Appcues vs Stonly: Which is Best for Your SaaS?

Appcues vs Stonly: Comparison summary

Let’s explore how Appcues, and Stonly compare when it comes to user onboarding and other common use cases.
- - Appcues is a robust product adoption and user onboarding platform for web and mobile apps. It enables product teams to create, implement, and test personalized in-app onboarding experiences. The platform also helps you announce new product features and collect customer feedback.
  - Stonly positions itself as a cheaper alternative to some of the pricier product adoption solutions on the market. In reality, it’s more of a customer service tool that can be used to build knowledge bases rather than an actual onboarding or analytics platform.
If you’re looking for a better option for user onboarding, Userpilot exceeds both functionality and value for money compared to other tools on the list.
Userpilot is a product growth platform that drives user activation, feature adoption, and expansion revenue. It also helps product teams collect user feedback, streamline onboarding, and gather actionable insights from analytics. Get a Userpilot demo for user onboarding and drive your product growth code-free.

What is Appcues?

Appcues is a robust product adoption and user onboarding platform for web and mobile apps. It enables product teams to create, implement, and test personalized in-app onboarding experiences. The platform also helps you announce new product features and collect customer feedback.

What makes this platform even better is the fact that it offers no-code features that make it suitable for non-technical teams.

What is Stonly?

Stonly positions itself as a cheaper alternative to some of the pricier product adoption solutions on the market. In reality, it’s more of a customer service tool that can be used to build knowledge bases rather than an actual onboarding or adoption platform.

As a result, the tour builder on Stonly feels more like an add-on to its knowledge base functionality rather than a product of its own.

This also means that its in-app engagement features will be rather limited (especially in the no-code regard) compared to alternatives like Userpilot or Appcues.

Appcues vs Stonly for user onboarding

In this section of the article, we’re really going to compare Appcues vs Stonly in terms of user onboarding. That way, we’ll be able to figure out which tool – Appcues or Stonly – is the best option depending on your use case.

Appcues for user onboarding

Onboarding new users seamlessly is one of the primary use cases of Appcues. The platform offers a wide array of features to help you improve user activation, conversion, and retention.

Let’s take a closer look at how Appcues facilitates new user onboarding:

Drag-and-drop builder: Appcues’s no-code builder lets you create personalized onboarding tours and checklists to assist and educate new users. You can customize UI patterns like hotspots, modals, slideouts, and tooltips to guide users.
In-app user guides and product tours: You can use various UI patterns, such as hotspots and tooltips, to introduce new users to product features in a pre-defined sequence. Similarly, you can use checklists to guide users as they explore your app.

Checklists: You can also create checklists with Appcues (NOT available on the Essentials plan) and prompt users to take action. These are ok but have limited functionality (you can’t trigger JS functions or add gamification elements) compared to alternatives, such as Userpilot.
Segmentation: You can use one of the pre-defined audience segments or create customer segments based on plan tier, lifecycle stage, and other factors. It’s possible to target individual segments with personalized messaging and journeys.

Measure and improve: You can track in-app flow performance and measure events (limited to 5 on the Essentials plan) to identify areas of improvement.

Test and optimize: The newly introduced A/B testing feature lets you test different onboarding flows. You can compare the performance of different in-app sequences, identify the best-performing ones, and refine onboarding flows.

Stonly for user onboarding

Seeing as Stonly is a knowledge base builder first and onboarding/adoption solution second, it has quite a few features that are missing, too basic, or difficult to use for user onboarding.

Some workarounds like interface triggers, guides that help you personalize content, and flow reports that show you which stage of the journey customers are getting stuck on could still be used:

UI Triggers: Stonly lets you add triggers like pills (icons at the bottom of your screen), banners (bars on the top of your page), hotspots, icons next to an element, or hidden conditions. Note that triggers are only available on paid plans, so Basic users won’t have access to them.
Guides: Stonly lets you build in-app guides through its visual editor. You’ll be able to add steps, links, surveys, contact forms, checklists, automation, and live chat embeds into these guides with little to no coding. Features like UI triggers or guide variables are limited to paid plans.
Flow Reports: Stonly’s flow reports can help you identify which stages or steps of the onboarding journey most of your users are getting stuck on. However, this data is only updated every 15 minutes so you won’t be able to view real-time user path metrics with Stonly.

