Wondering whether Pendo or Intercom is the best option for your SaaS company?

This article is going to dive into the Pendo vs Intercom debate and try to answer a key question: Which is the better tool for user onboarding, as well as other use cases?

In the post below, we’ve covered all the common use cases and done an in-depth analysis of the key features of Pendo and Intercom – as well as compared it to an alternative solution that may be better in some situations.

Let’s get into it!

Overview of Pendo vs Intercom

• Let’s explore how Pendo, and Intercom compare when it comes to user onboarding and other common use cases.
  • • Pendo is a product adoption platform that lets teams monitor product usage, analyze user behavior, and publish in-app guides. The no-code solution focuses on increasing user engagement and driving feature discovery.
    • Intercom is a customer service platform. It offers customizable live chat widgets, omnichannel support capabilities, and integrations with over 300 apps. While Intercom is primarily a support solution, it does have add-ons that offer other functionalities such as product tours.
• If you’re looking for a better option for user onboarding, Userpilot exceeds both functionality and value for money compared to other tools on the list.
• Userpilot is a product growth platform that drives user activation, feature adoption, and expansion revenue. It also helps product teams collect user feedback, streamline onboarding, and gather actionable insights from analytics. Get a Userpilot demo for user onboarding and drive your product growth code-free.

What is Pendo?

Pendo is a product adoption platform that lets teams monitor product usage, analyze user behavior, and publish in-app guides. The no-code solution focuses on increasing user engagement and driving feature discovery.

Additionally, Pendo also lets you survey users, segment customers, and see how many site visitors or MAUs your web app is getting. Certain features like product areas, data explorer, product engagement score, and resource centers are locked to the Starter plan or higher.

What is Intercom?

Intercom is a customer service platform. It offers customizable live chat widgets, omnichannel support capabilities, and integrations with over 300 apps. While Intercom is primarily a support solution, it does have add-ons that offer other functionalities such as product tours.

The Product Tours add-on contains features that aid onboarding, adoption, and feature discovery. Intercom’s product tours can include UI patterns like modals and tooltips as well as other media formats such as microvideos.

Pendo vs Intercom for user onboarding

In this section of the article, we’re really going to compare Pendo vs Intercom in terms of user onboarding. That way, we’ll be able to figure out which tool – Pendo or Intercom – is the best option depending on your use case.

Pendo for user onboarding

Pendo is a product adoption platform that has the usual onboarding features that are commonly included with similar solutions. However, those using Pendo Free will need to note that they’ll need to find a new onboarding solution once they cross 500 MAUs or upgrade to the paid version.

There are a few ways you can use Pendo to improve your new user onboarding flows:

• Guide Layouts: Pendo has layout templates for lightboxes, banners, and tooltips that you can use to build onboarding flows for new users.
• Flow Triggers: Pendo’s guide activation options let you trigger an onboarding flow when new users land on a particular URL, use a specific device type, interact with a tagged element, or match the target segment.
• Localization Settings: Localization settings can stop an onboarding flow from triggering if it hasn’t been translated into the user’s chosen language. Because Pendo has no AI-powered localization features, you’ll need to upload language CSVs manually for this to work.
• Onboarding Module: You can add the onboarding module to your in-app resource center in two clicks then change the color, text style, and progress icon to align it with your product’s brand palette.

Intercom for user onboarding

User onboarding educates new customers, teaches them how to use your product, and helps them get the most value in the least amount of time.

Intercom’s Product Tours add-on includes UI patterns and onboarding analytics that can prove helpful (if you’re willing to pay extra for them).

This will cost you an additional $199/month on top of what you’re currently paying for your base Intercom subscription. This puts its pricing on par with dedicated onboarding/adoption tools despite lacking feature parity.

Here’s an overview of Intercom’s Product Tours add-on:

• UI Patterns: Intercom’s product tours for onboarding come with an expansive selection of UI patterns like tooltips, banners, surveys, in-app checklists, and multi-step flows. You can also use communication features in your tours such as SMS messages or live chat widgets.
• Onboarding Analytics: Intercom shows you detailed analytics for each product tour such as the total number of views, overall completion rate, percentage of users who achieved a particular goal, and how many issues were encountered during the tour.

Pendo vs Intercom for product adoption

In this section of the article, we’re really going to compare Pendo vs Intercom in terms of product adoption. That way, we’ll be able to figure out which tool – Pendo or Intercom – is the best option depending on your use case.

