Do you get nightmares wondering how users move through your funnel? Funnel tracking software can solve this problem.

But with so many tools in the market, which one should you choose for product analytics?

We’ve listed the best ones to simplify things for you.

What is funnel tracking?

Funnel tracking involves tracking the movement and activities of users as they progress through your user funnel. When done right, funnel analysis helps you understand how users move from one stage of the journey to another. You can also identify points of friction as users drop off.

Funnel analysis in Userpilot.

What is a funnel-tracking software solution?

It’s a solution that enables you to analyze a custom funnel and monitor progression. You can look at how many users enter each stage of the funnel and move to the next. In this way, funnel analysis can help you determine what needs to be done to improve user engagement with funnel optimization.

Funnel-tracking software vs. sales funnel software

The words funnel and sale funnel are often used interchangeably. Although both help you track user journeys, there’s a key difference between the two.

A funnel refers to any journey that users take in SaaS. There are several types of funnels in SaaS. These include:

• Conversion funnels
• Review funnels
• Referral funnels
• Marketing funnels
• Upsell/cross-sell funnels

However, sales funnels are more specific and deal solely with the path users take to become paying customers. You’re able to track new users as they discover your business, sign up for a free trial, and eventually start paying for your services. This forms a sales funnel.

While a funnel-tracking solution helps you track all funnels, the best sales funnel software tools are solely built for sales process tracking and deal management.

The importance of funnel-tracking tools

Here are reasons why they are a must-have for any SaaS platform:

• Measure the impact of your product strategy: You can analyze data from a funnel to understand how your efforts across marketing, activation, and adoption are paying off.
• Make data-driven product decisions: The data you get from customer analysis across the funnel can help inform product decisions. You’ll know exactly what makes your users stick.
• Spot friction in your user journeys: By analyzing user behavior across your funnel, you can spot points where they drop off in hordes. You can design in-app flows to eliminate these friction points and help users move toward the bottom of the funnel.
• Retain users: Funnel optimization leads to better user experiences, increased product stickiness, and improved user retention.

When to use funnel analysis software

Funnel analysis software can be used for a range of applications. Here are a few situations where you should consider using it to grow your SaaS business:

• Tracking campaign performance: Use funnel analysis software to see how users respond to a particular campaign and whether they take the desired action.
• Checking feature discoverability: Monitor how easily users find and adopt features in your SaaS product.
• Analyzing product engagement: Perform product analysis to see how users engage with your product. From onboarding to product usage, get visibility into areas of high and low engagement.

Factors to look for in a funnel-tracking tool

Here are some of the most crucial parameters you should check before choosing a platform for funnel analysis:

• Customization: You must be able to customize the tracking options for your funnel analysis. This helps derive precise insights from the analytical metrics you choose.
• Segmentation: The tool should allow you to filter the funnel data for each user segment you set. This enables you to see the impact of your changes on each persona’s user experience.
• Visualization options: You should be able to view your funnel data with multiple chart visualizations to pull various data insights.
• Reporting dashboard: Having all your data available in a single spot speeds up decision-making. The best sales funnel software tools offer a custom analytics dashboard to help you access all reports with ease.
• Integrations: Integrations with various other tools supercharge your funnel analytics capabilities and also let you access cross-platform analytics.

12 of the best funnel tools available for SaaS

Now that you know what you should look for in a funnel-tracking solution, let’s see some of the best ones in the market. The list includes various types of tools, such as sales funnel analysis solutions and marketing automation tools.

1. Userpilot – Best for tracking in-app user journeys

Userpilot is a product growth platform that helps you track in-app user journeys with ease. It comes with powerful data analytics, user flow analysis features, and in-app surveys.

Userpilot features

• Funnel analysis: Design custom funnels and monitor how users progress through them. Spot friction points in each user journey and discover potential issues in the product experience.

• Custom event tracking: Create custom tags for events and track all in-app events to measure your engagement across the funnel.

• Heatmaps: Heatmaps are a graphical representation of user activity and are color-coded to show higher or lower activity levels. Analyze this data to uncover reasons behind funnel drops.

• Product usage reports: Userpilot gives you access to numerous reports that can help you dive deep into your product performance. View reports such as trend analysis to track user behavior trends. Similarly, path analysis helps you see all the paths users take to reach a particular goal. You can also access cohort analysis reports to track the behavior of each user segment.

