UserGuiding vs Chameleon: Which is Best for Your SaaS?
Wondering whether UserGuiding or Chameleon is the best option for your SaaS company?
This article is going to dive into the UserGuiding vs Chameleon debate and try to answer a key question: Which is the better tool for user onboarding, as well as other use cases?
In the post below, we’ve covered all the common use cases and done an in-depth analysis of the key features of UserGuiding and Chameleon – as well as compared it to an alternative solution that may be better in some situations.
Let’s get into it!
TL;DR
- Let’s explore how UserGuiding, and Chameleon compare when it comes to user onboarding and other common use cases.
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- UserGuiding is a no-code product adoption tool that lets users create in-app walkthroughs, guides, and checklists. The solution makes it possible for teams to onboard, engage, and retain users without needing coding skills to create these in-app experiences.
- Chameleon is a product adoption platform. It enables SaaS teams to leverage real-time user data to build beautiful on-brand experiences, improve user onboarding, and drive product-led growth.
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- If you’re looking for a better option for user onboarding, Userpilot exceeds both functionality and value for money compared to other tools on the list.
- Userpilot is a product growth platform that drives user activation, feature adoption, and expansion revenue. It also helps product teams collect user feedback, streamline onboarding, and gather actionable insights from analytics. Get a Userpilot demo for user onboarding and drive your product growth code-free.
Userpilot – A Better Alternative for Your SaaS
What is UserGuiding?
UserGuiding is a no-code product adoption tool that lets users create in-app walkthroughs, guides, and checklists. The solution makes it possible for teams to onboard, engage, and retain users without needing coding skills to create these in-app experiences.
All in all, UserGuiding is a pretty flexible solution that can improve the onboarding process, boost user engagement, and increase customer retention.
What is Chameleon?
Chameleon is a product adoption platform. It enables SaaS teams to leverage real-time user data to build beautiful on-brand experiences, improve user onboarding, and drive product-led growth.
In addition, it empowers product teams to create and manage dynamic in-product experiences. With Chameleon, SaaS teams can now create beautiful product tours that help, guide, and delight their users throughout their journey. All of these are possible without coding!
UserGuiding vs Chameleon for user onboarding
In this section of the article, we’re really going to compare UserGuiding vs Chameleon in terms of user onboarding. That way, we’ll be able to figure out which tool – UserGuiding or Chameleon – is the best option depending on your use case.
UserGuiding for user onboarding
As a no-code onboarding tool, UserGuiding has numerous features that will help you create onboarding flows for your new customers and guide them throughout their journey.
Here’s what you’ll get when you start using UserGuiding:
- Create interactive product walkthroughs without disturbing your developers as it’s completely code-free.
- Build onboarding checklists and drive customers to the activation point by eliminating the guesswork on what the next step should be.
- Create interactive elements, such as product tours, tooltips, and pop-ups, to help keep users engaged and increase the likelihood that they’ll complete the onboarding process.
- Create a resource center to add different educational resources for your users.
Though UserGuiding is a great tool for startups that don’t have much money to invest in an onboarding tool, it has very strict limitations for the Basic plan.
You can only create a maximum of 20 guides and hotspots, 2 onboarding checklists, and 1 resource center. If you want to create unlimited guides with unlimited UI patterns, you should go for the Professional plan which can cost from $299 to $399.
The one drawback when using UserGuiding for onboarding is the fact that its analytics dashboard only encompasses the elements that you’ve created within the platform. In contrast, Userpilot is able to track all elements, events, and behaviors throughout the entire user journey.
Chameleon for user onboarding
Users expect to be shown the red carpet with a welcome tour for your product. Chameleon helps you create welcome tours that gets users beyond their first “Aha”.
Here are some features of Chameleon for new user onboarding:
- Segmentation: You can use custom segments to show a sequence of your product tours over time. The hyper-targeted onboarding flows are tailored to your users’ needs. Here’s a short example of what the tour session can look like:
- Clear Analysis: Easily assess and optimize your user onboarding tours with real-time data.
- Launchers: Build onboarding checklists, including items like Loom videos and knowledge base articles to help users unlock more value.
- Customization options: Enjoy fine control over where the onboarding flow appears, choose who sees it, and define how users can interact with it.
Spoiler alert: when you subscribe for the Starter plan, you get access to just one launcher which is very limited for many onboarding use cases. However, you get unlimited access when you pay an extra $971 for the Growth plan.
