10 Top Product Feedback Tools in 2024

10 Top Product Feedback Tools in 2024 cover

Looking for the perfect product feedback tools for collecting insightful data? Look no further!

With so many similar tools available on the market, it can seem difficult to pick the best one for your company.

That’s why we’ve put together this comprehensive guide which covers different types of tools for collecting user insights, examines the key functionalities of each, and shows the pricing, making it easier for you to make a decision.

Let’s dive right in!


  • A product feedback tool is software designed to simplify the process of gathering, organizing, and analyzing user feedback. While they all serve the same purpose, product (or customer) feedback tools come in different categories, depending on the specific problem they solve.

10 top customer feedback tools

  1. Userpilot — The best in-app feedback tool with extensive survey options.
  2. Appcues — Best for analyzing in-app customer feedback.
  3. Pendo — Best in-app feedback tool for collecting feature requests and prioritizing product roadmaps.
  4. Appzi — Best for collecting feedback through customer feedback forms and bug reporting.
  5. Feedbackify — Best website feedback tool with simple integration.
  6. Refiner — Best product feedback tool for email surveys and generating shareable survey links.
  7. Userzoom — Best customer feedback tool for enterprise-level UX research.
  8. Hotjar — Best customer feedback tool for collecting visual feedback and tracking the customer experience.
  9. Fider — Best open source tool for collecting customer feedback and letting users vote on feature requests.
  10. Sprout Social — Best customer feedback tool for brand monitoring.
  • Userpilot helps product teams collect user feedback and act on it boost customer satisfaction. Sound like something you’re interested in? Book a demo call with our team to get started!

Try Userpilot and Take Your Customer Satisfaction to the Next Level

What is a product feedback tool?

A product feedback tool is software designed to simplify the process of gathering, organizing, and analyzing user insights.

It provides a structured approach to understanding how your product is perceived by users and what users like/dislike about it.

While they all serve the same purpose, product feedback tools come in different categories—let’s go over some of the most popular ones.

Best product feedback tools to collect user insights in-app

The first category we will consider is tools for collecting in-app feedback.

This type of feedback is effective because it’s collected while the user uses the app. It provides context about the user experience: which page they’re on, the actions they’ve taken, and the exact point where an issue or idea arises. Other channels often lack this real-time, in-the-moment insight.

Here are some of the best tools for this purpose:

1. Userpilot

Userpilot is a product growth platform that helps software businesses improve product metrics at each stage of the user journey.

It offers a robust suite of features that allow you to collect, analyze, and act on user feedback to make data-driven product improvements.

Key features

Customer feedback survey templates in Userpilot.
Localize your surveys easily with Userpilot.
  • Contextual survey triggering: Userpilot enables you to collect timely and highly relevant feedback with event triggering. For example, you can trigger a CSAT survey right after the user interacts with a newly launched feature so that the user’s memory is still fresh and they can give more detailed feedback.
Contextual triggering in Userpilot.
  • Survey Analytics: User surveys are pointless if you can’t properly analyze survey data and draw insightful conclusions. Again, Userpilot makes this easy—once your survey is live, you’ll be able to visualize the data and grasp it with a quick glance.
Survey analytics dashboard in Userpilot.
  • User sentiment analysis: Userpilot’s user profile feature lets you get granular with survey analysis—you can view individual survey responses over time and understand their sentiment.
Get deep survey insights with Userpilot.
  • NPS dashboard: This feature saves you the stress of computing NPS scores manually. The NPS dashboard shows you the final NPS score for each survey and your performance over time. With this, you can keep track of progress and know if overall user sentiment is improving.
Userpilot’s NPS dashboard.
  • NPS response tagging: Unlike many customer feedback tools, Userpilot has a response tagging feature that lets you group qualitative NPS responses to identify recurring patterns. With color-coded tags, you’ll be able to quickly identify answers correlating with low or high scores, so you can prioritize solutions.
Response tagging in Userpilot.


  • Starter: Beginning at $249/month, the Starter plan allows you to track up to 2000 monthly active users and collect product feedback through NPS surveys.
  • Growth: The growth plan begins at $749/month and includes unlimited product analytics, surveys, and feature tags. You also have a dedicated customer success manager, the ability to localize content, and much more.
  • Enterprise: Custom pricing tailored for larger organizations with complex needs.

2. Appcues

Appcues is a product adoption platform designed to improve user onboarding and ongoing engagement.

