Walkme vs Userlane vs Userpilot – Which is Best for Your SaaS?

Seems like you’re pitting Walkme vs Userlane vs Userpilot? Choosing the right product growth platform for your SaaS is a real challenge. Review sites don’t always help – so we decided to provide you with a more in-depth comparison of the three tools, going into details about features, use cases and the main pros & cons.

Whether you’re looking mainly to improve your user onboarding or product analytics, collect user feedback or NPS – you’ll find the answer if Walkme, Userlane, or Userpilot is the best fit for you here!

Let’s dive straight in!

TL;DR

• Walkme is a digital adoption platform that comes with a variety of features for onboarding new employees such as interactive walkthroughs, tooltips, and in-app messaging.
• Since Walkme is mainly used for employee onboarding, it’s not the best choice if you are looking for tools that help onboard your new users.
• Userlane is a code-free digital adoption platform that allows you to create in-app interactive content to guide new users and increase product adoption. The downside is that it doesn’t offer a Chrome extension and you can only build interactive walkthroughs using the dashboard.
• Userpilot is a comprehensive digital adoption platform (DAP). It enables product teams to track product usage and user behavior to guide product development and optimize the user experience. In addition, it allows them to gather user feedback with various survey templates and design personalized onboarding experiences to drive product adoption. All of this is possible without coding. Book a demo to learn more.

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What is Walkme?

WalkMe is one of the pioneers in the market of adoption tools. It is a cloud-based software that allows you to create product tours and in-app experiences to drive adoption faster.

WalkMe is best for enterprise companies as they are focused on employee onboarding rather than user onboarding.

What is Walkme best for?

Typically, SaaS Product Managers consider Walkme for the following reasons: they want to improve their user onboarding, they need product adoption, and would also be able to measure their user feedback. How does Walkme perform when it comes to these top-three use cases? Let’s examine it all, and then compare it to the other tools we’re discussing in this post.

Walkme for user onboarding

WalkMe employee onboarding solution consists of 3 main guiding elements: Smart Walk-Thrus, SmartTips, and ShoutOuts. These allow you to provide interactive in-app guidance to your employees.

Let’s have a quick look at each of these functionalities and how they help with user onboarding:

• WalkMe’s WalkThrus are its primary engine for creating user onboarding experiences. They overlay the target software or web app and provide on-screen guidance to help users complete tasks. In most cases, this means step-by-step instructions and tips that lead users from a starting point to the completion of a given task.
• SmartTips are also a form of on-screen guidance, but they’re less about the process and more about resolving points of friction. ​​For example, with a SmartTip you can trigger a small note to pop up suggesting relevant links or giving more information about how to complete a form.
• ShoutOuts operate like SmartTips but are geared toward in-product messaging. You can trigger them to pop up and give more information about relevant features, new updates, or product promotions.
• WalkMe also offers a couple of other more niche features for onboarding. For example Launchers (buttons that launch other WalkMe features or experiences), surveys, and an ActionBot (automated robo-chat to help users resolve issues and answer questions).

Walkme for product adoption

As a product adoption tool, Walkme provides a range of features and capabilities that help businesses achieve their onboarding and adoption goals, including:

• Interactive Walkthroughs: Walkme provides interactive, step-by-step guidance to users within the application, reducing the need for extensive documentation and training.
• In-App Messaging: With Walkme, businesses can send targeted, contextually relevant messages to users, increasing engagement and driving conversions.
• Self-Service Support: Walkme allows businesses to create a self-service support portal, enabling users to access relevant resources and solutions without the need for human assistance.
• Advanced Analytics: Walkme provides detailed insights into user behavior, enabling businesses to optimize their onboarding and adoption processes, identify bottlenecks, and measure the effectiveness of their training efforts.

Overall, Walkme is a comprehensive product adoption tool that helps businesses improve user engagement, streamline workflows, and increase user retention, ultimately leading to greater user satisfaction and revenue growth.

Walkme for user feedback

Walkme allows you to collect feedback from users so you can make data-driven decisions and improve your product experiences.

Here is what Walkme’s user feedback functionality can offer you:

• Create different types of surveys such as NPS, CSAT, and CES, and customize them with different question types such as free text, single selection, multiple selection, and rating to gather feedback from users.
• Implement surveys at any stage of the customer journey to pinpoint areas of improvement and collect ongoing data.
• Analyze the survey results and data in the “Insights” section.
• Customize the design of the surveys with CSS and make sure they are aligned with your brand colors and style.
• Set frequency rates and decide how often and when the surveys should appear to end users.

