Walkme vs Apty: Which Is Best For Your SaaS?
Comparing Walkme vs Apty? I have bad news. You couldn’t pick a more different couple to compare! Jokes aside: Choosing the right user onboarding software is critical for SaaS companies these days.
Apty and Walkme are very different tools – so if something brought you to compare the two, you’re certainly in the right place – we are going to dive into all the (critical) differences and similarities between Walkme vs Apty and answer the following questions: Which is the better tool for user onboarding, as well as other use cases? Which one offers the best value for money, and will be most appropriate for a company of your size, with your resources?
Let’s find out! In the post below, we’ve covered all the common use cases and done an in-depth analysis of the key features of Walkme and Apty – as well as compared it to an alternative solution that may be better in some situations.
TL;DR
- Apty and Walkme are both popular SaaS tools used primarily for user onboarding.
- There are several areas of overlap between Walkme and Apty when it comes to user onboarding, user analytics, and user feedback.
- The main difference between the two is their pricing and positioning. Walkme is an enterprise tool, and Apty is a tool for smaller companies.
- Walkme is a very expensive piece of enterprise software, with technical setup requirements to boot.
- If you’re looking for an affordable, easier-to-use, and entirely code-free SaaS customer onboarding solution, Userpilot is a terrific alternative to Apty and WalkMe.
Try the best user onboarding tool for your SaaS now!
Walkme vs Apty – similarities and differences
Walkme and Apty are both applications for user onboarding, user analytics, and user feedback with several areas of overlap. Both Walkme and Apty are popular SaaS tools used mostly for user onboarding in SaaS companies. Both products have several similar features.
However, there are several details about the way these particular features are “executed” in both products that may make a substantial difference for the buyer.
They also have very different pricing plans. Let’s look at the details.
Walkme vs Apty for user onboarding – similarities and differences
In this section of the article, we’re really going to dig into the nitty-gritty of each area of product functionality. That way, we’ll be able to figure out which tool – Walkme or Apty – is the best option depending on your use case.
Walkme for user onboarding
WalkMe user onboarding solution consists of 3 main guiding elements: WalkThrus, SmartTips, and ShoutOuts. These allow you to provide interactive in-app guidance to your customers.
Let’s have a quick look at each of these functionalities and how they help with user onboarding:
- WalkMe’s WalkThrus are its primary engine for creating user onboarding experiences. They overlay the target software or web app and provide on-screen guidance to help users complete tasks. In most cases, this means step-by-step instructions and tips that lead users from a starting point to the completion of a given task.
- SmartTips are also a form of on-screen guidance, but they’re less about the process and more about resolving points of friction. For example, with a SmartTip you can trigger a small note to pop up suggesting relevant links or giving more information about how to complete a form.
- ShoutOuts operate like SmartTips but are geared toward in-product messaging. You can trigger them to pop up and give more information about relevant features, new updates, or product promotions.
- WalkMe also offers a couple of other more niche features for onboarding. For example Launchers (buttons that launch other WalkMe features or experiences), surveys, and an ActionBot (automated robo-chat to help users resolve issues and answer questions).
Apty for user onboarding
Here’s how Apty can help with user onboarding:
- Enables you to create checklists to guide users and interactive walkthroughs that simplify the onboarding process.
- It also allows you to segment users and design tailored onboarding experiences based on the role, location, and other characteristics to deliver the promised value fast.
- The goal-tracking feature allows you to set custom goals and monitor how users navigate through them. For example, you can set user activation and set it as one of your onboarding milestones to analyze progress. Then you can segment users who haven’t reached the goal and implement a number of strategies to activate them.
- Combine tooltips and create interactive walkthroughs to shorten the learning curve and, subsequently the time to value.
Better alternative for user onboarding – Userpilot
Userpilot was built specifically for SaaS product teams that want to improve their user onboarding experience and boost user activation.
You can build a huge variety of user onboarding experiences and in-app guidance flows without needing to code.
Get the best value for money and drive growth at every stage of the user journey.