While its primary focus is guiding users through in-app experiences, it offers powerful tools for collecting and acting on product feedback.

Customizing NPS survey in Appcues.

Key features

  • NPS surveys: Appcues enables you to gather feedback directly within your app through customizable NPS surveys. The tool also has an NPS targeting feature you can use to follow up on NPS responses. For instance, you can set it to automatically ask NPS promoters to leave a review on G2.
  • User Segmentation: You can target your surveys to specific user segments based on behavior, traits, or stage in the customer lifecycle. This helps ensure you collect feedback that’s relevant and actionable.
  • Analytics and reporting: The platform offers detailed analytics on user interactions and feedback, providing a clear view of how users engage with in-app messages and their sentiments over time.


  • Essentials: This plan starts at $249/month and includes basic onboarding flows, surveys, and targeting features. The Essential account can only have three user seats.
  • Growth: This plan begins at $879/month and adds more robust analytics, A/B testing, and advanced targeting capabilities. In addition, the growth plan lets you track in-app user activities and have up to 10 user seats.
  • Enterprise: Custom pricing, offering features for large-scale implementations, advanced integrations, and dedicated support.

3. Pendo

Pendo is a comprehensive product experience platform focused on product analytics, in-app guidance, and feedback management. Unlike Appcues, it has a dedicated product feedback module designed to centralize the feedback process.

It’s worth mentioning that Pendo is one of the few in-app product feedback tools that allows you to collect feedback from mobile apps.

Customizing in-app polls in Pendo.

Key features

  • Polls: This product feedback software enables you to collect feedback through various forms of surveys and polls.
  • Roadmap Integration: Pendo’s feedback module integrates with its product roadmap feature. This allows your product team to link feedback directly to planned features, ensuring user input drives development.
  • Feedback analytics and prioritization: Pendo provides granular analysis tools for feedback data. You can filter by customer segments, feature requests, sentiment, and more.
  • Automated messages to close the feedback loop: Pendo allows you to respond to feedback instantly. For instance, you can create walkarounds to let users know you’re working on their feedback and will get back to them soon.


  • Free tier: Pendo has a basic free tier with limited features for small-scale user research.
  • Paid tiers: The pricing isn’t public. You’ll have to contact Pendo directly for a customized quote based on your needs.

4. Appzi

Appzi is a feedback tool designed to capture and manage customer feedback directly within websites and applications.

It’s ideal for businesses looking for a straightforward, easy-to-integrate solution for collecting user insights through feedback forms and bug reporting.

Appzi’s homepage.

Key features

  • Feedback widgets: Appzi allows you to easily add customizable feedback widgets or buttons to your app. These widgets trigger pop-up forms for users to provide feedback, suggestions, or issue reports.
  • Inline feedback: You can capture customer feedback contextually by embedding feedback forms into specific pages or sections of your app. The difference between this and feedback widgets is that widgets collect general user opinions while inline forms provide targeted feedback based on the user activity. For example, a customer effort score survey embedded at the end of your help article helps you know how easy it was for users to find a solution. This is more specific than a survey that randomly asks about their experience.
  • Feedback management: Appzi offers a centralized dashboard for organizing, analyzing, and responding to collected feedback. You can sort feedback by feature requests, bug reports, or general comments.


  • Free: Appzi offers a well-featured free tier with unlimited surveys and feedback items. This tier is ideal for startups and new users who just want to test the tool.
  • Basic: This plan is $29/month and includes unlimited surveys, 3,000+ tech integrations, and advanced user targeting.
  • Standard: This plan is $89/month and includes everything in the basic plan, including a reporting dashboard and advanced website tracking.
  • Pro: This plan starts from $349/month and is ideal for large companies with custom workflows. It offers unlimited data storage, team members, and dedicated support.

Best online survey tools to collect customer feedback

Online surveys provide a broader reach—they allow you to target anyone with access to a web browser, regardless of whether they use your app. This is excellent for market research and website feedback.

In addition, online surveys tend to support a wider variety of question types, complex branching logic, and greater control over the visual presentation.

This section shows you two of the best product feedback tools for online surveys:

5. Feedbackify

Feedbackify is a straightforward, user-friendly tool designed to gather customer feedback on websites. It allows businesses to create custom feedback forms that visitors can fill out to share their thoughts and experiences directly.

This platform focuses on simplicity and ease of use, ensuring even users with minimal technical skills can effectively gather and manage customer insights.

Collecting feedback from website visitors.

