User behavior analytics tools are an essential part of the modern product manager’s toolkit. These robust tools help you track and analyze crucial user behavior data.

You can use the information they provide to improve user engagement, boost conversion rates, streamline your marketing, and drive product growth.

This article explores the top behavioral analytics tools to help you choose the right one for your needs.

What are user behavior analytics tools?

User behavior analytics tools are applications that track and analyze how users interact with your website or app.

These tools include features like data tracking, session recording, etc., helping you understand how users experience your product.

Key factors to consider in a user behavior analytics tool

To determine the best user behavior analytics tools for your needs, you must consider a range of factors, including your product, business goals, and budget. We found five (5) factors to be key to a good choice:

• Ease of use: Is the tool easy to use? Does it require technical expertise to add it to your product? How quickly can you learn and master the tool?
• Features/Functionalities: What are your goals for the tool? Are you interested in understanding the user journey, tracking conversion funnels, identifying threats, etc.? How do the tool’s features compare with those goals?
• Data visualization options: Does the tool provide clear and insightful visualizations and reports? Can you customize your dashboards and reports? What kind of data can you visualize?
• Value for money: How much does the tool cost? Is the price worth the features and functionalities it provides? Will it scale well with your app or website?
• Integrations: Does the tool integrate nicely with other tools? How easy is the integration process?

Remember that your goal isn’t to locate the tool with the most bells and whistles. Instead, you want to identify a tool with the right features for your use case and at a price that fits your budget.

15 Best user behavioral analytics tools in 2024

With the factors out of the way, let’s now consider 15 of the best tools for tracking how users behave on your platform and driving data-powered decisions.

1. Userpilot – the best user behavior analytics software for web apps

Userpilot is a product growth and digital adoption platform for large and small enterprises. This robust product growth and digital adoption platform does everything, from product analytics to user onboarding, product personalization, and user feedback collection.

H4 Key features

• Event analytics: Tag and track individual features to see how users interact with them. Track user clicks, hovers, and form fills. You can also create and track custom events and view real-time product usage data.
• User segmentation: Userpilot enables you to segment users based on such filtering criteria as demographics, company data, user interactions with features and events, NPS scores, and more. You can then filter the data collected by segments to extract granular insights.

• Path analysis: Choose a starting point and follow the trail to see what steps users take from there. You can analyze the effectiveness of different paths, cross-reference path data with other in-app reports, and identify the happy path.

• Funnel analysis: Userpilot helps you track customer behavior through different funnels. Its simple funnel reports show the percentage of users progressing from one stage to the next. You can identify where users drop off, see how long it takes them to progress, and more.

• Retention tables: Userpilot enables you to create cohorts (both for users and companies), define “retention” events, filter events, and track retention rates for custom intervals (days, weeks, months, etc.).

• AI analytics: Draw quick conclusions from your data visualization with Userpilot’s AI-powered analytics. Use AI to analyze quantitative data, summarize user feedback insights, and leverage your findings for predictive analytics.

H4 Userpilot Pricing

Userpilot’s pricing begins from $249/month at the entry-level end for Enterprise companies. There are three main pricing tiers to choose from:

• Starter: Starts at $249/month with features like product analytics, reporting, user segmentation, feedback collection, user engagement, and other customization options.
• Growth: Starts at $499/month with support for resource center creation, unlimited feature tagging, content localization, and advanced event-based triggers.
• Enterprise: Supports every feature from the Starter and Growth plans, with extra support for premium integrations, SSO, security audits, and custom roles/permissions.

H4 Userpilot reviews

• G2: Userpilot boasts a 4.6 out of 5 overall rating on G2, with most users praising its ease of use, powerful features, and quality support.
• Capterra: Userpilot also enjoys a 4.6 overall rating on Capterra, with the highest points for its customer support, value for money, and ease of use.

2. Google Analytics – best website analytics software

Google Analytics is a popular analytics service provided under the Google Marketing Platform.

Designed for individuals and small businesses, it tracks and reports website and mobile app traffic, user engagement events, and conversion data.

Key features

• Event tracking: Google Analytics tracks a number of events to determine user behavior. For example, you can track impressions, clicks, sessions, subscriptions, downloads, purchases, etc.
• Segmentation analysis: You can segment users using pre-existing templates or build custom user segments using user, session recording, or event data.
• Retention analysis: Google Analytics enables you to track and compare the user retention rates of different user segments.