There is a better tool for your SaaS than Walkme!

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What is Userlane?

Userlane is a code-free digital adoption platform that allows you to create in-app interactive content to guide new users and increase product adoption.

What is Userlane best for?

Similar to Walkme, Userlane is typically considered for user onboarding, product adoption, and user feedback. Let’s examine Userlane for these use cases before we compare it to Userpilot.

Userlane for user onboarding

Userlane offers all the basic things you need to create interactive in-app guidance and nail your onboarding.

Here is what you can get with Userlane:

• Create interactive in-app guides with modals, tooltips, and checklists to remove the guesswork and guide new customers step by step.
• Target guides, hints, and announcements to the right people at the right time to maximize engagement.
• You can also add videos, gifs, and links to enrich your in-app content.
• With the code-free editor, you can record the tutorials and share them with your users. With multiple language support, make sure that your customers get the in-app experiences in their languages.)
• However, Userlane allows you to only build logic flows (“lanes”) directly in the tool’s dashboard. It doesn’t work in a Chrome extension by pointing and building UI patterns directly on top of your native UI (like e.g. in Userpilot).

Userlane for product adoption

Userlane brands itself as a digital adoption platform so no surprise that it comes with powerful features to drive product adoption.

Now let’s see how you can benefit from Userlane’s product adoption functionality:

• Create interactive walkthroughs, the so-called “lanes” to provide guidance to both new customers and employees.
• Track user behavior and make content decisions based on that data.
• Integrate with other tools to make the onboarding process more effective.
• Provide intuitive on-demand assistance, improve customer experience, and ensure long-term retention.

These make Userlane a great option to provide in-app guidance to your customers to shorten the learning curve and adopt your product entirely. However, you’re limited to only interactive walkthroughs with little customization offered.

Userlane for user feedback

Userlane doesn’t come with a survey feature and currently, there is no official information about when such a feature will be released. Therefore, you just can not use Userlane to trigger surveys for collecting user feedback on specific interactions or features.

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Walkme vs Userlane vs Userpilot – Is Userpilot the best choice?

Userpilot is a comprehensive digital adoption platform (DAP). It enables product teams to track product usage and user behavior to guide product development and optimize the user experience.

In addition, it allows them to gather user feedback and design personalized onboarding experiences to drive product adoption. All of this is possible without coding.

What is Userpilot best for?

Userpilot is used for similar use cases as Userlane and Walkme. Let’s see how Userpilot compares to the tools we discussed before it comes to user onboarding, product adoption, and user feedback.

Userpilot for user onboarding

Userpilot was built specifically for SaaS product teams that want to improve their user onboarding experience and boost user activation.

You can build a huge variety of user onboarding experiences and in-app guidance flows without needing to code.

Here’s what you’ll get when you start using Userpilot:

• Forget about coding in-app experiences: Userpilot is a no-code solution and only requires your dev to install a line of javascript inside your app and for you to download a Chrome extension that opens up the visual builder.
• Build in-app flows using the largest range of UI patterns (modals, slideouts, tooltips, hotspots, banners) and in-app onboarding experiences (checklists, micro surveys, NPS surveys, in-app resource center).
• Get access to a built-in NPS tool for collecting and analyzing user sentiment so you can improve your onboarding process based on real data.
• Create and track combinations of in-app events like clicks, hovers, and form fills, and then analyze all these interactions under your own custom events, which can be built without code or API calls.
• Use advanced product analytics and in-app flows analytics to identify where users need help and create granular user segments to trigger in-app experiences contextually (segment based on user identification data, in-app engagement, custom events, clicks, hovers, form fills, user feedback responses, NPS scores and more).
• Enhance the onboarding experience with in-app help by launching a Resource Center directly inside your app. Add in-app guides, and video tutorials, and give users access to search the knowledge base or reach out to support. Self-service has never been easier.

The best user onboarding is contextual and it happens right where the users need it, inside your app. There isn’t a better user onboarding tool out there that offers more value for the money than Userpilot.

Schedule a demo with our team and get ready to build the best onboarding experiences your users have seen.

Userpilot for product adoption

Product adoption describes the process of getting users to the point where they are experiencing value from your product.