Pendo for product adoption

Because product adoption is the primary use case for the Pendo platform, most of its features contribute towards onboarding users, tracking adoption analytics, monitoring usage patterns, or measuring churn rates.

Pendo’s product adoption features include:

• Product Analytics: Pendo analytics can show you patterns in user behavior, underutilized areas of your product, and other usage data. Pendo divides its analytics into funnels, paths, and retention — the latter of which is capable of tracking cohort churn over time (months or weeks).
• Feature Engagement: Pendo’s dashboard widgets let you see feature engagement from multiple lenses to ensure you get the full picture. You’ll be able to view the features that generate the majority of click volume and track features used by accounts/visitors.
• Build guides to drive engagement: Pendo has layout templates for lightboxes, banners, and tooltips that you can use to build onboarding flows for new users.
• Feedback Collection: Pendo can gather user feedback through polls, input fields, and NPS surveys. Its NPS surveys can be delivered both in-app and via email while giving the option to include follow-up questions that provide qualitative feedback.

Note: Pendo in-app resource centers can only be created if you’re on the Growth or Portfolio plan.

Intercom for product adoption

User onboarding educates new customers, teaches them how to use your product, and helps them get the most value in the least amount of time.

Intercom’s Product Tours add-on includes UI patterns and onboarding analytics that can prove helpful (if you’re willing to pay extra for them).

This will cost you an additional $199/month on top of what you’re currently paying for your base Intercom subscription. This puts its pricing on par with dedicated onboarding/adoption tools despite lacking feature parity.

Here’s an overview of Intercom’s Product Tours add-on:

• UI Patterns: Intercom’s product tours for onboarding come with an expansive selection of UI patterns like tooltips, banners, surveys, in-app checklists, and multi-step flows. You can also use communication features in your tours such as SMS messages or live chat widgets.
• Onboarding Analytics: Intercom shows you detailed analytics for each product tour such as the total number of views, overall completion rate, percentage of users who achieved a particular goal, and how many issues were encountered during the tour.

Pendo vs Intercom for customer experience

In this section of the article, we’re really going to compare Pendo vs Intercom in terms of customer experience. That way, we’ll be able to figure out which tool – Pendo or Intercom – is the best option depending on your use case.

Pendo for customer experience

Customer experience is the sum of touchpoints across your customer support, customer success, marketing, and sales teams but the product experience also plays a key role. Pendo lets you survey, poll, and collect feedback from users on the customer experience through multiple features.

Here are the Pendo features that can be used to gather customer experience insights:

• Polling Features: Using Pendo to poll specific segments can guide your customer experience optimization (CXO) efforts. You’ll also be able to add polling widgets to your home dashboard so you can view responses, response rates, and other poll-related data points.
• NPS Surveys: Pendo NPS surveys can collect both quantitative and qualitative data by combining rating scales with follow-up (open-ended) questions. You can view all NPS survey analytics from the NPS section on your sidebar or the NPS widget on your home dashboard. Note: All NPS surveys have Pendo branding on them unless you upgrade to the Starter plan, which costs $7,000/year.
• Segmentation: Pendo segmentation settings like you create different flows, guides, and onboarding journeys for each user. You can segment users based on the type of device they’re on, what operating system it’s running on, which browser they’re using, or when they joined.
• Path Analytics: Pendo’s path analytics dashboard shows you the paths users take to get to a specific page or when coming from a specific page. These insights help you identify the areas where you need to reduce friction and add contextual UI patterns.
• Feedback Module: You can add a feedback module to your in-app resource center in two clicks to get direct insights from users on how to improve the customer experience.

Intercom for customer experience

Customer experience management (CXM) consists of building, monitoring, and optimizing the experience that each customer has with your brand/product. Intercom helps you improve the customer experience through surveys and various forms of analytics reporting on your support interactions.

Here’s how you can use Intercom to gather customer experience insights:

• Analytics: Intercom’s reporting capabilities help you track key performance indicators (KPIs) that are tied to the customer experience. For instance, you’ll be able to see the median first response time, average time to close, and percentage of positive conversation ratings from users.
• Surveys: Intercom has two types of surveys: small format and large format. The former helps you collect quantitative metrics like CSAT, CES, and NPS data, while the latter helps you gather actionable feedback from customers on specific features or functionalities.

Note: The Surveys add-on will cost an additional $49/month on top of your existing Intercom subscription cost. You can create surveys on the Starter plan but you won’t be able to publish them unless you upgrade your subscription with the add-on.