Pricing

Google Analytics has two main pricing tiers:

• Free: Google Analytics’ free tier provides a wide range of features, from event tracking to ads management, for small businesses and websites with fairly low traffic.
• GA4 360: The paid tier of Google Analytics offers higher data limits, service-level agreements, BigQuery integration, and a dedicated support team, with prices starting at a reported $50,000/year.

3. Mixpanel -best cross-platform user behavior analytics software

Mixpanel is a dedicated product analytics solution for web and mobile apps. It enables product teams to track and understand user interactions.

Mixpanel also lets you explore data reports freely without SQL for granular insights.

Key features

• User behavior tracking: Mixpanel lets you monitor specific user actions or events within your product. As with Userpilot, you can track events from the server or client side.
• User segmentation analysis: Create refined user segments that align with your business goals using a combination of attributes, events, and properties.
• Conversion funnel analysis: Track users’ progress through the user journey. Mixpanel also enables you to create custom funnels, “backfill” events, etc.
• Retention rate analysis: Mixpanel enables you to track and visualize customer retention. You can also customize the retention table timeframe and create a baseline for comparison.

PS: Mixpanel integrates nicely with Userpilot. This means you can, for example, collect user behavior data from your mobile app and use it to segment users and gain valuable insights in Userpilot.

Pricing

Mixpanel has 3 pricing categories:

• Starter: A free plan that enables users to track up to 20m monthly events.
• Growth: Starting at $20/month, this plan enables you to track up to 100m monthly events, save reports, and iterate on KPIs, among others.
• Enterprise: Starting at $833/month, this plan is designed for large organizations. It can track over 100m monthly events and provides advanced access controls, prioritized support, and more.

4. Hotjar – best user sessions software

Hotjar is an all-in-one analytics and feedback platform that helps businesses optimize product usage.

Its hugely popular session recording and heatmap features enable you to understand user behavior and identify gaps in the user experience.

Key features

• Session recordings: Hotjar provides real-time recordings of users’ and website visitors’ sessions. You can see how they scroll, where they click, and how they progress from page to page.
• Heatmaps: Hotjar aggregates these session recordings into heatmaps showing which parts of your web pages users are interacting with and which features they miss.
• Feedback collection: Directly ask users what they think about your website. You can create surveys, send survey invitation links to customers, or launch feedback campaigns on the site.

Pricing

Hotjar has 4 pricing tiers, including a free forever tier:

• Basic: This forever free tier supports up to 35 daily session recordings and unlimited heatmaps.
• Plus: For $32/month, you get up to 100 daily sessions and the ability to filter and segment data.
• Business: Starting at $80/month, you get support for 500 daily sessions, custom integrations, and more.
• Scale: Designed for enterprise users, this plan starts at $171/month for 500 daily sessions. It supports funnel analysis, trends analysis, and more.

5. Crazy Egg – best heatmap analytics software

Crazy Egg is an easy-to-use user behavior analytics tool, focused on heatmap analysis. With this tool, you can investigate buyers’ journeys on your website, identify usability issues, and test new options to see how they perform.

Key features

• Heatmaps: Crazy Egg uses heatmaps to help you see which parts of your page receive the most and least attention. You can also compare the performance of different web pages by comparing their heatmaps.
• Reports: In addition to heatmaps, Crazy Egg supports other forms of data visualization reports, including scrollmaps, confetti, overlay, and list reports. They track user behavior analytics through clicks, scrolls, and other pattern insights.
• Recordings: Record user sessions and replay them to see user’s interactions with your website. These recordings also help you see what motivates visitors to stay on or leave a page.

Pricing

Crazy Egg has streamlined its pricing options from 5 to 3 main tiers:

• Standard: $49/month for 75,000 tracked page views, 50 snapshots, and 500 recordings per month.
• Plus: $99/month for 150,000 tracked page views, 75 snapshots, and 1000 recordings per month.
• Enterprise: $249/month for 500,000 tracked page views, 100 snapshots, and 5000 recordings per month.

6. Tableau – best for visualizing behavioral data with charts and graphs

Although it isn’t designed specifically for user behavior analytics, Tableau is an excellent data visualization tool.

Its combination of a powerful query engine and multiple visualization options makes it ideal for users in need of advanced analytics and visualization.