Appcues vs Stonly for product adoption

In this section of the article, we’re really going to compare Appcues vs Stonly in terms of product adoption. That way, we’ll be able to figure out which tool – Appcues or Stonly – is the best option depending on your use case.

Appcues for product adoption

Appcues packs robust features to skyrocket free-to-paid conversions and drive upsells. Let’s take a closer look at how the platform facilitates product adoption.

No-code builder: The no-code builder on Appcues lets you create onboarding flows that handhold users through your app. You can also use it to publish in-app announcements that draw a user’s attention to new features and upcoming events.

Pre-designed templates: You can choose from many pre-made templates for each UI pattern. It’s easy to create product tours, in-app tutorials and announcements with these templates.
Flow targeting: Appcues lets you segment users into different groups based on in-app activity, online behavior, and lifecycle stage. That makes it easier to customize your messaging and win over each segment, helping you convert trials into paying customers.
Review prompts: Available on Appcues Mobile, this feature lets you nudge users to rate and review your app on various app stores at the right time. It can help drive new sign-ups as well.
Other features, such as event tracking and A/B testing, can also help improve product adoption.

As you can see, Appcues is focused on in-app experiences but is limited by product analytics. Without proper data is hard to understand how your users are adopting your product and where they need help.

You can integrate Appcues with tools like Amplitude, but that comes at an additional cost. If you are looking for a product adoption tool, Appcues might not be the best.

Stonly for product adoption

Seeing as Stonly is a knowledge base builder first and onboarding/adoption solution second, it has quite a few features that are missing, too basic, or difficult to use for user onboarding.

Some workarounds like interface triggers, guides that help you personalize content, and flow reports that show you which stage of the journey customers are getting stuck on could still be used:

UI Triggers: Stonly lets you add triggers like pills (icons at the bottom of your screen), banners (bars on the top of your page), hotspots, icons next to an element, or hidden conditions. Note that triggers are only available on paid plans, so Basic users won’t have access to them.
Guides: Stonly lets you build in-app guides through its visual editor. You’ll be able to add steps, links, surveys, contact forms, checklists, automation, and live chat embeds into these guides with little to no coding. Features like UI triggers or guide variables are limited to paid plans.
Flow Reports: Stonly’s flow reports can help you identify which stages or steps of the onboarding journey most of your users are getting stuck on. However, this data is only updated every 15 minutes so you won’t be able to view real-time user path metrics with Stonly.

Appcues vs Stonly for customer experience

In this section of the article, we’re really going to compare Appcues vs Stonly in terms of customer experience. That way, we’ll be able to figure out which tool – Appcues or Stonly – is the best option depending on your use case.

Appcues for customer experience

Appcues plays a key role in taking your product’s customer experience (CX) up a notch.

It helps enhance CX in the following ways:

UI patterns like checklists, hotspots, modals, and tooltips let you create guided in-app tours and tutorials and simplify customer onboarding.
A Launchpad lets users access Appcues onboarding flows from a notification dropdown within your product.
NPS surveys help you collect customer feedback and improve your product. However, unlike Userpilot, Appcues only offers NPS surveys.
Other features like user segmentation (for personalization) and event tracking also come in handy.

That said, Appcues alone can’t guarantee a flawless customer experience. It only covers the onboarding aspect of CX. You’ll need to focus on other aspects like customer support and relationship-building to improve the overall UX, and for those you need multiple types of user surveys, on-demand support (using a resource center) and proper analytics, which Appcues lack.

