August 13, 2025
7 Steps to Launch a Product Update Email (+Templates and Examples for Inspiration)
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FAQ
What's a product update email?
A product update email is a targeted message you send to users when you’ve built something new, fixed something that was broken, or made changes to how your product works. These emails work best when they focus on what the update means for the user rather than just announcing what you’ve shipped. The goal is to drive adoption and keep users engaged with your product.
How do I announce product updates?
You can announce product updates through a multi-channel approach that includes email, in-app notifications, and documentation updates. Start by segmenting your audience based on relevance. Then, craft benefit-focused emails and messages, add visual demos of the new features, and provide clear next steps for users to try.
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