It is a great collaborative system for team members at all levels.—Dana G. Community Planning Consultant

20. Trello

Trello is a visual project management solution that uses boards, lists, and cards to help teams organize their tasks and projects.

Its drag-and-drop interface makes it easy to prioritize tasks, assign responsibilities, and track project status. Trello’s simplicity, automation features, and extensive integrations with other tools make it an accessible solution for product teams of all sizes:

It keeps my work team up to date with scheduled tasks, it allows me to create flow charts, generate reports, the best of all is that I can add tags, in addition to this Trello has mobile applications, which gives me access to my work from anywhere. Another important advantage is that it has Powerups or additional plugins with which I can add chats, sending emails, and importing documents.—Hilary C. Manager

Conclusion

Having access to the right product management software can make a difference between successfully delivering a product that drives customer satisfaction and missing the mark entirely.

The tools in this list give you everything you need to optimize workflows, enhance collaboration, and make data-driven decisions.

If you’d like to learn more about Userpilot and how it can enhance your product management processes, book the demo!

FAQs

Let’s finish with answers to a few frequently asked questions.

What are the 5 C’s of product management?

The 5 C’s of product management are principles that help product managers guide product development and lifecycle.

• Customer: Understand and address customer needs.
• Competitor: Analyze competitors to differentiate your product.
• Company: Align the product with company goals and resources.
• Collaborators: Work closely with cross-functional teams.
• Context: Stay aware of market trends and industry shifts.

What are the 5 P’s of product management?

The 5 P’s of product management framework is a framework that helps product managers cover all key elements of a product to ensure market success.

• Product and its unique value.
• Price that reflects the product’s value and market demand.
• Placement includes the distribution channels to reach your target audience.
• Promotion of the product to create awareness and drive adoption.
• People include the team and customers involved in the product’s success.

What are the 7 new management tools?

The seven new product management tools are techniques used in product management and project planning to improve decision-making, problem-solving, and information organization:

• Affinity Diagram (KJ Method): Helps organize large ideas or data into groups based on their natural relationships.
• Interrelationship diagram: Helps visualize cause-and-effect relationships between different factors.
• Tree diagram: Used to break down high-level goals or concepts into more specific actions or sub-goals.
• Prioritization matrix: Helps product managers prioritize tasks or features based on multiple criteria, such as impact, cost, or effort.
• Matrix diagram (Quality table): Compares different elements or categories by showing relationships between them.
• Process decision program chart (PDPC): Maps out possible risks or problems that could arise during a process and provides solutions or mitigation strategies.
• Activity network diagram: Helps visualize the sequence of tasks or activities in a project, used to identify dependencies and the critical path.

What are production management tools?

Production management tools primarily support the development, deployment, and maintenance of software products. These tools help streamline processes, improve resource management, enhance team collaboration, and ensure high-quality product delivery.

Examples of these tools include:

• Product analytics tools
• User testing tools
• UX research tools
• Project management tools
• Customer feedback tools