Whatfix vs Walkme which is better for no-code growth

Is Whatfix or WalkMe the best tool for no-code growth? And is there a better in-app onboarding software that would better fit your needs?

With so many alternatives on review sites, it’s a bit tricky to really choose one.

You need to consider your priorities and what functionality you’ll need from the tool to get the job done. Then there’s also the price that needs to match your budget. Right?

In this post, we’ll discuss exactly that – what the perfect tool for no-code growth should deliver and which will be the best choice for your company’s needs.

What is no-code growth?

No-code growth is a method of achieving product-led growth (using your own product as a lever and revenue growth channel) without coding, using no-code tools.

It essentially allows people like product managers, product marketing managers or marketers (who may not necessarily have a background in engineering) to create e.g. in-app onboarding experiences, optimize signup and onboarding flows etc., in order to achieve higher conversion rates, user activation rates – and in the long run – drive retention.

No-code movement in general empowers non-programmers to create software elements using a graphical user interface, instead of writing code. According to no-code advocates, technology should enable and facilitate creation, not act as a barrier.

Must have features for no-code growth tools

Before deciding which no-code growth tool deserves your try, you should have a basic understanding of what features you should be looking for in “the one.”

Although the exact features you need will differ based on factors such as the size of your company, your business strategy, and your goals, here are the most crucial features you should look for:

Truly “no code” – make sure the no code growth tool you pick really allows you to build and style robust and native-looking in-app experiences without coding. You will be surprised how many tools require the knowledge of CSS to publish decent-looking onboarding flows.
Make sure the tool you choose has all the basic UI patterns available – e.g., checklists, modals, tooltips, banners, and hotspots. This will allow you to create all the product-led growth experiences you may need.
Targeting the experiences to the right user segments is extremely important for your PLG plays to be successful. Make sure your no-code growth tool offers advanced segmentation capabilities, so you can build customer segments based on product usage, in-app behavior, feedback, and user persona to craft hyper-personalized messages and trigger them at the right time.
On that note – real-time, event-based triggering is an important feature of a product growth platform that only a few solutions on the market currently offer. Being able to respond to your users’ actions in real-time can be critical to pushing them toward those precious conversion points.
Finally, product analytics is another “must-have” that a good no-code growth platform should provide. You should be able to monitor your users’ behavior with it, the engagement with your PLG in-app experiences, and how they contribute towards improving your metrics.
The right code-free PLG tool should also offer integrations with other tools so you can add them to your stack and get better insights on your data under one roof.

Whatfix for no-code growth

Whatfix is a digital adoption platform that helps enterprise organizations with onboarding, training, and supporting their employees or customers. It accomplishes this through in-app guidance and messaging to provide on-demand support whenever it’s needed.

The solution also lets you track analytics on all in-app guidance, collect user feedback, build out self-serve content, and automate certain flows. Whatfix even has integrations with Salesforce, Amplitude, Google Analytics, Slack, Confluence, and other platforms to maximize collaboration.

No-code product tours in Whatfix

Whatfix’s digital adoption platform may be separate from its product analytics solution. Still, it does offer a well-rounded feature set for building no-code product tours, task lists, and smart tips that help new customers/employees learn about a product.

Product Tour: Whatfix lets you use custom pop-ups that greet customers, brief employees, and lead into an interactive tour of the product’s core functionality. You’ll also be able to embed multimedia — such as microvideos — that help with onboarding and adoption.
Task List: Whatfix’s task lists (essentially onboarding checklists) give each customer or employee a tailored list of in-app flows that they should complete before proceeding. You can even tweak the settings to keep the task list visible until all tasks have been completed.
Smart Tips: The smart tips feature shows contextual guidance within the UI of a particular product. For instance, this could be a tooltip that expands when customers use a specific feature. These smart tips can also be used to validate text field inputs from users.

Product growth analysis in Whatfix

Growth analytics are an integral way of measuring the success of a product and identifying opportunities to improve it. Whatfix’s separate product analytics solution handles data collection and analytics reporting in three distinct stages:

Track: The “Track” phase focuses on collecting relevant data and organizing them into categories. This offers a holistic view of how users interact with the product without needing to code a custom data collection system.
Analyze: The “Analyze” phase of Whatfix analytics highlights any patterns, trends, or actionable insights that were extracted from data collected in the previous step. This can help you find the specific actions that would improve certain areas of your product.
Act: The final step is to act on the data that Whatfix collected and analyzed. This could consist of implementing in-app guidance from Whatfix’s digital adoption solution, making feature or UI updates, and other transformative changes that improve the user experience.