Stonly for customer experience

Stonly’s features are better equipped to build self-support knowledge bases but the platform does have some features for improving the customer experience. These include guides, surveys, and analytics:

Guides: The Stonly editor lets you build in-app guides and add steps without writing any code. You can add steps, choices, and special steps such as surveys or checklists to your guides. Note that advanced features like user variables or UI triggers are locked to Stonly’s paid plans.
Surveys: Stonly’s survey steps are a great way to collect qualitative feedback or quantitative data such as NPS ratings. Unfortunately, surveys need to be created as steps within a guide rather than standalone, and you’ll need to open guides individually to see NPS data.
Analytics: Stonly’s Insights dashboard helps you view global analytics on how users engage. Note that these are limited to guide views, sessions, page views, session duration, and bounce rate.

Appcues vs Stonly for user feedback

In this section of the article, we’re really going to compare Appcues vs Stonly in terms of user feedback. That way, we’ll be able to figure out which tool – Appcues or Stonly – is the best option depending on your use case.

Appcues for user feedback

Appcues provides a robust suite of tools to collect and analyze your product feedback for mobile apps. However, if you want to collect feedback for your web app, you only have access to an NPS survey.

Mobile app product feedback features include:

Survey prompt asking a user to rate their experience of using a specific feature.
Survey forms asking users about feature improvements or new features they’d like to see in your product.
Collect and analyze NPS survey results to improve in-app experiences.
App Store review prompts to encourage promoters to rate and review your product on leading app stores.

Stonly for user feedback

Product feedback surveys are incredibly insightful for gauging the usability, accessibility, and stickiness of certain features or areas within your solution. Stonly is not a dedicated feedback collection platform but it does let you add surveys to your in-app guides.

Here’s an overview of how you can use Stonly’s surveys to collect customer feedback on your product:

Survey Types: Stonly lets you add special steps to in-app guides that could consist of various survey types. These include scalar surveys that use stars, numbers, emojis, or thumbs-up/down ratings to collect quantitative data or open-ended questions for qualitative responses.
Personalized Messages: Stonly makes it possible to prepare a different response based on which survey option a user chooses. For instance, you could pose follow-up questions to users who gave a particular product area or feature a rating of six or lower to learn more.
Response Dashboard: The survey section of Stonly’s Insights page can help you track, sort, and analyze responses to your surveys. These include quantitative scores, qualitative feedback, user/session IDs, and the date they were submitted. You can also export this data as a CSV file.

Appcues vs Stonly: Which one you should choose?

To further simplify this selection process, let’s break down the strengths and limitations of each tool. Understanding the distinct advantages and potential drawbacks of Appcues and Stonly will provide you with a detailed roadmap for making a well-informed decision!

Pros and cons of Appcues

Pros of Appcues

As a first-comer in the no-code product adoption landscape, Appcues offers several valuable features. It’s suitable for mid-market SaaS businesses looking for a simple, easy-to-use tool that enhances user onboarding, retention, and the overall customer experience.

Let’s take a closer look at the benefits of Appcues:

Intuitive UI and UX: Appcues offers a straightforward interface that’s easy to navigate and use. Users with non-technical backgrounds can design captivating in-app flows and onboarding journeys with its simple drag-and-drop builder. You can tailor user journeys with various UI patterns, from modals and hotspots to tooltips, slideouts, and banners.
Simple setup: You can get started with Appcues in minutes by adding the SDK to your app’s source code or integrating Appcues with Segment or Google Tag Manager. Then, add a Chrome extension to launch the Appcues Builder in a few quick clicks and start creating in-app flows.
Feedback options: Create Net Promoter Score (NPS) surveys to collect actionable user feedback. You can even check and analyze NPS analytics on your Appcues dashboard.
Mobile onboarding: Besides web apps, you can use Appcues to create end-to-end experiences for mobile apps. It supports various mobile environments, including Native Android, Native iOS, React Native, Flutter, and Iconic.
Extensive integrations: Appcues integrates with 20+ email automation, CRM, and analytics tools, including Heap, Zapier, HubSpot, Google Analytics, and Google Tag Manager. Many of these include two-way integrations.

