Customer Churn In The Era Of AI Products: Easy To Use, Easy To Cancel?
Customer churn is one of the most overlooked growth blockers in SaaS. While many teams focus on acquiring new users, they often ignore the hidden cost of losing the ones they’ve already paid to acquire. In this guide, I’ll walk through how to calculate churn, spot early warning signs, and build retention systems that actually work. If growth is the goal, retention isn’t optional. It’s the engine.