Key features

• Data visualization: Tableau’s strength lies in its ability to create clear, interactive visualizations. You can select from a variety of charts, graphs, and dashboards to showcase the user journey, conversion rates, and more.
• Drag-and-Drop: Unlike the other user behavior analytics tools on this list, you’ll have to create your charts with Tableau. Thankfully, its drag-and-drop user interface makes it easy to learn and adopt.
• Accelerator: Tableau provides over 100+ ready-to-use, fully customizable dashboards that you can combine with your data for instant data-driven insights.

Pricing

Tableau’s private-use software is available in 3 pricing categories:

• Viewer: Starts at $15/user/month with support for basic dashboard visualization and interaction.
• Explorer: Costs $42/user/month and supports self-service analytics tools, including custom workbooks, data-driven alerts, and quality warnings.
• Creator: Costs $75/user/month and unlocks the full range of Tableau’s features.

7. Pendo – best for mobile user behavior analytics

Pendo is a digital adoption platform that empowers SaaS businesses to track user engagement and in-app user behavior.

It empowers product teams with powerful analytics insights into feature adoption, customer engagement, and more.

Key features

• Multi-platform analytics: Pendo can track product analytics data on both web and mobile apps. This provides a more holistic view of how users interact with your product on different platforms.
• Customizable dashboard: Pendo’s home dashboard is highly customizable, allowing you to select which widgets to add or remove. You’ll be able to select from analytics widgets that track feature adoption, product goals, user engagement, etc.
• Path and funnel analysis: Pendo lets you track users’ paths from one page or feature to another. You’ll also be able to create funnels and see their completion rates, drop-off rates, and more.

Pricing

Pendo uses a quote-based pricing model, meaning you’ll have to contact them to determine their prices. There are three main pricing categories, though:

• Free: Supports product analytics for up to 500 monthly users. It includes a native analytics dashboard, event tracking, user segmentation, and more.
• Growth: Supports only one web or mobile app with a customizable number of monthly active users. It also supports native analytics features and a customizable NPS survey.
• Portfolio: Supports unlimited web and mobile apps and cross-app journey reporting. You’ll also get access to a cross-app executive dashboard and product engagement scores.

8. Amplitude – best customer behavior analytics tool for user journey tracking

Amplitude Analytics is a powerful analytics solution designed to meet the requirements of modern-day product teams. It competently handles large amounts of data and integrates nicely various tools, including Userpilot.

Key features

• Event segmentation: Amplitude enables you to track and visualize user interactions in your product easily. See which events are most performed, analyze how many users complete certain events, and create charts to visualize your findings.
• Customer journey visualization: Gain visibility into your different user journeys. You can check individual user paths and view the most common sequence of events completed by users.
• Retention analysis: Calculate user retention data using pre-specified events and compare retention rates over time using a simple retention chart.

Pricing

Amplitude Analytics comes with four pricing options. This includes a free option with starter templates and support for foundational analytics.

Of the three paid options, though, pricing is only revealed for the Plus plan ($49/month), while you’ll have to contact sales for prices on the Growth and Enterprise plans.

9. Userlytics – best for easy user experience testing

Userlytics is a cloud-based user research and testing solution with a specific focus on remote user testing. It allows businesses to understand user behavior and journey by recording test participants as they interact with the website or mobile app.

Key features

Although it doesn’t support most traditional analytics tools and features like most user behavior analytics tools on this list, Userlytics still boasts some key features, including:

• Remote testing: Conduct usability tests with real users without having to find them or keep them in a physical lab setting. Tests can capture user clicks, scrolls, screen recordings, and more.
• Rich data capture: Test the user experience on different devices, including desktops, tablets, and mobile phones, to see how users interact across devices.
• Heatmaps: View areas of high user activity with heatmaps and observe the user journey in detail with session records.

Pricing

The Userlytics’ pricing model is currently impossible to tell on their website. However, some reports point to 3 payment plans of $49/user, $69/user, and a custom price depending on your needs.

10. FullStory – best tool that combines quantitative and qualitative data in real-time

FullStory is a user behavior analytics platform that combines robust session detail with product analytics and digital collaboration.

It combines quantitative and qualitative data analysis and offers real-time insights into web and mobile experiences.

Key features

• Session playbacks: Inspect customer activity and identify areas of interest, transitions, rage clicks, and dead clicks. Thanks to its click maps feature, you can also pinpoint dead clicks.
• Cross-referencing: Compare the quantitative data you collect across multiple users with the qualitative experience of what real users are doing on screen. This enables you to better understand user behavior and the causes of certain user actions.
• Funnels and conversions: Create funnels and track the conversion rate across each funnel. You can also zoom into the funnel to identify drop-offs and pinpoint user issues.