WalkMe for no-code growth

WalkMe is a digital adoption platform that can help you create frictionless experiences for your customers. The platform is built keeping the compliance, scalability, and security needs of enterprises in mind.

Using it, you can onboard customers and keep them engaged throughout their lifetime with your business. With powerful features like workflow automation and analytics, you can use it to grow your enterprise.

No-code product tours in WalkMe

Product tours are one of the most common functionalities you’d expect from a digital adoption platform. WalkMe lets you build interactive and personalized product walkthroughs with the Smart Walk-Thrus feature.

Here’s how you can build remarkable product tours with Smart Walk-Thrus:

Provide step-by-step instructions to guide new users as they navigate your product. Each step uses tip balloons to highlight specific features or UI elements and explain how to use them or the next steps a user should take.
Create personalized journeys by controlling the flow of product tours based on user behavior and action.
Use ShoutOuts to communicate crucial information about different features or highlight CTAs within a product tour.

However, you’ll need some coding knowledge to create and implement Smart Walk-Thrus. If you’re looking for a platform that delivers on the promise of a no-code builder, Userpilot would be a better choice.

Product growth analysis in WalkMe

WalkMe doesn’t just offer tools to onboard and engage users and drive product adoption. You can also use the digital adoption platform to dig deeper into product usage and maximize growth.

Here’s how WalkMe facilitates product growth analysis:

Tracked Events let you monitor user actions tied to WalkMe experiences as well as outside the platform. This feature comes in handy when you want to understand how different on-page elements/features are working and whether they’re yielding the desired results.
The Funnels page of your WalkMe Insights account offers a closer look at how users move through a predefined sequence of events. It gives you a clear picture of conversion rates and helps you assess whether you’re on track to achieve your product adoption goals. You can also use funnel data to analyze user journeys and identify points of friction.

You can use Session Streams and Session Playback for granular insights into user actions within a session. It can help you identify potential roadblocks to product adoption.
Other features that come in handy include in-app survey analytics, A/B testing, and user segmentation.

Whatfix vs WalkMe: Which one fits your budget?

Understanding the cost implications is paramount when selecting the right solution for no-code growth needs, so here’s a detailed pricing comparison of Whatfix and WalkMe.

Pricing of Whatfix

Whatfix doesn’t have public pricing listed on its website. It also charges separately for its product analytics solution but we won’t be going over those plans since we’re focusing on the digital adoption platform.

Here’s an overview of the three plans available for Whatfix web:

Standard: This includes core features like in-app guidance, contextual guidance, a multi-media knowledge base, and content aggregation capabilities. It also includes access to pre-built surveys and up to two integrations.
Premium: This includes additional features such as automatic content localization, automated flow testing, unlimited integrations, and single sign-on (SSO). You’ll also be able to build custom surveys while on the Premium plan.
Pro: This includes the features from previous plans as well as enterprise-exclusive options such as self-hosting. This plan is targeted towards customer-facing applications with a million or more users.

Pricing of WalkMe

WalkMe’s pricing isn’t transparent, but it’s fully customizable based on your requirements. It offers a bunch of useful features like analytics, a self-serve content creation engine, in-app engagement creation, and more.

However, you need to get in touch with their team to find pricing details for both the customer and employee versions. Considering the platform is specifically built for enterprises, you can expect the cost to be on the higher end. You could end up spending anywhere between $9000 to $50,000 per year if you choose to use WalkMe.

Pros and cons of Whatfix

Whatfix is priced lower than its closest competitor (WalkMe) while letting you onboard both customers and employees to software applications. That said, there are a few clear scenarios where you might want to look for alternative solutions:

If you’re the type of customer who wants to “try before they buy”, then Whatfix isn’t going to be the right fit. The trial request form on their website is buggy, you’ll need to wait a month to hear back on your request, and you might end up with a demo instead of a trial.
Many customers have complained about the subpar support that Whatfix offers. There are multiple reviews on websites like G2 citing slow resolution times, high success manager turnover, and an overall lack of technical assistance from the Whatfix team.
Despite claiming to be built for enterprise organizations, Whatfix’s analytics capabilities leave much to be desired. If you’re looking for advanced analytics capabilities, then find alternatives like WalkMe, Userpilot, or Appcues.