UserGuiding vs Chameleon for product adoption
In this section of the article, we’re really going to compare UserGuiding vs Chameleon in terms of product adoption. That way, we’ll be able to figure out which tool – UserGuiding or Chameleon – is the best option depending on your use case.
UserGuiding for product adoption
UserGuiding has multiple features that can promote product adoption early in the user journey (especially during the onboarding process).
Some features that you could deploy when using UserGuiding for your product adoption efforts include:
- Onboarding checklists: While the onboarding checklist is generally used for profile setups and introducing users to specific features, it can also be used to help users learn more about the product and various ways to begin getting value out of it.
- Surveys: Because qualitative feedback is a necessary part of guiding your digital adoption strategy, creating a survey with UserGuiding could help you gather the insights that you need to streamline the adoption journey for your users (but we’d suggest going for the Professional tier so you can have three different surveys active simultaneously).
- Guides: Guides created with UserGuiding can have either a single step or multiple steps which gives you the flexibility to test different combinations and see which setup reduces friction or increases digital adoption amongst users.
- Hotspots: Much like onboarding checklists, hotspots are primarily utilized to highlight a specific feature. However, you can use the UserGuiding dashboard to see the total number of hotspot clicks to gauge product adoption on a broader level (unfortunately it only displays interactions that occurred in the past seven days).
- Resource center: Customer education is a crucial part of driving product adoption so using UserGuiding to create a resource center is a handy way to teach new users how the product works.
Chameleon for product adoption
Users expect to be shown the red carpet with a welcome tour for your product. Chameleon helps you create welcome tours that gets users beyond their first “Aha”.
Here are some features of Chameleon for new user onboarding:
- Segmentation: You can use custom segments to show a sequence of your product tours over time. The hyper-targeted onboarding flows are tailored to your users’ needs. Here’s a short example of what the tour session can look like:
- Clear Analysis: Easily assess and optimize your user onboarding tours with real-time data.
- Launchers: Build onboarding checklists, including items like Loom videos and knowledge base articles to help users unlock more value.
- Customization Options: Enjoy fine control over where the onboarding flow appears, choose who sees it, and define how users can interact with it.
Spoiler alert: when you subscribe for the Starter plan, you get access to just one launcher which is very limited for many onboarding use cases. However, you get unlimited access when you pay an extra $971 for the Growth plan.
UserGuiding vs Chameleon for customer experience
In this section of the article, we’re really going to compare UserGuiding vs Chameleon in terms of customer experience. That way, we’ll be able to figure out which tool – UserGuiding or Chameleon – is the best option depending on your use case.
UserGuiding for customer experience
Because UserGuiding was built with the goal of creating no-code onboarding flows, its features are better suited to the earlier stages of the user journey rather than the full course of the customer experience.
That said, there are still certain UserGuiding features that can be adapted for customer experience optimization:
- Surveys: Customer experience optimization (CXO) is heavily reliant on gathering feedback that can help improve and streamline user journeys. Collecting qualitative feedback with UserGuiding surveys can be the first step towards improving the customer experience.
- MAUs: While the MAU metric isn’t as granular as customer satisfaction metrics like NPS or CSAT scores, looking at trends in how many MAUs your product is getting from month to month can help you determine if the customer experience is getting better or worse.
- Activity feed: UserGuiding’s activity feed can show you which areas of the tool users have been engaging with the most. You can then use these insights to identify areas where the customer experience could be improved.
Chameleon for customer experience
Customer experience is the impression your customers have of your brand based on all of the interactions they’ve had with your business.
Chameleon improves the customer experience in product adoption through features like:
- In-app guidance: Utilizing product tours to improve customer experience. Note that you will need to have CSS knowledge to make styling changes in the Chameleon Builder.
- Personalization through segmentation: Chameleon offers you to personalize user experiences by tailoring product onboarding and in-app experiences for the users most prone to interact and be interested in them. But keep in mind that your segmentation filters are limited compared to other tools like Userpilot.
- User progress tracking: This feature enables you to identify areas where users might be facing difficulties or dropping off due to friction. By tracing user progress, you can scale their experience on your app.
UserGuiding vs Chameleon for user feedback
In this section of the article, we’re really going to compare UserGuiding vs Chameleon in terms of user feedback. That way, we’ll be able to figure out which tool – UserGuiding or Chameleon – is the best option depending on your use case.
UserGuiding for user feedback
With surveys being UserGuiding’s only feedback collection, the platform is better suited to user feedback than product feedback. After all, product feedback should be comprehensive and gathered from multiple sources such as customer interviews or support ticket analysis.
