Is Userpilot or Amplitude the best tool for user analytics? And is there a better software that would better fit your needs?

With so many alternatives on review sites, it’s a bit tricky to choose one.

You need to consider your priorities and what functionality you’ll need from the tool to get the job done. Then there’s also the price that needs to match your budget. Right?

In this post, we’ll discuss exactly that – what the perfect tool for performing user analysis should deliver and which will be the best choice for your company’s needs.

Let’s dive in!

Comparison of Userpilot vs Amplitude for user analysis (short summary)

• Let’s explore how Userpilot and Amplitude compare when it comes to performing user analysis.
• Userpilot is a product growth platform that drives user activation, feature adoption, and expansion revenue. It also helps product teams collect user feedback, streamline onboarding, and gather actionable insights from analytics.
• Amplitude is a powerful analytics tool that gives organizations in-depth, real-time insights into product usage and user behavior. It offers various features, including event segmentation, funnel analysis, user cohorts, and retention analysis.
• Userpilot is predominantly a product adoption platform, meaning it offers access to a ton of valuable product analytics. Here are a few aspects that make Userpilot’s product analytics better than Amplitude:
  • Easier to set up and use: Userpilot is a no-code platform, which makes it suitable for non-technical teams. You can set up events and generate reports in a few clicks, minus any coding.
  • User engagement functionalities: As a user onboarding and analytics platform, Userpilot lets you not only collect analytics data but also take the right actions based on product analytics and insights. You can use data to analyze user funnels or trends, identify patterns and create personalized in-app experiences that are triggered by specific events, such as when a user hovers over a specific element or more advanced custom events.
  • Powerful feedback options: Besides monitoring user behavior, Userpilot also lets you collect customer feedback with in-app surveys. You can choose from a wide range of survey templates, including NPS, feedback forms, etc. This makes it easier to understand customer sentiment and improve your offerings.
• Get a Userpilot demo and drive your product growth code-free.

What is user analysis?

User analytics is the process of capturing and analyzing user behavior within your product. This helps to understand how different segments act in-app, identify friction and drop-off points, and make data-driven decisions.

Must have features for user analytics tools

Choosing the right user analytics tool is important for understanding your customers’ behavior and optimizing their journey. Here’s what you should look for:

• Event tracking: The chosen tool should come with the ability to set up events for monitoring in-app behavior. It should be capable of tracking both client and server-side events so you can have a better understanding of how users interact with your product.
• Analytics dashboards: These include no-code reports and dashboards that you can easily build to draw meaningful insights from collected data. It’s also highly recommended that these dashboards have advanced segmentation filters so you can filter data for a better understanding of specific user groups.
• Surveys: In addition to behavioral data, it’s also necessary that the chosen tool is capable of collecting and analyzing feedback. Such direct data from customers can help you understand customer expectations and work on improving your product.

Userpilot for user analytics

User analytics lets you track and analyze the behavior of users within your product. Userpilot lets you filter through customers from a unified dashboard, extract insights from specific segments or time periods, and create custom segments for all users who meet certain conditions. Here’s an overview of Userpilot’s analytics features:

• Users dashboard: Userpilot’s users dashboard gives you an overview of all user data in one place. You’ll be able to filter by segments, which companies users are from, or when they were last seen active. You can also export data in bulk as a CSV or perform actions on individual users.

• User and company profiles: Here you can view data related to a certain user/company to gain insights into their behavior i.e. Top events, Top pages, Sessions, Sentiment – user’s feedback (NPS & Survey), etc. With such granular insights, you can go one step further with your personalization efforts.

• Audience insights: Much like the overview dashboard, the Insights section lets you filter metrics by segment, company, and time period. You’ll be able to choose between a daily, weekly, or monthly view and then compare data between the current and previous time periods.

• Conditional segmentation: Practical use cases for user analytics include creating segments for all users that meet certain conditions. For instance, you could reach out to companies in a certain country when creating a new flow or target customers who have tried certain features.

• Saved reports: With Userpilot, you can create funnels, trends, retention tables, and path reports. The saved reports dashboard lets you view, edit, duplicate, or delete any trend and funnel reports you’ve created. You’ll also be able to sort by report type, filter by the teammate who created the report, or export in bulk if you need a CSV of your user analytics.

• Dashboards: Once you log in to Userpilot, you will see a collection of dashboards that collects all your key product metrics like product usage, user activation, feature engagement, etc. These dashboards are automatically available without you having to set anything up.