• Dashboards: View all your funnel-tracking charts and reports from a fully customizable dashboard. Userpilot offers multiple dashboard options, such as core feature engagement, new user, product usage, and retention dashboards.

• Integrations: Integrations improve your funnel-tracking to a great extent. Userpilot natively integrates with CRMs and data analytics tools such as HubSpot and Salesforce to help you derive comprehensive cross-platform insights.

Userpilot pricing

Userpilot’s transparent pricing ranges from $249/month on the entry-level end to an Enterprise tier for larger companies.

Furthermore, Userpilot’s entry-level plan includes access to all UI patterns and should include everything that most mid-market SaaS businesses need to get started.

Userpilot has three paid plans to choose from:

• Starter: The entry-level Starter plan starts at $249/month and includes features like segmentation, product analytics, reporting, user engagement, NPS feedback, and customization.
• Growth: The Growth plan starts at $749/month and includes features like resource centers, advanced event-based triggers, unlimited feature tagging, AI-powered content localization, EU hosting options, and a dedicated customer success manager.
• Enterprise: The Enterprise plan uses custom pricing and includes all the features from Starter + Growth plus custom roles/permissions, access to premium integrations, priority support, custom contract, SLA, SAML SSO, activity logs, security audit, and compliance (SOC 2/GDPR).

2. Google Analytics 4 – Best for monitoring marketing campaigns

If you’re looking to measure conversions or track paths taken by users on your app, Google Analytics 4 is a great platform.

Google Analytics features

• Funnel explorations: Visualize how users move through your funnels. You can choose from trended and standard funnel views. It’s also possible to monitor funnels for different segments.

• User path: Track the path users take to complete each action and use it to improve your navigation and user experience.
• Automation: Unlike tools such as Heap, Google Analytics 4 tracks everything based on both automatically collected and user-defined events so you can track your events with ease.
• Google integration: Google Connectors lets you integrate data from external sources. It’s also possible to export funnel-tracking data to other analytics platforms.

Google Analytics pricing

Google Analytics 4 offers two plans. The free plan is available for everyone with limited functionality. But there’s also a paid plan called Google Analytics 360 for enterprises at $150,000/year.

3. Hotjar – Best funnel optimization app for mobile and web applications

This platform helps you understand user behavior across funnels and helps identify areas where you can optimize them for better conversions.

Hotjar features

• Funnel monitoring: Create and monitor your funnels and track key metrics such as conversion rate and average time taken to reach a conversion.
• Browsing recordings: Along with heatmaps and clickmaps, view how users navigate through your mobile and desktop apps with session recordings.
• Advanced filters: Access several filtering options such as country, landing page, viewed page, and more. It’s also possible to view funnels for each individual segment and compare them.

Hotjar pricing

Hotjar offers four pricing plans, including a free one.

• Free: Get unlimited heatmaps and automated data capture.
• Plus: For $32/month, you can also filter and segment data and track custom events in addition to the free features,
• Business: For $80/month, you can also get custom integrations and frustration and confusion signals.
• Scale: For $171/month, you additionally get funnel reports, trend reports, Hotjar API, and more.

4. Amplitude – Best free tool for tracking product usage

Amplitude is a powerful platform when it comes to product usage tracking. You can build funnel analysis charts to track how users move through your funnels.

Amplitude features

• Custom funnel analysis: Create a custom funnel for tracking and even exclude certain users from it. It’s possible to choose between a fixed path and an open-path funnel as well.
• Integrations: Integrate with other apps such as Userpilot to extract more meaningful user experience insights.
• A/B testing: Test the performance of various segments to see how well a segment responds to your funnel compared to a baseline or other segments.

Amplitude pricing

Amplitude offers a forever-free plan for small businesses along with multiple paid options. Here’s what each plan offers:

• Free: Access starter templates, basic analytics, feature flags, and unlimited sources and destinations.
• Plus: Starts at $49/month and offers session replays, behavioral cohorts, and custom audiences.
• Growth: Has custom pricing and offers advanced behavioral analytics, A/B testing, custom metrics, and real-time streaming.
• Enterprise: Custom plan with features such as AI-powered recommendations, cross-product analysis, advanced data management, and more.

5. HubSpot – Best tool for lead generation and management

When it comes to lead generation, HubSpot reigns supreme. But it also offers funnel-tracking and analytics features.