• Content: Intercom’s support analytics displays the most frequent answers from chatbots and help center articles with the highest number of views. This helps you identify common problems and bake proactive solutions into the product experience during the CXO process.

Pendo vs Intercom for user feedback

In this section of the article, we’re really going to compare Pendo vs Intercom in terms of user feedback. That way, we’ll be able to figure out which tool – Pendo or Intercom – is the best option depending on your use case.

Pendo for user feedback

Product feedback can provide targeted data on the product as a whole or specific features. These will offer insight into which features are easiest/hardest to use, which ones make your product sticky, and which changes to make to keep your largest customers satisfied.

Here are the Pendo features that you can utilize to collect product feedback:

• Customer Effort Score (CES) Polls: CES polls created with Pendo can provide insights on which areas of your product are easiest to use. These CES polls can also target specific segments to see if new users are struggling with a feature that power users have no problem with.

• Mobile Reviews: Those using Pendo for mobile apps can also use its product feedback features to collect reviews for the iOS App Store or Google Play Store. In addition to offering insights, these reviews could also boost user acquisition (provided they’re mostly positive).
• Pendo Feedback: Pendo offers a separate product called Pendo Feedback that can be used to centralize feedback and integrate that data with tools like Salesforce or Jira. Pendo Feedback uses custom pricing and is charged by the seat.
• Segmented Feedback: Pendo feedback lets you see what segment respondents are in, how much they spend, and other relevant user tags so you can highlight responses from your most valuable customers.

Intercom for user feedback

Intercom lets you run two types of surveys and gather feedback through automated check-up messages as well.

Note: The Surveys add-on will cost an additional $49/month on top of your existing Intercom subscription cost. You can create surveys on the Starter plan but you won’t be able to publish them unless you upgrade your subscription with the add-on.

• Scalar Surveys: Intercom’s small format surveys and NPS surveys let you collect quantitative metrics like CSAT, CES, or NPS data. You can only have one question per step on small format surveys and a maximum of four questions in total.
• Qualitative Feedback: If you want more detailed responses from users, you can use Intercom’s large format surveys. Intercom lets you ask a maximum of 15 questions per survey (but only three questions per step).

Pendo vs Intercom: Which one you should choose?

To further simplify this selection process, let’s break down the strengths and limitations of each tool. Understanding the distinct advantages and potential drawbacks of Pendo and Intercom will provide you with a detailed roadmap for making a well-informed decision!

Pros and cons of Pendo

Pros of Pendo

Let’s take a look at some of the benefits of using Pendo:

• No-Code: Pendo lets you create surveys, in-app guides, and track metrics without needing to write your own code, which saves a lot of time (while making product experiments or split-testing a lot easier).
• Custom Themes: Pendo’s themes let you create multiple palettes and ensure that any in-app materials published align with your existing brand palette (however, you can only create/customize themes after you’ve installed the Pendo snippet).
• Flexible Dashboards: Pendo has plenty of widgets that you can add to your dashboard, including feature adoption, net promoter score, poll results, guide engagement, product stickiness, and MAUs — so you always have your most important metrics within reach.
• Integrations: Pendo has 50 different integrations to choose from including popular tools like Intercom, Jira, Okta, and HubSpot. Unfortunately, only four of these — Salesforce, Segment, Workato, and Zendesk — are two-way integrations that can share data both ways.

• Multi-Platform Analytics: Because Pendo is compatible with mobile applications, you’ll be able to track product analytics for both web apps and mobile apps. This gives you a more holistic view of how users (or specific segments) use your product on different platforms. Note: You’ll need to upgrade to Pendo Portfolio to add more than one product to your account.

Cons of Pendo

While Pendo certainly has quite a few benefits that make it an appealing solution, there are also a few notable drawbacks that you should be aware of before you choose the platform as your product adoption tool:

• Pricing Jumps: While Pendo does offer a free version, it has a limit of 500 MAUs. Upon reaching the MAU limit, you’ll need to upgrade to continue using most of Pendo’s features (and paid plans tend to cost thousands of dollars per month).
• Locked Features: Key features like the data explorer, resource center, and product engagement score are locked behind the Growth or Portfolio plan.
• Data Lag: Pendo’s analytics dashboards only update once per hour. In some cases, this data lag could lead product teams to make the wrong decisions or draw false conclusions from outdated insights.

