Userlane for Product Experience: Features, Pricing, and Review
Looking for an effective product experience tool and wondering if Userlane is the best option for your SaaS company?
With numerous Userlane alternatives, it can be challenging to make a final decision.
In this article, we’ll delve into precisely that – helping you determine whether Userlane is the ideal choice for your product experience needs. We’ll explore its features, pricing, and offer a comprehensive review to aid in your decision-making process.
Let’s get started!
TL;DR
- Userlane is a good choice for product experience and it comes with features such as user segmentation, interactive walkthroughs, onboarding checklist, and in-app resource center.
- While Userlane is undoubtedly powerful, certain scenarios might necessitate exploring alternatives.
-
- Extensive Third-party Integrations: While Userlane offers some key integrations if your business heavily relies on a diverse range of third-party tools and you need a seamless, in-depth integration for all of them, you might want to explore platforms like Pendo or Mixpanel that offer broader integration ecosystems.
- Budget Constraints: While Userlane offers a plethora of features suitable for established enterprises or growing companies, it might be beyond the reach of early-stage startups with limited funds. If you’re on a strict budget and looking for a more affordable solution, platforms like UserGuiding, Intercom, or Intro.js might be more aligned with your financial constraints.
- Complex Customization Needs: If your platform requires highly specialized or intricate onboarding experiences that go beyond standard walkthroughs and tooltips, you might find Userlane’s customization options a bit restrictive. In such cases, tools like WalkMe or Appcues, known for their deep customization capabilities, might be a better fit.
- If you’re looking for a better option for product experience, Userpilot exceeds both functionality and value for money compared to Userlane.
- Ready to see Userpilot in action? Schedule a demo today to explore its powerful product experience capabilities firsthand.
Looking for a Better Alternative for Product Experience? Try Userpilot
What is Userlane?
Userlane is a no-code digital adoption platform used to measure how employees use applications, identify areas for improvement, and offer real-time guidance directly within any application.
In addition, it allows you to get a real-time view of digital transformation progress in your organization. You can now delve deeper into user behaviors across different applications and analyze engagement levels so you can optimize user experiences.
Must have features of product experience tools
The right tool will help creating and optimizing product experiences a breeze. Here are the essential features that such tools must have:
- Streamlined onboarding: Simplifies the introduction of your product to new users with automated walkthroughs, tailored in-app messages, and feedback-driven engagement.
- Customer segmentation: Allows for customized interactions tailored to different user groups for optimal experiences.
- Direct user feedback: Utilizes in-app surveys to gather insights on user sentiment and satisfaction regarding the product experience.
- Product analytics: Helps identify user behavior trends and patterns for better decision-making.
- Integration capabilities: It should seamlessly blend with your existing technology. The more it can integrate, the more valuable it becomes.
- A/B testing: This allows you to compare two versions of a product flow to determine which produces the best results in terms of optimizing product experiences.
- Scalability: As your business grows, the platform should adapt accordingly without causing significant costs or operational hiccups.
Userlane features for product experience
Teams use Userlane to ditch the stress of manual onboarding. The platform allows you to build a customized and interactive onboarding dashboard for each software, promoting an easy software onboarding experience every time.
Here are some ways Userlane helps with onboarding:
- Digital adoption solution: Userlane has a digital adoption solution that provides on-screen, step-by-step guidance to your users. This way, users can navigate your software with ease. You can also create an interactive in-app guide that walks users through tasks, so there’s no steep learning curve or need for external training materials.
- User-specific communication: User onboarding isn’t one-size-fits-all. Everyone’s needs are different. You can customize and improve their walkthroughs and communication based on the user’s behavior and software. Personalized communication makes it easy to remember how to use the features and get help.
- Comprehensive Analytics: Userlane has two applications for user analytics: HEART and Content analytics. HEART is Userlane’s premiere model to monitor software adoption across enterprise apps. The model shows if an application delivers the expected value. And highlights areas teams can improve and optimize. Content Analytics adds a layer of interactivity for guided learning within the platform. This feature allows teams to create guides, tips, and Pop-Ups and host NPS surveys.
Userlane’s user segmentation
Userlane has an Advanced Segmentation Builder to help you target different user segments.
Here’s how it can work:
- You can create and display interactive user guides tailored to specific users based on their context. This way, the guidance is relevant to the users.
- Teams can customize interactive guides based on different roles within the team. A role-specific offers a more personalized user experience.
- You can target individual users through their unique IDs. This way, each user receives only the relevant guidance.