Pros of Whatfix

Whatfix may not be as popular or widely adopted as competitors like WalkMe but it does have its fair share of benefits:

Pricing: While Whatfix does not publish the exact cost of its plans publicly, numerous reports from customers suggest an average entry point of $1,000/month. This is significantly cheaper than its closest competitor, WalkMe, which reportedly starts at closer to $10,000/month.
Automation: Whatfix Flows helps you automate repetitive tasks to save time. The Whatfix Flows dashboard also lets you analyze your existing flows and then use them to create entirely new automation in a single click.
Integrations: Whatfix’s third-party integration options make it easy to incorporate the solution into the rest of your tech stack. It integrates with Salesforce, Amplitude, Google Analytics, Slack, and more — providing a good selection of the top CRM, analytics, and communication tools.

Cons of Whatfix

Whatfix offers a more affordable employee onboarding solution than its closest competitors but is limited by its lackluster analytics and support — along with its high-friction trial signup process for prospective customers.

Here are the key drawbacks of using Whatfix:

Whatfix is quite lacking in the analytics department — both in comparison to direct competitors like WalkMe as well as other onboarding solutions like Userpilot, Appcues, or Pendo. If detailed user data matters to you, you’ll want to consider alternatives.
Technical assistance (or the lack thereof) is arguably one of Whatfix’s largest weaknesses. While all plans promise to give you a customer success manager, most Whatfix users complain about the subpar support they provide.
While Whatfix has a trial request page on its website, this form is buggy and inconsistent. You can reach out to support to request a trial directly but resolution times can be upwards of a month — and, in the end, you may even be redirected to a demo call instead of a trial account.

Pros and cons of WalkMe

WalkMe ticks a lot of the right boxes if you’re looking for a digital adoption platform that’s intuitive and scalable. However, business requirements can vary and that could mean that WalkMe might not be the right fit for you. Here are three reasons why you may need to opt for a WalkMe alternative:

You have a low budget: WalkMe is purpose-built for enterprises and it shows in its pricing. You can expect the cost to go into thousands of dollars annually. If your business doesn’t have a huge budget, it might be better to opt for another platform.
You want to get started quickly: If you want a platform that offers near-plug-and-play functionality, you’re better off choosing another digital adoption platform as WalkMe has a moderate learning curve.
You don’t want to work with CSS/HTML: Even though WalkMe is marketed as a no-code/low-code platform, there are some aspects where you’ll need CSS/HTML knowledge for customizations. If you want a fully no-code solution, you’re better off opting for an alternative.

Pros of WalkMe

WalkMe is among the most popular platforms out there for digital adoption, especially for enterprises. It’s got a range of useful features that businesses can leverage to create in-app engagements, track user behavior, and retain customers, among other things. Here are the pros of using WalkMe:

Multiple in-app engagements: Offers a bunch of in-app engagement options, including product tours, tooltips, help widgets, onboarding checklists, and more. Using them well can help you engage your customers.
User-friendliness: The platform is quite user-friendly in terms of creating in-app engagements. And while it does have a moderate learning curve as a whole, it becomes easy to use once you get the hang of it.
Lots of analytics: WalkMe provides in-depth analytics on a range of things like in-app engagements and forms to help you understand the impact that they’re creating. This helps you optimize your strategies for better results.
Workflow automation: Workflow automation features like onboarding automation stand out as they enable you to automate a series of steps and processes like clicking buttons to make your customer experience better.
Community: WalkMe offers a strong community of experts and partners who can help you whenever you get stuck.

Cons of WalkMe

While WalkMe has a bunch of good things to offer that make it one of the leading digital adoption platforms out there, it does have a few drawbacks that prevent you from unlocking its full potential. Let’s take a look at some of the cons of this platform:

Coding knowledge: Even though WalkMe is no-code/low-code for most of its functions, you’ll need to know HTML or CSS to make the most out of the platform.
Challenging on complex sites: The process of implementing WalkMe on your website depends on the complexity of your site. You might find it challenging to ensure that your content behaves the way it should if you’ve got a complicated website.
Focused on employees: WalkMe’s primary use case lies in digital adoption for employees, even though it has a specific plan for customers. However, this makes it slightly weaker compared to other platforms that have been dedicatedly built for customers.

Userpilot – A better alternative for no-code growth

Userpilot is a product growth platform that drives user activation, feature adoption, and expansion revenue. It also helps product teams collect user feedback, streamline onboarding, and gather actionable insights from analytics.

With Userpilot, you’ll be able to track both product usage and user behavior to get a holistic view of how customers use your product — which will guide future development, improve the user experience, and inform your growth efforts.