Here’s what you’ll get when you start using Userpilot:
- Forget about coding in-app experiences: Userpilot is a no-code solution and only requires your dev to install a line of javascript inside your app and for you to download a chrome extension that opens up the visual builder.
- Build in-app flows using the largest range of UI patterns (modals, slideouts, tooltips, hotspots, banners) and in-app onboarding experiences (checklists, microsurveys, NPS surveys, in-app resource center)
- Get access to a built-in NPS tool for collecting and analyzing user sentiment so you can improve your onboarding process based on real data.
- Create and track combinations of in-app events like clicks, hovers and form fills, and then analyze all these interactions under your own custom events, which can be built without code or API calls.
- Use advanced product analytics and in-app flows analytics to identify where users need help and create granular user segments to trigger in-app experiences contextually (segment based on user identification data, in-app engagement, custom events, clicks, hovers, form fills, user feedback responses, NPS scores and more).
- Enhance the onboarding experience with in-app help by launching a Resource Center directly inside your app. Add in-app guides, and video tutorials, and give users access to search the knowledge base or reach out to support. Self-service has never been easier.
The best user onboarding is contextual and it happens right where the users need it, inside your app. There isn’t a better user onboarding tool out there that offers more value for the money than Userpilot.
Schedule a demo with our team and get ready to build the best onboarding experiences your users have seen.
Try Userpilot – the best user onboarding solution for SaaS
Walkme vs Apty for user analytics – similarities and differences
In this section of the article, we’re really going to dig into the nitty-gritty of each area of product functionality for user analytics. That way, we’ll be able to figure out which tool – Walkme or Apty – is the best option depending on your use case.
Walkme for user analytics
WalkMe offers powerful analytics and insights to get a good understanding of your users so that you can create personalized flows for them. It has built-in features, such as funnels, session playback, etc to dive deep into your user’s behavior.
Let’s take a quick look at WalkMe’s analytics capabilities:
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Analytics on how your web and desktop apps are being used by customers.
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Data on employee engagement across your toolset.
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Capture interactions such as clicks, page views, input changes, key presses, form submissions, and element selections.
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Playbacks of sessions that help you identify friction points in user or employee journeys.
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The ability to understand, predict, and act on user data with AI analytics capabilities.
- Integrate with internal tools, such as Salesforce to get more insights and analyze user behavior.
Apty for user analytics
Apty’s powerful user analytics and reporting will help you drive real adoption. With it, you can get actionable insights and provide timely and relevant guidance.
Analytics will also help you to understand user behavior to identify gaps in processes and cater to their needs better.
Here’s what you can expect from Apty’s user analytics:
- You can track how users interact with your product and the flows you have created for them.
- Set up custom events and track adoption metrics to provide contextual support when users get stuck.
- Create user segments based on different user characteristics, including in-app behavior, pricing plans, and stage in the customer journey.
Better alternative for user analytics: Userpilot
You can’t drive success, no matter what your goals are, without proper user analytics.
How would you know what needs to be improved?
When it comes to proper user onboarding that drives long-term product adoption, Userpilot has the right analytics to help you succeed.
Let me explain.
I’m not talking about product usage only. Analytics is about collecting customer feedback, and tracking in-app behavior but also tracking how users engage with your in-app experiences. Right?
You need all of these for a proper picture of how healthy your product is. And then you need to be able to act on those insights.
That’s where proper user segmentation capabilities come in. And Userpilot has you covered here.
Userpilot has really improved in terms of its analytics functionality in recent years, and now offers the most robust functionality from all the product adoption platforms (including Pendo, which has always taken prime in user analytics.)
In short, Userpilot analytics allows you to:
- Track all of your user interactions with your app – without coding- with the powerful feature tagging functionality, you can simply tag your users’ actions (clicks, hovers, form fills) with a no-code, point-and-tag editor on top of your product.
- See all your user clicks, activity trends, etc. in an easy-to-use dashboard – Userpilot also allows you to drill down into feature usage, down to the individual user level, as well as company level.
- Analyze your user paths from up to 4 pages at a time, at a glance.