HubSpot features

• Automatic lead tracking: Extract granular insights into the customer journey with automated lead tracking so you can engage each lead and lead them to conversion.
• Detailed lead data: Access detailed lead information so you can customize your customer acquisition strategy accordingly. It’s also possible to track how contacts, companies, and deals move through your funnels.
• Integrations: Integrate with numerous other tools, including Userpilot. With it, you can see product analytics on HubSpot, launch hyper-personalized campaigns, and create laser-focused segments.

HubSpot pricing

HubSpot offers numerous pricing plans and provides some free tools for lead generation. Here are the paid plans.

• Starter: Starts at $18/month and includes features such as list segmentation and 10 dashboards. Custom funnel report creation isn’t available on this plan.
• Professional: Starts at $800/month and includes custom funnel reports, 25 dashboards, and A/B testing.
• Enterprise: Starts at $3600/month and offers up to 50 dashboards and 500 custom reports.

6. GetResponse – Best for tracking email marketing campaigns

This email marketing platform is among the best growth marketing software tools.

GetResponse features

• Conversion funnel: GetResponse has an automated funnel creator for webinars, sales, lead magnets, and opt-ins. Use templates and funnel modules to speed up your sales funnel creation.
• Email automation: Access email marketing features in the form of drip email sequences and automated workflows. It also provides email autoresponders, landing page builder, and detailed analytics.
• AI-powered emails: Drafting an email is a breeze with GetResponse’s AI writer. From subject lines to layout, you can get it all done in seconds.

GetResponse pricing

GetResponse offers four paid plans with steep discounts for annual and 24-month plans. Here’s how much each plan will cost when billed annually.

• Email Marketing: Costs $13.20/month and includes AI email and campaign generators, autoresponders, newsletters, and landing pages. This plan doesn’t include sales funnels.
• Marketing Automation: Costs $41.10/month and offers marketing automation, event-based workflows, advanced segmentation, and sales funnels.
• E-commerce Marketing: Costs $82.90/month and offers additional features such as transactional emails and e-commerce integrations.
• GetResponse MAX: Completely customized and has dedicated support, SMS marketing, and AI recommendations.

7. Funnel.io – Best funnel tool for tracking social media campaigns

Marketers can easily collect and track social media campaign data with Funnel.io.

Funnel.io features

• Consolidated database: Bring in marketing data from 500+ apps and store it securely. Organizing the data to prevent silos is just as straightforward.
• Artificial intelligence: Funnel.io brings AI capabilities into data management. You can quickly explore data with generative AI. Also, it suggests descriptions for each metric and dimension.
• Robust sharing features: While Funnel.io doesn’t have built-in funnel tools, you can share the data with business intelligence and measurement tools to track your funnel and improve your customer acquisition strategies based on the insights.

Funnel.io pricing

Funnel offers three plans with usage-based pricing, including a free one that offers up to 350 flexpoints. Here are the paid plans.

• Starter: Starts at $120/month. You get 230+ connectors and 3 destinations. However, no BI platforms are integrated.
• Business: Starts at $1100/month. You get 11 destinations and 3 custom connectors. BI platforms are included, too.
• Enterprise: Custom pricing. You can choose from 10 custom connectors and 230+ core ones. You also get 12 destinations, Snowflake, and data region choices.

8. Mixpanel – Best funnel-tracking tool for data visualization

Mixpanel lets you set up and analyze metrics from mobile, web, and other channels. It particularly stands out for its user-friendly data visualization features. You can also integrate it with Userpilot to identify and fix issues with in-app experiences.

Mixpanel features

• Funnel conversion analysis: Track how users move across your sales funnel toward conversions with Mixpanel analytics. The sales funnel software also shows which channel brings in the best conversion rate.
• Advanced funnel visualization: Get advanced visualization features like sales funnel trends over time, time to convert, event frequency, and top paths. It helps uncover deeper insights into user behavior.
• Custom events: Create and track custom virtual events from one or more events.

Mixpanel pricing

Mixpanel offers affordable plans for teams of all sizes. Here’s what each plan offers:

• Starter: This free plan lets you track 20 million events monthly and provides core reports, templates, and unlimited integrations.
• Growth: Starts at $20/month and includes unlimited reports and cohorts, data pipelines, and advanced sharing controls.
• Enterprise: Starts at $833/month and offers advanced governance controls and automated provisioning.