Userlane’s interactive walkthroughs
SaaS companies use walkthroughs to onboard new users, highlight secondary features, and train new staff. Walkthroughs have a measurable impact on just about every SaaS metric, including activation, retention, engagement, adoption, and Time to Value.
Here’s a succinct list of Userlane’s features specifically focused on interactive walkthroughs:
- Guided Onboarding Tours: With Userlane, you can create fully interactive on-screen tours that introduce users to software features and benefits, not just pointing to UI elements but guiding users through necessary setup steps to ensure immediate productivity. User-friendly interface that mimics real-time interaction, ensuring users understand every step.
- Virtual Assistant Integration: This integration is an always-present on-screen assistant offering access to various guides and chapters. It acts as a training checklist, showing users which guides are completed and pending. Unlike basic support tools, it initiates a comprehensive step-by-step guide to assist users in completing tasks in real-time.
- Interactive Contextual Guides: Points at specific elements within the software, showing users where to click next and complete tasks. Includes informative boxes with additional details highlighting the importance or uniqueness of certain steps. It makes some steps actionable, requiring users to perform actions (like filling out fields) before moving forward.
Userlane’s onboarding checklist
With Userlane you can create and convert these onboarding tasks into onboarding guides, which is essentially an automatic checklist of simple steps users need to follow to reach their goal.
However, Userlane doesn’t offer general onboarding checklists compared to Userpilot. An onboarding checklist template is a code-free checklist widget you can easily copy, customize, and reuse for different user segments and stages of the user journey. You can build an onboarding checklist template quickly and easily without writing any code by using Userpilot.
Userlane’s in-app resource center
Unfortunately, Userlane doesn’t support creating a resource center, but it can provide real-time step-by-step user guidance within any software application so users can learn tasks quickly and easily. Here’s a look at some features of Userlane that help with in-app resource centers.
- Real-time Step-by-step guidance: Userlane offers real-time guidance within any software application. This feature ensures that users can swiftly and easily grasp how to perform specific tasks, thus enhancing their software proficiency without needing extensive external training or tutorials. By streamlining the learning curve, users can become more confident and efficient in utilizing the software to its fullest potential.
- Userlane Assistant: An Ever-present Digital Coach The Userlane Assistant is readily available to users with just a single click. Think of it as a constant digital mentor that seamlessly integrates across all your applications. Whether a user is just starting or needs a quick refresher, this assistant ensures they’re never stranded. It provides immediate support, ensuring that assistance is always at the user’s fingertips and fostering an environment of self-reliance and confidence.
- Advanced Content Targeting for Tailored User Experiences: Recognizing that not all users have the same needs or levels of expertise, Userlane offers the ability to customize guides and target them toward specific user groups. This means you can ensure the right information is presented to the right audience, optimizing user engagement and comprehension. Userlane ensures users have a personalized and efficient learning experience, ultimately driving user satisfaction and software adoption rates.
You can create resource centers code-free with Userpilot!
What are the pros and cons of Userlane?
Userlane’s pros
Higher productivity, less support effort, and happier users are what Userlane is created for. From a vast spectrum of capabilities to elegantly crafted UI elements that cater to any walkthrough, regardless of its level of customization, Userlane stands out as a robust platform to bolster user engagement and product familiarization.
Let’s dive into the pros of using Userlane:
- Streamlined no-code interface: Userlane boasts a user-friendly dashboard, enabling even those with no coding background to easily design and implement onboarding flows.
- Product adoption analytics: Get a real-time view of digital transformation progress in your organization. Delve deeper into user behaviors across different applications and analyze engagement levels so you can optimize user experiences.
- Dynamic user walkthroughs: Craft compelling and interactive walkthroughs that intuitively guide users through your software, ensuring they grasp every essential feature.
- Versatile in-app communication tools: Whether tooltips, banners, or pop-up modals, Userlane offers many tools to engage users directly within your platform. With Userlane’s customer onboarding solution, you can tailor communications for different user segments, guiding them through the tasks and processes they will most likely need help with.
- Seamless third-party integrations: Integrate Userlane with various analytics tools, CRM platforms, and other essential software to ensure a harmonious workflow and data sharing.
- Granular audience segmentation: Understand your users and their needs better by segmenting them based on behavior, user type, or other customizable metrics. This ensures that your messaging and tours are always relevant and timely.
- Optimized A/B testing capabilities: Refine your onboarding and in-app messaging by A/B testing different approaches, enabling you to continually enhance user experience based on concrete data.
