Tag: customer retention

Product Experience \ Product Management
Net Promoter Score (NPS): The Complete Guide for SaaS Teams
May 10, 2021

As more and more SaaS companies strive to increase customer loyalty, more and more ways of measuring it are developed. One of the most popular methods is Net Promoter Score (NPS). In fact, 55% of companies around the world use NPS to measure customer loyalty and satisfaction. And yet, very few actually make any use of their NPS (other than bragging about it in meetings): Net Promoter Score can be so much more than a 'vanity metric' though - when...

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Customer Success \ Product Management
6 Customer Success Best Practices to Reduce Churn and Improve Retention [+Case Study]
May 10, 2021

Customer Success is THE sexy new topic in the SaaS & Software industry. We're here to give you a detailed guide to customer success best practices. To be a fast-growing SaaS company, you don’t just need to grow your sales and month-on-month MRR. Another important aspect of growth is your ability to retain and renew your existing customers. Struggling with renewals and retention will increase your burn rate faster than you...

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Product Experience
User Retention Calculation For SaaS
April 28, 2021

Keeping your customers happy can make or break your business. This is especially true in the SaaS world, where retention, not acquisition, is so strongly correlated with profitability. SaaS companies will not survive in the long run without robust user retention strategies. In this article, we’ll help you learn how to calculate your user retention rate using different methods and understand how it can influence the growth of your business. Table...

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Product Experience
Leveraging Webinars for Retention Marketing in 2021
April 27, 2021

While automated user onboarding can help with a scaleable and self-serve way to educate users, more complex products often require more guidance. This is where webinars really come in handy. In this post, we’ll show you how to specifically use webinars as a part of your overall customer retention marketing strategy. Let’s dive in! Contents: TL;DRWhat is the customer retention rate and how to calculate it?What is retention...

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Customer Success \ Growth \ Product Experience
7 Customer Retention Management Strategies to Stop Churn
February 27, 2019

If you had to focus on one strategy to help your SaaS grow faster, what would you choose? A new marketing campaign focused on customer acquisition or efforts to retain and maintain your relationship with your current customers? A lot of businesses often choose the former. Who doesn’t love new customers, right? Businesses often see marketing as being synonymous with customer acquisition - to boost their bottom line, increase revenue, so on....

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