15 Best Greeting Messages For New Customers [+ Best Practices]

Looking to create a killer greeting message for new customers and want to see how other successful brands are doing it first?

You are in the right place! This article cuts through the noise and shows you 15 examples from popular companies, then shares several welcome message samples and templates you can grab!

Hopefully, by the end of the article, you’ll be able to craft welcome messages that elevate your onboarding experience.

Effective welcome message examples

Groupize – add gamification to motivate users

The meeting management platform Groupize took onboarding gamification to a whole new level by creating an assistant called G.G that guides users through the product in a fun and engaging manner.

The flow begins with the personalized welcome message below that allows users to choose whether to take the onboarding guide immediately or shift it for later.

Canva – use the welcome message to drive personalization

Online graphic design tool Canva leverages its welcome screen to collect customer data upfront and tailor in-app experiences.

By informing users that product templates will be personalized specifically for them, Canva immediately alleviates any feelings of being overwhelmed that new users might experience.

Kontentino – set the right expectations

Kontentino is a social media management tool that helps teams easily plan and publish content. Its greeting message contains snippets of what users can expect from the onboarding process and lets users know they can always contact support when needed.

Adding a smiley photo of a team member was a subtle way to build trust and make users more comfortable. Finally, the greeting message triggers FOMO by mentioning the time limit of 30 days. This is something you want to implement, especially for trial users.

Pooch Bandana – add a bit of humor

Pooch Bandana, a family business that creates handmade bandanas for dogs, uses humor to break the ice and establish a friendly relationship from the onset.

The chatbot greets users with “woof, woof” as a dog would to someone it’s being friendly with. It also uses playful terms like “barketing” and “hooman” to reflect the brand’s personality and create a consistent experience.

If you also want to take this approach, ensure you don’t go overboard with humor that could offend some of your customers. Not all brands can do this tastefully like Pooch Bandana, so if you have doubts, it’s better not to risk your brand reputation.

Blinkist – show gratitude

Blinkist helps readers understand key insights from nonfiction books in a short amount of time.

Like most companies, the platform triggers a welcome email each time a new user signs up. However, what makes Blinkist’s email stand out is how it focuses on expressing appreciation for the reader’s interest.

This approach offers a valuable lesson: your customer chose you out of the many options available. That’s something to be thankful for! While you might think your tool’s value speaks for itself, remember that other platforms often provide similar solutions. Even without direct competitors, appreciating customers makes them feel acknowledged and increases your chances of turning them into loyal advocates.

Your thank you note should be personalized and genuine. Also, ensure to tailor the message and specify what you’re thanking them for.

Yespark – surprise with a welcome gift

In the digital world, users often feel like they’re interacting with faceless tech. Sending a gift changes that dynamic entirely. Suddenly, they’re not just engaging with a software product—they’re connecting with a team that cares about their experience.

The parking service app YesPark understands this well and that’s why it generously awards new users with a €15 promo code— enough to cover a month’s parking in many cities.

Moreover, receiving a gift triggers a psychological response that can make users feel obligated to reciprocate in some way, such as by remaining loyal to the service or making a purchase. This is known as the principle of reciprocity in social psychology.

Loom – share social proof

Loom is a video messaging platform that allows users to record and share their screens, cameras, and voices. To reinforce trust with new users, Loom cleverly incorporates social proof into its welcome messages. As in the example below, they include a testimonial from a satisfied customer highlighting the value and ease of use Loom provides.

Social proof is incredibly effective because it draws on real people’s experiences and recommendations, which are naturally more convincing than any marketing message. Integrating this element into welcome messages helps boost new customers’ confidence in your product and encourages them to get started right away.

Besides sharing social proof, Loom also links to different educational resources to help customers get started with the product. This combination of positive reinforcement and helpful guidance creates a welcoming atmosphere for new users.

Get a Newsletter – provide interactive guidance

Get a Newsletter is an email marketing platform designed to help businesses create and send professional newsletters. Instead of a traditional static welcome message, they use their welcome screen to launch an interactive in-app guide.