Userpilot is a powerful product adoption platform that enables you to quickly build personalized and contextual in-app experiences targeted to different user experiences – all without writing a line of code.

It’s a great option for enterprise users too since it’s SOC 2 Type II certified and offers robust features for large-scale usage.

Here are some of Userpilot’s product adoption features that you may find helpful:

• A broad range of UI patterns to build fully customizable, contextual, and interactive in-app flows: modals, slideouts, tooltips, hotspots, driven actions, banners, and more. And – most importantly – you are not limited by plan when it comes to how many UI patterns or designs you can build.
• Advanced in-app checklists with built-in gamification elements like progress bars or ”automatically marked complete” tasks: checklists also come with analytics so you can track who is interacting with them and how.
• Fully interactive walkthroughs walk users through engaging and adopting specific features of your app.
• The self-service in-app resource center lets users search your knowledge base directly inside the app, access chat, and support but also launch guides and tutorials when they get stuck.
• User feedback tools allow you to collect insights to improve the product and the user experience, thus leading to a higher product adoption rate. You can also collect NPS data and tag responses to uncover patterns into what makes users stick, or build micro surveys for more granular data. Then you can use all the feedback collected to build user segments based on the answers and personalize the path to higher product adoption for each segment.

Want to see Userpilot in action? Get a demo and improve product adoption with contextual and personalized in-app flows that actually help users.

Userpilot for user feedback

There are two types of feedback you should be focusing on collecting to better understand the health of your product and users.

First, you have user sentiment which looks at user satisfaction and effort scores or loyalty (using NPS surveys). Then you may also want to collect feedback on the functionality of the product or specific features.

You can do all these with Userpilot. In short, you can:

• Collect and track (NPS) in-app with a built-in NPS widget that allows you to fully customize the survey look and feel, and set the trigger frequency and specific targeting.
• Analyze NPS scores, tag responses, and use the data to create specific user segments.

• Use prebuilt templates or build your own and trigger in-app micro surveys like the classic PMF survey, or similar ones and mix multi-choice and open-ended types of questions to collect specific insights.
• Be in charge of who gets which survey type and when with advanced segmentation capabilities, and of course, you can use the answers to segment your audience.
• Localize your surveys automatically.

The advantage of using Userpilot for collecting feedback over other survey tools is that you can better control who sees the surveys but also you can instantly use the data collected to segment your user base and trigger the right experience for them.

For instance, if your users give you a low NPS score because they think you’re missing a critical feature (that you actually have already), you can push an interactive walkthrough guiding them to find and explore this feature.

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So which tool should you choose – Walkme, Userlane, or Userpilot?

As you can see, both Walkme, Userlane, and Userpilot cater to most of the use cases Product Managers typically look for for their SaaS companies. There are some differences between the tools when it comes to how those use cases are executed in each, of course. So if you’re still on the fence – there are two more factors that can make a difference for you – the tools’ pricing, and its reviews. Let’s have a look at both below!

Walkme pricing

WalkMe works on a custom pricing plan that requires you to request a quote from their sales team (could be spending from $9000 to $50000 a year).

Their main two plans are:

• WalkMe for employee onboarding experience: engagement tools and analytics
• WalkMe for customer experience: engagement tools and analytics
• Add-ons: Session Streams, TeachMe, AI analytics through UI intelligence

Userlane pricing

Userlane’s pricing is not public and you should reach out to their sales team to get a quote.

But keep in mind that it is based on two things: the number of guided users and the product features you want access to.

Userpilot pricing

Userpilot offers great value for money compared to other similar tools on the market. Even its entry-level plan (Traction) provides all the necessary features without any usage limit.

The price-to-feature ratio is the best for Userpilot. Other cheaper tools in the market would definitely not fulfill your needs, and others like Pendo would be out of budget. Userpilot sits in that sweet spot. – Saurav S.

The pricing differentiation happens mostly on the service level (e.g. custom domain hosting, dedicated Customer Success Manager, SLA) and is based on the number of Monthly Active Users (MAUs) your company has.

Here’s the detailed Userpilot pricing:

• Traction: For up to 2500 users, this plan is $249/ mo.
• Growth: For up to 10,000 users, this plan is customizable.
• Enterprise: For large-scale businesses, these plans have advanced features, usage limits, and custom SLAs

What do users say about Walkme vs Userlane vs Userpilot?