Pros and cons of Intercom

Pros of Intercom

• Robust Live Chat: Intercom’s live chat widget is the most popular feature on the platform. You’ll be able to style the widget in accordance with your brand colors, choose which support options customers will see, and insert apps to create a self-serve experience.
• Product Tours Add-On: In addition to Intercom’s customer service capabilities, its Product Tours add-on offers support to new users during the onboarding and adoption phases. Features include a no-code builder, audience targeting, analytics reporting, and more.
• Extensive Integration Gallery: If Intercom’s built-in support/onboarding features aren’t enough, you can expand its native functionality using third-party integrations. Intercom’s App Store has over 300 tools to choose from with new solutions being added regularly.

Cons of Intercom

• Buggy Search Function: Searching through support tickets is a core task for Intercom users but this process is often laggy or refuses to work altogether by freezing the page. Intercom’s searchability shortcomings have been present for years with no fixes released.
• Confusing Navigation Interface: While Intercom does have a wide array of features, its user interface isn’t intuitive and it’ll take a lot of memorization (or trial-and-error) to figure out where everything is. There are many features that can (and should) be combined into one page.
• Support Response Times: Intercom is a customer service platform which is why it’s ironic that their support team isn’t able to reliably respond in a timely manner. Numerous customers have noted slow response times from support representatives when reviewing Intercom.

Userpilot – A better alternative for your SaaS

Userpilot is a product growth platform that drives user activation, feature adoption, and expansion revenue. It also helps product teams collect user feedback, streamline onboarding, and gather actionable insights from analytics.

With Userpilot, you’ll be able to track both product usage and user behavior to get a holistic view of how customers use your product — which will guide future development, improve the user experience, and inform your growth efforts.

Pros of Userpilot

As a full-suite digital adoption platform, Userpilot has all the features you need to onboard users, track analytics, and gather feedback from customers without writing a single line of code. Here are a few pros of using Userpilot as your product growth solution:

• No-code builder: Userpilot’s Chrome extension lets you build flows, add UI elements, and tag features without writing a single line of code.
• UI patterns: There are plenty of UI patterns to choose from when using Userpilot, such as hotspots, tooltips, banners, slideouts, modals, and more!
• Startup-friendly: Userpilot’s entry-level plan gives you access to all available UI patterns so you can hit the ground running.
• Walkthroughs and flows: Build engaging interactive walkthroughs and personalized onboarding flows that target specific segments of your user base.
• Self-service support: Build an in-app resource center to help users solve problems, customize its appearance to align it with your brand, and insert various types of content (videos, flows, or chatbots) to keep your customers satisfied.
• A/B testing: Userpilot’s built-in A/B testing capabilities will help you split-test flows, iterate on the best-performing variants, and continually optimize based on user behavior.
• Feedback collection: Userpilot has built-in NPS surveys with its own unified analytics dashboard and response tagging to help you retarget users. There are other survey types to choose from and you can even create your own custom survey.
• Survey templates: There are 14 survey templates to choose from so you can gather feedback on specific features or run customer satisfaction benchmarking surveys like CSAT and CES.
• Advanced analytics: Userpilot lets you analyze product usage data, monitor engagement on all in-app flows, and use the data to create user segments that are based on behaviors instead of demographics.
• Event tracking: Userpilot’s no-code event tracking lets you tag UI interactions (hovers, clicks, or form fills) and group them into a custom event that reflects feature usage.
• Third-party integrations: Userpilot has built-in integrations with tools like Amplitude, Mixpanel, Kissmetrics, Segment, Heap, HubSpot, Intercom, Google Analytics, and Google Tag Manager so you can share data between all the solutions in your tech stack.

Cons of Userpilot

Of course, no tool is perfect and there are a few cons to consider before choosing Userpilot as your user onboarding or product growth solution:

• Employee onboarding: Currently, Userpilot only supports in-app customer onboarding.
• Mobile apps: Userpilot doesn’t have any mobile compatibility which could make it difficult for developers with cross-platform applications to create a consistent user experience for both versions of their product.
• Freemium plan: There’s no freemium Userpilot plan so those bootstrapping their startup and need sub-$100 solutions should consider more affordable onboarding platforms like UserGuiding or Product Fruits.

Conclusion

Hopefully, this post helped you decide whether Pendo or Intercom is more appropriate for your company. As you can see – both have many upsides and downsides.

Undeniably, Userpilot provides a better value for money and is a better choice for a mid-market SaaS, especially when it comes to user onboarding and user feedback.

If you’re interested in finding more, book a demo with our team here!

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