Here are some UserGuiding features you could consider using to collect product feedback:
- Surveys: Due to the limitations of the Basic plan, UserGuiding surveys could be more useful when collecting user feedback. Product feedback surveys usually focus on a specific area or feature which means you’ll need more than one active survey running concurrently.
- Net Promoter Score (NPS): While satisfaction metrics like Net Promoter Scores fall into the quantitative data category, looking at NPS trends both before and after a major product update can help you determine how users are responding to the latest set of changes.
- Checklists: Checklists are traditionally used to facilitate onboarding and feature discovery but you could conceivably add a step that prompts users to leave product feedback after completing their product tour.
Note: Because UserGuiding only lets users on the Basic plan have one survey active at a time, there’s a high likelihood that the volume of product feedback you’re able to collect will be bottlenecked at some point.
Chameleon for user feedback
Chameleon is a great product feedback tool for gathering contextual feedback inside your app and building an effective and actionable feedback loop.
With Chameleon, you can:
- Create various types of microsurveys: To measure user sentiment regarding new features, product UX and UI, or other in-app experiences created with Chameleon.
- Trigger feedback surveys: Target different custom segments for higher completion rates.
- You get access to basic completion reports: Most of the additional data will need to be analyzed in your analytics tools that Chameleon integrates with and sends data to.
- Personalize the surveys as you wish: You will need help from a developer or may require CSS skills.
UserGuiding vs Chameleon: Which one you should choose?
To further simplify this selection process, let’s break down the strengths and limitations of each tool. Understanding the distinct advantages and potential drawbacks of UserGuiding and Chameleon will provide you with a detailed roadmap for making a well-informed decision!
Pros and cons of UserGuiding
Pros of UserGuiding
UserGuiding has quite a few benefits as a product adoption solution, particularly for early-stage SaaS companies that need an easy-to-use starter tool for their small (but growing) team of product developers or marketers. Let’s look at some of the pros that UserGuiding has to offer:
- Chrome extension – UserGuiding utilizes a no-code Chrome extension.
- Survey template gallery – UserGuiding lets you choose from six survey templates or create your own survey from scratch.
- Analytics dashboard – users can see their monthly active users (MAUs) for the month, monitor the number of views their guides are getting, and see how many interactions checklists or resource centers have had in the past week from the UserGuiding homepage.
- Custom themes – granular theme customization and color selection.
- Easy onboarding – onboarding checklist walks you through key steps, such as how to get the UserGuiding Chrome extension and create your first guide.
Cons of UserGuiding
While there are quite a few benefits to using UserGuiding, there are three significant drawbacks to note:
- Dashboard customization – you can’t edit your home dashboard or choose which analytics you want to see.
- Pricing jumps – upgrading from Basic (2,500 MAUs) to Professional (20,000 MAUs) increases your subscription cost by more than 4x.
- Manual localization – UserGuiding doesn’t have AI-powered localization, so you’ll need to manually download, translate, and upload every CSV when attempting to localize content for your product.
- HubSpot integration – the UserGuiding-HubSpot integration is only a one-way integration which limits its functionality and prevents you from setting up two-way data synchronization between both platforms.
- Limited analytics – the analytics dashboard only shows you data for onboarding materials created with UserGuiding and even those analytics are quite limited as surveys only show you total responses rather than letting you select a date range.
- Survey limit – you can only have one active survey on the Basic plan which is disappointing considering UserGuiding costs over $1,000 annually (whereas Userpilot lets you create unlimited surveys and collect up to 250 responses per month on the cheapest plan).
Pros and cons of Chameleon
Pros of Chameleon
From a wide array of features to aesthetic UI patterns that can create any flow no matter how customized they need to be, Chameleon is no doubt a powerful tool for scaling product adoption.
It works in a similar way to Userpilot and offers similar features: styling, analytics, templates, goals, A/B testing, and checklists.
Let’s look at the pros of using Chameleon:
- Intuitive no-code builder: Chameleon comes with an easy-to-use Chrome Extension builder.
- Engaging tour guides: Build interactive tours to onboard users, announce features, and create other customer in-product experiences using simple steps.
- Good range of in-app messaging and UI patterns: Easy to create custom modals, slide-outs, tooltips, hotspots, launchers (checklists or resource hub), and more.
- Full two-way and deep analytics integrations: Chameleon fits into your stack, and easily connects with your favorite tools to send data to, and from Chameleon. It offers the deepest integrations, with analytics tools, CRMs, and more.
