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Tag: product led growth

Product Management
Feature Surveys: The Secret to Building the Best Product You Can
April 23, 2020

The one question SaaS Product teams around the world are losing sleep over now is: "How can we make our product even better?" If you want to know the answer, the simplest way is to ask your customers. But that’s actually when things become complicated...You can’t just ask your customers if you have a few thousand users on board. You would drown in qualitative data and probably never reach any conclusions. What you need to do to ‘ask your...

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Growth \ Product
The Marketer’s Guide to Product-led Growth Marketing
June 10, 2019

Product-led growth marketing is like the business equivalent of really great storytelling. And that is → Show don’t tell. That’s why we wouldn’t dare tell you what product-led marketing is or how to do it. Instead, we’re going to show you how to drive it in your role as head of growth or product marketer. What is product-led growth marketing But first, an easily digestible definition for those who are new to the concept: Product-led...

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Growth \ Product
How Your Software Demo Can Make Your Product Sell Itself
May 24, 2019

When we say software demo, what comes to mind? Do you think of boring screen-shares? Salespeople trying to push you ever closer to purchasing? Perhaps even thinking about it is enough to make you mildly panic. The truth is, until recently, software demos were simply a way to show off your product to interested prospects. They took the form of glorified presentations. They weren’t engaging, they didn’t scale well, and they weren’t even...

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