- Thoughtful pacing with walkthrough rate limiting: Ensure users aren’t too quickly bombarded with too much information. With Userlane’s rate limiting, you can pace the introduction of new features or tasks, striking a balance between informing and overwhelming.
Userlane’s cons
As with any tool, weighing its strengths and weaknesses is essential. Here are the notable drawbacks of adopting Userlane:
- Visual Customization Restrictions: One of Userlane’s apparent setbacks lies in its restricted visual customization capabilities. If you have an eye for aesthetic and unique branding elements might find the platform limiting. The lack of diverse templates and somewhat rigid design elements could impede brands from truly reflecting their identity.
- Analytical Ambiguities: In the age of data-driven decision-making, Userlane’s analytical powers — or the lack thereof — stand out. While it offers basic insights, those looking for a deep dive into granular user behavior, funnel analysis, heatmaps, and more might need to bridge the gap with external integrations.
- Integration Quandaries: Speaking of integrations, Userlane might not be the Swiss Army knife of connectivity that some businesses might be hoping for. While essentials like Zendesk, Google Analytics, Hubspot, and Salesforce are on the list, those yearning for a wider array of integration options might need to strategize around these limitations.
- Cost Considerations: Userlane’s pricing structure could be a roadblock, especially for startups and SMEs keen on budget constraints. The initial investment for Userlane might seem daunting, especially considering the added costs of potential integrations and the learning curve associated with maximizing the platform’s potential.
What do users say about Userlane?
Userlane boasts of some great reviews on G2. Testimonies range from the tool’s effectiveness, helpfulness, and simplicity.
First of all, I like the ease of creating guides, tool tips and announcements.
Secondly, the segmentation, for users and pages, is critical for our platform.
Our developers really like how easy it is to embed the Userlane code snippet, and adjust it as needed.
Finally, we are thrilled that we are going to finally have solid data on our user’s platform behavior and habits. The HEART analytics were key in our decision to go with UserLane.
Customer support has been fantastic through the entire process. Great team!
On G2, Userlane has 5-star and 4-star reviews only. However, there are a few ‘’dislike’’ reviews:
I would say that the downside of using the tool is that you cannot gain feedback on specific parts of your application, although I believe this feature will be added soon, and I can’t wait to use it!
Userlane’s pricing
Userlane’s pricing plan is structured in a customizable pattern. This means you need to get a custom quote to know the plan that fits your brand’s purpose based on the level of your SaaS and the number of acquired customers.
3 Reasons why you might need a Userlane alternative
While Userlane is undoubtedly powerful, certain scenarios might necessitate exploring alternatives.
- Extensive Third-party Integrations: While Userlane offers some key integrations if your business heavily relies on a diverse range of third-party tools and you need a seamless, in-depth integration for all of them, you might want to explore platforms like Pendo or Mixpanel that offer broader integration ecosystems.
- Budget Constraints: While Userlane offers a plethora of features suitable for established enterprises or growing companies, it might be beyond the reach of early-stage startups with limited funds. If you’re on a strict budget and looking for a more affordable solution, platforms like UserGuiding, Intercom, or Intro.js might be more aligned with your financial constraints.
- Complex Customization Needs: If your platform requires highly specialized or intricate onboarding experiences that go beyond standard walkthroughs and tooltips, you might find Userlane’s customization options a bit restrictive. In such cases, tools like WalkMe or Appcues, known for their deep customization capabilities, might be a better fit.
Userpilot – A better alternative for product experience
User onboarding is a crucial part of the customer journey as it speeds up the adoption process and increases retention rates. Onboarding is one of Userpilot’s core use cases along with product growth analytics and user feedback, so it has plenty of features that you can utilize.
Here are some Userpilot features you can use when onboarding new users:
- No-code builder: Creating flows with Userpilot is as simple as installing the Chrome extension, selecting the UI patterns you’d like to use, and then editing the content/settings to suit your use case. You can also use templates to create modals, slideouts, tooltips, and driven actions.
- Native tooltips: Userpilot lets you create native tooltips that show up when users hover over an element or click on an information badge. Since these native tooltips attach to the element itself, they aren’t page-dependent and will show up on any screen where that element is visible.
- Funnel analytics: Userpilot’s advanced analytics lets you create funnel reports that track the onboarding journey. You can also add filters (like name, user ID, signup date, operating system, country, etc.) and monitor the total conversion rate from the first step of the funnel to the last.