By keeping the initial welcome message brief and using it as a hook, Get a Newsletter can quickly guide new users through the essential steps of getting started. This interactive approach saves time and speeds up the user activation process, allowing newcomers to experience value more quickly.

Bonjoro – leverage the power of video storytelling

With the rise of TikTok videos and Instagram reels, many people have come to enjoy short, insightful, or funny videos. SaaS companies can ride this wave by creating a fun welcome video to greet users, thank them for choosing the product, and share a few quick tips to help them hit the ground running!

That’s exactly what Bonjoro does! The platform helps businesses create personalized video messages, so using its core offering as a part of the onboarding process was a great way to showcase the product at work.

SocialBee – add a personal touch

SocialBee is an AI-powered social media tool with a target audience of mostly small businesses.

To humanize the brand, the founder personally sends welcome emails to all new signups where he also includes a photo of the entire team.

This small yet meaningful gesture fosters a sense of approachability and builds rapport with customers. By highlighting their small but dedicated team, SocialBee reinforces their role as a supportive partner, rather than just another software provider. It’s a simple strategy that helps them stand out and resonate deeply with their target audience.

Guru – provide valuable educational resources

Guru is a knowledge management platform that helps teams capture, share, and access information efficiently.

Its onboarding email starts with a bold claim, telling customers they’ve found “THE solution to their product update challenges.” This is the kind of statement that could easily spark a lively Reddit debate (or a few snarky tweets) if not backed up quickly.

The company cleverly addresses its claim by highlighting well-known companies like Spotify, Slack, and Noom that use the platform. This social proof not only piques user interest but also subtly implies, “If it works for them, it can work for you too!”

To further facilitate user engagement, Guru includes links to its product tour and on-demand training with the customer success team.

Evernote – focus on benefits over features

Evernote is a note-taking app for organizing ideas and to-do lists. Its welcome message to new customers takes the benefits over features approach, clearly explaining what users will gain from using the app.

The welcome email emphasizes two key benefits: saving time by organizing content from the web and keeping everything in one place. These benefits are presented with clear headings and concise descriptions, instantly conveying the product value and demonstrating how it can simplify users’ lives.

Hotjar – show the next step with a clear CTA

Hotjar is a website analytics and feedback tool that helps businesses understand user behavior.

Its welcome email is a great example of the power of a focused CTA. While it’s normal to have several actions you want users to take, presenting too many options at once can overwhelm and confuse new customers.

Hotjar avoids this by prominently featuring a single CTA button: “INSTALL HOTJAR & GET STARTED.” This clear and concise CTA encourages a specific action that drives new users toward value realization.

Thumbtack – take the chance to ask for opinions

Soliciting customer feedback is a mutually beneficial practice: you gain valuable insights, and the customer feels heard and valued.

Thumbtack, a platform connecting customers with local professionals, is a great example of this. After customers interact with the platform and perform small actions like finding a metalworker, Thumbtack sends a concise feedback survey.

This demonstrates their commitment to understanding customer needs and actively seeking ways to enhance their overall experience.

How to write a good greeting message for new customers?

Here’s how to craft a welcome message that truly resonates:

Start by expressing sincere gratitude to your customers for choosing you. This simple act of appreciation goes a long way in making them feel valued and welcomed.

Next, briefly introduce your business and highlight what sets you apart. Tailor the message to resonate with different user personas, speaking directly to their needs and interests.

Round up your welcome message with a clear CTA that tells users what to do next. End on a positive note and express your readiness to assist them by including contact information.

Here are a few more tips to help you write good welcome messages:

• Get to the point quickly and avoid overwhelming new users with too much information.
• Use a friendly and conversational tone, as if you’re talking to a friend.
• Use images, GIFs, or videos to make the message more visually engaging.
• A/B test different versions of your welcome messages to see what resonates best with your audience.

Conclusion

A well-crafted welcome message sets a positive tone, creates an emotional connection, and paves the way for long-term loyalty.

But remember, the welcome is just the beginning. It’s essential to maintain that positive momentum by delivering exceptional product experiences that consistently meet and exceed customer expectations.

Looking for a platform that enables you to design greeting messages and other onboarding experiences? Book a demo now to discuss your needs and get started.