User Onboarding
The Ultimate Guide to Self-Serve Onboarding in the Product-Led Era
June 4, 2020
In Product-Led Era, it's not great marketing and sleek sales pages that determine the success of your product. Rand Fishkin, the founder of MOZ, learnt the hard way: Simultaneously two competitors in the market - one, a secretive operation based in the Ukraine and Singapore called "Ahrefs", and the other, a British firm founded by a passionate Russian engineer whose initial goal had been to build an alternative to Google's search engine...
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