Walkme reviews

Userlane reviews

Userpilot reviews

The final countdown: Pros & cons of Walkme, Userlane, and Userpilot

Walkme pros

WalkMe has its fair share of advantages that make it a solid tool. So what are WalkMe’s pros?

Here are our top three:

• Offers a high level of customization and works on both your own tool and 3rd party tools.
• Allows you to create in-app quizzes to test user or employee knowledge after completing a flow.
• Get access to a vast list of integrations that simply enhance your data collection or allow you to connect multiple tools in your stack.

Walkme cons

WalkMe is an established tool on the market but it does have its own share of cons too.

Here are the main ones you should consider:

• There’s a steep learning curve and a fair amount of technical knowledge required to create WalkMe user guides and get them implemented the way they’re intended.
• WalkMe is designed for enterprise organizations, and its pricing reflects that.
• You could end up spending anything from $9000 to $50000 a year on WalkMe. That’s a lot of money for startups and SMEs.

Userlane pros

Userlane is a popular digital adoption tool and comes with many benefits. Here are its pros:

• Lanes are easy to set up and implement.
• Easy to add gamification elements to your onboarding.
• Includes real-time analytics so you can identify behavior trends and act on them.
• Doesn’t require technical knowledge as it’s mostly code-free.

Userlane cons

However, this tool has some flaws so it’s better to get an overview of its cons if you’re thinking of buying it:

• Not that many integration options. As of now, it has integrations with Confluence, Zendesk, and KnowledgeOwl.
• Some of the UI patterns, like hotspots and tooltips, aren’t as functional as users might like.
• Offers only interactive walkthroughs, known as lanes.
• No survey features.
• Works only in the dashboard and can’t be launched in a Chrome extension as most of its competitors, like Userpilot does.

Userpilot pros

Userpilot has a number of advantages, especially for mid-market SaaS companies looking for a robust but at the same time very easy-to-use, no-code tool for user onboarding, product adoption, and simplified product analytics. Let’s have a look at the pros of using Userpilot:

• No-code builder – Userpilot comes with an easy-to-use Chrome Extension builder.
• Multiple UI patterns – choose from a range of options to build customized flows: modals, slideouts, banners, tooltips, hotspots, and checklists are all at your disposal
• UI patterns are not limited by plan – you get access to all of them on every single plan, meaning you get value even with the Traction plan (this is the entry-level one).
• Engaging walkthroughs and onboarding flows- build interactive walkthroughs targeted to distinct user segments.
• In-app help – build a resource center offering self-service support to your users, customize it with your branding, and select from a range of help options to boost user satisfaction (i.e. videos, in-app flows, chat, and more).
• Experimentation – built-in A/B testing for flows lets you explore and quickly iterate based on direct user behavior.
• Powerful feedback options- integrated NPS surveys with analytics and response tagging unlock insight into how your users feel.
• Advanced analytics and segmentation- analyze product usage and in-app flow engagement and build user segments using the data.
• Event tracking and feature tags- tag UI engagement (clicks, form fills, hovers) and group them into one custom event to track what really matters.
• More value with integrations- unlock value faster with built-in integrations with popular tools like Segment, Amplitude, Mixpanel, Kissmetrics, Intercom, Heap, and more.

Userpilot cons

There are, however, some downsides to Userpilot as well:

• Browser/web app only – Userpilot won’t run on mobile devices/applications.
• Doesn’t support employee onboarding- The tool is better suited for customer onboarding than for employee onboarding as you can’t build in-app guides on third-party tools.
• Missing integrations – doesn’t have built-in integrations with some tools, but it has webhooks, and Hubspot and Zapier are coming soon.
• Not appropriate for small startups on a shoestring budget (<$100)- Userpilot is a powerful, mid-market to enterprise-level tool. So $249 a month might be too expensive for really small startups.

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Conclusion

In this post, we’ve discussed how Walkme, Userlane, and Userpilot compare when it comes to user onboarding, product adoption, and user feedback. We’ve discussed their features for each use case, pricing, and reviews, as well as the pros and cons. Hopefully, you’ve found these detailed descriptions helpful.

Obviously, we’re a little biased, but we think that Userpilot offers the best value for money, and is unrivaled especially when it comes to user onboarding. Hopefully, you’d like to give Userpilot a chance – see you in the free trial soon!