- User segmentation: Userpilot lets you segment users based on the device they’re using, where they’re located, their engagement data, or which NPS rating they selected on the latest survey. You can then filter your analytics dashboards to see which segments struggle with onboarding.
Userpilot’s user segmentation
User segmentation is essential for creating a personalized and contextual onboarding experience. Userpilot can segment users based on demographics, product usage data, NPS scores, and more. You can then trigger flows or filter analytics based on segments.
Here’s an overview of Userpilot’s customer segmentation capabilities:
- Segment conditions: Userpilot lets you form segments by adding different conditions like user data, company data, features and events, etc. You can then use these segments as analytics filters or flow triggers later on.
- Analytics filters: Userpilot’s product analytics and user insights dashboards can be filtered to only display data from specific segments (or companies). This will help you extract insights from certain cohorts and compare how adoption or activation varies from one segment to the next.
- Flow triggers: Userpilot’s audience settings let you trigger flows for specific segments or target users that meet certain conditions. You can combine this with page-specific or event-occurrence triggers to show relevant flows to the right users at the most contextual moments.
- External data: Userpilot integrates with tools like Amplitude, Google Analytics, Mixpanel, and Segment using a one-way integration. This means you can use the data inside Userpilot to build advanced segmentation and trigger contextual experiences. For more advanced use cases, the two-way integration with Hubspot lets you send and receive data, unlocking a full set of use cases.
Userpilot’s interactive walkthroughs
Interactive walkthroughs are better than linear product tours because they let new users learn by doing instead of dumping a ton of information on them all at once. Userpilot’s no-code features let you build advanced interactive walkthroughs and create personalized flows for each segment.
Here are the Userpilot features you can use to create interactive walkthroughs:
- No-code builder: Installing the Userpilot Chrome extension makes it possible to build interactive walkthroughs with zero coding needed. You’ll be able to use every UI pattern — such as modals, slideouts, tooltips, and driven actions — regardless of which plan you’re on.
- Welcome surveys: Userpilot lets you create welcome screens that survey users on what their primary use cases, roles, needs, etc., are. You can create different walkthroughs depending on their responses to ensure that there’s a personalized experience for all.
- Audience settings: The audience settings on Userpilot flows help you trigger or hide walkthroughs from specific users and segments. This makes it possible to create interactive walkthroughs that target a particular segment or trigger a flow when certain conditions are met.
Userpilot’s onboarding checklist
Onboarding checklists help new users learn about a product and reduce their time-to-value (TTV). Userpilot checklists can be created using the no-code builder, used to trigger specific actions, and tracked using the analytics dashboard to gauge overall engagement.
Here’s how you can use Userpilot to create an advanced onboarding checklist:
- No-code builder: Userpilot’s checklist creator lets you edit the content of checklists, add tasks, style icons, and configure the triggers for when your checklist should appear. You’ll also be able to choose from five widget icons (or upload your own) and recolor the widget to match your UI.
- Smart tasks: Checklist tasks can be set to trigger specific actions upon being completed, such as redirecting a user to a different page, launching an in-app flow, or running a custom JavaScript function. You can also set the conditions for when a task and action will be marked as complete.
- Checklist analytics: The Checklists dashboard shows you all relevant metrics. These include the number of live checklists you have, how many views they’ve gotten, and how many have been completed. You can also sort these analytics by segment or time period to identify trends.
Userpilot’s in-app resource center
In-app resource centers help users find answers to their questions without needing to leave your product. Userpilot’s resource centers leverage advanced segmentation to target specific customers or use cases, have detailed analytics, and can be built using the no-code editor.
Here’s a closer look at Userpilot’s resource center editor:
- No-code editor: Userpilot lets you build in-app resource centers without needing to write any code. You can add modules like internal/external links, tutorial videos, in-app flows, custom JavaScript functions, and checklists — or group multiple modules into a single section.
- Targeted modules: Userpilot’s module segmentation features let you show/hide specific resources depending on which segment a user is in. This helps you personalize your in-app resource center and only show the resources that are most relevant to a particular user.
- Analytics dashboard: Userpilot’s resource center analytics can show you key metrics like the total number of visitors, how many modules have been clicked, and changes in the click rate to help you gauge performance. You can also sort data by a specific time period if needed.
What are the pros and cons of Userpilot?
Userpilot pros
As a full-suite digital adoption platform, Userpilot has all the features you need to onboard users, track analytics, and gather feedback from customers without writing a single line of code. Here are a few pros of using Userpilot as your product growth solution:
- No-code builder: Userpilot’s Chrome extension lets you build flows, add UI elements, and tag features without writing a single line of code.