No-code product tours in Userpilot

Product tours are an effective way to show new users what a product can do and reduce the time-to-value (TTV) for them. Userpilot lets you build advanced product tours, set contextual triggers, and target specific audiences, all without writing a single line of code.

Here are the Userpilot features that you can use to build a product tour for your users:

Flow builder: Userpilot’s no-code flow builder has a variety of UI patterns to choose from, such as modals, slideouts, tooltips, and driven actions. All UI patterns are available for use regardless of which Userpilot plan you’re on. All you need to do is install the Chrome extension.

Contextual triggers: Userpilot lets you set triggers for your flows to ensure that they appear at the most contextual moments. Flows could be triggered when users land on a specific page or when a tracked event occurs. There are also manual triggering options that you can tinker with.

Audience targeting: Userpilot’s audience targeting setting lets you set the conditions needed for a flow to show up for a specific user. You can use these settings to create flows that target a specific segment or exclude certain users from seeing a flow if certain conditions are met.

Product growth analysis in Userpilot

Tracking growth analytics is essential to gauge the overall trajectory of your product. Userpilot lets you track the completion rates for specific funnels, measure the number of users completing certain goals, and survey your customers to identify the issue whenever growth metrics trend downward. Here’s how Userpilot analytics can help you measure product growth:

Dashboards: An easy way to keep track of your key product performance and user behavior metrics at a glance, without any technical setup required. There are 4 main dashboards available for your product growth analysis: Product usage, New users activation, Core feature engagement, and User retention.

Product usage dashboard in Userpilot.

Funnels: Userpilot’s funnel reports show you the number of users that enter a funnel and the percentage that completes each step. These visual charts can help you identify the roadblocks that are hindering user activation, causing churn, or sabotaging the efficacy of upsells.

Trends: Trend reports let you see how specific product changes impact retention metrics and monitor changes in active user counts over certain time periods. You can also create custom metrics, track events, or use the breakdown tab to perform a correlative retention analysis.

Paths: It provides a detailed understanding of customer actions through a sequence of steps and helps pinpoint areas where customers tend to drop off – which may indicate frictions that hinder product growth.

Surveys: Userpilot’s survey builder has 14 survey templates that can help you find the root cause behind slowing growth rates. There are quantitative templates for collecting satisfaction metrics and qualitative surveys you can use to get user feedback on specific product areas or features.

Pricing of Userpilot

Userpilot’s transparent pricing ranges from $249/month on the entry-level end to an Enterprise tier for larger companies.

Furthermore, Userpilot’s entry-level plan includes access to all UI patterns and should include everything that most mid-market SaaS businesses need to get started.

Userpilot has three paid plans to choose from:

Starter: The entry-level Starter plan starts at $249/month and includes features like segmentation, product analytics, reporting, user engagement, NPS feedback, and customization.
Growth: The Growth plan starts at $749/month and includes features like resource centers, advanced event-based triggers, unlimited feature tagging, AI-powered content localization, EU hosting options, and a dedicated customer success manager.
Enterprise: The Enterprise plan uses custom pricing and includes all the features from Starter + Growth plus custom roles/permissions, access to premium integrations, priority support, custom contract, SLA, SAML SSO, activity logs, security audit, and compliance (SOC 2/GDPR).

What do users say about Userpilot?

Most users laud Userpilot for its versatile feature set, ease of use, and responsive support team:

I recently had the pleasure of using Userpilot, and I must say it exceeded all my expectations. As a product manager, I’m always on the lookout for tools that can enhance user onboarding and improve overall user experience. Userpilot not only delivered on these fronts but also went above and beyond with its impressive new features, unparalleled ease of use, and truly exceptional customer support.

What truly sets Userpilot apart is its outstanding customer support. Throughout my journey with Userpilot, the support team has been responsive, knowledgeable, and genuinely dedicated to helping me succeed. Whenever I had a question or encountered an issue, their support team was always there to assist promptly, going above and beyond to ensure my concerns were addressed effectively.

Source: G2.

Of course, other users are also kind enough to share constructive criticism regarding specific features like event tracking filters:

“The filtration while analyzing specific events is a little confusing. Understanding of custom properties and data management configuration could have been more organised.”

Source: G2.

Conclusion

This is the end of our thorough comparison between Whatfix and WalkMe. You should be able to make a confident decision by now. If you’re looking for a solid tool for no-code growth that promises great value for money, give Userpilot a go. Book a demo today.

Whatfix vs Walkme: Which is Better for No-Code Growth?

What is no-code growth?

Must have features for no-code growth tools