Key features

  • Floating feedback tab: Feedbackify’s signature feature is a tab that remains visible on the side of the website. Clicking this tab allows users to leave feedback instantly, without navigating elsewhere.
  • Customizable forms: Feedbackify allows you to create feedback forms with various question types, including ratings, short answer fields, and longer text areas.
  • Category tags: You can tag feedback with categories, making it easier to organize feedback and prioritize responses based on their nature (e.g., bugs, suggestions, compliments).
  • Feedback reporting: Feedbackify provides an analytics dashboard to view and analyze customer data. You can use the dashboard to perform quick sentiment analysis—identifying positive and negative trends in comments.


  • Free trial: Feedbackify offers a free trial to test out features.
  • Paid plan: Feedbackify’s only paid plan, priced at $19/month, includes unlimited projects, data collection, and team members.

6. Refiner

Refiner is a customer feedback platform built explicitly for SaaS and digital products.

Refiner is known for its high customizability and integration capabilities, making it a versatile tool for businesses looking to deeply understand and improve customer experience.

Building NPS survey with Refiner.

Key features

  • Microsurveys: Refiner allows you to create and deploy highly targeted microsurveys to specific user segments, enabling you to collect precise data about user preferences. You can trigger your surveys in-app, via emails, or generate survey links and share them anywhere on the web.
  • User segmentation: With advanced segmentation features, Refiner lets you target users based on their behavior, usage data, or demographic profiles, ensuring that surveys are relevant to the recipients’ experiences.
  • NPS Scoring: It supports Net Promoter Score (NPS) surveys, which is essential for measuring customer loyalty and overall satisfaction.


  • Essentials: This plan starts at $79/month and includes core features like microsurveys, NPS, email surveys, shareable survey pages, segmentation, and integrations.
  • Growth: The growth plan starts at $199/month and provides more advanced features like multilingual surveys, events tracking, and additional integrations.
  • Enterprise: This tier provides enterprise-level features for larger organizations with complex needs. It’s priced based on the features you want to use.

Best customer feedback tools for UX research

UX research tools help you gather qualitative and quantitative feedback to gain a comprehensive understanding of the customer experience and make data-driven decisions.

You can’t go wrong choosing any of the following product feedback tools as part of your user research tech stack:

7. UserZoom

UserZoom (now merged with UserTesting) is a robust enterprise-level UX research platform offering a broad range of user testing and feedback collection methods.

It’s an ideal fit if your company needs in-depth analysis, multiple testing capabilities, and larger-scale research initiatives.

UserZoom’s homepage.

Key features

  • Usability testing: UserZoom allows you to conduct usability tests with participants remotely, enabling you to observe how users interact with your product in a natural environment.
  • Surveys: The platform lets you create traditional surveys in addition to usability tests. You can use these surveys for pre/post-test screener questions, stand-alone feedback collection, or to gather quantifiable ratings.
  • Passive feedback: UserZoom provides detailed analytics tools, including heatmaps, clickstream analysis, and video recordings of user sessions, offering nuanced insights into user behavior and preferences.


UserZoom doesn’t offer a standard pricing model. The subscription is customized based on the scale of your research needs and the specific features required.

8. Hotjar

Hotjar is a popular product analytics and feedback solution primarily known for its powerful heat mapping capabilities and user session recordings.

It’s a good fit if you’re looking to collect user behavior data and visually understand how users interact with your website or app.

User behavior tracking with Hotjar.

Key features

  • Heatmaps: Hotjar generates visual heatmaps that showcase where users click, scroll, and hover on your website pages. This uncovers areas of high or low engagement and also reveals potential friction points.
  • Session recordings: The platform lets you view recordings of individual user sessions to see exactly how they navigate and interact with your product. You can share the recordings with your engineering and product teams and decide on the best ways to improve the product experience.
  • Feedback widget: Hotjar offers a simple feedback widget that users can click to provide on-the-spot comments or sentiment ratings (emoji-style) about their experience.
  • Surveys: Like most customer feedback tools, Hotjar allows you to create targeted in-product surveys to ask users specific questions, collect feature requests, or measure customer satisfaction metrics.
  • Polls: These work like surveys but are shorter (usually single questions) and are mostly used to gather quick opinions or data points about specific UI elements or features.
  • Form analysis: Hotjar lets you analyze how users interact with forms on your website, helping to identify where users drop off and what might be improved to enhance completion rates.


