A product marketing manager (PMM) is responsible for a product’s positioning, messaging, and branding. They work at the intersection of development, marketing, and sales. In this article, we will cover the key responsibilities of PMMs, as well as discuss the skills needed to succeed in this role. We will also point our readers toward some amazing resources for development.
Event-based analytics is one of the most crucial analytics for obtaining product growth insights. You can incorporate these insights into growth strategies to enhance the customer experience and boost retention.
A feature survey is a tool product teams use for collecting user feedback about existing or upcoming features of your product. In this article, we’ll show you several feature feedback templates to use and questions to ask.
A well-designed cancellation survey will help you understand the reasons for churn. It’s also a valuable tool for winning over users about to cancel their subscriptions. This article shows you how to design a customer cancellation survey that collects actionable insights and reduces churn.
A product launch manager is a professional whose main responsibility is preparing and executing product or feature releases. In large organizations, with diverse product lines and lots of products in the pipeline, they take the pressure off the product managers so that they can focus more on the tasks shaping the product vision and product strategy.
App onboarding is the process of educating new users on how to best use your product. It uses tutorials, walkthroughs, and in-app guidance so users can achieve their first milestone fast and realize the value of your app. In this article, we’ll share 10 of our onboarding best practices that will help cultivate loyalty.