- Create ‘user funnels’ made up of feature tags and tracked events, and see where your users are dropping out of the funnel – and act on these drop-off points instantly with in-app experiences.
- Track feature usage by user segments with heatmaps, directly on the different pages of your product.
- Create and track combinations of in-app events like clicks, hovers and form fills, and then analyze all these interactions under your own custom events, which you can build without code or API calls.
- Create custom events that consist of feature tags as well – or combinations of tracked events you’ve passed through the Userpilot track script with features you have tagged with the Chrome Extension.
- The powerful trends overview allows you to filter your events and feature tags’ usage by segments, time period, and even company. This allows you to track and analyze event usage trends and even drill down to the individual users (or companies) who engaged with specific custom events and show them the right in-app experience.
- Apart from product usage data, Userpilot also has built-in analytics for in-app engagement with in-app flows and experiences.
- Analyze how users engage with your checklists or resource center modules, identify trends, and A/B test different approaches to improve engagement.
- Last but not least, Userpilot allows you to use all that data to build highly granular user segments and reach users with the right engagement flows at the right time.
- You can even create user segments based on survey responses or NPS scores.
Now, with so much power on your hands – what are you going to do with all this data?
Try Userpilot – the best user analytics solution for SaaS
Walkme vs Apty for user feedback – similarities and differences
Finally, most SaaS companies considering Walkme vs Apty want to look at their functionality for user feedback. Let’s dive into it in more detail.
Walkme for user feedback
Walkme allows collecting feedback from users so you can make data-driven decisions and improve your product experiences.
Here is what Walkme’s user feedback functionality can offer you:
- Create different types of surveys such as NPS, CSAT, and CES and customize them with different question types such as free text, single selection, multiple selections, and rating to gather feedback from users.
- Implement surveys at any stage of the customer journey to pinpoint areas of improvement and collect ongoing data.
- Analyze the survey results and data in the “Insights” section.
- Customize the design of the surveys with CSS and make sure they are aligned with your brand colors and style.
- Set frequency rates and decide how often and when the surveys should appear to end users.
Apty for user feedback
Apty allows you to enable timely user feedback so you can be contextual, reduce churn and improve the overall customer experience.
Here is what Apty’s user feedback feature offers:
- Trigger in-app surveys to prompt customers to submit ratings based on their experience.
- Embed surveys to in-app announcements to collect feedback from end users.
- See the average ratings and the number of users who completed the surveys.
- Get detailed feedback analytics inside the Apty Admin Console.
Better alternative for user feedback – Userpilot
There are two types of feedback you should be focusing on collecting to better understand the health of your product and users.
First, you have user sentiment which looks at user satisfaction and effort scores or loyalty (using NPS surveys). Then you may also want to collect feedback on the functionality of the product or specific features.
You can do all these with Userpilot. In short, you can:
- Collect and track (NPS) in-app with a built-in NPS widget that allows you to fully customize the survey look and feel, and set the trigger frequency and specific targeting.
- Analyze NPS scores, tag responses, and use the data to create specific user segments.
- Build and trigger in-app micro surveys like the classic PMF survey, or similar ones and mix multi-choice and open-ended types of questions to collect specific insights.
- Be in charge of who gets which survey type and when with advanced segmentation capabilities, and of course, you can use the answers to segment your audience.
The advantage of using Userpilot for collecting feedback over other survey tools is that you can better control who sees the surveys but also you can instantly use the data collected to segment your user base and trigger the right experience for them.
For instance, if your users give you a low NPS score because they think you’re missing a critical feature (that you actually have already), you can push an interactive walkthrough guiding them to find and explore this feature.
Conclusion – which tool is better for your SaaS, Walkme or Apty?
Hopefully, this post helped you decide whether Apty or Walkme is more appropriate for your company. As you can see – both have many upsides and downsides.
Undeniably, Userpilot provides a better value for money and is a better choice for a mid-market SaaS, especially when it comes to user onboarding and user feedback.
If you’re interested in finding more book a demo with our team here!
Try Userpilot – the best user onboarding solution for SaaS