  • Basic: This plan is free and allows you to collect up to 20 responses per month. It comes with over 40 survey templates and 40+ pre-defined languages.
  • Plus: Priced at $48/month, the Plus plan allows you up to 250 monthly survey responses. You can create unlimited surveys with the option to set event-based triggers.
  • Business: The Business plan is best for growing companies. Starting from $64/month, it grants you access to everything in Plus, including AI-powered sentiment analysis, advanced survey analytics, and the flexibility to replace Hotjar’s branding with your brand elements.
  • Scale: This plan starts from $128/month and includes Hotjar API and webhooks for automatic survey response export, SAML single sign-on (SSO), full feature access, and a dedicated customer success manager.

9. Fider

Fider is an open-source tool designed to collect and prioritize customer feedback.

This product feedback tool is particularly popular among tech startups and companies that embrace open-source software solutions because it can be customized and self-hosted to fit specific needs.

Fider’s home page.

Key features

  • Feedback boards: Fider lets you create public or private product roadmaps where users can submit, discuss, and vote on feature requests. This encourages user engagement and helps prioritize development.
  • Customizable forms: You can design feedback forms to gather additional context for feature requests and bug reports.
  • Status tracking: This feature allows you to assign statuses to ideas (e.g., planned, in progress, completed) to create a visual product roadmap and communicate progress to your users.
  • Moderation and management: Fider provides tools to manage submitted feedback, merge duplicates, and regularly communicate with users on their requests.


  • Self-hosted: Fider is open-source, making it free to download and install on your own servers. This requires technical expertise and resources for setup and maintenance.
  • Cloud-hosted: Fider offers a cloud-hosted option, removing the technical overhead of managing your own installation. This plan has a 15-day free trial and costs $49/month. As a subscriber, you’ll enjoy access to all features, unlimited customer feedback collection, content localization, brand customization, and more.

Best brand monitoring platforms for collecting user feedback

Brand monitoring tools track major social media platforms (Facebook, Twitter, Instagram, YouTube, etc.) for conversations and comments surrounding your brand. Some can go further than social, scouring news websites, blogs, forums, review sites, and other spaces where your brand might be mentioned.

There are many product feedback tools for monitoring online mentions, but Sprout Social is one of the best. Let’s consider it in detail:

10. Sprout Social

Sprout Social is an all-in-one social media management tool with powerful features for managing social interactions, publishing content, and analyzing engagement.

While primarily known for its social media management capabilities, Sprout Social also provides tools to collect and analyze feedback from social channels, making it valuable for understanding audience sentiments and refining social media strategies.

Tracking mentions with Sprout Social.

Key features

  • Social listening: As mentioned, Sprout Social’s powerful listening capabilities allow you to monitor conversations across social media platforms (Twitter, Facebook, Instagram, etc.) for mentions of your brand, product, or relevant keywords. This helps identify customer sentiment, pain points, feature requests, and emerging trends.
  • Sentiment analysis: The platform has tools to analyze the sentiment (positive, neutral, and negative feedback) expressed in social media mentions. This allows you to quickly gauge changing opinions or attitudes towards your product.
  • Reporting and analytics: You can create custom reports and dashboards to track feedback trends, emerging issues, frequently discussed topics, and influencer activity related to your product or brand.
  • Social CRM: Sprout Social offers a unified inbox to collect messages and comments from all your connected social media platforms, allowing you to respond and track discussions from a centralized location.


  • Standard: This plan costs $199 per seat/month. It includes basic social listening tools, engagement features, and reporting.
  • Professional: This plan allows you to create unlimited social profiles, generate competitive reports for Instagram, Facebook, and X, create message tags, and perform brand-level engagement reporting. It costs $299 per seat/month.
  • Advanced: Sprout Social’s Advanced plan is billed at $399 per seat/month. It offers additional features like trend analysis, automated link tracking, CSAT and NPS surveys, and CRM integrations.
  • Enterprise: Like most SaaS tools, Sprout Social’s Enterprise plan offers custom solutions based on needs. The pricing also depends on the features you want to use.


Customer feedback holds the key to unlocking sustainable growth. By carefully analyzing how users interact with your platform and understanding their sentiments, you’ll discover indispensable insights.

So, how do you select the perfect product feedback tools? It all boils down to your goals. If you prioritize in-app feedback and creating seamless in-app experiences, Userpilot is an excellent choice. Book a demo call with our team to learn more about how to collect user insights with Userpilot!

Try Userpilot and Take Your Product Growth to the Next Level

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