- Effective segmentation and targeting system: Leverage user data and experiences to structure effective marketing messages and tour guides for a specific target audience.
- Advanced A/B testing: Drive continuous improvement of in-app messages and define the ideal user experience with precise A/B testing.
- Rate limiting: No user wants to be overwhelmed with multiple product tours, in-app messages, and tasks. With rate limiting, you can reduce the number of user experiences — one step at a time, with clarity over speed.
Cons of Chameleon
While Chameleon is a deep production adoption tool with an array of great features, there are still some downsides. Here are the main cons of the tool:
- Not entirely no-code: Early on, we stated that Chameleon can be used without code. True. But it is not a completely no-code tool. You’ll need the help of a technical-savvy employee in your team to sort out some build-up as the learning curve is steeper.
- Hard-to-use interface: The new UI is a bit harder to use (a lot of clicking), and there can be minor bugs here and there.
- Limited experiences: There are some limitations to the user onboarding flows. For instance, you can’t run multiple in-app experiences at the same time, as you can in Userpilot.
- Pricey: The Startup plan is quite expensive (starts at $349/mo for 2500 MAU and includes just one launcher). This means you need to go for the Growth plan, where you pay more but save more at the same time.
Userpilot – A better alternative for your SaaS
Userpilot is a product growth platform that drives user activation, feature adoption, and expansion revenue. It also helps product teams collect user feedback, streamline onboarding, and gather actionable insights from analytics.
With Userpilot, you’ll be able to track both product usage and user behavior to get a holistic view of how customers use your product — which will guide future development, improve the user experience, and inform your growth efforts.
Pros of Userpilot
As a full-suite digital adoption platform, Userpilot has all the features you need to onboard users, track analytics, and gather feedback from customers without writing a single line of code. Here are a few pros of using Userpilot as your product growth solution:
- No-code builder: Userpilot’s Chrome extension lets you build flows, add UI elements, and tag features without writing a single line of code.
- UI patterns: There are plenty of UI patterns to choose from when using Userpilot, such as hotspots, tooltips, banners, slideouts, modals, and more!
- Startup-friendly: Userpilot’s entry-level plan gives you access to all available UI patterns so you can hit the ground running.
- Walkthroughs and flows: Build engaging interactive walkthroughs and personalized onboarding flows that target specific segments of your user base.
- Self-service support: Build an in-app resource center to help users solve problems, customize its appearance to align it with your brand, and insert various types of content (videos, flows, or chatbots) to keep your customers satisfied.
- A/B testing: Userpilot’s built-in A/B testing capabilities will help you split-test flows, iterate on the best-performing variants, and continually optimize based on user behavior.
- Feedback collection: Userpilot has built-in NPS surveys with its own unified analytics dashboard and response tagging to help you retarget users. There are other survey types to choose from and you can even create your own custom survey.
- Survey templates: There are 14 survey templates to choose from so you can gather feedback on specific features or run customer satisfaction benchmarking surveys like CSAT and CES.
- Advanced analytics: Userpilot lets you analyze product usage data, monitor engagement on all in-app flows, and use the data to create user segments that are based on behaviors instead of demographics.
- Event tracking: Userpilot’s no-code event tracking lets you tag UI interactions (hovers, clicks, or form fills) and group them into a custom event that reflects feature usage.
- Third-party integrations: Userpilot has built-in integrations with tools like Amplitude, Mixpanel, Kissmetrics, Segment, Heap, HubSpot, Intercom, Google Analytics, and Google Tag Manager so you can share data between all the solutions in your tech stack.
Cons of Userpilot
Of course, no tool is perfect and there are a few cons to consider before choosing Userpilot as your user onboarding or product growth solution:
- Employee onboarding: Currently, Userpilot only supports in-app customer onboarding.
- Mobile apps: Userpilot doesn’t have any mobile compatibility which could make it difficult for developers with cross-platform applications to create a consistent user experience for both versions of their product.
- Freemium plan: There’s no freemium Userpilot plan so those bootstrapping their startup and need sub-$100 solutions should consider more affordable onboarding platforms like UserGuiding or Product Fruits.
Conclusion
Hopefully, this post helped you decide whether UserGuiding or Chameleon is more appropriate for your company. As you can see – both have many upsides and downsides.
Undeniably, Userpilot provides a better value for money and is a better choice for a mid-market SaaS, especially when it comes to user onboarding and user feedback.
If you’re interested in finding more, book a demo with our team here!
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