9. ClickFunnels – Best sales funnel builder for small teams

ClickFunnels lets you build a variety of funnels, including store, countdown, and sales funnels. It’s a great option for small businesses due to its ease of use and affordability.

ClickFunnels features

• Drag-and-drop editor: Build a sales process or B2B marketing funnel using templates. It’s possible to bring traffic from social media and search engines to your sales funnel.
• Detailed analytics: Access real-time data on your funnel and SaaS marketing campaigns. It also aids in projecting future business performance with historical data and trends.
• A/B testing: Run split tests on your sales funnel and analyze the data in real time to determine which variation of the funnel works better. A/B tests are also available for pages and workflows.

ClickFunnels pricing

While this sales funnel software doesn’t have a free plan, all its paid ones are affordable for small and medium-sized businesses.

• Basic: Costs $127/month and includes 20 funnels, unlimited pages, and analytics.
• Pro: Costs $157/month and includes 100 funnels, provides API access, and supports up to 3 domains.
• Funnel Hacker: Costs $208/month and allows 200K contacts, 9 domains, and unlimited funnels.

10. Systeme.io – Best free sales funnel tool

If you’re looking to build a sales funnel, Systeme.io should be your go-to platform for its ease of use and automation features.

Systeme.io features

• Comprehensive funnels: Access funnel templates, email lists, payment integrations, and more. Real-time analytics data helps with funnel optimization as well.
• Marketing automation: Automate email campaigns and trigger email sequences from within the sales funnel.
• Website features: Get website design features, affiliate management, online course creation, webinars, and dropshipping features.

Systeme.io pricing

This sales funnel software has four pricing plans, including a free tier. All the paid plans are very affordably priced.

• Free: Create up to 3 sales funnels with 15 steps each.
• Startup: For $27/month, create up to 10 sales funnels with 50 steps.
• Webinar: For $47/month, and offers up to 50 funnels with 300 steps. You also get 100 automation rules and 50 A/B tests.
• Unlimited: This plan costs $97/month and offers every feature, including sales funnels and automation, without any limitations.

11. ActiveCampaign – Best for email and marketing automation

This sales funnel software is a versatile platform that comes with email marketing, automation, and CRM features. It’s among the best SaaS automation tools and comprehensively supports your business growth with these features.

ActiveCampaign features

• Email and sales automation: Streamline your email and sales efforts with automated follow-ups and deal updates and access lead scoring and segmentation.
• Deals funnel: Get insights into your deals by seeing through this funnel. ActiveCampaign also shows metrics such as the percentage of deals won or lost at each stage.
• Personalization: Power your marketing automation strategy with advanced personalization options. Use tags to create multiple segments automatically.

ActiveCampaign pricing

Here’s what you have to pay for the marketing bundle of this sales funnel software.

• Lite: Starts at $29/month and includes email automation, campaign reports, and event tracking.
• Plus: Starts at $49/month and offers landing pages, lead scoring, and e-commerce integrations.
• Professional: Starts at $149/month and includes predictive sending, split automation, and Salesforce integrations.
• Enterprise: Starts at $259/month and has custom reports, HIPAA support, and unlimited email testing.

12. Heap – Most effective sales funnel tool for mobile apps

If you have a smartphone app and want to create effective sales funnels for it, Heap is the right sales funnel software for you. It supports both web and mobile-based products.

Heap features

• Session insights: Get granular insights into how users navigate through your apps with heatmaps, Heap Illuminate, and session replays. Such insights are provided by a few product analytics platforms.
• Sales journeys: Design customer journeys by choosing events and then dive deep into their performance with advanced filters. It’s also possible to compare sales funnels.
• Autocapture: Heap automatically captures data from your web and mobile apps with just a single code snippet to help understand user behavior.

Heap pricing

Heap offers four pricing plans, including a free one. However, pricing is fully customized for all plans.

• Free: Provides core analytics charts and supports up to 10K monthly sessions.
• Growth: Offers unlimited reports, CSV exports, and chart customization.
• Pro: Get report alerts, engagement matrix, and account analytics.
• Premier: Get unlimited projects, perform behavioral targeting, and manage user permissions.

Conclusion

Tracking your funnels can give you insights into how users move toward the goals you’ve set. Paying close attention to the friction points and eliminating them helps drive app conversions. These funnel-tracking software solutions can help optimize all your user journeys and enhance user experiences.

Want to start tracking all your user funnels? Book a Userpilot demo to level up your UX and boost product retention.

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