In-app events in Userpilot

Tracking and analyzing event data gives you a better understanding of user behavior so you can capitalize on opportunities to improve the in-app experience.

Here are the ways you can use Userpilot as an event-tracking tool:

• Event tracking: The Userpilot flow builder lets you track custom events by tagging individual features (Feature Tag), by API (called Tracked Events) or by setting them up using a combination of feature tags and tracked events (Custom Events).

• Feature tags: Userpilot’s no-code feature tagger lets you track important features/elements based on different interaction types (clicks, hovers, and text inputs). You can then display the engagement and performance of different features through heatmaps.

• Data integrations: Userpilot has native integrations with popular analytics tools like Amplitude, Mixpanel, Google Analytics, and more. This makes it possible to sync your event data across multiple tools within your tech stack.

In-app surveys in Userpilot

In-app surveys are an effective way to collect direct feedback from users without being at the whim of their email inboxes. Userpilot’s built-in functionality lets you create surveys, translate them, and track granular survey analytics that offer additional user insights.

Here are the Userpilot features you can use when building in-app surveys:

• Survey templates: Userpilot’s no-code survey builder has 14 templates to choose from. These include NPS, CSAT, and CES surveys among others for collecting quantitative and qualitative feedback from users. You can add a series of questions to gather valuable insights.

• Survey translation: Userpilot’s AI localization feature lets you translate surveys in a matter of minutes. All you need to do is add the desired locale and leave the rest to Userpilot. You can also make manual tweaks to translations if needed.

• Advanced analytics: Userpilot has detailed analytics that shows what percentage of users chose a specific option, summarizes the most popular choices, and lets you browse through open-ended responses to extract insights from qualitative feedback.

Amplitude for user analytics

Amplitude offers several tools and features to help you monitor user behavior, engagement, and preferences within your digital products. From in-app user activity and new sign-ups to session durations and retention rates, you can track various metrics. Also, Amplitude quickly turns this data into easy-to-understand, shareable reports.

When it comes to user analytics, the most helpful features include:

• Event tracking You can set up and track custom events to monitor user actions.
• User segmentation – You can group users into different segments and monitor how each segment navigates your product.
• User journey mapping – Amplitude’s Pathfinder feature helps you understand how individual users move through your product.
• Other features, such as user cohorts and retention analysis, also come in handy.

In-app events in Amplitude

Events are at the heart of Amplitude’s product analytics. You can set up and track various in-app events, such as new user sign-ups, page views, clicks, and more. Monitoring these events helps you understand user behavior and preferences so you can adjust your offerings accordingly.

However, what sets Amplitude apart is the powerful event segmentation functionality. With event segmentation, you can:

• Identify the most commonly performed events and their frequency.
• Discover user segments most likely to trigger specific events.
• Identify the number of unique users who complete certain actions.

These insights help you perform more complex analyses and gain a deeper understanding of user engagement.

In-app surveys in Amplitude

Amplitude doesn’t support in-app surveys so you can’t collect direct customer feedback with it. Therefore, to collect in-app feedback, you’ll have to use third-party tools that integrate with Amplitude. Some tools in the list include Qualtrics, Hotjar, Chameleon, etc.

Pros and cons of Userpilot

While Userpilot’s versatile feature set and relatively affordable entry-level plan make it an attractive option for most SaaS companies, there are bound to be certain scenarios where it simply isn’t the right tool for the job.

Here are a few scenarios where you should look for a different tool other than Userpilot:

• Tight budgets: Userpilot is the best option for mid-market SaaS companies who want to get the most bang for their buck with plans including unlimited feature usage, fully interactive walkthroughs, advanced analytics, integrations, and a wide array of feedback collection mechanisms — all starting at $249/month. However, early-stage startups with sub-$100 budgets may want to look into options like Intercom, UserGuiding, and Product Fruits.
• Employee onboarding: Userpilot’s Chrome extension and no-code flow builder only works with your product, meaning it can’t be used to onboard employees to third-party apps. For onboarding internal teams, WalkMe is a viable solution that you should consider.
• Mobile apps: Userpilot is only compatible with responsive web apps as a narrow focus is essential to providing the best functionality needed to onboard users. As such, those looking to onboard users to mobile apps should check out platforms like Appcues and Pendo.