Cons of Appcues

Appcues comes with a ton of useful features you’d expect from a leading product adoption platform, but it does have a few shortcomings.

Let’s look at a few drawbacks of Appcues:

Poor element detection: The Appcues algorithm occasionally struggles to detect in-app elements, unlike some of its competitors like Userpilot. It’s particularly limiting when you want to add tooltips to individual options in a dropdown menu.
Limited customization capabilities: While Appcues lets you customize pre-designed templates, you’re limited to basic options like font style, size, color, and padding. Advanced customization requires working with CSS code, which can be challenging for non-technical teams.
Basic analytics: Appcues provides insights into product usage and customer behavior. However, you can’t access in-depth analytics without connecting to a third-party tool like Amplitude or Google Analytics.
Limited survey options: Appcues lacks variety in feedback collection and survey options and doesn’t offer integrations with other platforms like Google Forms and Typeform. You can only build NPS surveys. This is in contrast to some of its competitors, like Userpilot, which offers an extensive library of customizable survey templates.
Higher pricing: Starting at $249 per month, the Appcues Essential tier has several constraints, such as limited UI patterns and no custom CSS support. Moreover, localization support is only available in the Enterprise tier. If your app is multilingual, you’ll have to shell out a ton of money to make the most of Appcues.
No live chat: While Appcues offers educational resources and a help center (Help Docs), customer support is limited to email and phone.

Appcues comes with a ton of useful features you’d expect from a leading product adoption platform, but it does have a few shortcomings.

Let’s look at a few drawbacks of Appcues:

Poor element detection: The Appcues algorithm occasionally struggles to detect in-app elements, unlike some of its competitors like Userpilot. It’s particularly limiting when you want to add tooltips to individual options in a dropdown menu.
Limited customization capabilities: While Appcues lets you customize pre-designed templates, you’re limited to basic options like font style, size, color, and padding. Advanced customization requires working with CSS code, which can be challenging for non-technical teams.
Basic analytics: Appcues provides insights into product usage and customer behavior. However, you can’t access in-depth analytics without connecting to a third-party tool like Amplitude or Google Analytics.
Limited survey options: Appcues lacks variety in feedback collection and survey options and doesn’t offer integrations with other platforms like Google Forms and Typeform. You can only build NPS surveys. This is in contrast to some of its competitors, like Userpilot, which offers an extensive library of customizable survey templates.
Higher pricing: Starting at $249 per month, the Appcues Essential tier has several constraints, such as limited UI patterns and no custom CSS support. Moreover, localization support is only available in the Enterprise tier. If your app is multilingual, you’ll have to shell out a ton of money to make the most of Appcues.
No live chat: While Appcues offers educational resources and a help center (Help Docs), customer support is limited to email and phone.

Pros and cons of Stonly

Pros of Stonly

While Stonly isn’t as capable as full-on digital adoption solutions like Userpilot, Pendo, or Appcues, it does have a few benefits:

Self-Service Support: Because building knowledge bases is the primary use case for Stonly (and arguably its core product), it has advanced self-service support features that could outperform other adoption solutions, such as abundant live chat integrations.
Analytics Dashboard: Stonly has a unified analytics dashboard that can show you global insights across all your guides. This makes it easier to track content engagement and monitor your key performance indicators (KPIs).
Guide Builder: While other Stonly features such as event tracking, user targeting, data streaming, and styling require coding, the guide builder uses an intuitively designed visual interface to let you add, edit, or delete steps.