Pricing

FullStory doesn’t disclose its pricing information on its website. It does note, though, that there are three pricing categories – Enterprise, Advanced, and Business. There’s also a free plan restricted to 1,000 sessions/month and three seats.

11. Zendesk – best for tracking user interactions with the customer service team

A powerful customer service tool, Zendesk provides analytics tools to help you understand and improve customer service interactions.

It provides real-time insights into agent activity, helping you understand and improve the overall customer experience.

Key features

• Omnichannel analytics: Gain visibility into customer interactions on every channel, including email, chat, phone, and social media. Measure how customers interact with you across channels and track custom goals and KPIs.
• Dashboards: Choose from a selection of 75+ pre-built dashboards or create custom dashboards for deeper insights and reports. View past trends, easily share your reports, and take action.

Pricing

To access Zendesk analytics for your customer service interactions, you’ll need to purchase one of the Zendesk Suite plans.

The first two plans (Suite Team and Suite Growth) only support pre-built analytics dashboards, while the final two (Suite Professional and Suite Enterprise) also support custom and live analytics.

12. UXCam – best tool for tracking user behavior data across mobile

UXCam is a user behavior analytics tool that helps you understand the user journey across mobile devices.

It collects user experience data at the micro-interaction level, using those insights to paint a picture of the entire customer journey.

Key features

• Events: Monitor screen visits, button taps, navigation changes, and more on your mobile app. UXCam’s event-tracking features help you quantify user behavior and track funnel progress.
• Heatmaps and session recordings: Capture entire user sessions from when they open the app to when they close it. Replay these sessions and view recordings for actionable insights.
• Crash reporting: UXCam automatically detects and reports application crashes. It also provides a stack trace for each crash.

Pricing

UXCam offers a free pricing tier for up to 3,000 monthly sessions. Unfortunately, the prices for its Growth and Enterprise plans are only provided as custom quotes.

13. Salesforce – best user behavior analytics solution for sales teams

Although it isn’t designed for general user behavior analytics, it is a powerful tool for analyzing user behavior within the context of sales and marketing.

Key features

• Pre-built dashboards: Get pre-built dashboards for Sales, IT, and Service. It’s the easiest way to track team performances, uncover opportunities, and measure agent efficiency.
• Analytics Actions: Immediately take the next step with Analytics Actions. For example, you can create tasks, update records, or share insights without waiting for legacy tools.
• Embedded analytics: Embed your analytics dashboards into other Salesforce products to give your partners and employees a more consistent view of your data.

Pricing

CRM Analytics belongs to the Salesforce CRM Suite. Prices start from $25/user/month, going all the way to $500/user/month.

14. Sprout Social – the best tool to analyze user behavior across social media

Quickly analyze your social media performance and measure its impact using Sprout Social Analytics.

This tool unlocks deep reports into what resonates with your audience, current market trends, and your social impact.

Key features

• Profile reports: Receive high-level reports on your profile performance across different platforms. You can also analyze cross-channel performance at the post level to understand what your customers love and why.
• Paid reports: Separate paid posts from organic posts and analyze them to determine your top-performing campaigns. This can also help you optimize future campaigns and spending.
• Team reports: Track your team’s performance to see how quickly they respond to social media messages and complete assigned tasks.

Pricing

Sprout Social provides four main pricing categories with different levels of analytics support.

The cheapest (Standard) is billed at $199/seat/month and supports group, profile, and post-level reporting. The most expensive list price (Advanced), though, goes for $399/seat/month.

15. InMoment – best AI-based user feedback analytics software

InMoment helps businesses garner vital user insights from surveys, comments, and other data. It specializes in using AI to process data for actionable insights.

Key features

• AI Analytics: Instantly capture rich insights with InMoment’s AI analytics tools. Not only does it try to make sense of complex data, the tool also tries to predict customer intent.
• Data connections: Connect structured and unstructured data in every format to quickly analyze the customer journey.

Pricing

Although the InMoment website lists three pricing categories, it doesn’t include their prices.

Conclusion

The best user behavior analytics tools help you capture important behavioral data for driving retention and customer adoption. They empower you to filter this data to understand user actions and make data-driven decisions.

Whether you desire the quantitative nature of events data or the qualitative data from surveys, Userpilot has you covered. Book a demo here to learn more !

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