Pros of Userpilot

As a full-suite digital adoption platform, Userpilot has all the features you need to onboard users, track analytics, and gather feedback from customers without writing a single line of code. Here are a few pros of using Userpilot as your product growth solution:

• No-code builder: Userpilot’s Chrome extension lets you build flows, add UI elements, and tag features without writing a single line of code.
• UI patterns: There are plenty of UI patterns to choose from when using Userpilot, such as hotspots, tooltips, banners, slideouts, modals, and more!
• Startup-friendly: Userpilot’s entry-level plan gives you access to all available UI patterns so you can hit the ground running.
• Walkthroughs and flows: Build engaging interactive walkthroughs and personalized onboarding flows that target specific segments of your user base.
• Self-service support: Build an in-app resource center to help users solve problems, customize its appearance to align it with your brand, and insert various types of content (videos, flows, or chatbots) to keep your customers satisfied.
• A/B testing: Userpilot’s built-in A/B testing capabilities will help you split-test flows, iterate on the best-performing variants, and continually optimize based on user behavior.
• Feedback collection: Userpilot has built-in NPS surveys with its own unified analytics dashboard and response tagging to help you retarget users. There are other survey types to choose from and you can even create your own custom survey.
• Survey templates: There are 14 survey templates to choose from so you can gather feedback on specific features or run customer satisfaction benchmarking surveys like CSAT and CES.
• Advanced analytics: Userpilot lets you analyze product usage data, monitor engagement on all in-app flows, and use the data to create user segments that are based on behaviors instead of demographics.
• Event tracking: Userpilot’s no-code event tracking lets you tag UI interactions (hovers, clicks, or form fills) and group them into a custom event that reflects feature usage.
• Third-party integrations: Userpilot has built-in integrations with tools like Amplitude, Mixpanel, Kissmetrics, Segment, Heap, HubSpot, Intercom, Google Analytics, and Google Tag Manager so you can share data between all the solutions in your tech stack.

Cons of Userpilot

Of course, no tool is perfect and there are a few cons to consider before choosing Userpilot as your user onboarding or product growth solution:

• Employee onboarding: Currently, Userpilot only supports in-app customer onboarding.
• Mobile apps: Userpilot doesn’t have any mobile compatibility which could make it difficult for developers with cross-platform applications to create a consistent user experience for both versions of their product.
• Freemium plan: There’s no freemium Userpilot plan so those bootstrapping their startup and need sub-$100 solutions should consider more affordable onboarding platforms like UserGuiding or Product Fruits.

Pros and cons of Amplitude

Are you wondering if Amplitude is the right product analytics tool for you? Here are a few scenarios where it may not be the ideal fit:

• You’re on a budget – Amplitude’s Growth and Enterprise plans are costly. User reviews reveal that the Growth plan starts at $995 per month. Also, the pricing models are complex because you don’t pay based on the number of monthly users but by monthly events. It can be a hefty investment for early-stage startups and small businesses.
• You want to act on product data – Despite its sophisticated analytics features, Amplitude doesn’t have built-in functionalities to turn product data into actions. You’ll need a product adoption platform like Userpilot to drive user engagement based on Amplitude’s analytics.
• You lack in-house expertise – Amplitude isn’t the simplest product analytics tool out there. You’ll need a smidge of coding knowledge to set up your dashboard and track events. If you don’t have an in-house data analytics team with a technical background, you might be better off looking for alternatives.

Pros of Amplitude

Amplitude is one of the most feature-packed stand-alone product analytics platforms for digital products at the moment. It’s designed to meet the needs of modern product and growth teams that want to embrace data-driven decision-making.

Let’s take a closer look at the benefits of Amplitude:

• Advanced product analytics – Amplitude enables you to dig deep into user behavior, including how they interact with your product and where they convert or drop off.
• Cross-platform analytics – Amplitude lets you track product usage across native apps, web apps, and web pages. It can help you understand how users move between these platforms.
• Designed for collaboration – It enables you to easily share dashboards and reports with other team members. Amplitude also facilitates collaboration among different teams, including product, marketing, and customer success.
• Powerful integrations – Amplitude connects with more than a hundred platforms, including data warehouses, marketing automation tools, ad networks, and customer data platforms. This helps you harness the full potential of product and user behavior data.
• Customer education – Amplitude offers an extensive resource center and a community where you can connect with product analytics experts. Moreover, you get easy access to a chatbot and help center from your dashboard.