Cons of Stonly

Unfortunately, there are quite a few drawbacks to using Stonly that stem from its lopsided features, no-code capabilities (or lack thereof), and view-based pricing model:

Feature Set: Seeing as Stonly is a knowledge base builder first and onboarding/adoption solution second, it has quite a few features that are missing, too basic, or difficult to use. If user onboarding and product adoption are your main use cases, consider alternatives.
Coding Requirements: Unlike most of its competitors, Stonly doesn’t advertise itself as a no-code onboarding/adoption platform. This means you’ll need coding knowledge to track events, target users, stream data, and style your content.
Pay-as-You-Go Pricing: Stonly’s pricing charges additional fees based on the number of views that guides get. Customers who don’t exceed 4,000 guide views per month won’t be charged extra, but those who do will pay an additional $250 to $500 monthly depending on volume.

Userpilot – A better alternative for your SaaS

Userpilot is a product growth platform that drives user activation, feature adoption, and expansion revenue. It also helps product teams collect user feedback, streamline onboarding, and gather actionable insights from analytics.

With Userpilot, you’ll be able to track both product usage and user behavior to get a holistic view of how customers use your product — which will guide future development, improve the user experience, and inform your growth efforts.

Pros of Userpilot

As a full-suite digital adoption platform, Userpilot has all the features you need to onboard users, track analytics, and gather feedback from customers without writing a single line of code. Here are a few pros of using Userpilot as your product growth solution:

No-code builder: Userpilot’s Chrome extension lets you build flows, add UI elements, and tag features without writing a single line of code.
UI patterns: There are plenty of UI patterns to choose from when using Userpilot, such as hotspots, tooltips, banners, slideouts, modals, and more!
Startup-friendly: Userpilot’s entry-level plan gives you access to all available UI patterns so you can hit the ground running.
Walkthroughs and flows: Build engaging interactive walkthroughs and personalized onboarding flows that target specific segments of your user base.
Self-service support: Build an in-app resource center to help users solve problems, customize its appearance to align it with your brand, and insert various types of content (videos, flows, or chatbots) to keep your customers satisfied.
A/B testing: Userpilot’s built-in A/B testing capabilities will help you split-test flows, iterate on the best-performing variants, and continually optimize based on user behavior.
Feedback collection: Userpilot has built-in NPS surveys with its own unified analytics dashboard and response tagging to help you retarget users. There are other survey types to choose from and you can even create your own custom survey.
Survey templates: There are 14 survey templates to choose from so you can gather feedback on specific features or run customer satisfaction benchmarking surveys like CSAT and CES.
Advanced analytics: Userpilot lets you analyze product usage data, monitor engagement on all in-app flows, and use the data to create user segments that are based on behaviors instead of demographics.
Event tracking: Userpilot’s no-code event tracking lets you tag UI interactions (hovers, clicks, or form fills) and group them into a custom event that reflects feature usage.
Third-party integrations: Userpilot has built-in integrations with tools like Amplitude, Mixpanel, Kissmetrics, Segment, Heap, HubSpot, Intercom, Google Analytics, and Google Tag Manager so you can share data between all the solutions in your tech stack.

Cons of Userpilot

Of course, no tool is perfect and there are a few cons to consider before choosing Userpilot as your user onboarding or product growth solution:

Employee onboarding: Currently, Userpilot only supports in-app customer onboarding.
Mobile apps: Userpilot doesn’t have any mobile compatibility which could make it difficult for developers with cross-platform applications to create a consistent user experience for both versions of their product.
Freemium plan: There’s no freemium Userpilot plan so those bootstrapping their startup and need sub-$100 solutions should consider more affordable onboarding platforms like UserGuiding or Product Fruits.

Conclusion

Hopefully, this post helped you decide whether Appcues or Stonly is more appropriate for your company. As you can see – both have many upsides and downsides.

Undeniably, Userpilot provides a better value for money and is a better choice for a mid-market SaaS, especially when it comes to user onboarding and user feedback.

If you’re interested in finding more, book a demo with our team here!

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Appcues vs Stonly: Comparison summary

What is Appcues?

What is Stonly?