- UI patterns: There are plenty of UI patterns to choose from when using Userpilot, such as hotspots, tooltips, banners, slideouts, modals, and more!
- Startup-friendly: Userpilot’s entry-level plan gives you access to all available UI patterns so you can hit the ground running.
- Walkthroughs and flows: Build engaging interactive walkthroughs and personalized onboarding flows that target specific segments of your user base.
- Self-service support: Build an in-app resource center to help users solve problems, customize its appearance to align it with your brand, and insert various types of content (videos, flows, or chatbots) to keep your customers satisfied.
- A/B testing: Userpilot’s built-in A/B testing capabilities will help you split-test flows, iterate on the best-performing variants, and continually optimize based on user behavior.
- Feedback collection: Userpilot has built-in NPS surveys with its own unified analytics dashboard and response tagging to help you retarget users. There are other survey types to choose from and you can even create your own custom survey.
- Survey templates: There are 14 survey templates to choose from so you can gather feedback on specific features or run customer satisfaction benchmarking surveys like CSAT and CES.
- Advanced analytics: Userpilot lets you analyze product usage data, monitor engagement on all in-app flows, and use the data to create user segments that are based on behaviors instead of demographics.
- Event tracking: Userpilot’s no-code event tracking lets you tag UI interactions (hovers, clicks, or form fills) and group them into a custom event that reflects feature usage.
- Third-party integrations: Userpilot has built-in integrations with tools like Amplitude, Mixpanel, Kissmetrics, Segment, Heap, HubSpot, Intercom, Google Analytics, and Google Tag Manager so you can share data between all the solutions in your tech stack.
Userpilot’s cons
Of course, no tool is perfect and there are a few cons to consider before choosing Userpilot as your user onboarding or product growth solution:
- Employee onboarding: Currently, Userpilot only supports in-app customer onboarding.
- Mobile apps: Userpilot doesn’t have any mobile compatibility which could make it difficult for developers with cross-platform applications to create a consistent user experience for both versions of their product.
- Freemium plan: There’s no freemium Userpilot plan so those bootstrapping their startup and need sub-$100 solutions should consider more affordable onboarding platforms like UserGuiding or Product Fruits.
What do users say about Userpilot?
Most users laud Userpilot for its versatile feature set, ease of use, and responsive support team:
I recently had the pleasure of using Userpilot, and I must say it exceeded all my expectations. As a product manager, I’m always on the lookout for tools that can enhance user onboarding and improve overall user experience. Userpilot not only delivered on these fronts but also went above and beyond with its impressive new features, unparalleled ease of use, and truly exceptional customer support.
What truly sets Userpilot apart is its outstanding customer support. Throughout my journey with Userpilot, the support team has been responsive, knowledgeable, and genuinely dedicated to helping me succeed. Whenever I had a question or encountered an issue, their support team was always there to assist promptly, going above and beyond to ensure my concerns were addressed effectively.
Source: G2.
Of course, other users are also kind enough to share constructive criticism regarding specific features like event tracking filters:
“The filtration while analyzing specific events is a little confusing. Understanding of custom properties and data management configuration could have been more organised.”
Source: G2.
Userpilot’s pricing
Userpilot’s transparent pricing ranges from $249/month on the entry-level end to an Enterprise tier for larger companies.
Furthermore, Userpilot’s entry-level plan includes access to all UI patterns and should include everything that most mid-market SaaS businesses need to get started.
Userpilot has three paid plans to choose from:
- Starter: The entry-level Starter plan starts at $249/month and includes features like segmentation, product analytics, reporting, user engagement, NPS feedback, and customization.
- Growth: The Growth plan starts at $749/month and includes features like resource centers, advanced event-based triggers, unlimited feature tagging, AI-powered content localization, EU hosting options, and a dedicated customer success manager.
- Enterprise: The Enterprise plan uses custom pricing and includes all the features from Starter + Growth plus custom roles/permissions, access to premium integrations, priority support, custom contract, SLA, SAML SSO, activity logs, security audit, and compliance (SOC 2/GDPR).
Conclusion
There you have it.
It should be easier now to make an informed decision whether Userlane is your go-to option for product experience. Ultimately, the best choice will depend on your product and current needs.
If you’re looking for a better alternative to Userlane for product experience, book a Userpilot demo today to experience firsthand how it can enhance your user experience and drive product growth!
Looking for a Better Alternative for Product Experience? Try Userpilot