Cons of Amplitude

Despite its impressive suite of features, Amplitude comes with a few drawbacks. These include:

• Steep learning curve – Amplitude’s fully customizable dashboards can be intimidating for new users. You’ll need basic technical knowledge to set up and track events using Amplitude. It may not be particularly suitable for teams without in-house analysts.
• No user engagement functionalities While Amplitude offers a ton of user behavior data, it doesn’t provide any tools to act on these insights. In contrast, a product adoption platform like Userpilot lets you harness usage and behavior data to optimize in-app experiences.
• Lack of automated event tracking – Amplitude doesn’t automatically track events like clicks, page views, and swipes. You have to define the events you want to track before getting started.

Userpilot vs Amplitude: Which one fits your budget?

Understanding the cost implications is paramount when selecting the right solution for user analysis, so here’s a detailed pricing comparison of Userpilot and Amplitude.

Pricing of Userpilot

Userpilot’s transparent pricing ranges from $249/month on the entry-level end to an Enterprise tier for larger companies.

Furthermore, Userpilot’s entry-level plan includes access to all UI patterns and should include everything that most mid-market SaaS businesses need to get started.

Userpilot has three paid plans to choose from:

• Starter: The entry-level Starter plan starts at $249/month and includes features like segmentation, product analytics, reporting, user engagement, NPS feedback, and customization.
• Growth: The Growth plan starts at $749/month and includes features like resource centers, advanced event-based triggers, unlimited feature tagging, AI-powered content localization, EU hosting options, and a dedicated customer success manager.
• Enterprise: The Enterprise plan uses custom pricing and includes all the features from Starter + Growth plus custom roles/permissions, access to premium integrations, priority support, custom contract, SLA, SAML SSO, activity logs, security audit, and compliance (SOC 2/GDPR).

Pricing of Amplitude

Amplitude offers three distinct pricing tiers:

• Starter – A free plan suitable for small teams.
• Plus – Starting from $49 a month if paid annually. It includes everything on the Starter plan plus unlimited product analytics, custom dashboards, and formulas, etc.
• Growth – Include everything on the Plus plan and additional offers such as advanced behavioral analysis, custom metrics for KPIs, etc; pricing is available on request and depends on your requirements.
• Enterprise – Includes advanced governance and security features; pricing is available on request.

Amplitude also offers a free annual subscription to the Growth Plan for startups with under $5M in funding and fewer than 20 employees.

However, it’s worth noting that Amplitude’s pricing plans are complex because they’re based on the number of monthly events or features. Other tools like Mixpanel and Userpilot offer more transparent pricing based on the number of monthly active users.

Userpilot vs Amplitude – Why Userpilot might be a better choice?

Userpilot is predominantly a product adoption platform, meaning it offers access to a ton of valuable product analytics.

Here are a few aspects that make Userpilot’s product analytics better than Amplitude:

• Easier to set up and use – Userpilot is a no-code platform, which makes it suitable for non-technical teams. You can set up events and generate reports in a few clicks, minus any coding.
• User engagement functionalities – As a user onboarding and analytics platform, Userpilot lets you not only collect analytics data but also take the right actions based on product analytics and insights. You can use data to analyze user funnels or trends, identify patterns and create personalized in-app experiences that are triggered by specific events, such as when a user hovers over a specific element or more advanced custom events.
• Powerful feedback options – Besides monitoring user behavior, Userpilot also lets you collect customer feedback with in-app surveys. You can choose from a wide range of survey templates, including NPS, feedback forms, etc. This makes it easier to understand customer sentiment and improve your offerings.

What do users say about Userpilot?

Most users laud Userpilot for its versatile feature set, ease of use, and responsive support team:

I recently had the pleasure of using Userpilot, and I must say it exceeded all my expectations. As a product manager, I’m always on the lookout for tools that can enhance user onboarding and improve overall user experience. Userpilot not only delivered on these fronts but also went above and beyond with its impressive new features, unparalleled ease of use, and truly exceptional customer support.

What truly sets Userpilot apart is its outstanding customer support. Throughout my journey with Userpilot, the support team has been responsive, knowledgeable, and genuinely dedicated to helping me succeed. Whenever I had a question or encountered an issue, their support team was always there to assist promptly, going above and beyond to ensure my concerns were addressed effectively.

Source: G2.

Of course, other users are also kind enough to share constructive criticism regarding specific features like event tracking filters:

“The filtration while analyzing specific events is a little confusing. Understanding of custom properties and data management configuration could have been more organised.”

Source: G2.

Conclusion

This is the end of our thorough comparison between Userpilot and Amplitude. You should be able to make a confident decision by now. If you’re looking for a solid tool for user analytics that promises great value for money, give Userpilot a go. Book a demo today.

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